After less than 24 hours, Dong Jingcai went to Ding Chi's office again to report on the Provincial Tourism Economic Expo: "Mr. Ding, this provincial tourism and economic meeting intends to designate nine special products for the conference, which should be implied to the meaning of the ninth, but the category involves thirteen items, and each declared brand is more than ten, and the competition must be very fierce." The sponsors of the conference are initially selected 18, and at present, about 20 have applied for the election, and the probability of being shortlisted is much greater. ”

"While one is relatively easy and the other is much more difficult, the meaning of designation and sponsorship is very different. It doesn't cost a lot of money to specify, only a part of the product needs to be provided, but the attention and recognition are higher. Sponsorship is the opposite, even if the final quota has to pay at least 800,000 yuan. Compared with the two sides, relying on product quality to compete for 'special products for the conference' is far more affordable than competing for sponsorship, and the reputation is completely different, so Mr. Ding's decision is very wise. ”

Ding Chi smiled slightly: "There are a total of nine places set in the conference, and there are almost more than 200 competitions, which is indeed fierce enough, the key is that the number of categories has exceeded the number of places, which makes it even more difficult." Therefore, the category should also be relatively strong, and it is necessary to win the possibility of being finalized first, and then the competition within the category can be considered. How many companies are in the category now, and which ones are they?"

"Yes, you have to be in the category first. After nodding in agreement, Dong Jingcai continued to respond, "Aside from mobile phone sponsors, there are 21 telephone companies alone, including 10 cordless products. Among the cordless product enterprises, there are three foreign-funded enterprises, and the other seven are domestic enterprises. Among these seven are Jin Sheng, Xin Sheng......"

Ding Chi wrote down these names on the paper in turn, and then nodded: "The world rankings three to five, and the domestic rankings one to seven have participated, which is indeed fierce, but it also increases the possibility of the project being shortlisted." And our brand also has unique advantages, the whole cost performance is very competitive, we must make good use of it. ”

"Yes, knowing oneself and knowing the other side can survive a hundred battles. Based on the available information, I am working on a coping strategy, but the details have not yet been perfected, and the preliminary outline is available. Dong Jingcai said, took out a piece of paper and handed it over.

Taking the paper, Ding Chi looked at the entry on it seriously.

Thoughtful and hard-working, Ding Chi couldn't help but nod secretly: Not bad, not bad.

Without too much comment, Ding Chi just instructed: "Pay attention at any time, correct in time, be targeted, and strive to be shortlisted." ”

After Dong Jingcai solemnly expressed his position, he left the office.

From this day on, the information related to the selection of the Travel Economic Association will be fed back to Ding Chi here in three days. Overall, the outlook is bright and the road is bumpy.

Not only that, Ding Chi also hears about the news of competing peers from time to time.

Among these peers, several are very active, such as Xinsheng, it is said that the boss personally went out, and his right-hand men are also moving around, obviously looking forward to achieving the final success. Of course, there are a few other companies that have a lot of actions, but they are different in their ways.

In contrast, the three major international brands have less news and seem to have done little action. But Ding Chi knows that these brands have been successful for many years, how can they be fuel-efficient lamps? It's just that because of different cultures and different methods, they may be more low-key, and sometimes low-key is strength and self-confidence.

While actively striving for the opportunity of the Travel Economic Conference, the company's own management is also very tight. Since Dong Jingcai's arrival, the relevant systems and processes have been further optimized and actively implemented in the work, and there have been significant changes in just two weeks.

Management and operation are correct, sales can not be relaxed, Ding Bao company timely launched a "welcome warm offer" small promotion. Judging from the current progress, the increase in sales is limited, but the product reputation has obviously been consolidated and strengthened.

Looking at all aspects, in half a month, the company has changed a lot, and the overall situation is better, which has to admit the credit of Dong Jingcai. But Dong Jingcai himself did not show any self-satisfaction, but always kept improving, and did not slack off. This won the initial recognition of the company, and Ding Chi was also satisfied with his work.

The day has reached the middle of February, there is only less than a week left before the Spring Festival, and the company is even busier.

When he was about to get off work that afternoon, Dong Jing came.

Noticing the other party's expression, Ding Chi asked directly: "Manager Dong, what's the good thing?"

Dong Jingcai nodded: "It should be a good thing, the nine categories of designated supplies of the Provincial Travel and Economic Council have been finalized, including 'telephone'." ”

Ding Chi nodded in response: "Okay, it's indeed a good thing." ”

"According to reliable sources, the inclusion of 'telephone' has also caused a lot of debate and choice among the review team. Many people believe that there are only nine places in total, and that it is unfair to other products that now have one for mobile phones and one for telephones. This argument has a certain market and seems to be very convincing, and it is said that it has also formed a written proposal. Of course, this is not the only case in telecommunications, but also in other categories. It is said that during the final review, the director of the organizing committee of the conference emphasized that the tourism economy is to promote the development of the province's tourism economy and promote the progress of related industries. The Director's point of view was immediately echoed by many people, and those who advocated 'either/or' could only complain in their hearts or behind their backs, despite their dissatisfaction. ”

Speaking of this, Dong Jingcai's expression changed, and his tone became not very relaxed: "Now I can only barely be regarded as a preliminary shortlist, and the road ahead will be very difficult." First of all, the "telephone" includes fixed and cordless, and the cordless has similarities with the mobile phone, which is destined to compete with the characteristics of the fixed telephone. Secondly, just these cordless products, then all of them are eager to try, and some products are even determined to win. ”

"In terms of the comprehensive performance of products, among domestic brands, Jinsheng has certain advantages, but it is not absolutely overwhelming, and the variables are still very large. Compared with the three major international brands, Jinsheng is weaker in terms of product heritage or quality. Therefore, Jinsheng is not only facing the jealousy of domestic counterparts, but also being squeezed by international brands, and how to seek a breakthrough in the cracks is the key. ”

Dong Jingcai said, handing over a piece of paper: "Mr. Ding, I plan to do this." ”

Ding Chi took the paper and browsed through the contents.

After a short pause, Dong Jingcai explained the plan again: "It was only three weeks to finalize, the time was too rushed, and we still had a lot of work to do, so I got this plan that was considered a risky move." ”

Ding Chi recognized this plan very much, and felt that the new manager was very effective, but he did not comment, but asked: "How confident is it?"

"Do your best. Dong Jingcai answered very seriously, but it was not easy.