In the public chapter of this book, we have said that Song Weiyang felt that his professional knowledge was insufficient in his previous life, and he signed up for short-term MBA classes at many schools.

Cheung Kong Graduate School of Business, Song Weiyang naturally went to mix, and the biggest gain was to get to know a few bosses.

The content that Song Weiyang is telling the students now is actually derived from the school motto of Cheung Kong Graduate School of Business: Take the Momentum, Know the Way, and Excellence.

It's just that Song Weiyang's understanding of these words is obviously different from Cheung Kong Graduate School of Business.

In Cheung Kong Graduate School of Business, "potential" is the greatest and can be understood as foresight, "Tao" is secondary, which can be understood as true knowledge, and "technique" is fundamental and can be understood as practice. Song Weiyang, on the other hand, believes that 'Tao' is the ultimate pursuit, covering the realm of life, moral character, perseverance, and ideal pursuit.

Therefore, Song Weiyang directly changed these six words to "general technique, control the situation, and join the way".

This has obviously improved a notch, Cheung Kong Graduate School of Business's "momentum" only pursues to follow the trend, and Song Weiyang's "momentum" also includes his own creation and control of the situation. Just like he took the WINTEL alliance as an example, using his own advantages to set industry standards, which is a standard way of playing with overwhelming people. Cheung Kong Graduate School of Business's "Ming Dao" is only to gain true knowledge, while Song Weiyang's "Hedao" emphasizes the unity of knowledge and action. As for the difference between "Youshu" and "Tongshu", it can be understood literally.

And Song Weiyang also changed the order of arrangement, "general technique" is the basic operation, you can be a successful businessman, "control the situation" is an advanced skill, you can be an industry boss, "Hedao" is the ultimate pursuit, can be a benchmark in the business world.

Li Chaoren is in line with his own way, which is a benchmark, and Mr. Huo is in line with his own way, which is another benchmark.

There are thousands of avenues, all up to your choice.

Taurus Business School, the first seven days of each semester, is a "closed" training.

This so-called closed type means that you must come when you are in class, and there is no room for leave, and if you miss any class, the credits of this course will be directly invalidated. As for the four-day classes (weekends) of each month, it doesn't matter if you come or not, you can ask for leave at any time if you really have something important to deal with.

However, even for those weekend courses, it is rare for students to take time off. Because there are a large number of practical courses, such as arranging an inspection to Xifeng Company, Yang Xin, as the CEO, will personally accompany and explain, which is not such an opportunity in normal times. Or if a former high-quality company is in a trough, the business school will bring the students to analyze and discuss after reaching a cooperation with the other party, and everyone will work together to formulate a development plan to save the company, and summarize the lessons through the subsequent development of the company.

This kind of business experience of learning and learning from it is far more training than learning theories behind closed doors.

By the way, there is homework for each class, and it is often in small groups, which cannot be completed by one person at all. This not only promotes the communication between the students, but also exercises the teamwork skills of the students.

It's been three days since the start of school, and the students are quickly divided into two factions.

One group gathers and plays after school for the purpose of making friends, and the other group aims to learn knowledge, because the curriculum is too heavy, they will take time to preview and review after class, and often call the teachers for advice.

Ding Sanshi belongs to both factions, he loves to play and make friends, but after playing, he will also race against time to learn.

At this moment, Ding Sanshi is singing at the cash cabinet.

Karaoke, which was popular in the 90s, has basically withdrawn from the stage of history due to the competition of discotheques, bars, nightclubs and other places, and the original KTV appeared ten years ago (it was still called karaoke at that time). The cash cabinet branch just opened this year is the first KTV with a mature model in Huadu, and its positioning is "a singing space for family and friends gatherings", with one-stop service for entertainment, leisure, eating and drinking.

This kind of positioning has made the karaoke industry, which is declining, popular again and popular all over the Taiwan Strait.

However, older friends, are used to the name of karaoke, and they can't change it for a while, Niu Guangcheng said: "Go, I'll ask everyone to sing karaoke tonight!" So he took people to the cash box KTV.

"The 'Tao' that Mr. Song said is to build bridges and pave roads to be a great benevolent, and he made money to buy a reputation locally," Niu Guangcheng hugged Xiaomi, poured a glass of beer and said, "I know all these things, and I can't tell them all, and I almost scared me when I talked about them so mysteriously." ”

A boss named Li Zhenan smiled: "Old Niu, you only listened to the fur, but did not understand the essence of Teacher Song's lecture." According to my understanding, Mr. Song's 'Tao' is actually a personal cultivation and code of conduct, including inner spiritual thinking, as well as external words and deeds. The aristocratic spirit of the big Western families is a manifestation of the Tao, and Bill Gates' donation of $20 billion is also a manifestation of the Tao. As for doing business in China, I think we should generally follow the golden mean, so that we can stand tall and sleek. ”

Fan Weiguo, a first-term student of Ma's Whampoa, ridiculed and said: "According to the content of Mr. Song's lecture, there is actually another understanding. That is, an entrepreneur should look like an entrepreneur, and if you hug Xiaomi all day long, you don't look like an entrepreneur, but more like a nouveau riche who suddenly gets rich. It's not that we look down on you, it's that you are very cheap, and everyone follows you to lower the price. “

"Is there one?" Niu Guangcheng was not only not angry, but thoughtful.

