"Regarding some adjustments made before the launch of the crispy gums, I would like to report to you here that in order to save costs, we used ordinary strawberries and pineapples in stock for the crispy parts of the two kinds of gummy candy, which further highlighted the taste of the sugar core part of the candy. I've already found an advertising agency to plan the campaign you planned before, and it is expected that when the first batch of crispy fudges we produce is launched, the advertisements will also be placed directly on the market. ”

Qian Lina didn't expect Zhou Kun to formulate a marketing plan for the company's new products again, according to the current trend, this time the candy sales will not be too bad.

"Do you really want to deduct this cost? You must know that the reason why our products can achieve a good response in the market depends on the high-quality taste of the products, and you can't affect the quality of our new products by cutting corners." ”

"Don't worry, I've tested it, and the high temperature is very serious about the damage to the aroma of pineapple, so the pineapple on the market tastes slightly better when boiling syrup, which can save costs and improve the taste. ”

"Advertised..."

"The cost of advertising is a must, the area of the new product sales is not limited to Tongcheng and the surrounding cities, at least in East China I want to fully cover to, before from the lollipop feedback profits, the benefits of this candy can be said to be unprecedentedly huge, and not affected by seasonal and other factors, can be sold all year round, in the long run this investment is worth it. ”

Zhou Kun is still disgusted with the investment in advertising so far, and all the things listed in Kunyang before were not enough to sell, so the benefits of advertising are not very large, and in his opinion, it is a waste of money.

In the current account of abundant funds, Qian Lina hopes to expand Kunyang's fame as soon as possible, all the fruits are a small fight, and when the grapes are on the market in a large area this year, all the current production lines of Kunyang, from juice to candy, jam, etc., will be on the corresponding new products, and it will be too late to publicize it at that time.

"Since you insist, then do as you say. ”

It was only a week before and after, Kunyang crispy gummy candy was listed, and Tongcheng was the main sales area of Kunyang, and the advertising was overwhelming.

"Eat Kunyang crispy gummy candy and enjoy the double deliciousness, my taste is up to you!" said the protagonist of the commercial with Kunyang crispy gummy in his hand.

When Zhou Kun designed the plan before, he designed the number of candies to be an odd number like 11. At the beginning, for the sake of conservatism, six of them were filled with strawberries with sugar with high public acceptance, and five were filled with pineapple with wine.

Another reason is that at this stage, the supply of wine-flavored pineapples to canning factories is somewhat in short supply, and Qian Lina also needs wine-flavored pineapples to drive the consumption of more pineapples, so it is already the limit to fill five wine-flavored pineapples in a packet of crispy gums.

Interestingly, the setting of this faction combination is not static, there is a verification code in each package of crispy gums, scan the QR code on the package to enter a voting channel, enter the verification code to cast a vote, customers can vote for wine-flavored pineapple or candy strawberry according to their taste.

"So, how many people have joined our voting channel so far?" Zhou Kun's attention to this candy was extraordinary, after all, this was a proud work of his own design.

"At present, there are a total of 5,000 votes in the background. Xiao Cai was always staring at the data in the background, so he fed back to Kunyang as soon as possible.

"Why is there only so little?"

In fact, many people don't pay attention to your activities when they get the candy, they pay more attention to the taste of the new product, so I will join a large area of advertising, and even buy a hot search on social software, rest assured, soon more and more people will pour into the background. Qian Lina also appeared in the office of the marketing department with a water cup at this time, obviously very interested in the game designed by Zhou Kun.

Indeed, as Qian Lina expected, at the beginning, customers paid attention to the delicious taste of crispy fudge, to be honest, there are many merchants on the market to launch mixed products, but most of them are flavors mixed with essences, and there are very few companies like Kunyang who have so many high-quality fruits in their hands and are willing to use this to develop non-staple foods.

The taste of crispy fudge candy is so good that it's hard to refuse, but unfortunately, the question of pineapple or strawberry is too much of a headache.

It's not a problem to like two fruits at the same time, but when the two fruits are nakedly placed together for you to choose, the subconscious favorite one is revealed.

"Yang Zirui, tell you a secret. ”

"What's the secret?"

"I was hungry just now, and I helped you eat the pineapple-flavored crispy fudge you put in the drawer and didn't want to eat, don't thank me!"

"What! That's my favorite flavor, the 10 pineapple flavors I saved after saving two rolls of crispy fudge! You actually gave it to me! Liu Hongtao, I fought with you!!

Such tragedies continue to happen in schools, offices, and homes, and even sparked large-scale discussions on the Internet for the topic of strawberry or pineapple flavor, of course, part of this is Qian Lina's water army, but it is clear that Kunyang crispy gummy candy is completely popular.

In the office of the Kunyang Marketing Department, numbers are constantly beating on the large screen projected.

"We have put a total of 100,000 rolls of crispy candy on the market in the first batch, and there are already more than 30,000 feedback data, but the new data is declining, indicating that the inventory on the market is decreasing, and the final vote is not expected to exceed 40,000. ”

After all, it is already a miracle that nearly thirty percent of the data has been fed back, and half of the reason for mobilizing so many consumers to join the survey is because of the large number of advertisements invested in the early stage, and part of it is also because of the good foundation laid by so many products before Kunyang.

After hearing this number, Qian Lina nodded to indicate that she knew, and then asked, "What are the votes for pineapple and strawberry now?"

"At the moment, pineapple is still leading, probably more than 18,000 votes, and strawberry has more than 13,000 votes. ”

"Strawberry actually lost to pineapple?" This is a result that Xiao Cai did not expect, after all, many people in the market are supporters of strawberries, did they change their minds so quickly?

"One is because the wine-flavored pineapple is currently in the limelight on the market, and the sugar-hearted strawberry can be said to be an out-of-fashion Internet celebrity, and the other problem is that it is rare and expensive, there are only five wine-flavored pineapples in 11 candies, and people who like strawberries will naturally not say anything, but if you like pineapple, there is a voting channel to change the number of pineapple fillings at this time, what will you do?"

"Of course it's for the pineapple!" Xiao Cai understood.

In the end, Qian Lina clapped the decision: "The data has been almost collected, and the data will be published on the packaging of the second batch of crispy candy as percentages, and the ratio of pineapple and strawberry will be changed." ”

Soon, the packaging color of the second batch of crispy candy on the market changed from pink to bright yellow, and the candy filled with wine-flavored pineapple became 6, and the candy strawberries were squeezed out of the C position, and the supporters of strawberries went crazy.

"I don't care, the next batch will definitely be won by strawberries!"

"Dream, pineapple is the best, duck!"

The owners of the franchise store looked at the crazy customers in front of them and sighed that this was all Kunyang's routine, but he seemed to have forgotten that he also voted for the pineapple, and the wine-flavored pineapple tasted really delicious.