Chapter 444: Old Aristocrat
Yanjing, Baidu Headquarters, Unmanned Project Headquarters.
The small car, which has just completed the unmanned test, returns to the parking lot, and the small experimental vehicle has a tripod on the roof, which is equipped with a somewhat bulky camera and sensor equipment, which is the core of the whitescale unmanned driving technology.
After nearly ten years of research and development, Baidu's unmanned driving technology has made many breakthroughs, but it has also encountered bottlenecks.
The vehicle that had just returned had completed the same task as hundreds of experiments in the past, driving slowly on the road and collecting information on the road.
The collected information will be aggregated into the whiteness server, and the data will be analyzed by a professional technical team. The purpose of the analysis is to achieve millimeter resolution of obstacles with the car's eyes, the overhead camera.
Baidu's technical analysis team is not all domestic technicians, many of them are employees of the acquired Finnish company.
"How far are we from truly driverless technology?" Xiaoli, a clerk who had just joined the company for a short time, registered the entry time of the experimental vehicle and asked the technical director a little boredly.
For the same problem, Xiaoli has been going to work ten times now, because her task in the past six months is to register the entry and exit of the experimental vehicle, which is very boring.
Ma Jun, the technical director, said: "The real unmanned technology is still early!"
Xiaoli was a little speechless and said, "It's still early? I remember hearing a few years ago that our company had launched driverless cars. ”
"That's news. Ma Jun said: "How simple is the driverless car, on the road where there is no one, let the car carry the corresponding equipment to drive autonomously is unmanned, but the real driverless technology requires the car to exercise independently in complex road conditions, and can quickly make judgments in the process of high-speed driving, not to mention the whiteness and Bidi's unmanned technology, even BBA, the unmanned driving technology of the United States Tesla can not meet this requirement." ”
"Think about it. Ma Jun said: "Humans can drive cars safely because we have our senses to see the situation outside, we have brains to deal with emergencies, and our limbs can immediately respond to situations according to our brains." Now we want to make driverless cars, which is to completely transplant these three functions of human beings to the car.
The most important thing for a car to drive on the road is safety, and it is almost not good at all, so the launch of driverless cars and the launch of driverless cars are two different concepts that take time. ”
"But just now I read the news that Pangu Technology may have launched a complete driverless new energy vehicle, the kind that can drive on the road autonomously. ”
After speaking, Xiaoli showed the news on her mobile phone to Ma Jun.
Ma Jun laughed and said: "This matter has been studied by our technical department, first, there is no definite news that Pangu Science and Technology is making new energy driverless vehicles, and second, unmanned driving technology is not so easy to research? ”
This is the opinion of Baidu's internal technicians on Pangu Technology's unmanned new energy.
"Borgward?" Xiao Ming said, "Why did you choose it?"
At the headquarters of Pangu Technology, Xiao Ming and Qian Yi are talking to Xiao Chu.
Xiao Chu said: "The main reason is that they have a complete R&D team and a complete production chain. ”
Xiao Ming's Qinghe equipment appeared on the relevant information of Borgward, combined with the information, Xiao Chu introduced:
"As one of the top three German automobiles and a world-famous luxury brand, Borgward also has its glorious history. But for various reasons, in the competition of the automobile industry, Borgward lost and disappeared in this automobile market for decades. If Borgward hadn't failed, what I see on the street today would be either a B in BBA or Borgward instead of BMW.
In the decades since it disappeared, Borgward will not disappear completely, but will help other car companies design and produce bodies, chassis and even assembly to survive. ”
"During this period, it was not easy for Borgward to retain its own production chain and R&D team. A few years ago, Borgward Group announced its resurrection at the Ribewa Motor Show, and there was a shadow of Xia Guo Capital. Yanjing Foton Motor's investment in Borgward is the main reason for Borgward's reappearance in the market. ”
"The resurrected Borgward has production lines in Yanjing and Germany, and several models on sale are designed in Germany, produced in Yanjing and Berlin, and sold in Xiaguo, Germany, India and Brazil. ”
Xiao Chu gave Xiao Ming the sales data of Borgward Automobile in the past few years, and Xiao Ming was a little unbearable after reading it, because it was more miserable.
First of all, as a veteran luxury brand, Borgward's price cannot see the word luxury, and the price has come to the 100,000+ level that competes with domestic cars and a large number of joint venture cars.
Secondly, it is still sales, Borgward's sales in Xia have been hovering between three and four digits in Xia in recent years, and there is no month when sales exceed 10,000.
With such a dismal market sales, Xia Guo Yanjing Automobile Foton Company, which has been investing in Borgward in the early stage, is also more than willing to do so.
Foton Company, which transfused tens of billions of soft sister coins to Borgward, finally let go and sold all 67% of its shares, and the buyer was Tianxing Youche (fictitious companies should not be seated in the right number).
The sale price is only 4.1 billion soft sister coins, which is not as good as the 10 billion soft girl coins that Futian transfused at the beginning.
This is definitely a loss-making deal for Fukuda.
After Tianxing Youche, which was born as a rental car, acquired Borgward, it is to enter the automotive industry and complete its own industrial closed loop.
Xiao Chu said: "From 2019 to 2021, we found an important change - Borgward began to launch new energy vehicles under the control of Tianxing Youche, completing the layout of Tianxing Youche in Xia Guo's new energy vehicles. ”
Xiao Chu has a set of data, "After the acquisition of Borgward, Tianxing Youche no longer worries about its car supply chain being cut off by competitors, because they have their own car production chain, since 2019, Tianxing Youche's car rental companies have changed most of their rental cars to Borgward." Self-production and self-sale can be regarded as a way to save Borgward, and at the same time keep Borgward's production chain. ”
Xiao Ming quickly discovered the problem of Tianxing Youche from the data provided by He Xiaochu.
Xiao Ming said: "This should be a capital company rather than a physical company. ”
"That's right!" Qian Yi, who was beside Xiao Ming, was born in finance, and she also saw the problem: "Like all start-up companies in Xia Guo, the main business of a car rental company with no technical content may be car rental and online car-hailing, but the bigger purpose is to spend money to promote concepts, so as to achieve the purpose of capital appreciation." ”
"A few years ago, Tianxing Youche became a unicorn company, with an estimated market value of 64.3 billion soft sister coins, and at the same time, Tianxing Youche has lost money every year in the past three years, with an annual loss of 3 billion soft girl coins. ”