Niu Guangcheng's remote city and county really didn't have any decent entrepreneurs, and the relationship circle he was in before was also a group of nouveau riche. In his established thinking, wearing famous brands, traveling luxury cars, and embracing Xiaomi are the embodiment of successful people, if you go out to socialize without a beautiful woman, you will be discriminated against by other bosses.

But with Niu Guangcheng's talent for human spirit, he feels very clearly these days that many classmates in the class look down on him a little. At first, he always felt that this contempt stemmed from the fact that he came from a small place and had not studied for a few days, but soon found that some of his classmates were very popular.

"Yes!" several students said in unison.

It can be seen from here that although Niu Guangcheng has a lot of shortcomings, he is still very good at making friends. If he hadn't been treated as a friend, how would these bosses have reminded him to correct himself?

Niu Guangcheng was puzzled: "If you are a big entrepreneur, you can't go out with Xiaomi?"

Ding Sanshi smiled: "Of course you can, provided that your success has reached the point where people have nothing to say." Didn't Boss Song use the Fortune magazine article as an example? Foreigners ridiculed us Chinese entrepreneurs for mixing Sprite with red wine, believing that this is a kind of dumpling behavior that destroys the heavens. I think Boss Song said very well, Chinese drinking red wine with Sprite is soil buns, British tea with sugar and milk is not soil buns? More than 100 years ago, what British milk tea must have been laughed to death by the Chinese, but now it has become a fashion trend. This is a manifestation of 'potential', Western civilization is strong, their farts are fragrant, so drinking red wine can not be mixed with Sprite has become the standard. When China becomes stronger, the Chinese practice of mixing sprite in red wine may also make Westerners follow suit. When you really become the richest man in China, let alone hugging Xiaomi all day long, even if you go out with a dog, you will be sought after as having a personality. ”

Your words and deeds are not consistent with your actual situation, with the public's positive image appeal for the rich, and with the requirements of insiders for peers. Another boss summed it up.

Ding Sanshi said: "Boss Song has formed a Golden Bull Club, and the members are all well-known entrepreneurs in the country. Among them, Duan Yongping, the boss of backgammon, is my senior, and he told me a story about the Taurus Club. The CEO of Geely Automobile, who is also one of the members of the Golden Bull Club, is dressed very rustic, and the suits he wears are often old and ill-fitting, and he often says that he is a dumpling, a farmer entrepreneur who doesn't know anything. But the more he said this, the more people who knew him didn't dare to treat him like a dirt bun, because they all knew that he was very shrewd. This contrast has formed a unique temperament, people in the circle respect him very much, and ordinary people worship him very much. This is his 'way', I am a bun, I don't understand anything, but I just have to fight, I can do the impossible!"

"Teacher Song's 'Hedao', I understand Wang Yangming's unity of knowledge and action," said Liu Zhixiong, a first-term student of Ma's Huangpu, "See the truth, keep the heart, have the pursuit, do not waver, and practice." The word "Hedao" actually condenses all the core of top entrepreneurs, who can do it perfectly, who is the industry benchmark, even if it goes bankrupt, it can make a comeback. ”

Although some people say it is popular, and some people say it is crepe, Niu Guangcheng actually understands it all. He wondered: "Then why does Mr. Song ask us to do more charity, be honest and law-abiding, and keep in mind the sense of social responsibility of entrepreneurs?

"Do you know how to do it?" the other boss laughed, "Actually, I don't understand either." I understand that what kind of entrepreneur's sense of social responsibility, what kind of charity and mission, is a kind of cultivation method that is in line with the Tao. I like football, you can't come up and practice shooting, you have to practice juggling the ball first, dribbling the ball, and you can practice in-depth practice if you have a good sense of the ball. Take your old cow as an example, your behavior is more restrained, you are keen on charity, then over time, your reputation will become better, your impression will also become better, and people will no longer regard you as a nouveau riche, but an entrepreneur with a sense of social responsibility. 'Dao' is from shallow to deep, charity has been done for a long time, whether you have Tao or not, others think that you have entered the Tao, and your external image and temperament will be different!"

