Beijing, the headquarters of Excellence.com.

The moment Shen Si stepped into the door of the company, there was immediately a burst of warm applause inside.

"Miss Shen, on behalf of all the staff of Excellence.com, I welcome you to join our team!" Wang Shutong warmly stepped forward to shake hands.

Shen Si has been by Song Weiyang's side all the year round, and he has seen many big scenes, so he will not show his timidity in this kind of place. She shook hands calmly and said with a smile: "Thanks to Mr. Wang's love and trust, I also hope that you can take care of you in the future." ”

Wang Shutong turned sideways and said, "Let me introduce you." This is Cheng Nian, the company's vice president. ”

"Hello Mr. Cheng!"

"Hello Miss Wang!"

In another time and space, after Amazon acquired Excellence.com, Vice President Cheng Nian also left. He first set up an online game props trading platform, and later founded Vancl, which mainly sells clothing, furniture, and cosmetics online.

Then, Wang Shutong introduced: "This is our technical director Xiong Changqing. ”

"Hello Director Xiong!"

"Welcome Miss Wang!"

In another time and space, Xiong Changqing left his job in 2003 and started his own travel website, and later worked as a technical director at Dangdang.com. He was invited to Excellence by Wang Shutong, and he left Excellence because Wang Shutong was excluded, and he took the initiative to resign because he felt bored.

At that time, Excellence.com was divided into content and business, and the content group wanted to focus on virtual items, that is, software downloads, song downloads and other businesses. The business school is to be B2C, mainly engaged in books and audio-visual products. Among the two founders, Rebus is the content school, and Wang Shutong is the business school.

At the beginning, it was obvious that Wang Shutong had the upper hand, because the initial investment in making content was at least 10 million yuan (investment in computer and server-related equipment). In the middle term, the content faction represented by Rebus was dissatisfied again, because the excellent network developed to a certain scale, and more funds must be invested to build a warehousing and logistics system.

The major shareholder of Kingsoft in history is Lenovo, and at first it felt that it was too expensive to make content, but Lenovo chose to support Wang Shutong. Later, he felt that it was too expensive to do e-commerce, and Lenovo turned to support Rebus. Wang Shutong and Rebus became more and more intrusive because of the business route, and finally had a big quarrel.

Lenovo immediately intervened strongly and sent a Mr. Lin to seize power, and finally Wang Shutong's CEO position was removed, and Mr. Lin became the CEO of Excellence Insigma.

This time and space is not so complicated, Wang Shutong is still firmly in the position of CEO, and Xiong Changqing, the technical director, has not left. In addition, Kingsoft's download business has also been transferred to Excellence.com, many of which are free, and only a small number of new listings need to cost money.

Now that Song Weiyang has wholly acquired Joy.com, Kingsoft's software download business has also been separated, and the two sides no longer have anything to do with each other.

Shen Si was personally taken to the office by Wang Shutong, and a secretary was arranged for her, and the company's employees also discussed it in private.

"This is our new vice president? ”

"Shhhh

"Then why did she come to Excellence.com to be the vice president?"

"Your news is too ill-informed, Mr. Lei wants to sell Excellence.com to Amazon, but Mr. Wang resolutely disagrees, so he asked the chairman to sell our company. This Mr. Shen is estimated to have been sent by the chairman to be a supervisor. ”

"Sold to Amazon? How do you know?"

"Half a month ago, Mr. Lei came to the company once, and finally left with a black face, did you see it?"

"Of course I did. This is not unusual, Mr. Lei and Mr. Wang often quarrel. ”

"They quarreled very loudly that day, and I happened to pass by Mr. Wang's office, and I could hear the content of their quarrel clearly when I stood outside the door. Mr. Lei just wanted to sell the company to Amazon, and the price was negotiated, $75 million. ”

"If we were really acquired by Amazon, wouldn't we be employees of a multinational company? Alas, it's a pity. ”

"It's a pity. Why should we sell the company we built to the Americans?"

"I can't tell you!"

"I don't know you yet. ”

“……”

Although Shen Si was seconded to Excellence.com for a period of time, her name was not right, so Song Weiyang gave her a vice president position. Because she was afraid that Shen Si would not be able to control the scene, Song Weiyang also asked her to bring a financial director, and as for the original financial director, she was transferred back to Jinshan Company - Jinshan Department has left a lot of jobs, and only a few middle-level cadres are left, and these people will take the initiative to move closer to Shen Si.

