Walking in the lobby of Shenghai Airport with a backpack, people turned their eyes to these two gringos.

Since the 80s, there have been many foreign faces in Shenghai, but now they still get special attention, or a kind of long-distance onlookers.

Ding Ming took them to the hotel to settle down, and then went to Shenghai to catch up with his old classmates.

Standing in a ten-storey hotel room, you can overlook the Huangpu River from here, and on the other side of the river is a field of low-rise buildings and various construction sites. "It's hard to imagine that we should accept investment from a backward country," said Larry, leaning behind the window. ”

"Who's to say it's not," Sergei laughed, "but letting the Chinese invest is at least more acceptable than Wall Street investment." ”

"If that Mr. Song had been an old man, I wouldn't have come to China," Larry said. ”

"You can't let him have absolute control, the power of capital will make all technology companies deformed. Sergey said.

"Yes, we have to have absolute control over the company. Larry said.

These two guys are definitely strange among American entrepreneurs, and they have an innate dislike and vigilance for Wall Street capital.

Larry's grandfather was an auto worker and a small union leader who helped orchestrate the largest auto strike in U.S. history and was heavily influenced by communist ideas. Larry's father, a computer engineer, could have been involved in the U.S. space program during the Cold War, but he refused and chose to pursue academic research.

Growing up in such a family environment, Larry was full of left-wing blood, very wary of capital and conglomerates, and keen on the civil rights movement even after making a fortune.

Not to mention Sergei, the Soviet political immigrants, who pursued freedom, were not controlled by the Soviet Union, nor by capital. Although he is now an American Jew, he is habitually Russian, fond of spirits and caviar, and even more left-minded than Larry.

Historically, the two created Google, and the first investment was only $100,000, borrowed from Stanford alumni. Later, when the money ran out, he borrowed money from relatives and friends everywhere, and borrowed nearly one million more one after another, but he refused to accept Wall Street's financing.

It wasn't until the $1 million was running out that Google was forced to accept $25 million in venture capital.

When it came time for Google to go public, these two people took the unusual path and directly priced their IPOs in the form of auctions, just to weaken the control of Wall Street capital over Google, which was called "a purge of Wall Street" by the American media.

At present, the most powerful Internet company in the world is Yahoo, but the two founders of Yahoo have been forced by capital to have little say.

The lessons of the past are not far away, with the ideological education that Ali and Sergey received since childhood, how can they not be vigilant?

Investors from China may be better fooled than investors on Wall Street.

……

Schools, dormitories.

Zhou Zhengyu smashed his fist on Ding Ming's chest and said with a smile: "It's okay, Ding Fatty, you have made a fortune as a boss!"

"Hehe, I'm just a wage earner. Ding Ming clutched his chest and smiled.

Peng Shengli said: "This time I will go back to school for a few more days, and I will treat you in the evening." ”

Ding Ming smiled: "I haven't seen you for more than a year, and Brother Peng has become generous." ”

Nie Jun had also bought a computer and was holding the keyboard code to write, he turned around and said: "Lao Peng is now a rich man, with a net worth of tens of thousands, a lot of money!"

"Congratulations, congratulations," Ding Ming clenched his fists in congratulations, and asked again, "What about Li Yaolin and Wang Bo?"

Peng Shengli became more and more confident, and he talked more than before, explaining: "I went to the internship. Li Yaolin was interning in the oil field, and I heard that the leader is particularly important, after all, he is a college student from a prestigious school. Wang Bo interned at the Youth League Municipal Committee, and two days ago he helped plan a public welfare activity, and sometimes he would go back to school on Sundays. ”

Song Weiyang lay on the bed and read a book and said, "Ding Ming, why don't I introduce you to a person who applies for a certificate, and take the graduation certificate back to your father in a few months." ”

"Yes, I've been having a headache. Ding Ming said happily.

In the evening, the dormitory brothers went to dinner together and called their girlfriends.

After drinking a lot of meat and vegetables, Song Weiyang called Ding Ming to the rooftop and said: "I want to separate the search engine from Sohu and set up a new website separately." ”

Ding Ming also learned to smoke, and said with a cloud of smoke: "How to do it?"

