Chen Ze didn't expect Li Mu to take the commercial insurance of the car as a pricing reference for the club's annual fee, but listening to his analysis, this reference basis does have a certain specific significance, for a sports car owner, it must have enough economic strength, the amount of car insurance for him, even if it is not a drop in the bucket, at least it will not be a large expenditure, it should be within the acceptance range of these car owners.

Immediately, Chen Ze asked Li Mu again: "After we gradually complete the membership grading system, what kind of services will be given to members of different levels?"

Li Mu thought for a while and said, " Members pay to join the club, on the one hand, for the club's connections, but on the one hand, it is to enjoy the club's services, so the membership fee is the basic operating funds for us to provide special services to members, my idea is that the membership fee is regarded as a pre-recharge consumption, such as A-level users pay 100,000 yuan per year dues, then we will take the 100,000 yuan as his pre-deposit amount in our club, and then customize various free services for them in the next year, until the amount of 100,000 yuan is all used up, and the rest can be matched with some additional paid items。 ”

Chen Ze asked in surprise: "Take it from the people and use it for the people?"

Li Mu said with a smile: "That's true, but we calculate it according to market pricing, and there will be enough profit margins here." ”

Speaking, Li Mu said: "For example, the cost of our external track use is 1,000 yuan, and we have a profit for this 1,000 yuan, and we also use this price when accounting for members, such as usually having a drinking party, the normal situation in the bar outside is that the per capita consumption is 2,000 yuan, then we also account for members according to 2,000 yuan, A-level users have paid 100,000 yuan, we provide services worth 100,000 yuan, and we have to retain 50% of the gross profit according to the profit margin of the high-end service industry." ”

"It's almost ......," Chen Ze said with a smile: "I thought you wanted to spend 100,000 on them if you wanted to take 100,000 from them." ”

Li Mu said with a smile: "How can there be such a good thing? While we provide basic services to users who pay membership dues, we will also cooperate with major high-end service providers to launch other paid projects, so that those suppliers who provide golf, yachts, high-end overseas tours, and high-end parties can access us, and they will provide services, and we will sell to members. Combine a variety of entertainment projects, let them through us to carry out group high-end consumption, so that our club will not only have a certain amount of capital precipitation on the books, but also earn considerable profits while selling high-end services. ”

The high-end service industry itself is an industry with a very high gross profit, but although the gross profit of this industry is high, the net profit is relatively average, and the main reason is that the sales of these high-end services itself require high operating costs.

The high-end membership of a golf club may cost at least two or three hundred thousand a year, but the achievement of the sales staff should reach at least 5-10%, and some will even be higher.

Merchants like golf clubs, it is difficult to expand high-end users by relying solely on their own sales team, so they generally find merchants with high-end users to cooperate, such as finding five-star hotels, or finding high-end brand 4S stores with high-end customer resources to carry out consignment sales, and this cooperation model, at least to give the seller about 20% of the sales share.

If the CSC club is done, the high-end users that can be gathered here must exceed Yanjing or even any 4S store in the country, and at that time, the club will not only do consignment sales for high-end service businesses such as golf clubs, but also get at least 20% or even higher sales share, which will also become a major source of income for the club in the future.

After listening to Li Mu's overall analysis, Chen Ze thoroughly understood Li Mu's gameplay, no matter what Li Mu does, what he pursues is a complete business model, the future of the club is not only to gather high-end users, but more importantly, the club itself must have a healthy business model to maintain its own operation, although both Li Mu and Chen Ze have enough money to maintain such a club for a long time, but in Li Mu's eyes, any business model that cannot achieve self-sufficiency is a product of failure, and he himself will not be interested。

At this time, Li Mu said: "In the future, after we gather a large number of high-end users, the first thing we want to think of is how to provide a full range of high-end customized services for high-end users. ”

"Higher-level things?" Chen Ze was a little puzzled, he was indeed not good at business, and his thinking mode in this regard was far less lively than Li Mu's.

Li Mu said with a smile: "You see, when we get together, we will gather a large group of rich people of the first generation and the second generation of riches, and the economic strength of these people is very high. In addition, we can also set up an investment fund in the club in the future, which is open to all members in the form of subscription, and then I will control this fund to follow my business or my other funds to make a little investment, so as to create a better internal financial product for everyone. ”

Chen Ze smiled: "This is interesting, let's talk about it specifically?"