Shen Si cleaned up his office in the morning, invited the new secretary to dinner at noon, and participated in the company's high-level meeting in the afternoon.

"Mr. Wang, you can announce it. Shen Si privately handed Wang Shutong a document.

Wang Shutong opened it and looked at it, was slightly stunned, and then smiled: "Miss Shen, I have written down this situation." ”

Shen Si smiled and said, "Call me Xiao Shen." ”

Among the previous executives of Excellence.com, only the founding CEO Wang Shutong had equity, and the other executives only had a virtual option promise. That is, if Excellence Network is successfully listed in the future, how many shares will be distributed to the executives before the listing, and if it cannot be listed, there will be no penny.

Many Internet companies operate in this way, such as Google and Tencent, when they went public, and many employee shareholders suddenly appeared.

Some companies cashed in, some reversed course, and many more failed to wait for the IPO. This time, most of the executives are on Wang Shutong's side, because if the company is acquired by Amazon, Amazon is likely not to let Excellence Online go public, and the stock that executives expect will be gone.

And now, Song Weiyang has directly turned an illusory promise into a stock that can be seen and touched, and cadres above the department manager can receive share incentives. Moreover, he wanted Shen Si to announce this news, to put it bluntly, he wanted Shen Si to buy people's hearts.

Shen Si has followed Song Weiyang for several years, and he may not have experience in the details of the operation, but he has definitely practiced the overall situation. She has an eye on the development of the entire company, so she must have a good relationship with CEO Wang Shutong and must avoid factional infighting, so she directly handed over the equity incentive plan to Wang Shutong and let Wang Shutong buy people's hearts by himself.

"Before the meeting, I would like to announce a good news first," Wang Shutong reciprocated, "Due to Mr. Shen's strong recommendation, the chairman decided to give you equity awards." Remember, it's equity awards, not equity incentives! These are the shares that are awarded to the top management and can only be transferred and sold two years after the company goes public. Executives who leave before going public will have their shares recycled by the company at a certain price. ”

"Bang bang bang!"

There was thunderous applause for a while, and the company's executives were very excited, because Song Weiyang was too generous. The most feared thing about equity incentives is that the boss will regret it, and seeing that it is about to go public, he will find some reason to fire you, and the promised stock reward will be directly lost.

Now Song Weiyang directly awards shares, which means that they can pay dividends this year - provided that the company has a bonus to share.

After making some opening remarks and talking about the company's situation, Wang Shutong said: "Let Mr. Shen say a few words." ”

Shen Si smiled and said, "Hello colleagues. I'm new to the school, and I don't have any experience in e-commerce, so I need to learn more from you in the future. ”

Just got the stock award, and the executives are all motivated. Cheng Nian, who also served as vice president, said with a smile on his face: "Mr. Shen is polite, if there are any problems in the future, we can discuss them together." ”

"Then I'll talk about the scope of my work," Shen Si said, "I'm in charge of business development and responsible for attracting more vendors to Joy.com." At present, I have brought the business of Xifeng Group and Shenzhou Technology, and the products of these two companies will be fully listed on Joyful.com. ”

"Wait a minute," Cheng Nian, who was still smiling just now, frowned slightly and said, "Mr. Shen, it's not me who dismantles your platform, don't be angry." Let's just talk about things, the reason why Excellence.com was able to grow quickly and become the largest B2C platform in China is because we formulated the strategy of 'small and many, small and fine'. We focus on books and audio-visual products, which are small in size, high in profits, do not need to occupy too much storage space, and the logistics and distribution costs are much lower. Xifeng is engaged in food and beverages, and those things are heavy and have no profit margins, and Shenzhou Technology's USB flash drive, MP3 and so on are okay, but the computer size is very large. If Excellence sells beverages and computers online, our warehousing and logistics system can't keep up, which will bring down the company. ”

Wang Shutong suddenly interjected: "I originally wanted to announce this issue later. Excellence.com will cooperate with Xifeng Logistics Company, and warehousing and distribution can be handed over to Xifeng Logistics for the time being. ”

"Unless Xifeng Logistics gives us a discount, we will still lose money!" Cheng Nian immediately retorted.

It's really going to lose money, JD.com's own warehousing and logistics system has been losing money for many years before it began to break even. In 2004, when the online shopping and express delivery industry was underdeveloped, the market did not reach a certain scale, and Excellence Network would only lose more if it did so.

