In a few years, a variety of training courses and lectures will pop up among the people.

You never know which cat or dog is standing on the stage to give a lecture. He may have graduated from junior high school, achieved nothing, never ran a business, never sold a single product, but he can tell you the way of doing business and teach you to cultivate the so-called entrepreneurial spirit.

The procedure is probably like this: first gag to get closer, tell stories to create atmosphere, then pour chicken soup to brainwash, and finally beat chicken blood to make you fierce.

After listening to the course, you feel your blood boiling all over your body, and you want to do something big. When you walked out of the venue, the cold wind blew, and you suddenly woke up, and found that what you just said was all, and you couldn't remember the content of the lecture.

Song Weiyang is undoubtedly much more conscientious, and what he talks about is his many years of entrepreneurial experience.

Those who have understanding will naturally benefit a lot from hearing this, and those who have no understanding will say that it is like that.

After talking for more than two hours, some people listened to it fascinated, and the small book was densely filled with several large articles. Some people also heard it in a fog, feeling that this Dr. Ma was nothing more than that, and it was not helpful for his career development.

"Okay, that's all for today's lesson," Song Weiyang said with a smile, "In the last 30 minutes, you can ask questions freely, and each person is limited to one question." ”

"Me!"

"I'll ask!"

"Pick me!"

“……”

In an instant, dozens of people raised their hands, and Song Weiyang pointed to one of them and said, "This friend should ask first." ”

"Thank you, Dr. Ma," the man said quickly, "I sell electronic clocks and watches, and I can contact the Port City factory directly." Now that the SAR is doing this business, there is a flood of people, so I want to change some new tricks. I also conducted a market survey, which showed that most consumers are willing to buy high-end electronic clocks that can tell the time. I immediately contacted the Port City factory and specially ordered an electronic clock that could tell the time in Mandarin. As a result, the sales of this high-end electronic clock are far inferior to that of ordinary electronic clocks and electronic watches. Dr. Ma, are the people who are taking the questionnaire lying to me?"

This situation is indeed very strange, and the others can't figure it out, so they pricked up their ears and waited for Song Weiyang's answer.

Song Weiyang did not answer directly, but said: "I'll tell a story first." One year, McDonald's conducted a questionnaire survey with customers in search of new profit points. Most of the customers write that they want to add healthy dishes. McDonald's soon introduced a vegetable salad to cater to its customers. However, they were shocked by the fact that the sales of vegetable salads were extremely sluggish, and the good sellers were still high-calorie and unhealthy burgers and fries. Why is this so?"

yes, why is this happening? The bosses present pondered.

Song Weiyang pointed to his brain and said: "People have logical thinking and subconscious. When customers fill out the questionnaire, it is mainly the subconscious mind that comes into play, and they only think about eating healthy food and ignore specific consumption situations. But when they go to McDonald's, they want to fill their stomachs and enjoy the delicious taste of burgers and fries. At this time, the concept of health is thrown aside, after all, vegetable salad is not hungry and not delicious. If it's really for the sake of health, they don't go to McDonald's, and there are other places to choose. ”

I see!

Everyone suddenly realized.

Song Weiyang also said: "This friend can think of selling high-end time-telling electronic clocks, which is very good, and doing business is to have innovative ideas." But you have to figure out that high-end electronic clocks are more expensive than quartz clocks, and the error is greater, which is not as competitive as quartz clocks, but cheap and beautiful electronic watches are more popular. When customers fill out the questionnaire, they will only think of the electronic clock that can tell the time, which is convenient and foreign. However, when they buy goods, they will consider the comprehensive situation such as comparing prices, so they choose other similar products. ”

"I see, thank you Dr. Ma for your answer. The man bowed.

Song Weiyang faced everyone and continued: "In fact, the customer's consciousness and subconscious can be reversed. For example, add a beautiful packaging to the product, set a high-tech attribute to the product, and label the product with filial piety to the elders. When the time comes, these additional attributes can be used to make customers abandon rationality, let customers' sensibility prevail, and let them buy it happily. ”

"Bang Bang!"

The applause was thunderous, and the bosses applauded enthusiastically.

