On the same day, on Netflix streaming media, two new dramas created by Shahai Entertainment were officially launched.

The two new dramas are - "Gossip Girl" and "Chernobyl".

Just like the first solo drama launched, the two new dramas still adopt the "explosive watching" mode, which releases all the episodes of the current season at one time.

The former is the first season, and the latter has only one season.

This instantly attracted the attention of a large number of Netflix users.

When Netflix's streaming service was first launched, in addition to a large number of old films, the two exclusive new dramas "Prison Break" and "Survival in the Wilderness" were well received and recognized as conscientious productions, and both word-of-mouth and viewership exploded.

According to Netflix's statistics, the cumulative number of viewers of both has exceeded 15 million, bringing nearly 5 million new paying subscribers to Netflix worldwide.

The new quality dramas have brought new paying users and revenue growth to Netflix very obviously.

At the same time, it also brings a new mode of TV drama broadcasting.

Many traditional media are actually paying attention to Netflix streaming, because if Netflix's streaming model continues to be successful, it may impact their TV drama business.

There are already quite a few viewers who have complained through the Internet that the one-episode weekly model doesn't seem to be enjoyable.

Traditional TV stations have even given Netflix streaming media the title of "disruptive innovation" or something like that.

But Netflix started and developed with a business model similar to "disruptive innovation".

For example, Netflix's initial business was aimed at the videotape rental and sales market.

As we all know, Netflix started with the online rental and sale of DVDs, and even now, even if multiple businesses go hand in hand, online DVD rental and sales are still Netflix's most guaranteed source of income.

At the beginning of Netflix's establishment, consumers rented video tapes in physical stores and watched them through video recorders at home, which was the mainstream mode of offline consumption of films.

At that time, the industry giant Peskind had nearly 10,000 stores in the United States.

Netflix's model, based on the rapid development of the Internet, has won the support of users, thus impacting traditional companies represented by Passcard from the bottom up.

Today's Pepsi, although it has also launched an online rental and sales business, is a fatal step behind Netflix.

Across the United States, Passcard's brick-and-mortar rental stores have continued to close, plummeting from nearly 10,000 to less than 4,000.

Passcard is just struggling to support it.

The birth of a new giant in the industry is always accompanied by the weakening of countless old forces.

After the launch of Netflix streaming, the novel playback mode has attracted a large number of viewers.

In addition, Netflix has a larger number of users, and these user data are shared with the streamer, which can be converted into paid subscribers of the streaming service at any time.

Netflix's leapfrog development model has also attracted attention, and several companies have launched social services in the market.

But they started too late, and they have been left far behind by Netflix, and it is difficult to develop in the short term.

Hollywood, on the other hand, takes Netflix's model very seriously.

Netflix's DVD online rental has now become an important offline channel for Hollywood studios, and the streaming business has also shown enough vitality and a bright future.

Hollywood is a very popular circle, and this is vividly reflected in the production of films.

THE BIG SIX COMPANIES ARE ALSO ON THE STREAMING BUSINESS, SUCH AS UNIVERSAL PICTURES AND TWENTIETH CENTURY FOX, WHICH IS PLANNING TO FORM AN ONLINE VIDEO COMPANY CALLED HULU.

Warner Bros. also proposed the establishment of Warner Online, but there was strong opposition from its subsidiaries including Warner Television and HBO.

In the streaming business, Netflix is ahead, but there will be more and more competitors later.

If you want to ensure that the streaming media business continues to be far ahead, you must not only continue to absorb old works into the copyright library, but also pay more attention to solo dramas.

Netflix's streaming and online rental and sales business owns more copyrights of works than any offline rental and sales company.

In the first half of this year, Netflix got all the medium- and large-sized companies in Hollywood, and the number of copyrights for rental, sale and online broadcast of works owned by the website exceeded 100,000 in one fell swoop.

You must know that at the peak of Pepsi, it only owned the copyright of more than 20,000 film and television works.

In Ronan's memory, it was not until around 2010 that Netflix enriched its copyright library to 100,000 copies.

However, in the hands of Relativity Entertainment, Netflix has received greater resource support, relevant preparations have been made more sufficiently, and the development direction has been clearer.

In addition to the copyright of old works, the pulling effect of exclusive broadcasting of new dramas is the most obvious.

The launch of "Gossip Girl" and "Chernobyl" once again caused a sensation.

Moreover, the two dramas are extremely targeted, which also strengthens the attraction of the previous two groups with relatively low attention to Netflix's streaming media.

The former is undoubtedly aimed at girls and younger women, while the latter is for those who have come from the Cold War era.