Li Mu said: "In fact, it is very simple, assuming that the initial size of this fund is 100 million yuan, we will make it a component fund, and then the two of us will invest 50 million yuan in private to make inferior funds, and then issue 500 shares to the entire fund at a price of 100,000 yuan per share, each member can subscribe for a certain number of shares, and then raise 50 million yuan as a priority fund, and after making up enough 100 million yuan, this fund will officially start operation." ”

"Our 50 million is used as the inferior fund to take the maximum risk and enjoy the maximum return, and the member's 50 million is the priority fund, which takes the minimum risk and enjoys the capped return, assuming that we set a 15% per annum for this part of the priority fund The upper limit of net profit, then if the 100 million yuan earns back 30 million within a year, then we need to pay 50 million principal plus 7.5 million net profit to the priority fund first, and the remaining 22.5 million profits belong to the two of us; if 100 million yuan is lost in a year and there is still 80 million, then we still have to take out 57.5 million to the priority fund first, and all the remaining losses will be borne by the two of us. ”

Chen Ze asked, "What if you lose it all?"

Li Mu said with a smile: "If you lose it all, everyone will lose it all, we don't need to pay additional priority funds, if you don't lose it all, then let the priority funds take it first, until it is enough, or until it is finished." ”

Chen Ze looked at Li Mu like a monster and asked, "Where the hell did you learn so many tricks?"

Li Mu said with a smile: "Isn't it very common to have graded funds, and it is also a very normal cooperation model to give priority to inferiority, one is high-risk and high-return, and the other is low-risk and low-return, so as to ensure the interests of these members to the greatest extent." ”

Speaking, Li Mu said: "If this fund starts to operate, the projects we will invest in the future will take this fund to invest in a small scale, for example, our Wanying wants to invest in a billion project, let this fund invest 20 million, if I want to invest in a project of hundreds of millions, let this fund follow the investment of 10 million, in short, what we do, let this fund participate in a small part, it is also a small benefit we give to our club members." ”

"By the way, if the scale of this fund is large enough, we can also use it to invest in the entrepreneurial projects of other members of the club, and it is no problem to develop it into an internal venture capital fund, as long as a capital system can be operated in this circle, then the centripetal force of this small circle will be very strong!"

Chen Ze was speechless for a long time, and only sighed after a long time: "If I don't know you, I will blindly go to a racing track by myself, I'm afraid I will have to accompany you, everything will be different after knowing you, according to this view, I think this club can not only maintain its own operation, but also make a lot of money!"

Many of Li Mu's operating concepts, not only Chen Ze was dazzled and dumbfounded, but some of these operations were a bit alternative even after more than ten years.

In later generations, there are many well-known supercar clubs, the annual membership fee is around 10,000 yuan, the membership fee is not expensive, the threshold is not high, a large number of people are gathered in a short period of time to have fun, and occasionally engage in some small actions in the society, although the risk of such an operation mode is not large, but it is very difficult to really make the influence of the club bigger.

Because the club itself has not been supported by funds and has no healthy business model, it is easy to slowly develop into a gathering place for eating, drinking and having fun, and slowly, those members who spend money to join the club are like white-collar workers who spend money to get a fitness card, and after three minutes of heat, I am afraid they will never participate in the club's activities again.

Under such a mode of operation, it is impossible for any club to become bigger and stronger, so Li Mu wants to change a new way of thinking and increase the cost of membership to a certain extent, but at the same time give club members enough activity feedback, plus a variety of customized high-end services and create an internal capital system, so that the club has enough ability to rotate and generate a strong gravitational force.

Li Mu didn't know that while he was talking, he had already completed the whole process of his deification in Chen Ze's mind.

Chen Ze looked at Li Mu with a reverent expression and asked him, "What am I going to do next?"

Li Mu said: "In addition to preparing the promotion of the club, it is also necessary to find a few planners who are good at high-end event planning, and find another one who is familiar with capital operations." ”

Saying that, Li Mu suddenly thought of his own affairs, and said to Chen Ze: "By the way, I want to start a charity project, can you find me a good project leader? ”

Chen Ze frowned and thought for a long time, his eyes suddenly lit up, and blurted out: "I know a girl who used to be in the fashion circle, and has planned many major events in the domestic fashion circle, and she has a strong ability, but some time ago she seemed to have lost interest in the fashion circle, and she went to the North and South Pole and Africa by herself, and she just came back last month, I can introduce her to you, and you two can talk about it." ”

As soon as Li Mu heard that the other party was in the fashion circle, he knew that this person's planning, public relations and media sensitivity must be very strong, although such a person to be in charge of the veteran's immortal project sounds unreliable, one is serious and the other is exaggerated, but if you think about it carefully, it is quite imaginative, I don't want to make the veteran immortal into an official charity project that only focuses on influence in China, and if I want to commercialize it and make it a "well-known trademark in China", I need a person who does not follow the routine to go sideways!