For practitioners in the domestic MP3 industry, today ushered in their first major earthquake. Pen "Fun" Pavilion www.biquge.info

Yiting.com suddenly pulled up a banner on the homepage,Announcing that they are cooperating with the Mango brand、The customized version of the easy-to-listen network MP3 player customized from Mango is about to go on sale,Even YY has begun to be a website for Yiting.com,Specially given a pop-up recommendation,Gathered a large number of users。

This is estimated to be the first time that domestic MP3 manufacturers, domestic MP3 enthusiasts have seen such a gorgeous visual advertisement, nine colors of mangomp3 with black as the center, red orange, yellow and green on the left, blue, purple and silver on the right, with gray and black metallic texture of the background, the whole promotional poster looks extremely high-end, it is too eye-catching.

On this banner ad, this 64MB player, which is defined as Mango-Me, amazed everyone, and its price surprised everyone.

The price of mango-me is only 368 yuan,You must know that the cheapest 64mb player of the current miscellaneous brand is about 550 yuan,The larger brand is at least more than 600 yuan,368The MP3 player is simply ridiculously cheap,And mango-me also gives a very beautiful headset for free,The color of the matching headphones is the same as the color of the fuselage,There are also nine colors to choose from。

In addition, Yiting.com also announced that the first batch of Mango-Me sales will only be 100,000 units, on a first-come, first-served basis.

For a while, mango-me attracted the attention of a large number of netizens, many people who plan to buy mp3, or users who are interested in mp3 are moved, mango-me's appearance kills all the same type of products on the market, not to mention that it is cheaper than the same type of products on the market, not a little bit, such an mp3 player, users can't find a reason to refuse.

However, it seems that Yiting.com is deliberately selling off, no one knows how to buy this mango-me, at the moment it is just making an appointment on Yiting.com, any registered user of Yiting.com can make an appointment with mango-me, and get a twelve-digit reservation code, the reservation code does not cost money, and it is not mandatory to buy mango-me, but if the user wants to buy mango-me, they must make an appointment in advance and have a specific reservation code.

However, as for the question of how to use the reservation code, Yiting.com did not give any hints, they just said that the sale was officially launched at 8 pm on June 6, and users who made reservations could open Yiting.com before 7:50 pm on June 6 and wait for the official sale.

Zhao Kang's water army moved at the right time, like a virus at this time, promoting mango-me everywhere, as well as the price, appearance, and various parameters of mango-me and competitors' products, there is no doubt that mango-me's cost performance is completely crushed for MP3 players below 700 yuan, and, even those with 128MB of large memory high-capacity MP3, it is only larger than mango-me's capacity, and other conveniences are still incomparable.

MP3 is not a high-tech product in the first place,Most products use the same chip、The same decoding standard,The only thing that can be distinguished from the performance is the memory,The rest is the brand、Price and appearance,Mango-ME is poor in the brand is not well-known,But easy to hear the network to some extent makes up for the defects of mango without brand awareness,As for the price and appearance,Mango-Me is not afraid of any opponent。

Based on Mango-Me's surprisingly high cost performance, coupled with the vigorous publicity of Yiting.com and YY and the linkage of the water army, the effect of publicity is extremely significant, in just one day, the number of reservations for Mango-Me has reached 2.18 million, which not only surprised Li Mu, but also shocked MP3 manufacturers!

Although there is almost zero threshold for reservations, Li Mu did not expect that the number of appointments would reach such a high level in a short period of time, however, he is still a little worried about the conversion rate of the number of appointments, and some domestic mobile phone brands in the future are pre-sold in advance on Jingdong, and the number of appointments is often millions, but when it is really on sale, the actual conversion rate is even 1% It may not be able to achieve, but mango-me is full of sincerity, and now MP3 is continuing to be hot, Li Mu subconsciously thinks that the conversion rate of mango-me should not be too bad.

That night, MP3 manufacturers and dealers collectively lost sleep, they had not experienced the era of e-commerce exaggeration, and they didn't know how big the water in front of them was, and the number of appointments of these two or three million really scared them.

However, the industry is also discussing what the distribution channel of Yiting.com is and why their dealers have not received any relevant news.

The current distribution channels of MP3 manufacturers are accurate to the counter, from the general generation, the city generation all the way down to a certain store, The counter of an electronic city, so the bottom is very familiar with the industry dynamics, under normal circumstances, which counter in the electronic city is obtained by which brand of sellers, the speed of this message is very fast, but at the moment from manufacturers to sellers, no one has heard of the brand mango, no one has seen its stores and counters, no one knows what way he is going to use to distribute the goods, the first batch of 100,000 units on sale, which is basically a mid-range mp3 brand a month of total national sales.

