(The previous chapter was blocked again, and it may be a few days before it is released.) ）

Niu Guangcheng was still admitted to the Golden Bull Business School, although his exam performance was very poor, but there were many people who were worse than him.

As a mine owner, Niu Guangcheng is already very "white". Because he is mining gypsum mines, the profits are far less than those of coal mines, and because he is located in the southern mountains, the competition for mines is far less fierce than in Jin Province.

At least, except for the mining accident, Niu Guangcheng did not have a life lawsuit in his hands.

At this time, Jinniu Business School had moved to Huadu Jianlibao Building, Niu Guangcheng threw Xiaomi to go shopping, and came to the building alone to attend classes. The first EMBA program consisted of two classes, each with 50 students, and Niu Guangcheng was randomly assigned to one class.

"Friend, this is my business card, take care of it in the future. The first thing Niu Guangcheng did when he entered the classroom was to take out his business card and distribute it everywhere.

Before Niu Guangcheng issued his business card, the other students in the class had already sent several batches, and many of them came to make friends, and learning professional courses was still secondary.

Dozens of business cards were sent out, Niu Guangcheng also received more than 20, and half of the students used the excuse that they didn't bring business cards, probably because they wanted to observe it first.

Suddenly, a middle-aged man in his 30s came in with several staff members, each holding a large stack of books in their hands. Some of these textbooks are Chinese traditional and purchased from Hong Kong City; some are Chinese Simplified Chinese, which belong to the textbooks compiled by a major university; and finally, there are one or two booklets, which are handouts written by Xiang Bing himself when he was teaching in the EBMA class of Peking University.

These are the most inconspicuous pamphlets, on the contrary, the most precious, and they are simply not available on the market. There are many practical cases of Chinese enterprises, and they are always analyzed in combination with specific national conditions, which is of great reference significance for local entrepreneurs.

"My name is Cao Huining," the middle-aged man introduced himself as he entered, "I was admitted to the junior class of USTC at the age of 13, got a Ph.D. in biology from Yale University at the age of 25, and received a Ph.D. in finance from the University of California at the age of 29, and stayed at the University of California as a lecturer in finance in the same year." I am 36 years old this year, and I was invited to return to China by your dean Xiang. I have been abroad for more than 10 years, and I don't know much about the situation in China, so I only teach you pure financial knowledge. In addition, I am the class tutor of Class 1, which is also equivalent to your class teacher, so if you have any questions in the future, you can contact me directly. Now, please come and pick up your textbooks. ”

Niu Guangcheng felt quite novel at this time, as if he had returned to his junior high school days. But when he got the textbook in his hand, his head was immediately huge, because there were 12 books!

These 12 books are still in the first school year, and there will be more than 10 books next year.

Introduction to Management, Human Resource Management, Introduction to Global Macroeconomics, Marketing, Corporate Finance, Risk Management, Corporate Strategy, Business Negotiation, ...... It's easy to understand just by looking at the title of the book, but Niu Guangzhi opened the book and looked at it twice, and he was immediately blind, and he couldn't understand a word.

Before Niu Guangzhi could speak, a classmate had already raised his hand: "Teacher, in addition to the seven days of school, we only have two classes a week, can we finish so many courses?"

Cao Huining replied: "I can't finish learning in class, and the teachers only talk about the general content. For more in-depth details, you will have to study on your own after class, and if you have any questions, call or email the professor directly. I would like to emphasize that each course has a corresponding credit, and only after completing the credits can you get a diploma. ”

Niu Guangzhi muttered in a low voice: "Returning the graduation certificate, who is rare, just a grass platform team to break the school." ”

"Also, you choose a squad leader by yourself, and I will let the squad leader convey important things in the future. Cao Huining said.

Niu Guangzhi's mind suddenly became active, he wanted to be the class leader, and he could communicate frequently with his classmates when he became the class leader, which was of great help to expand his network.

Lao Tzu is worth more than 100 million, and there are probably not many people in the class who are richer than me, right?

Cao Huining also said: "You can solve the matter of electing the squad leader at noon this year, and then Mr. Song Weiyang will talk about "Entrepreneurship" to everyone. I went first, with my phone number and email address on the board. ”

The homeroom teacher walked away, leaving 50 students talking to each other.