The influence of the "nuclear threat" in groups that lived through the Cold War can never be ignored.

At that time, it seemed that a nuclear war would break out between the United States and the Soviet Union at any time, and the United States was living in the shadow of "Big Ivan" anytime and anywhere.

As soon as the two works were launched, they immediately sparked a wave of flocks to watch them.

This mode of being able to watch N multiple episodes at one time is not too cool compared to the TV broadcast of toothpaste little by little.

The "Explosive Mode" is gaining traction on the Internet.

"Gossip Girl" and "Cerbellino" have been well received since their launch.

The former is mainly concentrated in the group of young women.

This is the first series to feature elements of social sharing, "text messaging" and online video that are now fashionable and popular as their core themes, but without feeling contrived, blunt, fake and pretentious.

And the protagonist group with "Queen S" as the core, the so-called upper-class life shown is also what many young women dream of.

During the promotion, Lydia Hirst, a wealthy socialite and Lindsay Beale's best friend, visited the announcement site several times to endorse the background of the creation of "Gossip Girl".

This also makes the protagonists of the upper-class background and wealthy ladies shown in "Gossip Girl" more convincing.

In addition, the TV series does reflect a lot of the realities in American high schools.

High school students drink alcohol, have promiscuity, intrigue with each other, and even seaweed has become as common as drinking plain water and eating.

Similarly, for the sake of publicity, sharing and video interaction like Netflix have also become an indispensable part of the lives of the girls in the show.

"Queen S" appeared and told all the girls that if they didn't even use these, they would really be OUT!

In Hollywood and major TV stations, there has never been a shortage of youth-themed TV series.

The best thing that "Gossip Girl" did is that it repackaged the theme with fashion and pop elements.

There are some things in the play that the audience has seen thousands of times - the humble boy falls in love with the popular problem girl, and he sees this girl from a different perspective than everyone else, and the result touches the girl's heart.

Then there is the handsome boy who has infinite scenery on the surface, but he is very depressed in his heart, and he is also full of disgust with life, all because of the pressure of his parents, etc.

But "Gossip Girl" makes the audience feel fresh and interesting after watching it.

In the words of the "Hollywood Reporter": "Gossip Girl" is not only a time-consuming drama, but also an object of worship for the fashion life of American teenagers.

Even Tyra Banks, a famous supermodel in the fashion industry, took the initiative to share a post through Netflix after watching the series, claiming that she has become a fan of "Gossip Girl".

The famous fashion witch Anna Wintour also mentioned this drama in an interview, thinking that it can give eighty points to the fashion taste of the "Queen S"!

"Vanity Fair" hit the nail on the head, calling the show a teen version of "Sex and the City".

There are also comments on the Internet, thinking that the theme of this drama is quite interesting - on the role of appearance in the relationship between men and women!

There is a good saying, deep feelings, no match for the chest......

The audience of this drama is mainly teenagers, especially young women.

Judging from market feedback and Netflix's big data statistics, "Gossip Girl" has fully achieved its goal.

In contrast, "Chernobyl" has a better reputation and is even considered a recognized divine drama.

The word-of-mouth of "Chernobyl" has completely exploded from the moment it was launched.

From the media to the audience to the critics, it was all a cheer.

On "Entertainment Weekly", an article directly said: "Chernobyl", kill all disaster dramas in seconds!

From getting the first click on the launch to more than 2 million viewers, "Chernobyl" not only has a strong reputation, but also is extremely stable.

Rotten Tomatoes has a 98 percent freshness rating, with an average rating of 9.7 from critics and critics.

On IMDB, the average audience score is 9.6 points,

The hit of this drama once again pulled out the disaster decades ago, causing widespread discussion from North America to Europe to Russia.

The drama was also mentioned in a public conversation with the Russian strongman at the Kremlin's regular press conference.

Although this drama seems to have a fair and just position, after all, Westerners shoot and produce it from their own perspective, and there are still many smears.

However, the Russians surprisingly did not refute and did not hide it.

The Russian media commented on this drama and said: No matter which country it filmed, it has allowed the world to truly understand a piece of history, to be vigilant, to think, and to pay attention.

And in the comments of all ordinary Russian viewers, there are two sentences that appear the most: one is "the details are too well shot", and the other is "It's a pity, we didn't shoot it ourselves".

In terms of the number of views alone, "Chernobyl" is not much higher than "Gossip Girl", after all, the latter is more entertaining.

But its social influence far exceeds that of "Gossip Girl".

Netflix's efforts in high-quality original content have not only led to rapid growth in user scale and increased network traffic, but also made its stock price show a trend that is pleasing to investors.

Meanwhile, Tom Cruise is on the move.