Chapter 1235 CSC Membership Threshold
Ferrari Enzo Li Mu has heard of it, it is rumored that this car seems to have a very small number of cars, and the purchase threshold is also very high, it is said that you must own several Ferraris to be eligible to buy, Li Mu does not know the truth of this rumor, but this car is very expensive is certain.
Chen Ze didn't expect Cai Zhengmao to be so upright, as soon as he opened his mouth, he wanted to give Li Mu an Enzo, this car he really liked very much, but because of the identity of the old man, he didn't say Enzo, even an ordinary Ferrari didn't dare to start, even if the source of the money was completely clean and transparent, with his identity, he must not drive such a dazzling car to swagger through the market, so the sports cars in his hands are all low-key models that look inconspicuous like GTR and few people know, but the modification cost after getting his hands is much more expensive than buying a car, so that his GTR can easily lose all of Yanjing's supercars in secondsγ
But fortunately, Li Mu's identity will not be restricted by these invisible rules at all, with Li Mu's current strength, even if he buys a private jet, no one will say that he is not a word, he is qualified to enjoy if he has the ability to make money, and it is natural to spend money to buy comfort, so Chen Ze immediately took Cai Zhengmao's words and said to Li Mu: "Enzo is a good thing that cannot be found, Zhengmao is really bleeding, Li Mu, you don't have to worry about the car now, let Zhengmao take full control." β
Li Mu didn't say anything about Chen Ze's words, but asked Cai Zhengmao with a little surprise: "Can Enzo buy this car casually?"
Cai Zhengmao waved his hand and said with a smile: "It's not easy to buy this car, if you want to buy a new car, you must meet the requirements of the Ferrari manufacturer, they require the owner to have at least three or more Ferrari models under his name, and a bunch of other conditions that are worse than the hanging, but fortunately, I have been driving the car for a long time, and I have a lot of cars, so I ordered one from Ferrari." β
Li Mu nodded and asked him, "What is the price of this car?"
Cai Zhengmao said: "Brother Li, what am I polite to you and my brother? You and Brother Chen appreciate your face and let me enter the CSC project, and I should also express my brother." β
Li Mu didn't want to owe Cai Zhengmao a favor, after all, the relationship between the two was not too familiar, and even if the landing price of this car imported into China exceeded 10 million, it was not a big deal for him, after the last time he cashed out, the scale of cash on his hand was still very considerable, and "Miracle MU" has been the most profitable online game in China for so long, and this income is also a stable and large amount of cash flow.
was trying to persuade Cai Zhengmao to tell him the actual price of an Enzo, but Chen Ze said at this time: "Li Mu, Zhengmao's thoughts, I think you don't have to be polite to him, in the future, we will not only be partners, but also good brothers, he has the heart to give you a car, you can laugh and accept it." β
Cai Zhengmao also hurriedly echoed: "Yes, Brother Li, it's just a car, it's a drizzle for you and me, it's rare for me to have it, and you happen to like it, don't be too polite to my brother." β
Even Chen Ze persuaded himself to accept this "big gift", Li Mu didn't refuse after thinking about it, nodded slightly, and said to Cai Zhengmao: "Zhengmao, thank you!"
"Brother Li, my brother, what do you say, after the car arrives in Hong Kong for customs clearance next week, I will send it to Yanjing, do you have a favorite license plate number? Tell me, I'll help you get it." β
Chen Ze smiled at this time: "Zhengmao, you don't have to worry about the license plate, you send the car, I send the license." β
β¦β¦
"Lao Chen, why did you let me accept Cai Zhengmao's car? The ex-factory price of this car is estimated to be four or five million yuan, and when it is imported into China, the tariff, consumption tax, and value-added tax will be doubled, and the other expenses will definitely be more than 10 million yuan. β
On the way back, Li Mu sat in Chen Ze's car and asked him this question curiously.
Chen Ze laughed and said seriously: "You, don't think about owing favors to others, you accepted his car, in fact, you gave him favors." β
Li Mu asked puzzledly, "Why do you say that?"
Chen Ze explained: "For Cai Zhengmao, I don't have much face in front of him, and among the people who deal with him, there are a few people who are similar to me, but you are different, do you know how many people in the circle of these gentlemen want to know you, or want to make money by taking your ride?"
