Early the next morning, Li Mu convened a meeting of Kong Lingyu, Lin Qingya, Ding Jian and the team of Yiting.com in his office to communicate the preparations for the release of the mangomp3 player. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

Seeing that there is still more than a week before Taobao is launched, the first batch of 31,000 MP3 units of the two foundries in mainland China and Taiwan have been shipped, and they can be shipped to Yanjing within three days, Li Mu's tentative sales rhythm is to start the reservation on Yiting.com, and then wait for the Taobao online launch on June 6 on the same day to start sales, and a week later, that is, around June 13th, the shipment will begin.

This period of time has passed, the foundry has to coordinate production capacity, arrange production plans, open molds, produce samples, and then produce the first batch of goods, so the efficiency is relatively slow, but after these preparations are completed, they can deliver the goods once a week in the future, and there is a contract of more than two million units tied to them, and in the future, they will distribute more and more production capacity to mango, so that Li Mu has a buffer period of nearly 20 days from June 13th, and the first batch can directly throw the share of 100,000 units into the market.

Li Mu's idea is that on June 1, it will be officially exposed simultaneously on Yiting.com and YY, and the exposed content includes the appearance of the mangomp3 player, parameters, Price,But only do not expose the sales channel,That is to say,Users will only know that Makino Technology has customized a batch of very fashionable MP3 ready to sell,And the price is basically about six percent off the market price,But I don't know what form Yiting.com will sell,And the first batch of Yiting.com only sells 100,000 machines,It will not be until June 6 to open the sales model,However,Interested users can make an appointment first,Because only users who make a reservation have the opportunity to buy mangomp3 on June 6th。

In this way, the news that Yiting.com is going to muddy the MP3 market can be released first, causing an uproar without exposing Taobao, and the truth will not be revealed until Taobao is launched.

The people who attended the meeting didn't understand Li Mu's pre-sale, and they didn't understand why users should make an appointment before they could place an order to buy, and no one had used this model yet.

Li Mu was reborn in the era of e-commerce in full bloom, and various Internet marketing strategies are commonplace even if he hasn't done them, whether it is the hunger marketing of Xiaomi play, or the pre-sale model of Tmall and Jingdong Double 11 pre-heating, there are pros and cons, so Li Mu is ready to play a complex of hunger marketing + pre-sale mode this time.

First use Xiaomi's routine, hype how good your products are, how awesome the design, how powerful the hardware, how affordable the price, I can't wait to sell a loss of half a unit, after mobilizing the user's curiosity and enthusiasm, and then tell them, I only have 100,000 units in stock, which means that it must be difficult to grab, it doesn't matter, you can make an appointment first, you don't need to spend money to make an appointment, but only by making an appointment can you have the qualification to rush to buy, and you will have the opportunity to buy my products on June 6th.

As a result, Li Mu incarnated as an Internet marketing celebrity for the first time and gave his core team a vivid and forward-looking e-commerce marketing course.

Li Mu said: "You just need to remember one thing, when publicizing externally, our products are always the best, and we must learn to use our strengths to compare with the shortcomings of competing products, as long as we are in the field of strengths, we can rest assured to brag boldly, if we encounter our weaknesses, then learn to develop our strengths and avoid weaknesses, not a word." ”

"Once our products are accepted by users, we have to show a strange attitude, the first batch of 100,000 mango mp3, must be killed within three minutes, so that all users who have not bought have a feeling in their hearts: if you can't buy it, you will suffer!"

Ding Jian asked Li Mu: "Mr. Li, what if the user is not killed within three minutes?"

Li Mu glared: "Then create the illusion that the product has been killed in seconds! Even if only 10,000 or even 5,000 units are sold within three minutes of going online, you must immediately stop selling from the system and present everyone with a reminder that it has been sold out!"

Kong Lingyu was stunned: "Boss, isn't this a fraud?"

Li Mu asked him: "The Jiangnan Tannery downstairs said that it was the last day from half a month ago, and it has been said for half a month, what do you think of this phenomenon?"

Kong Lingyu said embarrassedly: "I don't believe it at all, I don't even look at it." ”

Li Mu said: " That's you, they say every day that they are the last day, his potential users simply exclude you as a person who will pass by here every day, if you don't take the bait on the first day, you will never be his potential customer, his potential customer, is the first time every day to pass by the door of the store, they are the real potential users, as long as the potential user is maintained, he can make money, as long as he can make money, he will continue to open a store here, still say that every day is the last day, when this place really can't make money, when is when is he leaving。 ”

Kong Lingyu said: "But we are not small traders, if we are such a big company, if we still do this......"

