What is the most important product for Wahaha?

AD Calcium Milk?Cool Crooked?Eight Treasure Porridge?Black Tea Green Tea?Or Nutrition Express?

Neither!

Children's nutritional oral liquid has dug the first pot of gold for the development of Wahaha. And pure water is the cornerstone of the Wahaha empire, without the pure water project, maybe Wahaha would have been cold a long time ago.

In other words, this year is the most important year for Wahaha and the beginning of Wahaha's take-off.

The French Danone Group brought scarce funds to Wahaha, and brought the life-saving project of pure water to Wahaha. Pure water, which has been sold for only three months, accounts for one-eighth of Wahaha's total sales in the first half of this year, which is only inferior to children's oral liquid, and the speed of making money is very fast.

Boss Zong is also a person who watches "News Network" every day, he knows that the business of children's oral liquid will not last long, health care products, and now the reputation is getting more and more stinky, and the country is getting closer and closer. Therefore, Wahaha will definitely gradually shift its business focus to pure water projects, and any company that makes pure water is Wahaha's mortal enemy.

Now, Xifeng Pure Water is here!

In fact, since April when Wahaha pure water began to become popular, domestic follow-up products have quickly appeared. But at present, except for Wahaha, none of them on the market are truly pure water (distilled water is also considered pure water, but the cost is too high and lacks competitiveness).

Those companies that follow the trend, using traditional tap water preparation methods, at most add a few filtration measures, dare to sell it in bottles as pure water, so that a certain brand of pure water is exposed one after another scandals.

In view of this market chaos, the Shenghai municipal government will simply issue regulations to dissuade primary and secondary school students in the city from drinking pure water for a long time. This regulation, more than 10 years later, has been used by various water purifiers, and it has been forwarded to the circle of friends everywhere, saying that pure water is harmful to health, and fooling consumers into buying home water purifiers.

Until July, Wahaha was the only company in China that sold real pure water (except distilled water).

There are also some large companies that are introducing foreign equipment, and some companies are simply developing their own reverse osmosis devices and finding another way to develop the home water purifier and bottled water market. However, these enterprises will need time, and it will take at least another two or three months for them to actually put into production.

Xifeng is here, that is, to compete with Wahaha and the two heroes.

As soon as the "21st Layer Purification" advertisement came out, it directly detonated the market. Especially consumers over 30 years old, they pay more attention to health, looking at the turbid water droplets in the advertisement, after layer by layer purification becomes clear, the obsessive-compulsive disorder that has not healed for many years has been cured, and they have a sense of trust in Xifeng pure water.

Drinking Xifeng is drinking health.

"Mr. Yang, the phone number of the sales department has been blown up!" Zhang Guodong came to the general manager's office.

Yang Xin said happily: "It's still the chairman who is amazing, this sales strategy is amazing." ”

Zhang Guodong said: "I want to say another thing. ”

"What's the matter?" Yang Xin asked.

Zhang Guodong said: "Now dealers in many areas have taken the initiative to ask us to make bottled pure water. There are even bottled water companies that contact me, as long as they are labeled as Xifeng pure water, they will give Xifeng a 15% commission on the bottled water they sell. ”

"It's absolutely not okay to be OEM, you can't smash the company's signboard," Yang Xin asked, "Is the bottled water market huge?"

"It is mainly concentrated in big cities, and it is not easy to sell bottled water for families in small and medium-sized cities, and now Wahaha is already doing it. Zhang Guodong said.

Yang Xin said: "I immediately held a meeting to discuss that Wahaha should not be allowed to eat alone by setting up water plants and water stations in big cities such as Beijing, Shanghai, Guangzhou and Shenzhen. ”

Zhang Guodong said with a smile: "We have 21 layers of purification, bottled water may not be able to fight Wahaha, but bottled water will definitely win." Parents are the ones who spend money on bottled water, and they value health more, which is not something that can be solved by letting a star sing a song. ”

There are pros and cons to everything.

Inviting celebrities to sing and advertise can attract young consumers. Young people are the main consumer force of bottled beverages, so it is difficult for Xifeng to compete with Wahaha in the bottled water market. On the contrary, Xifeng can occupy an absolute advantage in terms of family bottled water with the concept of health!

At least until the rise of Nongfu Spring, the pattern of China's purified water market was set. Wahaha occupies the first place in bottled water, and Xifeng occupies the family bottled water market - as for Robust, I am afraid that it will die a miserable death, and maybe it will go out of business before the 21st century.

