Linzhou, Wulin Square.

The weather is so hot that it can roast people, but fans are not afraid of dying in the open-air queue.

A temporary stage was set up in the square, no one performed the program, and "Only You in My Eyes" was playing on the speakers. The host's shirt is soaked with sweat, but he is still shouting hard and engaging in various prize sales activities.

The real protagonist is Jinggangshan on the side of the stage, this person has debuted for ten years, and he is barely a little fresh meat. is popular, there are many fans, but it's a pity that the signing company is not strong, and the resources he has cannot be compared with Mao Ning at all.

Wahaha Pure Water was launched in April this year, and the promotion strategy is "star + song", which is the same as Song Weiyang when he sold canned food and cola.

Jinggangshan endorsed Wahaha, and it was definitely hard money, and it was necessary to engage in pure water and tape serial signing in major cities across the country for half a year. I went around the north three months ago, and now I have returned to Wahaha's base camp, and the publicity is similar to a concert tour.

Brush Brush Brush ......

A bottle of purified water, a cassette tape, a signature. Jinggangshan has become a robot, his brain is wooden, and only his right hand is still subconsciously signing his name.

Near evening, Jinggangshan stood up wiping his sweat, and he had to go back to the hotel to take a shower and change clothes, because the boss of the sect personally set up a banquet to treat him in the evening.

Boss Zong was frowning at the company at the moment, because he had just received information that the local distributor had already received the first batch of Xifeng Pure Water, and it would be sold immediately after the advertisement was placed.

"I heard that Xifeng hired a crooked singer to advertise pure water. His wife Shi Youzhen said.

Wahaha is definitely a family business, from the very beginning, Shi Youzhen has held important positions in the company, but his reputation is not obvious under the aura of Boss Zong.

"It's a star + advertisement again?" Boss Zong breathed a sigh of relief, "That's okay, we launched pure water more than three months in advance, and we have already made a name for ourselves and occupied the main market." Xifeng is still doing this, and it is absolutely impossible to win. By the way, which famous singer did Song Weiyang invite?"

Shi Youzhen said: "It seems to be called Wang Leehom, a little singer, not famous." ”

Boss Zong was puzzled: "Using a little singer to fight in the ring with Jinggangshan, what the hell is Song Weiyang doing?"

"You can't take it lightly," Shi Youzhen said, "Song Weiyang is too good at propaganda and hype, he himself has his own public opinion topics, and now his name is everywhere in the newspapers." With Song Weiyang's three words, many dealers are willing to cooperate with him. ”

"I never dared to underestimate him, this man is too evil. Boss Zong said.

Wahaha really regards Xifeng as its biggest competitor, otherwise it wouldn't have sent someone to inquire about the situation as soon as it heard that Xifeng was making pure water, and even figured out who to invite as a spokesperson.

As for Jianlibao, the leader of the local beverage company, Boss Zong is not too afraid, or the competition between them is not fierce. Jianlibao has always had only one fist product, and it has also launched new products in recent years, but it has no effect, and there is almost no market overlap with Wahaha's products.

Xifeng, on the other hand, is developing too fast.

Last year, Wahaha was still second, and this year it was overtaken by Xifeng.

Fortunately, Wahaha is not a vegetarian, and after the joint venture with Danone of France, it has also developed rapidly this year. Especially with the popularity of pure water, and now it has overtaken back, Wahaha has once again thrown Xifeng away, and the market ranking is second only to Jianlibao.

is still Jianlibao's most awesome and eternal boss, Xifeng and Wahaha can only compete for second place.

Boss Zong said to his wife: "We must keep an eye on Xifeng, the pure water market is broad, and we can't let Xifeng develop arbitrarily." Whichever city they are targeting, we must follow up at any time and use the market leadership to suppress it!"

"I know. Shi Youzhen said.

Boss Zong said: "It's not early, I'll go to Jinggangshan for dinner first." Xiaojing contributed a lot this time, and he signed the sale for three months in a row, so he had to treat others. ”

Her husband left the company, but Shi Youzhen didn't leave. The enterprise is her home, and she can't even take care of her daughter, who eats in the school cafeteria since junior high school.

was busy until more than six o'clock, and Shi Youzhen suddenly received a call: "Manager, I just saw a TV commercial for Xifeng pure water!"

"It's the advertisement of the little singer, how is their promotional song?Is there any catchy sound of our "Only You in My Eyes"?" Shi Youzhen asked.

The man on the phone said anxiously: "No stars, no spokespersons." Xifeng's pure water advertisement is so powerful that my parents want to buy it when they see it!"

"What's going on?" Shi Youzhen immediately woke up.

On the phone, he said: "Twenty-one layer of purification, Xifeng's propaganda strategy is health!"

Shi Youzhen said: "You continue to watch the TV, and once Xifeng's advertisement appears again, it will be recorded and sent to the company immediately." ”

"Okay, I'll star. Said on the phone.

At half past nine in the evening, Boss Zong, Shi Youzhen, and several other high-level Wahaha executives were all standing in front of the TV.

A middle-aged man stuffed the videotape into the machine, and soon there was a picture on the TV -

The background of the commercial is blue, and a slightly cloudy water droplet, falling with the sound of the piano, passes through the first line of subtitles (the first layer: quartz coarse sand filters suspended impurities) and the second line of subtitles (the second layer of quartz coarse sand filters sediment impurities...... With each line of subtitles, the droplet becomes a little purer and finally a clear sky blue.

Boss Zong took the remote control board and replayed it repeatedly, watched it more than ten times, smoked and frowned: "This advertisement is amazing!"

"We also do this pure water, and we are not the only one in Xifeng. A Wahaha senior said.

"How we make pure water, consumers don't know, but now Xifeng lets consumers know!"

"Or do we do the same?"

"I think so. ”

"No, no, the propaganda strategy can't be changed at will. A lot of activities have been scheduled, and if you change them, will they all be cancelled?"

“……”

Everyone was incompatible, and Boss Zong clapped the board and said, "Don't care how Xifeng publicizes, we will do ours." The sales department is on standby at any time to fight with Xifeng in the market!"

Wahaha will always be the word of the boss of the sect. On the one hand, he "spends a lot of money to hire talents, which is to buy your thoughts and ideas", and on the other hand, he makes plans according to his own wishes. Some of his decisions were right, and many of them were wrong – most notably Edison's milk powder.

At that time, the person in charge of the Wahaha milk powder project, as well as many senior executives of the company, were completely different from Boss Zong's ideas. Boss Zong couldn't convince his subordinates with reason, so he waved his hand and asked the person in charge to get out, take over the project himself, and completely kill Edison milk powder.

Hearing Boss Zong's decision at this moment, the others immediately shut up and honestly carried out the order.

In fact, Boss Zong made a fatal mistake two years ago, regardless of everyone's opposition, and wanted to transfer funds to carry out the food city project. If it weren't for the joint venture with the French Danone Group and the huge amount of $45 million, Wahaha's capital chain this year would have been broken - banks did not lend to Wahaha last year.

The subordinates left, but the boss of the sect was still smoking alone. He knows that it is impossible for Wahaha pure water to dominate the market, and Xifeng pure water will inevitably rise, depending on who can be the boss of the pure water market!