Wang Shutong said: "There must be discounts, after all, we have to cooperate with Xifeng Logistics for a long time." I have discussed in detail with the chairman of the board of directors, and in terms of warehousing and logistics system, I have been prepared to lose money for five to eight consecutive years. In addition, while cooperating with Xifeng Logistics, we also need to start building our own warehousing and distribution system. In the initial stage, our warehousing and distribution network will be prioritized in areas where Xifeng Logistics' strength is weak, so that it can complement Xifeng Logistics. ”

"You lose a lot of money in five to eight years. Cheng Nian reminded.

Wang Shutong said with a smile: "Didn't Amazon lose money for eight years before it became profitable? The chairman promised him to solve the problem of funds, and we only need to seize the market and increase revenue." ”

"Then I have nothing to say," Cheng Nian finally smiled, "There is an unlimited supply of bullets, and I still can't shoot?"

Shen Si continued: "In the next two months, there may be more than 20 brands in the fields of clothing, home appliances, cosmetics and other fields, which will continue to cooperate with Excellence.com. I will talk about the specific issues, and I hope you can be prepared and don't be unable to bear so many lists at that time. ”

Technical Director Xiong Changqing rubbed his face and said, "It seems that I have to work overtime for a long time." ”

More than a dozen people in the conference room laughed, like Shen Si, they all had to work overtime. At the same time, I was also very emotional, worthy of being Song Weiyang's personal assistant, opening my mouth to settle in more than 20 brands, and the face was so big that it was boundless.

Half a month later, Shenzhou, Haier, TCL, Changhong, Panda, Galanz, BBK and other electronic brands announced their entry into Excellence.com, which immediately caused an uproar in the field of electronic products in China.

In the past, it was not that no one sold electrical appliances online, but now there is no platform that dares to sell "large" goods. JD.com's selling of computers is already the limit, and selling refrigerators, washing machines, and TVs is purely looking for death, and the profits are not enough to pay for warehousing and logistics costs.

And Excellence.com also promises to return goods without reason within seven days, what is this not death?

In the first week of the launch of these electronic products, many netizens came to buy. The main reason is that Excellence.com is famous in the field of e-commerce, and Song Weiyang is the big boss, so the news was known to the public as soon as it came out. Coupled with the promise of returning the product for no reason within seven days, then netizens will be more assured to buy, anyway, if they find that there is a problem, they will return it (you need to pay the return postage).

The most speechless is probably Dongge, just this year, he turned off his offline business with an annual turnover of 50 million yuan and turned to e-commerce. In the past half a year, the online turnover is less than 8 million yuan, and at the critical time when it is developing rapidly, Excellence.com suddenly appeared to grab business.

JD.com's main business is 3C products, that is, computers, mobile phones, MP3, etc., which seriously overlap with the new business of Excellence.com. JD.com's fame is too small, and its turnover is less than one-twentieth of that of Excellence.com (JD.com's net profit is higher), and now its development momentum is blocked by minutes. Even if JD.com in this time and space can become bigger, it is estimated that it will have to suffer for many years, because the market size at this time is limited.

Zhang Chaoyang is also speechless, because Sohu is also doing e-commerce - there are a lot of e-commerce companies in recent years, and companies such as Sohu, Sina, and Lenovo have all come to troubled waters.

Now Song Weiyang has smashed hundreds of millions of dollars on Excellence.com, obviously grabbing the market with Sohu Mall. Zhang Chaoyang called Song Weiyang without anything to do, and joked: "Boss, if you also invest some money to build Sohu Mall, I will make Sohu Mall independent and make a subsidiary." ”

"Do I invest in Excellence?" Song Weiyang said in a slightly knocking tone, "The creation time of Sohu Mall is not a few days later than that of Excellence.com, and your funds are more sufficient." Why is the turnover of Sohu Mall less than one-tenth of that of Excellence.com? What does the person in charge of Sohu Mall do?"

Zhang Chaoyang was so scolded that he couldn't speak, so he could only change the topic and said: "By the way, boss, Sohu Broadband (Sohu Video) is online, and netizens have responded very enthusiastically, and even the traffic of the entire Sohu has skyrocketed." ”

"Well, well done. Song Weiyang nodded.

Sohu has really made a lot of good products, Sohu video is much earlier than YouTube, and Sohu's classmates are much earlier than Facebook. Especially videos, domestic video websites, almost all of them learned from Sohu. As a result, these innovative products of Sohu were all done to death in the end.