"To go deeper and more comprehensive," Song said, "not only your customers, but also your employees, your friends, your wives." You can't listen to what they say, but know their true motives, which is the key to their actions. Customers are not picky about goods, it may be that they don't have enough money, employees complain that they are too busy, it may be that they are not capable, and your wife complains that you are busy all day, or you have too little time to spend with her. What should we do as businessmen, bosses, and husbands? It's very simple, find out the real motives of the other person, and reverse their sensibility and rational thinking according to the situation. When they talk about feelings, you reason with them. When they reason, you talk to them about feelings. But remember, when speaking, you should follow the other person, first affirm the other person, eliminate the estrangement, and then gradually guide the other person's emotional or rational thinking. This is easy to say, but difficult to do. ”

"Isn't it just a fool to talk so much!" shouted a big brother from the Northeast.

"Hahahaha!" everyone laughed.

Song Weiyang said: "Yes, it's just a fool." As long as you are smart in your approach, even customers who don't want to buy your stuff will happily buy your stuff. Coordinate, guide, convert, three steps, package you to the unstoppable. ”

Zheng Xuehong stood at the door, scratched his head and said, "Peach, did you say he used this on us?"

"I don't think so, but I seem to have it. Chen Tao was a little confused.

The second questioner said, "Dr. Ma, I used to have a partner, and we have worked together for 16 years, and our friendship is as good as brothers. Last year, we went to the sea to do business together, and the company grew rapidly, from one desk to four desks in half a year. I was about to rent a separate office room, but he was suddenly going to break up, and he was running the same company as someone else to steal business with me. You said before that you want to build an entrepreneurial team, but how to avoid the partners from splitting up, and how to tell who is the white-eyed wolf?"

"This situation is normal," Song Weiyang said, "some people lack funds, some people lack resources, some people lack time, and some people lack professional ability. But with the change of time, space and conditions, the original balance of cooperation will be broken. For example, if your friend finds a partner who is richer and more resourceful, then he is likely to abandon you. Even, even if he didn't find a good partner, he found that the business that used to take two people to complete can now be done by one person, why does he have to share your money?"

"But that's a betrayal!" said the man, indignantly.

"Remember, business is full of betrayals, and family and friendship are unreliable in the face of interests," Song Weiyang warned, "so when you start a business, you must sort out the shares, and your brothers must also settle accounts, so that you can get together and disperse." The mall is cruel, and if you want to avoid being abandoned and betrayed, then you have to strengthen yourself and tie your partner to the chariot through benefits. Even if you are in a difficult situation at this stage, as long as you have enough charm and means to convince your partner that he has a future with you, then he will not leave you easily. It is even possible to help you instead of taking your salary, because you can give him a brighter future. ”

"Bang Bang!"

There was another round of applause.

Song Weiyang's original lecture time was three and a half hours, but the scene effect was too good, and he was enthusiastically retained by the bosses, and he delayed it again and again, and actually spoke directly until dark.

"No, my throat is dry, that's the end of today. Friends, let's see you in the rivers and lakes!" Song Weiyang clenched his fists and left.

"Dr. Ma will say a few more words. ”

"Dr. Ma, when are you going to give another lecture? ”

"Dr. Ma, I haven't asked any questions yet. ”

"Dr. Ma......"

The bosses hugged Song Weiyang out of the conference room, reluctant to give up, just like a little girl saying goodbye to her sweetheart.

Zheng Xuehong whispered: "Brother, you see that everyone is so enthusiastic, do you want to stop holding a few shows?"

The guy with the ear immediately heard it, and hurriedly said, "Yes, Dr. Ma, a few more shows, I promise to listen to them every day, 500 yuan is too worth it." ”

"Then, two more shows?" Song Weiyang said with a smile.

……

The next morning, it was still the same conference room, but the lecture couldn't start properly.

There were so many people that not only did the conference room crowd, but there were also a lot of people standing in the aisles outside. With the help of various friends, some people even crossed half of the SAR to listen to Dr. Ma's lectures.

The venue can only be temporarily changed and the lecture venue can be moved to the rooftop.

The property managers of the building came, took the initiative to help them unlock the locks, and then stood on the rooftop and listened with relish.

On the third day, among the crowd listening to the lecture, two local reporters from Shencheng were mixed in. They were shocked to see four or five hundred people gathered densely on the rooftop, and after listening to the lecture, they were so impressed that they went back that night to write two enthusiastic touting articles.

On the afternoon of the fourth day, an article by one of the journalists was published in the evening newspaper.

Song Weiyang is described as an all-powerful entrepreneurial genius, and the lecture class he runs is also known as the "Whampoa Military Academy" in the entrepreneurial community in Shenzhen.

On Monday, thousands of people gathered at the Shum Yip Building early in the morning.

Not only small bosses came, but also migrant workers working in foreign companies, and even some people who went on business trips to the Special Economic Zone came to see the excitement and learn from the experience.

Exploded!