Li Mu shrugged his shoulders: "Making money must be something that everyone wants." β
"So. Chen Ze smiled slightly and said, " When Cai Zhengmao first joined this project, you were far less perverted than now, when he joined in, he must have felt equal to both of us, but for so long, your development speed is too fast, so that his heart has begun to change, he must feel that he is more and more unequal to you in this project, and as your strength continues to improve, this project will also be pulled higher and higher by you, so that he is more worried about his own prospects in this project, he must be afraid that one day you think he is too chicken, and then kick him out of this projectγ β
Li Mu smiled: "I really didn't mean that. β
Chen Ze nodded: "That's why I suggest that you accept this car, if you accept this car, you will not owe Cai Zhengmao any favors, but will give him a reassuring pill, so that he can continue to do it in this project safely, if you don't accept it, he will definitely be worried all the time." β
"Understood. Li Mu nodded suddenly: "Then I'll accept it, thousands of thousands of dollars are definitely not a lot of money for Cai Zhengmao." β
"That's right. Chen Ze said with a smile: "He can see the prospects in you, and he sees the prospects in CSC, so he wants to be tied to us for a long time and work hard. β
Speaking, Chen Ze said: "Since your car will arrive next week, then we should really hurry up and promote the relevant matters of the club, if you go to Shanghai tomorrow, then I will go to Wang Fatzi tomorrow to talk about the venue, and when you come back, let's talk about the club's positioning, terms and publicity, you must be better than anyone else, let's try to settle down quickly, and then start recruiting the first batch of members in the circle." β
Li Mu said: "I'll talk about a few simple principles, first of all, there are two thresholds for our club, one is that you must have a sports car, and the other is that you must pay a certain amount of membership dues every year. Platinum members and diamond members, but then I thought about it, and as soon as we came up, we divided into three, six, nine, etc., which may affect the enthusiasm of low-end members, so I plan to start with senior members first, set the membership standard higher, and then slowly decline. β
Chen Ze asked, "You mean we recruit high-end members like Diamond members first?"
"Yes, in the early stage, we can set all the models that members access to as cars with a landing price of more than two or three million, and first gather the first-line high-end players together, so that the second-tier and third-tier players temporarily feel that they have no chance with CSC. After the social influence is almost brewing, and the expectations of the second- and third-tier players are almost fermented, we will announce to the whole society that the threshold will be appropriately lowered, such as the car price will be reduced from two or three million to one or two million, and the second- and third-tier users will also be brought in. β
"It's so hard, don't you still have to do a membership grading system in the end?"
Li Mu smiled: "Of course I want to do it, but I do it step by step, and do it as soon as I come up, and the feeling in the user's heart is completely different, the reason why Ferrari has been so sought after over the years is because he only launches first-line products for first-line users, and the positioning is very high, but if Ferrari in addition to building supercars at the beginning, it also builds cheaper C-class cars and B-class cars, what do you think first-line users feel?" You have taken a fancy to a Ferrari supercar, but the owner of the hotel at your door has just spent 1 million to buy a Ferrari four-door five-seater sedan car, and then when you buy a Ferrari, you will hesitate in your heart, and you will consider in your heart whether you want to choose the same brand as the owner of the restaurant at the door, which is the disadvantage of doing a membership grading system as soon as you come up, which will cause the rejection of high-end users;"
"But if you've already bought a Ferrari supercar, and after a while, Ferrari has launched a four-door, five-seater sedan that costs a million, and then you find out that the owner of the restaurant in front of your house has also bought one? β
After hearing this, Chen Ze shook his head again and again: "You are really a chicken thief...... But even if you do this, once you start to lower the threshold, those high-end members who are not interested in low-end members or even have some rejection will still feel uncomfortable, what should I do?"
Li Mu said: "It doesn't matter, as long as he joins us first, we have the opportunity to instill this awareness in them, so that they understand that if such a club wants to become bigger and stronger, it can't just be a small group of high-end users playing, which is not a good thing for the development of the club, and appropriately lowering the standard is a good way to provide fresh blood and new force for the club, and we will definitely not blindly lower the threshold, the final threshold still has to revolve around' For example, no matter how much we lower the threshold, the price of the entry-level model will not be less than 1.5 million yuan, as long as we can keep the bottom limit, even if we have an account for our members. β
Chen Ze thought thoughtfully for a long time, and then said to himself: "It sounds very reasonable, but what about the membership fee?
Li Mudao: "Membership dues, not too much, not too little, more will naturally block more users out of the door, less will also reduce the profits of the entire club and the service standards that the club can provide to members, so I thought about it for a while, and linked the membership fee to one of the members' car costs, such as insurance." β
"Insurance?"
"Yes, if the cars of the first-line members are all supercars of three or four million or even more than five million, then his annual commercial insurance will cost about 8-100,000 yuan, then we will set the membership fee at 100,000 yuan a year, which is basically equivalent to buying an extra commercial insurance, which should be negligible for them, and must be within his affordability. β