The spring breeze is recovering, and everything is in turmoil.

These eight words are perfect to describe China in 1993, with flowers, trees, snakes, insects, rats and ants all breaking through the ground.

In an office room in the Shum Yip Building, more than a dozen micro companies are densely housed.

At this point in time, bosses and their employees have already started working, but today is an exception.

I saw a lot of people running out quickly, making others inexplicable, and hurriedly stopped and asked what was going on-

"Boss Jiang, what's wrong?"

"Dr. Ma from the 'private development club' downstairs wants to give a lecture on entrepreneurship, and it will be too late. ”

"Where's Dr. Ma?"

Dr. Ma, the resident supervisor of the Shenzhen Office of the China Association for the Promotion of Private Enterprises, is a top student who graduated from the University of Hong Kong and has a very good understanding of private enterprises. ”

"What, it can't be a liar, right?"

"The reporters of the "Yangcheng Evening News" came to interview yesterday, and the professors of Sun Yat-sen University also respected Dr. Ma. I'll go first, believe it or not,"

"Don't worry, tell me about it again. ”

"Hurry up, it's too late. ”

"What is that Dr. Ma capable of?"

"The enterprise management system specially developed for a beverage factory was sold for a full 150,000 yuan. The system shocked the professors of Sun Yat-sen University, and they took the initiative to cooperate with the factory and treat it as an academic research topic. Isn't that powerful?"

"That's amazing. What else?"

"I've heard that any company that Dr. Ma has instructed can come back to life, no matter how bad it is. "Yangcheng Evening News" is about to report vigorously, and it will definitely cause a sensation in a few days. ”

"He's so awesome, why don't you start your own company to make money?"

"People are from China Merchants Bureau, central enterprises, most of them will be engaged in politics in the future, and it is possible to be transferred to the central government in a few years. ”

"Wait, I'll go back and call Xiao Zhou. ”

"Don't! Dr. Ma's entrepreneurship lecture today is equivalent to the great master in a martial arts novel teaching secrets, do you understand the skills of slaying dragons? If Xiao Zhou learns a hand, will he continue to work for you? People will be their own bosses. ”

"That's right, that's right, then let's hurry downstairs. ”

“……”

At the door of the large conference room, there was a long queue early.

Just when many bosses were waiting anxiously, the door suddenly opened, and Chen Tao announced with a smile: "Please pay the money in turn." ”

Zheng Xuehong is responsible for stamping, and Chen Tao is responsible for collecting money.

In order to appear formal, they also printed a booklet overnight, one for each person, containing various business tips. Each person also has a can of Jianlibao as a gift, a little cheap, which is tantamount to an unexpected joy, making it worth it for those who spend 500 yuan to enter.

I heard that there were high-ranking people preaching, and not only many people from Sham Yip Building came, but even people from nearby office buildings also heard about it.

The large conference room quickly filled up, and there were so many people that they couldn't squeeze in at all, and those who came late could only stand in the aisle.

The more this is the case, the more convinced people are, with a mentality of seeking Buddha and learning scriptures, waiting for their entrepreneurial mentors to teach and solve their doubts.

When everyone went in, Zheng Xuehong asked in a low voice, "How much?"

"85,000 thousand. Chen Tao stammered.

"Isn't that almost 200 people coming?" Zheng Xuehong said happily.

Chen Tao glanced at the crowded conference room and suggested with a smile: "Why don't we hold another one tomorrow?"

"Well, you can do a few and wait until Sunday to run. Zheng Xuehong nodded and said.

Song Weiyang's calmness made the two of them bolder.

At this moment, suddenly a man with a leather bag came up and asked, "Excuse me, is this the Association for the Promotion of Private Enterprise Development?"

"Are you?" Zheng Xuehong was a little nervous.

The man handed over his business card and said, "I'm Lin Hong, the director of the factory office of Jinde Beverage Factory, what kind of gold medal ...... Asia Pacific?"

"Oh, you're here to receive the prize. Hello, hello, let's talk about it in the office. Zheng Xuehong said with a smile.

"It's really hard to find you guys here, I asked all the way," Lin Hong pointed to the conference room and said, "There are so many people in this meeting." ”

Zheng Xuehong said: "It's not a meeting, it's an entrepreneurship lecture. The purpose of our private development association is to help the private sector develop scientifically, and we hold regular lectures every month. There are more than 100 people in it, all of whom are company bosses, who come to learn Dr. Ma's advanced experience. ”

"It's all bosses?" Lin Hong instantly stood in awe, "Then I must listen to it too." ”

Zheng Xuehong said with a smile: "Don't worry, let's go through the award procedures first." ”

……

There was not much space left for Song Weiyang, and there were a few squatting at his feet, so they almost hung on him.

