Jianlibao Villa.

Song Weiyang, Zheng Xuehong and Chen Tao are drinking tea.

This time, Xifeng dispatched a lot of executives to receive Jianlibao, and there were three vice presidents alone, two came to Sanshui headquarters, and one went to Huadu branch. The receiving team of more than 50 people is in full swing to sort out and summarize the materials and check the actual situation of Jianlibao.

Chen Tao drank a can of Jianlibao and said: "After a preliminary inspection, the information given by the bidding meeting is basically true. Jianlibao's total liabilities are about 2.5 billion, of which 1.4 billion are owed to the bank, and hundreds of millions are owed for the construction of the building alone. Most of the remaining liabilities are various payments, as well as those messy subsidiary liabilities. Jianlibao's total assets are about 4.5 billion yuan, which is only an approximate figure, because many fixed assets are difficult to accurately value. ”

This kind of basic mathematical operation is still difficult for Zheng Xuehong, he said with a smile: "That is to say, with the 25% equity replacement of the management team, we spent more than 600 million to acquire Jianlibao, and at least 1.3 billion assets were picked up in vain." ”

"It doesn't include the brand value of Jianlibao. Song Weiyang added.

Zheng Xuehong said: "No wonder everyone likes to buy state-owned enterprises, this business is indeed easier than doing business seriously." ”

Chen Tao said: "However, Xifeng's cash is about to be drained in exchange for a lot of fixed assets. Next, Jianlibao's redundant business must be dismantled and sold as soon as possible. That Mr. Li really didn't know what he was doing, he made a mess of indiscriminate investment, and many subsidiaries were founded by him with a pat on the head, and more than 80% of them were in a state of perennial loss. However, there are a bunch of factory land, but unfortunately the address is remote, and most of them are not within the urban area. ”

Song Weiyang said: "Let's dismantle and sell slowly, I also read some information, those things will have to be sold for at least a year and a half before they can be completely sold." ”

"Yesterday Xiao Zhang asked me, Jianlibao still has seven or eight products to do," Zheng Xuehong said with a wry smile, "those products are launched by Li Jingwei in the past two years, juice market is good to launch fruit juice drinks, milk drinks to launch milk drinks when the market is good, with new products and reluctant to spend money on advertising, now a large number of goods backlog in the warehouse can not be sold, many related workshops are in a state of semi-shutdown." If it weren't for Jianlibao's thick foundation and many loyal customers and distributors, this kind of practice would have been finished long ago for other companies!"

The "Xiao Zhang" in Zheng Xuehong's mouth is Zhang Guoyi, the deputy director of operations of Xifeng, Zheng Xuehong's confidant who was promoted three years ago, a high-achieving student who graduated from the Department of Management of the National People's Congress, was transferred to Jianlibao as the chief operating officer.

This old man has now been completely stunned, and the chaos of Jianlibao's internal situation far exceeds his psychological expectations. There are so many loopholes that it's like a big sieve, and I don't know where to start at all, and now I'm still in a meeting with the new president at the headquarters of Jianlibao.

Song Weiyang said: "This is actually not to blame Li Jingwei, he used to advertise at all costs, and the promotion of new products in recent years has not been in place, all because the financial power has been taken away." The local government was afraid that Li Jingwei would secretly transfer assets, and almost did not approve advertising funds of more than 5 million yuan. I don't have the money to launch so many new products, I can't even do it, and it's enough to force the dealers to rebel. ”

Zheng Xuehong said: "Xiao Zhang reacted to me, with the current situation of Jianlibao, it is difficult to lay off one-third of the staff, and at least half of it must be laid off to quickly stop the loss." But he directly laid off half of the staff, and Xiao Zhang was afraid of causing accidents, and it was not easy for the local government to speak. ”

"Let him be reasonable and don't care about anything else," Mr. Song said, "and I promised to distribute shares to all employees to cope with this situation." Employees who are fired will directly exchange their shares for cash and pay them out in a lump sum, which is equivalent to buying out their seniority. If someone else buys it, I won't be so merciful, even if I discuss it in the newspaper, I'm not afraid. If you want to lay off, lay off as soon as possible, and after finding out the actual situation of the employees, you can complete the layoffs at one time. It is best to cut through the mess quickly, and if the layoffs are delayed in batches for too long, it will make people panic. ”

Zheng Xuehong nodded and said, "Xiao Zhang, they also think so, but they are a little worried about accidents, so let me say hello to you in advance." ”

Chen Tao asked: "Jianlibao's informatization transformation, will it start now?"

"Don't worry," Song Weiyang shook his head and said, "Let's do basic information networking first, and take further actions, and wait until Jianlibao is on the right track." ”

"Then I'll finally be able to live a peaceful year. Chen Tao said with a smile.

……

After all, the layoffs were carried out before the Spring Festival, and the ordinary regular employees who were laid off could get about 20,000 yuan each. Of the 20,000 yuan, most of them are exchanged for cash, and a small part is compensation for layoffs. In addition, there are many non-regular workers who do not receive a share distribution from Song Weiyang, but the compensation will be slightly more accordingly.

For this practice, 90% of the workers are unhappy, but they have nothing to say. Many of them used to be local farmers, as well as laid-off workers who were thrown into Jianlibao, and in principle, they couldn't get so much money at all, but Song Weiyang had done his best.

However, Li Jingwei's management team, although they have obtained Xifeng's additional shares, have become small billionaires on paper. But there are still people who are not greedy, because two-thirds of them have been laid off, and a third have been demoted, and less than five have been able to retain their original positions.

Some of these people privately colluded with the laid off middle managers to make trouble, and finally gathered more than 200 workers to block the factory gate.