Li Mu said solemnly: "If you want to do marketing, you don't have any psychological pressure, you have to focus all your energy on how to make users interested in your products, of course, in the process of publicity, you can exaggerate appropriately, but you can't exaggerate infinitely." ”

Saying, Li Mu said: "The rush to buy things will be done according to what I said, at eight o'clock in the evening on June 6th, Taobao was officially launched, and at eight o'clock the whole mango easy listening network flagship store was launched simultaneously and opened for sale, no matter how many units were sold at eight o'clock, the front desk must be displayed as sold out, so that users can wait patiently for the next rush to buy, only in this way can we create a halo of our products in the market, so that more people pay attention to and attract more potential users." ”

Although some people didn't mean it too fiercely, since this was already Li Mu's order, everyone immediately obeyed it.

Li Mu said: "Ding Jian, in the past two days, you have to communicate with the leaders of the express Yanjing Post again, and it is important to let their EMS business fully support our logistics links at that time." ”

At present, the logistics is still very backward, and most of the civil express companies that will bloom in the future have not yet been established. Shentong and SF, the strength of the current home delivery is the strongest, Shentong is second, SF is still focusing on the Pearl River Delta and Shenzhen-Hong Kong express cake, the strategic direction has not been able to adjust, so the most reliable express delivery, but is the postal EMS, at least with Yanjing as the center, all the third-tier cities in the country EMS have a relatively good timeliness, and any private express company does not have the most complete postal outlets.

Ding Jian said: "Mr. Li, don't worry, I have already touched the EMS side, and 100,000 machines can be directly distributed to ten business halls for processing at that time, so as to ensure that they can leave Yanjing within one day." ”

Li Mu nodded with satisfaction, the current express delivery has no timeliness at all, so it is already very, very good to be able to leave the starting place within a day, under normal circumstances, the current express transportation pays attention to resource utilization rather than timeliness, in order to equip the vehicle with enough goods, some business halls may send out a line of goods backlog for two or three days before sending them together.

After the meeting, Li Mu asked Ding Jian and the person in charge of Yiting.com to launch the pre-sale information of Mango mp3 on Yiting.com as soon as possible, and when everyone began to prepare for the pre-sale of mp3, Sun Qian found Li Mu and said to Li Mu: "Mr. Li, Zhang Yao just handed me a letter of resignation. ”

Li Mu frowned: "Is that the Zhang Yao who just joined yesterday?"

Sun Qian nodded.

Li Mu couldn't help but say, "Isn't it?" Is Chen Hui too anxious and scaring the other party?"

Li Mu has always been more concerned about Chen Hui's affairs, on the one hand, because he did see the shadow of himself in his previous life from Chen Hui and decided to help him, on the other hand, he also felt that people like Chen Hui deserved a good love.

However, the woman mentioned her resignation on the first day of joining the company, which made Li Mu instinctively think that the matter was messed up by Chen Hui.

At this time, Sun Qian said with a smile: "Chen Hui is very anxious, I don't know why he is so capable, Zhang Yao just joined the company yesterday, Chen Hui got her done, today Zhang Yao confessed to me when he handed over the resignation letter, saying that he and Chen Hui have decided to be together, in order not to embarrass the company, she took the initiative to resign and leave, so that Chen Hui can continue to stay in the company for development." ”

"Holy. ”

The plot and his imagination took a 180-degree reversal, Li Mu couldn't help but exclaim, then came back to his senses, and said with a smile: "This Chen Hui really has two brushes! It's only been less than twenty-four hours since the two of them met for the first time in a few years......

Sun Qian smiled: "It is estimated that both of them still have feelings for each other, so it will be a matter of course." ”

Li Mu said: "Since it is a matter of course, we can't beat the mandarin ducks, special treatment in special circumstances, you communicate with them, the two of them can stay in Muye Technology at the same time, but we must distinguish between public and private, if there is confusion between public and private, you can't blame the company for being unkind." ”

Sun Qian nodded and said, "Then I'll go back and talk to them about this matter in private." ”

Li Mu hummed, called Lin Qingya over, and communicated with her about some details about the love between employees, Lin Qingya's statement was: "At present, large companies have relatively clear provisions prohibiting employees from falling in love, and we are not the only one." ”

Li Mu said: "We do not encourage the company's employees to fall in love, but can not absolutely prohibit, now living in the big city of white-collar work pressure is too much, every day in addition to work, the rest of the time is resting, in addition to colleagues can hardly know a few friends, office romance is very frequent, we only need to hold three points of view, first: office romance can not involve sensitive positions, such as personnel, Finance; second, office romance should not affect work; third, once the office romance turns into a de facto marriage, we ask one of them to leave the job, as long as these three points are well controlled, the office romance is not impossible. ”

(To be continued.) )