After waiting for several minutes, he didn't see Song Weiyang appear, Niu Guangzhi was a little impatient, and turned his head to ask the little fat man next to him: "Brother, you didn't give me a business card just now, what is your name, what is your business?"

"Ding Sanshi, who opened a network company. The little fat man said.

Niu Guangzhi immediately had a topic: "I know the Internet company, Song Weiyang opened an Internet company, and I usually go to the Internet café to play "Legend". What kind of game does your online company make?"

Ding Sanshi was a little speechless and explained: "Internet companies don't have to make games?"

"You just bluff me, what can an Internet company do if it doesn't make games?" Niu Guangzhi didn't know what a website was, he hadn't even heard of QQ, and when he went to an Internet café, he would only click on the "Legend" shortcut icon.

Ding Sanshi felt that his business ability was insufficient, and he was the last batch to participate in the interview, and he came here just to learn knowledge. However, Niu Guangcheng's straw bale appearance made Ding Sanshi deeply suspect that he had come to the wrong place, how did the business school recruit this kind of nouveau riche?

"Dr. Ma is here!"

"Hello Dr. Ma!"

Suddenly, several students in the class started to coax, and after listening to what they said, they knew that they must be the first generation of Ma's Whampoa.

Niu Guangzhi hurriedly rushed up to shake hands, but unfortunately he was bloated and his speed was too slow, so he couldn't squeeze to the side at all, so he could only stand on the periphery and hand over a business card.

Song Weiyang put dozens of business cards in his pocket, ordered all the students to return to their places and sit down, and then walked to the podium with a smile: "Everyone here is a big boss, not a student who has never seen society, and there is no need for teachers to supervise their studies." Whatever your purpose for coming to business school, I hope you will study well. I've looked through your written exams, and many of them have interesting answers. For example, a classmate is a miner, and when he explained his own industry, he said that mining must first have a relationship, and secondly, he must be able to fight hard, and a few words will break the core key of the industry. ”

"Hahahaha!"

The crowd burst into laughter.

Niu Guangzhi was complacent, raised his hand and said, "That's my roll!"

The whole class turned their heads to look over, most of them had a sarcastic smile on their faces, but Niu Guangzhi felt that he was in the limelight.

Song Weiyang tried his best to explain in popular language: "This classmate, have you ever heard of fighting the world immediately and ruling the world right away?"

Niu Guangzhi really understood, he heard this sentence in the costume TV series, and immediately replied: "To govern the world, you need to use civil officials, so the brothers who helped me fight are not involved in the management of the company now." I have set up a special mine protection team, these brothers are my security team, who dares to make trouble and fight to the death!"

Song Weiyang asked, "What kind of mine do you open?"

"Gypsum mines?" Niu Guangzhi said.

Song Weiyang continued to ask: "Do you know the various uses of gypsum mines? Do you know where the main market for gypsum mines is? Do you know the most advanced mining equipment for gypsum mines? Do you know how to manage pit mining to be the safest and most effective? Do you know the gap between the production efficiency of your small mines and the large state-owned mines?"

A series of questions asked Niu Guangzhi and shook his head again and again.

"You don't know anything, what kind of business are you doing? As soon as the policy changes and the market changes, your company will be completely finished," Song Weiyang said unceremoniously, "Even if you have been smooth sailing, you can only nest in a small place, and you can't jump out to be a big boss at all." You are a character in your local hometown, who knows you when you come here? Are you comparable to those coal bosses in Jin Province? Let me tell you, those coal bosses are worth more than 100 million yuan everywhere, but they don't know how to spend their money now. The most shrewd coal bosses will only buy houses everywhere in the capital, and no matter how much money they have, they will not be able to expand the scale of production, because the coal mines in their hands are so small. ”

This is said to Niu Guangzhi's heart, they who open mines really have money and nowhere to spend it. The only way to expand the scale is to merge other nearby mines, and this kind of merger is very difficult and bloody, and even if it succeeds, it can only be entrenched in the local area.

Later, there was a documentary dedicated to interviewing coal bosses, and after the state demanded that small coal mines be shut down and transferred, countless coal bosses were so poor that only money remained.

