Chapter 445: Acquisition is cheaper than new construction
Xiao Chu has explained the reason for choosing Borgward, which has a complete automobile manufacturing and sales chain, and is regarded as a tool of capital by Tianxing Youche, which can be financed and sold at any time, and is definitely one of the best choices.
If he chooses to talk to Bidi and let Bidi Auto hand over all the electric vehicle production lines to Pangu Technology, Bidi will not be happy.
There is an essential difference between Bidi Auto, which relies on electric vehicles for food, and Tianxing Youche, which relies on car leasing and financing, and the latter knows how to be more willing.
"We're buying negative equity from Tianxing Youche, and I think it should be happy to do so. Xiao Ming said.
Qian Yi said: "In addition, half a month later, at the Geneva Motor Show, Zhang Derui was preparing registration materials. ”
The Ribewa Motor Show, one of the largest auto shows in the world, is known as the vane of the industry, and is a platform for luxury cars and future concept cars in the Omi region to showcase themselves.
Many Xiaguo car companies are proud to be able to appear in Geneva, because appearing in Geneva means getting a stage to be displayed all over the world, and no matter what the quality of your car and reputation are, the name can attract attention and traffic.
With the rise of Xiaguo's automobile industry, many Xiaguo's car companies have appeared in Geneva, but because of the poor quality and reputation of Xiaguo's own brand cars, Geneva has become more and more strict in the past few years.
Xiao Ming said: "It doesn't matter where it is displayed, the acquisition of the Borgward production line will be handed over to Huayi Technology." ”
As the only listed company of Pangu Technology, Huayi Technology not only develops its own products, but also has the financial function of Pangu Technology.
After receiving Xiao Ming's exact instructions, Huayi Technology sought to negotiate with Tianxing Youche.
Tianxing Youche, which seems to be very beautiful, has always been short of money.
Like most new startups, Youche will always need capital in the process of expansion.
In addition to relying on one's own profits, the most important means of obtaining funds is to rely on one's own concepts and industries for financing.
After acquiring the equity of Borgward a few years ago, Tianxing Youche did not put it at home as a fairy offering, but as a tool for capital.
In the name of Borgward, it cooperated with some second- and third-tier domestic automobile brands to develop joint venture cars, and Lala invested.
In the name of Borgward, it cooperates with certain Internet brands to develop Internet car cooperative brands, and then pulls investment.
Then develop a few Internet + car concepts in the name of Borgward, so that international capital financing can see.
This is the strange appearance of the economic market in Xia, and those who can survive are not necessarily not entities of enterprises, but most likely of financial enterprises.
On the surface, Tianxing Youche is an entity, but it is actually playing with financial means, so it will live very well.
When Xiao Ming saw these methods used by Tianxing Youche in the financial market, he couldn't help but give a thumbs up, at present, many people in the Xia financial market are playing like this, and those who don't play well have become fake drugs, and those who play well have become Didi, Tianxing Youche, Meituan and Eleme.
When Huayi Technology threw an olive branch to Tianxing Youche, Tianxing Youche accepted the offer without thinking about it.
"Borgward is developing new energy Internet + vehicles, and our new generation of Borgward cars have won concept awards at many auto shows such as the New York Auto Show and the Washington Auto Show, and our car design has won the Paris Car Design Award......"
Wang Yang Qianyi was negotiating with the high-level of Tianxing Youche, and at the beginning of the negotiation, Tianxing Youche threw out concepts one by one, and fragrant buns one by one.
Selling the concept of Internet+ and new energy in front of Huayi Technology is selling the concept in front of Pangu Technology, which has the meaning of being a class axe.
Of course, the senior management of Tianxing Youche knows that Huayi is a subsidiary of Pangu Technology Group, and they also know that Huayi is a financial instrument of Pangu Technology Group.
The reason why these large Internet technology companies choose to invest in Borgward is also to invest in new energy vehicles and invest in the future.
Tianxing Youche expelled Huayi from quite attractive cooperation conditions in the conventional way, that is, for the purpose of producing and manufacturing XX models of Internet cars, attracting Huayi financing, and the first round of financing amounted to 1 billion soft sister coins.
Wang Yang Qianyi directly turned the page of Tianxing Youche's plan and said: "Mr. Li, I think you have misunderstood the meaning of Huayi, Huayi is not here to discuss financing and cooperation with your company, but to acquire all the shares of your company Borgward. ”
Borgward has a complete R&D, production and marketing chain, so the sales volume is not good, but it still has its value.
Mr. Li of Tianxing Youche was stunned, "Acquisition of Borgward?" He said with a smile: "Last year, Penguin also talked about cooperation, but we will definitely not talk about the acquisition of Borgward." ”
"But as far as I know, Penguin has not invested in Tianxing Youche, times have changed. ”
Mr. Li's face is not very good, Borgward completed his historical mission in Tianxing Youche two years ago, and Borgward has improved the reputation of Tianxing Youche and completed several rounds of financing. As for the completion of the closed loop of car sales or something, to put it mildly, according to Tianxing Youche's current investment in Borgward and Borgward's production capacity, the price of building a car is more expensive than buying a car.
As a car rental company, you don't need a brand-name car that is outdated, but a car that is of excellent quality.
Owners prefer the Corolla over the Borgward BX5.
In addition, Borgward has to burn money in the entire industrial chain from design to production, which has also become a burden for Tianxing Youche.
In order to save costs, Tianxing Youche has temporarily closed the German production and design department, and the current Yanjing production department produced the car in the hands of Foton a few years ago, as for the so-called facelift, it is just to change the headlights and taillights, change the interior color, and the emission standards meet the national standard, that's all.
This year, Borgward's global sales may be less than 30,000 units, and at least half of the 30,000 units will be digested by Tianxing Youche itself, and the cost and income are not proportional.
Wang Yang Qianyi gave her own offer - 3 billion soft girl coins to acquire 67% of the shares of Borgward in Tianxing Youche.
"3 billion? We spent 4.1 billion on the acquisition!"
"There is a loss of capital, and Futian also injected 10 billion yuan. And we're cash. ”
The competition in the automotive industry is so fierce now, it's not the era when a brand could sell for money.
Mr. Li looked at Wang Yang Qianyi, this price is seven inches.
Wang Yang Qianyi didn't have time to entangle too much with Tianxing Youche, so she got up and left after leaving the cooperation agreement.
Mr. Li saw that Wang Yang Qianyi still had seven or eight points of agreement in her hand, and the names of other cooperation partners were indicated in the position of the agreement.
Borgward is only one of the negotiation objects, and there are Lifan, Huachen, Yangcheng Automobile, Fiat and Qoros in the future.
These cars, which are on the verge of bankruptcy but have a complete production chain, are the targets of Pangu Technology's acquisition.
Because according to Xiaochu's calculations, the funds spent on acquisition are cheaper than establishing a complete production chain by themselves, and entering the automotive industry from 0 to establish an industrial chain not only requires about 10 billion soft sister coins, but also requires a long wait in terms of procedures and time.