Another person said: "Didn't Mr. Song give an example? There are many big bosses in China's business circles who like mountaineering, and they believe that mountaineering can exercise mental perseverance, and long-term perseverance can cultivate perseverance. Teacher Song said that there is no need to climb the mountain, and he insists on running every day. Running for 30 minutes a day seems very easy, but as long as you can persist for three years, the whole person's mental temperament will change from the inside out. This kind of change is not only personal, but also brought to your company, which is a kind of personal improvement. It's the same with reading, insist on reading serious books for 30 minutes every day, and you will have a cultural temperament in a few years. ”

Niu Guangcheng said with a smile: "It's okay to read, I insist on running for 30 minutes every day, and I can lose some weight by the way." ”

"Hahahaha!"

In the midst of everyone's laughter, Taurus Business School is moving towards the road of Taurus Sports College.

In fact, there is another point that no one has explicitly stated. Song Weiyang repeatedly mentioned the sense of social responsibility of entrepreneurs and asked everyone to do more charity and public welfare activities, which is actually "raising potential", or "raising hope", as the saying goes, "shaping the golden body".

The students don't talk about it, and Song Weiyang won't admit it, he will only say it in class. And Song Weiyang also emphasized that no matter how many good deeds are done, if the appearance is not the same, the molded is not a golden body, but a mud bodhisattva, which will collapse when it encounters a big flood. The correct way to "shape the golden body" is to "unite with the people", that is, to let more people benefit, so that those who have not benefited also respect you. The more people who benefit, the more people who respect you, and the more the flood will go around you.

And doing charity is also particular, not too high-profile, not too low-key, it is best to master a degree. Of course, Song Weiyang also said that this kind of charity is fake charity, and real charity is from the heart and does not ask for anything in return. If you can be truly charitable, you can be regarded as having your own "Tao" and have reached a certain spiritual realm.

In the KTV private room, the bosses are still discussing hotly, each of them has a different understanding of "Hedao", but they all think that Song Weiyang is very reasonable. Enterprises can do long-term, entrepreneurs can stand tall, "technology" is very important, "potential" is more critical, but "Tao" determines the ultimate height and depth.

On the last day of the seven-day training camp, Song Weiyang asked people to hang a pair of calligraphy and paintings in the business school.

This calligraphy and painting is specially created by Liu Wenxi, a contemporary Chinese painting master, and the main body of the picture is a standing statue of Wang Yangming, and the content of the words is:

"Skill, control the situation, and merge the way.

The mediocre are busy, the wise are fine, the master takes the momentum, and the best is in harmony.

Both internal and external training, the use of both skills and potential, the unity of knowledge and action, is the foundation.

Entrusted by Mr. Song Weiyang, the motto of Jinniu Business School was recorded in February of the year of Renwu, and Liu Wenxi, a disciple of Mr. Tao Xingzhi and a disciple of Mr. Wang Yangming. ”

The students looked up at this calligraphy and painting, and instantly felt that the Taurus Business School was full of compulsion.

Song Weiyang had already left Huadu, and Ding Sanshi called directly and asked: "Old Song, can I have people take pictures of the calligraphy and paintings on the wall and send them to NetEase?"

"Shoot, it's not unsightly. Song Weiyang said.

Not only did Ding Sanshi let NetEase report on the motto of Taurus Business School, but the bosses who opened blogs because of last year's online scolding war also took photos and posted them to their blogs, which instantly aroused discussions and onlookers among thousands of netizens, followed by many paper media spontaneously reprinted and reported.

Taurus Business School is on fire, not the kind of false fire that has been hyped up, but a fire that business people and ordinary people are concerned about.

What professional financial knowledge, what human resource management, ordinary people can't understand at all, and people in the industry have long heard the cocoon. Only the content in this calligraphy and painting is full of high-grade, so that ordinary people can understand it at a glance, and let people in the circle think, which can be described as elegant and vulgar appreciation, and everyone can have a different deep understanding.

At least countless small and medium-sized enterprise owners in China, as well as those company executives who have aspirations, many of them regard the motto of Taurus Business School as a guideline.

Folk calligraphers took the opportunity to make a fortune, and many small bosses specially asked someone to write down these few sentences in order to pretend to be forced, and then hung them on the wall of their offices. It seems that as long as these lines are hung up, the small bosses will be able to use the arts, control the situation, and merge the way. Whenever a friend or collaborator came to visit, they would point to the banner and talk about it, explaining their life and business style.

This is the same as "Wolf Totem" became popular, and entrepreneurs have said that they believe in "wolf" culture.

And Xiang Bing also kept receiving phone calls, all of which inquired about registration, and hundreds of bosses said they wanted to enroll in school within a month.

In fact, these are all false, and the real key lies in Song Weiyang's status as the richest man in the mainland. It makes sense for him to say a few nonsense words casually, not to mention that it does make sense, and if he were a small boss to say these things, I am afraid that most of them will suffer all kinds of ridicule.

Successful people is fragrant, and it may also be cherry-flavored, and Buffett and Coca-Cola agree with this.

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