Song Weiyang said: "Sohu's search engine team was collectively merged into a new company, and I invested another one. Sohu.com's shareholding in the new search engine company shall not exceed 5%, and you will be the person in charge of the new company, and then hand over Sohu.com to Zhang Chaoyang for sole management. ”

Lao Zhang must be willing, he is not optimistic about the search engine project. Ding Ming said.

Song Weiyang asked: "Is it smooth for him to negotiate financing in the United States?"

"It's going well," Ding Ming said, "Wall Street is very satisfied with the number of visits to Sohu.com, and it is estimated that someone will be sent to China next month for a field trip." If it's fast, you'll be able to get a Wall Street injection by the summer. By the way, when it comes to the United States, do you want to invest alone, or do you want to inject capital in the name of Sohu.com?"

Song Weiyang said: "I will set up an offshore company overseas in the name of Taurus Capital, and then use this offshore company to invest in search engine companies in the United States." If you want, I can also lend you $50,000 and put it in my own name. ”

"Forget it, I can't chew too much, I still honestly do a good job of the search engine project in China. Ding Ming shook his head and said.

Song Weiyang asked, "Do you know how search engines make money?"

Ding Ming said: "Seek cooperation with other websites, especially portals, to provide them with search services. ”

"You can't make money like this, and you can't make money in the United States. Song Weiyang said.

"How do you make money?" Ding Ming asked.

"Selling advertising, of course. Song Weiyang said.

Ding Ming said: "How do search engines sell advertisements?"

Song Weiyang said with a smile: "For example, if netizens search for 'umbrellas', then put the umbrella manufacturers who paid the money first, so that they can receive advertising fees?"

Ding Ming exclaimed: "This is okay? It must disrupt the results of the user's search." ”

"So we have to control, come up with a formula, and don't make it like whoever gives more advertising money to be in front," Song Weiyang said, "There are still very few manufacturers with official websites in China, and there are almost no scammers, so you can do any advertising search rankings, and you can't earn a few advertising fees." But there will definitely be more and more in the future, so it will have to be screened. Especially when it comes to medical and health care products, you must be cautious, no matter how much money the scammer gives, he can't push it, and sooner or later there will be a big problem. ”

Ding Ming nodded and said: "That is to engage in advertising search rankings, we can't make much money in the past two years, and in a few years, when China's Internet prospers, our advertising fees will be able to make a soft hand." ”

"That's it, you have people do a good job of an algorithmic formula for ad search rankings. Song Weiyang said.

It is normal for search engines to sell advertisements, and Google and Baidu have survived the Internet bubble by selling advertisements, but their choices are different.

There are four factors that affect search engine advertising costs, namely, ad coverage, average number of ads per page, ad click-through rate, and effective cost generated by ad clicks.

Baidu starts with two of the easiest factors, ad coverage and average number of ads per page, which results in Baidu's search results being full of ads.

Google, on the other hand, starts from the more difficult click-through rate of ads and the effective cost generated by ad clicks, and carries out sustainable search engine push through a reasonable calculation formula.

At the same time, Baidu engages in bidding rankings, and whoever gives more money will push whomever it wants, even if it is a scammer. Google, on the other hand, has an additional set of screening and computer systems to keep most of the crooks and bad vendors out.

In fact, Baidu also has this calculation formula, but it is not strictly adhered to, and they have been dazzled by money.

And this formula is not a panacea, Google sometimes pushes some bad products, but the frequency of occurrence is much lower than that of Baidu.

Baidu certainly has something that it does better than Google, and that is blocking bad information.

There was a time when Chinese netizens typed in the keyword "son", and Baidu and Google would intelligently appear a whole bunch of pornographic keywords such as "son and mother XXX". When searching for keywords such as "daughter", "sister-in-law", and "mother", the same is true, which is simply unsightly.

Many elderly netizens originally planned to use search engines to search for their son's and daughter's learning-related content. As a result, as soon as the first two words were typed, there were a bunch of pornographic smart prompts in the search box, which made these parents angry with all kinds of reports.

Baidu received the feedback and quickly carried out the blocking rectification.

Google, on the other hand, went its own way, did not make adjustments, and was not unjustly forced to leave the Chinese market.

The search engine that Song Weiyang wants to make in China belongs to the combination of Baidu and Google, and chooses the advantages of both.