Chapter 478: The Legend of 'Bo'erdo (3)

Mr. Rothchord said: "Of course we know this, I will do the work of the head of the other two wineries, this Duke Yao can rest assured, as for the people of our country, it is not important, as long as the management rights of these wineries are still in the hands of France, everything is not a problem!"

Yao Yi said with a smile: "Mr. Rothjode, is it too simple for you to think about it, I never thought it would be so simple, although you French people are famous for their 'waves', but the plot of national arrogance is also famous all over the world, I think your French nation will definitely not easily agree with your point of view, besides, if you collect four of the five famous estates at once, it is our own nation, and it is difficult to maintain peace!"

Mr. Rothchod said: "Duke Yao, you have filtered this matter, I think so, on the basis of the management rights of the four major wineries, a new wine company will be established, similar to the form of joining, the major wineries will still maintain their own craftsmanship and characteristics, and the new company will be responsible for their sales, publicity and logistics and other things!"

Yao Yi said: "If you say this, how can I control it!"

"The new company is equivalent to a group of companies, and the other four wineries have all the assets in the shares, and Duke Yao injects capital into the new company to control it, for example, the total asset value of the four wineries is US$1 billion, and if Duke Yao injects US$4 billion, he will own 80% of the new winery company, and if he injects US$9 billion, he will own 90%!"

Yao Yi smiled and said: "I understand what you mean, in fact, you are building a consortium, and the newly established company is responsible for the sales, publicity and logistics of these four wineries, and the winery is dedicated to making high-quality wines, isn't it!"

"Yes," said Mr. Rothjod, "that's what it means!"

Yao Yi said: "In this way, after helping me acquire Château Latour, let's discuss the next step, okay?"

Mr. Rothjod said: "Duke Yao, let's talk about everything first, or talk about a general framework, and then talk about the specific details, in this way, I can start things more systematically, and I can also talk about some strategies to ensure the success of things!"

Yao Yi said: "It's okay, you can talk about your general framework first!"

Mr. Rothchord said: "Let's divide it into several parts, the first part, we will talk about the four major wineries alone, I want to know, how much money Duke Yao is willing to invest!"

Yao Yi thought for a while and said, "I want to ask, how much of a stake I can have in this newly established liquor company!"

Mr. Rothchord said: "If we don't go public, you can do whatever you want, depending on the amount of money you have!"

Yao Yi smiled and said: "Okay, in that case, I can own 80% of the shares, including the holding of Château Latour!"

Mr. Rothjod said: "Duke Yao, this 80 percent is only about 4 billion US dollars, isn't it too little!"

Yao Yi said in surprise: "Four billion dollars is still a small amount, this is already a too literary number!"

Mr. Rothchod said: "I think no matter what, we have to inject 10 billion dollars, so that we can impress the other two 'owners' of the winery, don't you say?"

Yao Yi said with a smile: "I don't have any opinion on injecting funds, but the key to the problem is what a new company needs so much money for, and there is no need for you to do it now!"

Mr. Rothchod said: "Duke Yao, it is true, if you only maintain the daily operation of these four wineries, it is true that you will not need so much money, but in my personal plan, I want to establish our own red wine retail wineries in all countries in the world, and this is where a lot of funds are needed!"

Yao Yi smiled and said: "Mr. Rothjod, have you thought about it, our current wine production is very small, and it is impossible to sell it to the world, and when the time comes, I am afraid that we will be dragged down by these retail wineries,"

Mr. Rothchord said: "I have considered this, you should know the history of the marketing development of Château Lafite, the reason why Château Lafite is so famous is because they have hundreds of retail wineries around the world to help them publicize, and my goal is to set up at least 1,000 retail wineries to help us promote invisibly, as for the problem of insufficient production, this is not a problem, because our four major brands of wines are all high-end wines, we promote them, Speculation, the price is at least three to four times the current one, and it is a limited sale, however, we sell a large number of other brands of red wine in France, their price is lower, the quality is poor, and the natural quantity is relatively large, to put it bluntly, we make a lot of money from the wines of the four major wineries, while the wines of other brands maintain normal operations!"

Yao Yi said with a smile: "I really didn't expect that Mr. Rothchord turned out to be a marketer, and it is no wonder that he rushed into the ranks of first-class wineries with Mouton, but I think 10 billion US dollars is still a bit much, we can take our time, develop step by step, and there is no need to expand quickly!"

Mr. Rothchod said: "Duke Yao, there is a lot of money, for those of us who have been troubled by funds, it is a very strong 'temptation' and 'bewilderment' conditions, in this way, I can easily convince several other winery owners that if Duke Yao agrees to inject 10 billion US dollars, I can help Duke Yao acquire the three major luxury brands of Louis Vuitton, Dior and Chanel!"

Yao Yi said with a smile: "These three brands have been operating very well, how can you be willing to be acquired, are you kidding me!"

Mr. Rothjod said: "Do you think I'm joking, what I said is true, and I have a great deal of confidence in helping Duke Yao acquire these three brands, as long as Duke Yao is willing to inject a lot of money!"

Yao Yi looked at Mr. Rothchod and said: "In my impression, aren't you 'very' rich in France, why are you so short of money, and I don't understand what you mean, as long as I can inject funds, I can buy the three major brands!"

Mr. Rothchord said: "You don't know this, it seems that we are very rich, but a lot of our funds are invested in overseas markets, so the domestic market is quite in need of funds, and like our four major wineries, they have been pressed by Château Lafite for a long time, and it is indeed very difficult to survive!"

Yao Yi said: "In this way, you tell me how you used to help me acquire these three major luxury brands, I have at least a bottom in my heart before I can make a decision, otherwise, if I don't know anything, it will be difficult to make a decision." ”