For Li Mu, the biggest task of Yiting.com and Mango at the moment is to pave the way for Taobao, followed by their own development problems, so he is not ready to disclose any information related to Taobao for the time being, first use Mango-Me to attract the attention of users, and then directly direct users to Taobao, Alipay at the same time to do a good job of supporting payment channels, this matter will be a matter of course.

If you put it in 2016, ask any Internet person casually, what method can be used to make online shopping explosive products in 2002, and it is a popular product with monthly sales of tens of thousands or even hundreds of thousands, the other party will definitely think that the questioner is stupid, in 2002, the number of Internet users is less than 60 million, the e-commerce model is cumbersome, the popularity rate is low, how can it be possible to make explosive products on the Internet.

However, 2002 at this time is different from 2002 in the previous life.

The emergence of Yiting.com has accelerated the development process of MP3 audition, downloading and even MP3 player hardware to a certain extent;

The emergence of Tieba has increased the number of domestic netizens to a certain extent, and has contributed to the expansion of the current scale of netizens;

The emergence of Happy Farm has changed the love of the masses for games at this stage, how many middle-aged or even middle-aged and elderly people who have never touched the computer, because this game has turned into netizens, it can be said that there are still millions of users in Happy Farm who have not activated YY, which is enough to prove that these users are pure farm users;

The emergence of 3321 has made the backbone of society, that is, the parents of post-80s children, begin to contact the Internet;

The emergence of Alipay,And let the 3321 development of the backbone of the society class become the first batch of seed users of online payment,In addition,It has also cultivated a large number of contemporary college students,And it is a college student user who creates income on 3321、 has the ability to be financially independent,These are also the payment user groups on the Internet today;Then,Alipay began to access the third-party merchants such as "Legend",Further increase the current Alipay user scale;

The emergence of YY has further improved the scale of current netizens, and the popularity of YY groups has turned online social networking into group social networking overnight, and a large number of users who have not been exposed to the Internet have become netizens for group socialization;

Subsequently, Happy Farm and YY's value-added products worked together to directly lift Alipay users to the level of tens of millions of users, that is to say, Alipay has now connected more than 10 million people's bank cards, this scale is Ali in 2004, the second year of Alipay's launch.

Li Mu came back from rebirth, did so many things, and weaved such a huge and interlocking net one after another, and had already changed the Internet modification in 2002 in his previous life beyond recognition and turned it into his own 2002.

Some things were difficult to achieve in 2002 in the previous life, but in Li Mu's 2002, everything became much simpler.

……

When Mango-Me attracted the attention of countless people, another major event of global attention happened.

The 2002 Japan-Korea World Cup finals officially began.

The Chinese men's football team entered the World Cup finals for the first time in history, and the enthusiasm of the whole people for football has reached its peak.

A few buddies in Li Mu's dormitory have been almost every game since the opening game, and they can't watch it in the dormitory, so they go to the cafeteria, or go to a small restaurant outside the school, but there are too many people who go to these places to watch the game, so everyone discussed and wanted to pool money to rent a small apartment outside the school, and they could run over to watch the live broadcast together every day as soon as there was a game.

Like Liu Nian, Sun Jian and Hu Zhengdao, they didn't dare to be so extravagant, but since they had 3321, these family conditions are much more stretched, so when everyone acts collectively, they can keep up with each other's rhythm when they spend money.

Li Mu hadn't been to school for many days, and these people didn't include Li Mu in discussing the matter of renting a house, but Li Yawei had to call Li Mu, not to let Li Mu get together, but to think that if Li Mu didn't show up again, everyone would almost forget that there was still this bedmate.

Li Mu received a call from Li Yawei, and after hearing that several people were going to rent a room to watch the game, he was a little surprised, and then said with a smile: "Don't rent a house, I rented a suite in the community at the east gate, go there and see it." ”

Everyone knows that Li Mu must be renting a house off campus, and when Li Mu said this, Li Yawei was not surprised, but just asked Li Mu: "Will it disturb you and your sister-in-law too much if we go there to watch the game." ”

Li Mu said: "Don't talk nonsense, when will the next game be?"

"Tonight at half past seven, Spain vs. Slovenia. ”

Li Mu said: "Okay, you go to Yucheng Garden at the east gate of the school at seven o'clock, and then call me." ”

(To be continued.) )