Chapter 477: The Legend of 'Bo'erdo (2)

Mr. Rothchod said: " Château Latour is also very strict in controlling the yield of grapes, especially in bad years, and the grapes after picking must be strictly hand-selected, in this regard, even higher than Château Lafite, its wine is very green when it is first made, and even has a feeling of being difficult to eat, it needs to be aged in the bottle for at least 10 years, such as 1945 and 1947, and it still retains its strength for 50 years, and can continue to be cellared, its wine is always strong, thick, and has a full-bodied blackcurrant aroma, and delicate black cherry aroma, the famous British wine taster Hugh Johnson (Hugh Johnson). When comparing Château Lafite with Château Latour, if Lafite is a tenor, Latour is a bass, if Lafite is a lyric poem, Latour is an epic!"

Yao Yi said with a smile: "Wow, I didn't expect to say this, but after listening to the comparison between Château Lafite and Château Latour, I now understand more deeply the importance of marketing methods!"

Mr. Rothchord said: "Yes, Château Margaux is also an excellent winery, and more aggrieved winery, it is also a more traditional winery, its fermentation is the same as our winery, all fermented in wooden barrel fermenters, most of them are manually 'operated', even the fermentation temperature control is artificially controlled, and even the traditional process of egg whites precipitated in barrels is still used. Elegant, with moderate tannins, its main wine (Chateau Margaux) is quite 'outstanding', many wine critics call it the best first-class wine on the left bank of 'Bordeaux' in recent years, the second red wine of Chateau du Margaux is called Paville du Chateau Margaux, which is the earliest sub-brand wine of 'Bordeaux', its production of sub-brand wine has been more than 100 years, it also has 12 hectares of white grapes, all Sauvignon Blanc (Sauvignon Blanc) Pavillon Blanc du Chateau Margaux, used to produce one of the best white wines of 'Porto' Delto!"

Yao Yi said: "Since the wine of Château Margaux is the representative of 'Bordeaux', it is indeed far less well-known than Lafite!"

Mr. Rothchod said: "This is the problem of marketing methods, our four wines are because of the problems of marketing methods, so there is no way to compare with Château Lafite, and Château d'Obiang is estimated to be the most aggrieved winery, the red wine it produces is known as the most prominent and expensive red wine in France, reflecting the intellectual 'sex' gentle style, and it is also the "five famous wines" The smallest estate, but the first of the five great estates, has been known for 5 centuries, and no second wine brand has been made and sold under the same brand name in these 5 centuries, so it can be understood that the Hauberg brand of Château d'Obiang is one of the oldest luxury brands in history."

Yao Yi said with a smile: "Hehe, today is considered to be a long experience, I didn't expect to learn more knowledge here!"

Mr. Rothjod said: "Duke Yao, I think you already understand what I mean, there is an old saying in your China, called 'the fragrance of wine is not afraid of deep alleys', but now the times have changed, we need not only the aroma of wine, but also to turn the deep alleys into a big booth, so that our brand can go to the world!"

Yao Yi said: "Yes, now on the premise of ensuring quality, what we fight is publicity and marketing!"

At this time, Mei Shengcai and several servants were carrying red wine, wine glasses, and three plates

Yao Yi said: "Come on, I will first salute Mr. Rothjod, let me know so much about the winery!"

Mr. Rothjord stood up excitedly and said with a smile: "I should respect Duke Yao, it is you who have given me the opportunity to promote our five famous estates in 'Boerdo' like you!"

They both laughed and savored a glass of wine.

Mei Shengcai also sat down, and the three of them chatted while tasting products.

Yao Yi said with a smile: "We talked a lot about wine today, I think this time Mr. Rothchod may have important things to talk about!"

Mr. Rothjod smiled and said, "Hehe, it's true, we are looking forward to Duke Yao investing in us just like we look forward to the stars and the moon!"

Yao Yi said with a smile: "There is no problem with investment, but the key problem is investment projects, I have to find investment projects that interest me, such as the three major brands of Louis Vuitton, Dior and Chanel, as well as these wineries of yours, I am willing to invest, I can invest as much as I want, in addition, there are ports, airports and oil and gas companies, these are all of my interest!"

Mr. Rothjod said with a smile: "Hehe, Duke Yao is indeed a cheerful person, he said so many investment projects at once, I don't think there is any problem with these projects of ports and airports, we have a number of ports and airports, we can discuss with Duke Yao, as for the three major brands of Louis Vuitton, Dior and Chanel just mentioned, I can use my own." Private relationship, help Duke Yao to contact to see if they are willing to sell their shares, however, I am not very sure, and Duke Yao has also acquired some shares from the secondary market, I believe that through hard work, there will be some gains, as for oil and gas companies, I personally think this matter is more difficult, because such a strategic resource company, are controlled by the state, under normal circumstances, it is impossible to let ' It is impossible for a private company to hold a controlling stake by a foreigner, so we will not talk about this oil and gas company, but we can focus on the wineries of 'Bordo'!"

Yao Yi smiled and said, "It depends on what you mean, is there anyone willing to sell his winery!"

"Yes, Château Latour is now owned by two British companies, Harveys of Bristol and Pearson Group, and now both companies are interested in selling their shares!"

Yao Yi suddenly became interested and said, "Oh, there is such a thing!"

"Of course, these two companies have not been doing well in recent years and have had to sell Château Latour, and in addition, Château Latour has not played its due role in the hands of the British, and has been losing money year after year, so it is only natural to sell them!"

Yao Yi said with a smile: "What are the shares of Château Latour owned by the two companies!"

Mr. Rothjod said, "Up to seventy-five percent!"

Yao Yi said: "In this case, this winery can be acquired!"

Mr. Rothchod said: "Duke Yao, with your current amount of funds, what you want to do is not only an acquisition, but also a large-scale integration of the four major wineries!"

Yao Yi said: "Integrate the four major wineries and compete with Château Lafite!"

Mr. Rothchod said: "Yes, our four wineries are very aggrieved, and we have long wanted to show our talents, but because Château Lafite has been pressing us, we have never been able to get up, if we can use the financial resources of Duke Yao, I believe that in the near future, Duke Yao will lead us to create a 'Boerdo' legend!"

Yao Yi asked: "Will the other winery owners agree, and can the French people agree, you must know that I want to control it." ”