Mark Zuckerberg's positioning of Facebook made Li Mu instantly emotional.

Before this, he didn't really understand why Facebook could be a mess overseas, but instead of developing, QQ Space was gradually abandoned by QQ users, and QQ users transferred online social behavior to WeChat in a large area in the later stage, which made QQ Space a product even more lonely.

From Mark Zuckerberg's analysis, Li Mu immediately understood the fundamental reason.

Facebook's product positioning, from the very beginning, is very different from QQ Zone.

In the hands of Tengxun, QQ space will always be an auxiliary part of the QQ product ecology, although the development of QQ will give QQ space a very large convenience in the early stage, so that QQ space can take advantage of the rapid development of YY, but, in the long run, this will imprison the development of QQ space.

For example, the entire QQ ecology is like a freighter, no matter how large the total displacement of the freighter is, 60% of which is reserved for QQ itself, QQ Space will never get the main position on this QQ-based freighter, and will never get most of the resources, so that QQ Space will always live in the shadow of QQ, clinging to super products, and wanting to develop into super products, the possibility is almost zero.

This phenomenon has occurred in the entire Tengxun system, before WeChat came out, all products were dependent on QQ, but only QQ was really a super product, and all other products could not survive for a long time, let alone become a super product.

To borrow a joke from Guo Degang, no matter how big the cake is, it can't be as big as the pot that bakes it.

Over the years, in addition to QQ, the only super product cultivated by Tengxun is WeChat, but the gameplay of WeChat is completely different from the products of the QQ system.

Although WeChat also borrowed from QQ at the beginning, Zhang Xiaolong knew very well that if WeChat was placed in the QQ ecosystem, WeChat would never be able to come out.

Therefore, after completing the stage of borrowing from QQ, WeChat immediately separated from the QQ ecology and created its own system, in order to show the complete isolation of WeChat and QQ, WeChat in the middle and late stages even closed the channel for direct access to the QQ friend list, which means that WeChat is determined to completely break away from the QQ ecology, and this determination is even so big that WeChat has disdained to share the same set of user data with QQ.

At present, the situation of YY space is the same as that of QQ space back then, in YY's product system to do YY space, then YY space can never jump out of YY's framework, but if you do Facebook, you can completely operate in accordance with the way of creating a new system, not to let Facebook depend on any product development, let alone let any product limit Facebook's future development space.

If you look at it this way, the pattern of Facebook will be much larger than that of YY space, so there will be no overlap in function and positioning with YY space at all.

Facebook's fundamental positioning, must be at the same height as YY, these two products will be Li Mu's two super products in the future, in addition, after the arrival of the future mobile Internet era, and then develop WeChat, these three super products are enough to dominate the global Internet.

Thinking of this, Li Mu's heart suddenly became clear, and he immediately said to Mark Zuckerberg: "OK, I basically agree with your point of view, and I still have a few questions, first of all, what is the definition of your profit model?"

Mark Zuckerberg hesitated for a moment and said: "In fact, my profit model is very simple, initially focus on investment, quickly expand the user base, and after the number of users reaches a certain level, you can make money through the advertising model, but there may be a period of time in the early stage that profit will not be the primary goal." ”

Speaking of which, Mark Zuckerberg added: "Actually, my positioning for Facebook is the same as YY, in fact, it doesn't necessarily have to have a clear profit model, everything is based on products and users first, as long as the number of users is enough, there is no need to worry about finding a profit model." ”

Li Mu nodded approvingly, and asked him again: "If you are asked to handle this project, where are you going to start first?"

Mark Zuckerberg immediately said: "Develop the product first, and after the product development and testing are completed, I plan to start with Harvard and several surrounding universities, which is equivalent to doing a small-scale public beta, once the effect of the public beta reaches the goal, then increase the promotion according to the budget, and strive to make it popular in colleges and universities first." ”

Li Mu smiled slightly, looked at Mark Zuckerberg and asked, "I gave you five million dollars, is it enough for you to start this project, if it is enough, then how long do you expect the five million dollars to last, and if not, how much do you think is enough?"

Mark Zuckerberg hurriedly said: "Five million dollars is definitely enough to start, if all goes well, this money is expected to last half a year, if it doesn't go so well, this money is estimated to last a year." ”

Mark Zuckerberg's answer made Li Mu impressed with him, it seems that this young man not only has enough spirituality for the Internet and computer technology, but also has full control over the overall development of Internet products, although he has not really started a business, but he already knows the rhythm of Internet entrepreneurship well.

Mark Zuckerberg already understands at this age that the smoother the Internet project, the faster the money will be spent.

The better the project, the more investors don't care about making a profit immediately, on the contrary, for the rapid advancement of the project, they are more willing to burn money quickly and quickly seize industry resources, so this kind of project spends money very quickly;

On the contrary, the worse the project, the more cautious it is to operate, and every penny is spent before thinking twice, and I can't wait to break a penny into eight parts to spend, such a project can guarantee that it will not die is already a miracle, and it is a fool's dream to want to develop rapidly.

So in this case, Mark Zuckerberg's prediction is particularly reliable, if the project goes well, five million dollars will be enough to spend half a year at most.

When Li Mu heard this, his recognition of Mark Zuckerberg was at a higher level.

At first, he thought that Mark Zuckerberg was likely to be like himself, and he was not really very talented at the beginning of his business, but as things developed step by step, he improved and improved little by little, and finally became a very strong entrepreneur, but now it seems that Mark Zuckerberg had a very deep understanding of the Internet before starting his business.

Li Mu's heart suddenly sprouted a new idea, Mark Zuckerberg is already so strong at such a young age, then he must be careful that he will fly solo directly in the future, so he must not only be in the Facebook project, accounting for 49% of the shares, without a controlling stake, the future risk is very large.

Instead of this, Li Mu is inclined to hold Facebook firmly in his hands in the future through the way of capital operation, so that they have nowhere to escape!"2510