These wanderers who abandon their families and careers and choose to go to the sea lack everything, but they do not lack enthusiasm and madness for knowledge. They are like sponges, sucking in nutrients, not missing any opportunity to strengthen themselves, whether they can see it or not.

"Good afternoon, friends," Song Weiyang went straight to the point, "I won't say much gossip, time is in a hurry." You call it Xiahai, I think it's more appropriate to call it entrepreneurship and create your own business!"

The bosses nodded one after another, "entrepreneurship" is indeed higher than "going to the sea".

Of course, "going to the sea" is more heroic and passionate. The sea is magnificent, changeable, and unpredictable, and going to the sea to make money is like fighting for life. If you succeed, you will reach the pinnacle of life, and if you fail, there will be no bones.

Song Weiyang asked, "Can anyone answer me? What is a business?"

The bosses immediately raised their hands.

"You say. Song Weiyang picked one at random.

The man immediately replied: "Businesses are all about selling things, for the purpose of making money." ”

"This friend is right, and that's probably what he meant," Song said, "a business, that is, any entity that can provide goods or services for profit." When you go to the sea to do business and quit your job to start a business, it is nothing more than for profit and to make money. Then, the focus of your attention is nothing more than what kind of goods or services you choose, and how you sell them. To put it in layman's terms, it is to choose the battlefield and conduct operations. ”

"I don't want to say anything about the former point. Now China is full of business opportunities, if you don't even have this vision, then roll up and go back to your hometown as soon as possible!"

"Let's talk about how to fight. ”

"First of all, to avoid going it alone, you need to build your own team. A person's ability and energy are limited, and every successful entrepreneur has his own team mates. Don't treat your staff as slaves, but choose those with potential to work together. Their abilities are insufficient, and you can cultivate. It's normal for them to have selfish motives, and you need to be tied up through interests. If you can't build a handy team, then you can only make small fights, don't dream of developing and growing. ”

"All things in the world are the same. Most of you have worked in the government or state-owned enterprises before. Playing politics is actually the same as playing business, you should try to attract potential collaborators to your side as much as possible, and strengthen your strength as much as possible. ”

Someone suddenly interrupted: "Dr. Ma, I am very good to my subordinates, I have trained him for more than half a year, and the salary he is also very high, but he went to other companies." How can this problem be solved?"

Song Weiyang said with a smile: "Human beings have two needs: one is physiological needs, including food, clothing, housing, money, etc., and the other is psychological needs, including respect, freedom, growth, life value, love and being loved, and so on. There are many bosses who only stare at the money, thinking that as long as the salary is sufficient, the employees should be grateful and do their best. However, many times the reason for brain drain is not money, but the fact that employees are not growing, and these psychological needs are not met with respect. A truly charismatic boss can make employees have the psychological activity of 'death for confidants', even if the boss encounters difficulties and cannot pay wages, employees will choose to stay and tide over the difficulties together. ”

Someone else asked: "If the company is large and has too many employees, the boss can't go to the cold and ask for warmth one by one." ”

Song Weiyang said: "The framework of most institutions is radiated from point to surface. As a boss, you must first stabilize the people around you and the management, which is your core team. Even if the business fails, even if the company fails, as long as you can control the core team, then it will be easier for you to make a comeback. As for the lower level of staff, you can manage it through the core team. To go a little deeper, you need to develop a corporate culture that gives employees a sense of belonging to the company. Of course, corporate culture belongs to large companies, and companies with less than 100 employees develop corporate culture purely to eat and support. ”

"Creating a team is like creating troops before a war. And the boss is a general, and he must have his own military literacy in order to make accurate tactical commands when fighting. ”

"How to improve the quality of the boss himself? There are two most important points for Chinese bosses today, which are different from foreign entrepreneurs. First, pay attention to the changes in government policies, now that the general environment has stabilized, it is definitely not wrong to follow the government. Watch more "News Network", as long as you can understand the daily "News Network" a little bit, then you will have no worries about food and clothing in this life, which contains countless business opportunities. Second, pay attention to foreign business information. At present, China is very backward and derailed from foreign countries. Let's put it this way, as long as you learn more and understand more, many foreign entrepreneurial cases ten years ago, you can make a fortune by copying them in combination with China's national conditions. ”

"With military literacy and an army, the next step is to reorganize and train the army. Of course, you may not have the time and energy to polish your army in battle. Choose the battlefield and let's start fighting. How to fight a war, that's a matter of tactics. Military situations are ever-changing, and so are tactics. Next, I will explain some business tips in detail......"