They don't know anything except digging coal, they don't know what to do with the huge amount of money they have in the bank, most of them choose to spend their days drinking and enjoying life, and many people go to the Aodao casino and lose everything. There are also some who choose to invest in making movies, and are praised by directors as the cutest investors in China, because they will not mix in anything other than stuffing women into the crew, and it doesn't matter if they make money or not, they can be satisfied with a small award casually. The luckiest group of coal bosses are crazy to buy houses in big cities, and they will be charter companies for the rest of their lives.

But either way, they all live a very aggrieved and boring life, because they have no social status, but they have once had infinite beauty. The situation before and after caused a huge gap in the heart, so that a coal boss invested in a shared bicycle and became popular, which was quickly regarded as an investment genius by their insiders, and then countless coal bosses frantically sent money over. Even if the bike-sharing project messes up in the end, they have no regrets, because they have money, and they only lack the opportunity to spend it seriously.

There are even scammers who focus on these "retired" coal bosses, as long as they make up a little bit of storytelling, they can get millions of dollars from the coal bosses in minutes.

"Then how can I jump out of the mining industry?" Niu Guangzhi sincerely asked.

Song Weiyang pointed to his head and said, "The brain is a good thing." ”

"Hahahaha!" everyone burst into laughter.

Song Weiyang said: "When you come to Taurus Business School, what you learn is to make your brain more useful. ”

Niu Guangzhi asked: "What should I do if I can't read these books?"

Song Weiyang said: "How much can be understood, how much can be learned." Okay, without further ado, let's start the lesson. I will give you seven classes every semester, that is, the first week of the closed training camp at the beginning of the semester, and I will come to teach you one class every day. The content of my class is called "Entrepreneurship", and the content is all written in the book, you can go back and read it slowly, and I will not repeat it in class. So, I'm going to talk to you about some other things in these seven lessons. And after I leave the classroom door, I won't admit that I talked about these things. ”

If you don't recognize it when you go out, this is a martial arts secret!

The students naturally think so, just like a movie with a banned signboard, it can immediately gain the prying eyes of countless audiences.

Including Niu Guangcheng and Ding Sanshi, they all immediately straightened their waists, waiting to listen to Song Weiyang's amazing words.

"How to manage, how to market, how to negotiate, how to PR...... These are all knowledgeable and technical things, and your specialist teachers will explain them in detail," Song Weiyang wrote a word on the blackboard, "These are all classified as 'art' categories, which will be used when starting a business and using it in the company's general meeting." Including the classmate who opened the mine, his crooked ways are also a manifestation of 'art'. These are the most basic and necessary things, and even when the 'technique' reaches the extreme, it can be almost like the 'Tao'. is like Ling Hu Chong in "Smiling Proud Jianghu", his Dugu Nine Swords is a sword 'technique', which can almost beat invincible opponents all over the world. Let me give you an example, let's say that Shi Yuzhu is a brain platinum. The real reason why brain platinum can be popular is that it is positioned as a gift. I talked to Shi Yuzhu, and he said that when he first started selling brain platinum, he positioned it as a health care product to fool the old man and the old lady. ”

"Hahahaha!"

There was another chuckle in the classroom.

Song Weiyang said with a smile: "After flickering like this for about half a year, Shi Yuzhu found that something was wrong. Because through market research, Shi Yuzhu found that young people are the mainstream consumer group, and they don't know what gifts to buy for their elders during the New Year's holidays. As a result, brain platinum has changed from health care products to gifts, and there is an advertisement that only receives brain platinum as a gift. When this advertising slogan was crazy brainwashed on TV, young people felt very face-saving when they bought brain platinum to give to their elders, and the old people also thought that the younger generations were very filial when they received brain platinum. Seeing the market situation clearly, guiding consumers' thinking, and carrying out accurate product positioning, these are all 'techniques' in the shopping mall! ”

"However, 'technique' is not useful at all times, and Dugu Jiujian can only be blind when he encounters Dongfang's undefeated. And it is inevitable that they will fail in business, such as Pepsi, which quickly opened up its market share in China through the 'technique' of recruiting partners, but now it is stuck in a quagmire. Therefore, the 'technique' should be evolved, and the enterprise should achieve a certain level, and the entrepreneur should grasp the 'potential'!"

"The power of the force, the power of the situation!"