With the booming sales of Xifeng purified water, Song Weiyang actually saw an article about him in the magazine "China Business Circle": Song Weiyang, a generation of marketing wizards - on the differentiation strategy of Xifeng pure water.

From July to August, the media coverage of Xifeng and Song Weiyang has not stopped, and the topic is frighteningly high, and they are almost catching up with the Olympic athletes who have just won the gold medal.

……

In mid-August, the "Golden Bull Club" will be officially established and the first gathering will be held.

Taizhou, a motorcycle factory.

Li Shufu, the future CEO of Geely Group, is working on a Hongqi car. The Hongqi sedan had been dismantled, and in addition, there were two Zhonghua sedans and a Santana sedan, all of which were in a state of disintegration at this time.

"I'll go to the provincial capital, and you will continue to study it, and you must thoroughly understand the technology!" Li Shufu patted the dust and said to the technicians of the motorcycle factory.

"Boss, don't worry," a technician laughed, "and when you come back, we'll all assemble our cars." ”

Li Shufu was very satisfied with the change of clothes and left, not far from the motorcycle factory, 800 acres of marshland were bought by him. Others thought that Li Shufu wanted to speculate on the land, but he didn't bother to explain, because no one would believe that he was going to build a car factory.

When the boss walked away, several technicians glanced at each other and stared at the new Mercedes-Benz in the factory - it was the car that Li Shufu had just bought.

"Tear it down. ”

"Demolish, I've been itching for a long time. ”

"This year, I demolished China, Hongqi, Nissan, and Santana, and I just need this Mercedes-Benz, and I am a little excited to think about it. ”

"What should I do if the boss comes back and beats someone?"

"No, as long as we do it well, the boss will reward us. ”

“……”

Li Shufu was less than 20 kilometers from the factory, and his new Mercedes-Benz was dismantled into a pile of parts.

It doesn't matter, Li Shufu's last car was Hongqi, which was not only dismantled and dismantled, but also used Hongqi's chassis, engine and gearbox to build a car that looks exactly the same as Mercedes-Benz E200. It's a pity that the body is made of fiberglass, and he can't make a normal shell for the time being.

Some time ago, Li Shufu drove a self-made fiberglass Mercedes-Benz, swaying blindly on the streets of Taizhou, pulling the wind and getting a horse, but was warned by the traffic police uncle: It is illegal to build a car without a production license!

Lao Tzu has been producing motorcycles for three years, but he has never seen what a license looks like, and he has not sold them to more than a dozen countries abroad.

Of course, this is just a joke. Li Shufu's motorcycle did not have a license, so he could only cooperate with Jialing, and even sold better than Jialing motorcycle at one time, because he developed his own four-stroke pedal engine.

This time he went to the provincial capital, Li Shufu just wanted to apply for an automobile production license, but of course it turned out to be no fun.

After being defeated, Li Shufu did not return to Taizhou, but went to Shenghai to ask a friend about the situation, and finally learned that an automobile factory under Decheng Prison in Xikang Province had the right to produce and operate, and that the dilapidated automobile factory was about to close down.

Historically, this car factory was renamed "Geely Automobile Company" by Li Shufu.

Carrying his travel bag, Li Shufu stepped on the plane to Rongcheng. He was walking in the aisle, and suddenly saw an acquaintance, and said in surprise: "Boss Cai, you also go to Xikang to talk about business?"

"It's Boss Li," Cai Zhiping hurriedly got up and shook hands, they are all fellow villagers in Zhejiang Province, and they usually hold together, "I'm going to Rongcheng to attend a party, what business are you talking about?"

Li Shufu did not hide it: "I want to build a car, and I heard that there is a car factory in West Contec City that is about to close down, so I will see if I can buy it." ”

Cai Zhiping was surprised: "You actually want to build a car, that thing is not simple." When Volkswagen produced Santana, the state invested more than 1 billion, do you have that much money?"

"What's so hard about building a car? It's nothing more than a motorcycle with two wheels. Li Shufu said with a smile.

"Hahahaha, interesting. Cai Zhiping couldn't help laughing, he didn't believe that Li Shufu could build a car.

Li Shufu said: "Don't believe it, I have built a Mercedes-Benz, as long as I buy the right material to replace FRP, it will be produced and marketed immediately." ”

Cai Zhiping said: "Then you go to the Jinniu Hotel with me to attend the party, Brother Song will definitely be willing to communicate with you, he likes to play cards not according to the routine." By the way, I hope that the two bosses of the group will also participate, and if you want to buy a state-owned enterprise in Xikang Province, they may be able to help a lot. ”

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