The new president of Jianlibao is Zhang Guozhong, who was recruited by Yang Xin, and previously served as the CMO (vice president level) of Xifeng. This person has been an old friend of Yang Xin for many years, but he is not Yang Xin's confidant, and he has been in charge for a long time, and he is only loyal to Song Weiyang on the surface (probably also to avoid danger, otherwise Yang Xin's faction is too strong).

Zhang Guozhong was dealing with the messy headache, but when he heard the news, he immediately ran to the factory gate in person, took the megaphone and said: "Whoever is not convinced by the layoff plan will come in and sign it, let's re-discuss it." But there is a premise, you have to spit out all the shares allocated to you by the company and compensate in accordance with the relevant provisions of national laws. According to Article 5 of the Measures for Economic Compensation for Violation and Termination of Labor Contracts promulgated by the Ministry of Labor on December 3, 1994, an employer shall pay an employee an economic compensation equivalent to one month's salary for every full year of service in the employer, up to a maximum of 12 months. That is to say, even if you joined Jianlibao from the day it was established, according to the current salary standard, the buyout of your seniority will not exceed 15,000 yuan! Who is still dissatisfied with the current plan, we will go directly to the legal process and let the court decide!"

Ordinary workers looked at each other, turned around and left. According to their current salary, it doesn't take 15,000 yuan to buy out the seniority, and it will be up to the sky to get 12,000 yuan.

The rest of the people didn't know what to do for an instant, they looked at each other, and they all walked away.

Zhang Guozhong threw the megaphone and muttered: "People's hearts are not enough to swallow elephants, and I really regard Lao Tzu as a philanthropist!"

At the same time, several newspapers are also reporting on Jianlibao's restructuring, focusing on Jianlibao's heavy debts and has been losing money for several months, and Xifeng's large layoffs after becoming the owner, the compensation cost is nearly twice as high as the national standard. The report said: "Xifeng is a responsible enterprise, every laid-off worker has overbought out the length of service, I believe that after the drastic reform of Jianlibao, it will definitely make this Chinese national first brand create brilliance!"

In these reports, Jianlibao's debt of 2.5 billion yuan was repeatedly mentioned, as if Song Weiyang did not pick up more than 1 billion yuan for nothing, but took over a hot potato.

Song Weiyang even gave an interview in person, he claimed: "Please wait and see, it only takes one year for Jianlibao to regain its strength! If by the end of next year, Jianlibao's annual sales cannot reach 4 billion yuan, I will donate 100 million yuan to the Hope Project." If we do what we say, please let the people of the whole country supervise it!"

Because of Xifeng's competition for the beverage market, Jianlibao is more difficult than in history, with sales of about 2.6 billion last year. This is equivalent to saying that Song Weiyang must increase Jianlibao's sales by 1.4 billion yuan within a year with a 50% layoff.

Celebrities made public bets, the media immediately responded, and the people were also excited to watch the excitement.

For a time, dozens of media across the country vied to report Song Weiyang's gambling contract. There is even a reporter in the article, very playfully said: "This is a very difficult choice, should we pay money to support and revitalize the former first national brand? Or should we resolutely not buy Jianlibao, let Song Weiyang lose the bet, and donate 100 million yuan to the Hope Project?"

The results are obvious, Jianlibao's sales have soared. In this, although there are factors such as the Spring Festival peak season, it is more of the influence of Song Weiyang.

This kind of impact is not all about the bet, but also about deeper operations.

Jianlibao has been basically kicked out of the Xikang market, after being acquired by Xifeng, including Xikang Province, those areas where there are no dealers, Jianlibao's sales are completely taken over by Xifeng channels. In addition, while focusing on the nostalgic brand, Xifeng quickly redistributed the goods, resulting in a rapid increase in sales in a short period of time.

This kind of growth is unstable, one is the distribution of goods, the second is the Spring Festival, the third is nostalgia, and the fourth is the heated public opinion caused by gambling contracts.

If you don't come up with something new, it will definitely fall back after the Spring Festival.

But the media and the public don't care about this, the news of Jianlibao's skyrocketing sales was deliberately revealed by Xifeng, and it immediately caused quite a stir - Jianlibao, which continued to lose money, immediately reversed the bad situation because of Song Weiyang's words!

A newspaper commented: "Song Weiyang himself is a natural star and spokesperson, and his words are worthy of CCTV's prime-time advertising effect." ”

By the way, Xifeng also instigated several media in Hong Kong City to report on the matter in a very exaggerated way, praising Song Weiyang as a genius who can "turn stones into gold". Xifeng's share price not only did not fall due to the issuance of additional directional shares, but rose for half a month, and its market value instantly increased by more than HK $300 million.

Dealers around the country heard the news, but Xifeng announced that it would no longer increase Jianlibao's regional agents and distributors. The original dealers around the country can be retained, and in areas where there are no dealers, the sales problem is solved by the Xifeng channel, which leads to the transfer of the distribution contract at a high price.

As expected, when this gust of wind blows and the Spring Festival peak season passes, Jianlibao's sales are embarrassed again.

The losses were stopped, but the profits were limited, but Red Bull was steadily encroaching on the energy drink market.

Zhang Guozhong followed Song Weiyang's instructions, while planning to launch the red can Jianlibao, and quietly got Yao Ming's endorsement contract. The endorsement contract of 5 million yuan has a term of 5 years, which is a sky-high price for a domestic basketball star, and the other party and its management agency signed it without thinking about it.

It's just that Zhang Guozhong is deeply skeptical about this, and he doesn't believe that a domestic basketball player can make Jianlibao get much attention, so he made another set of remedial plans: ask the Chinese football national team to endorse, because the national football team finally qualified for the World Cup qualifiers.