"Let's take Pepsi as an example, if Pepsi's Asia-Pacific president can carefully study China's reform and opening up, he will not know that this reform is irreversible, and it is only a matter of time before foreign investment restrictions are gradually opened. If Pepsi had understood this deeply, Pepsi would not have taken the wrong way of expansion and would not have made a mess of its business in China! This was evident to any fool who knew a little about China back then, because it was only in the mid-90s. ”

"Therefore, the 'potential' can be understood as the situation, and it can be understood as the understanding of the general environment. The current general situation is that China's accession to the WTO has greatly increased China's export volume and has caused a large number of overseas factories to move to China. Through this situation, you can judge what to do in the next few years. You can go to export processing, which requires a lot of cheap labor, or you can go to the supporting enterprises of foreign-funded electronics factories, and these two businesses will be very profitable in the next few years. Knowing this, we can judge the situation of the securities market. A large amount of hot money is pouring into real estate and manufacturing, and the stock market will inevitably be deserted, so stock speculators can take a break for a while. From the perspective of long-term operation, oil, steel, and coking coal futures will definitely rise sharply. Remember, I'm talking about long-term futures, don't come to me if you lose money in short-term operations. ”

These words drew another burst of laughter, but there was a bit more seriousness in the laughter.

Some truths seem simple, but when they make people confused. Although many of the big bosses here also have their own judgments on the current situation, who can speak as thoroughly as Song Weiyang?

What's more, Song Weiyang directly said what kind of business is good to make money, and judged that stocks can no longer be played in recent years, and also said what kind of futures can be invested in the long term. These contents alone are worth the annual tuition fee of 300,000 yuan, and you can ignore other courses!

"The 'potential' is not only the market environment and policy situation, but also the formation of its own 'potential'. The first-mover advantage is a kind of 'potential', which allows you to be ahead of your peers step by step, and can hold down your peers to a certain extent, which is very common in emerging industries. There are people in the class who do the Internet, take Sogou and Baidu as examples. The two companies also do search engines, but Sogou has formed its own advantages, and Internet users have become accustomed to Sogou search, so it is difficult to develop in a short period of time. Businesses are also able to overpower people, which is common in the tech industry. For example, Microsoft and Intel formed the WINTEL alliance and formulated relevant industry standards, resulting in relevant companies around the world having to act according to their faces. ”

"Therefore, in terms of 'potential', a successful entrepreneur should learn to follow the trend and overwhelm others with potential. I must make a truth clear here, following the trend is not to be a wall-to-wall grass, not to let you follow the trend. Sometimes going with the flow often manifests itself as going against the trend. I know a classmate in the class who has a net worth of more than 1 billion. In the midst of the Asian financial turmoil, other companies have chosen to close their doors or change careers to other businesses. However, he took the opportunity to buy similar upstream and downstream factories at a low price, and completed the internal ecological chain at a very small price, and in just a few years, the scale of the company has expanded dozens of times! The real 'trend' here is not that the financial turmoil has caused the industry to be sluggish, but that the industry will inevitably recover when it reaches a trough. Because it is also linked to the domestic 'trend', the government has repeatedly issued documents to increase infrastructure investment, and the related manufacturing industry is rapidly expanding its scale. The integration of domestic and foreign situations led to the rapid development of this classmate's company at a very small cost, and it only lasted for one year before entering a profitable period. ”

"After the 'potential', it is the 'Tao'!"

"The Tao is a bit mysterious, you can understand that following the national law is the way, conforming to social morality is the way, pursuing corporate culture is the way, and having your own persistence and bottom line is also the way. There are crooked ways, and there are also broad roads. That friend who opened the mine, you are following a crooked path, and I advise you, your situation is very dangerous. ”

"To use martial arts as a metaphor, the Tao is the heart method, the power is the weapon, and the art is the move. ”

"There is such a thing as the Dharma, which can only be understood but not spoken, because everyone pursues a different path, and the same path may not be suitable for other people. In the next seven days, my main lecture content was to teach you how to 'cultivate strength' and 'cultivate the Tao'. The content includes a series of topics such as humanistic cultivation, charitable feedback, social responsibility, patriotism and law-abiding. If you want to be a long-lasting big entrepreneur, you must learn these things. With your own way, your own momentum, uprightness, and inviolability, it is difficult for others to kill you. ”