Since the matter has been made bigger, then there will inevitably be side effects.

First of all, the boss of Wahaha, who applied for a delay in the bid opening time, needed at least half a month to investigate the situation of Jianlibao.

Immediately afterwards, Master Kong, Yangshengtang, Tongyi, Lulu, Coconut Tree and other companies applied to participate in the bidding meeting, and even Coca-Cola and Pepsi wanted a piece of the pie.

After repeated discussions, the leaders of Sanshui not only agreed to Wahaha's request to delay the opening of the bid, but also accepted the bidding applications of Yangshengtang, Tongyi, Lulu, Coconut Tree and other enterprises. However, foreign-owned, Hong Kong-funded and Taiwan-funded enterprises were excluded, as were non-food and beverage companies, in order to avoid arousing public opinion again.

As a result, there are as many as 10 bidders, and the beverage industry is staring at Jianlibao.

In fact, if it were not for the bidder's request for a one-time payment of the purchase price, I am afraid that there would be more people who would have waded into troubled waters. For example, Huiyuan Group also wanted to bid, but they had expanded too fast in the past two years, and the capital chain was relatively tight, and they could not come up with hundreds of millions of yuan in cash at once.

There is also Robust's Robust, which was robbed of the pure water market by Xifeng, which has just experienced an internal earthquake, and five people in the core management resigned at the same time. To put it bluntly, it is infighting, marketing and management are in chaos, and there is no energy to run to grab meat to eat.

Lulu or something is also an accompaniment, and if she can come up with 400 million funds, it will be sky-high.

The real hope of winning the bid are Xifeng, Coconut Tree, Wahaha and Yangshengtang (Nongfu Spring), which are also nicknamed by the media as the four kings of domestic beverages.

After more than 20 days, the bid opening meeting was finally held in Jianlibao Villa, gathering more than 50 media reporters from all over the country.

"Oh, Boss Zong, long time no see!" Song Weiyang walked over with a smile and shook hands.

Boss Zong smiled and said, "Boss Song, fortunately!"

The two sides met outside the gate of the bid opening meeting and immediately had a friendly and warm handshake, and the reporters raised their cameras to take pictures.

As soon as he said a few words, Boss Zong suddenly pointed to the distance and said, "Boss Wang of the coconut tree is also here." ”

I saw a thin man in a suit, striding with his head held high, it was Wang Guangxin, chairman of the Coconut Tree Group.

"Hello Boss Wang!"

"Hello Boss Zong!"

The two seem to have known each other for a long time, at least they seem to have a good relationship, and they talk and laugh as soon as they meet.

Boss Zong introduced: "Boss Wang, this is Boss Song of Xifeng. ”

"I know, I know, I don't know," Wang Guangxin took the initiative to shake hands with Song Weiyang and said, "Boss Song, you can do it back and forth with foreign cola, my Wang is very admired." ”

Song Weiyang said sincerely: "I also admire Wang Dong, your coconut water advertisement is very good. ”

"Hahahaha!" Wang Guangxin and Boss Zong laughed at the same time, their faces full of tacit expressions from men.

The three of them immediately joined forces, and there were already two bidding companies inside.

Wang Guangxin went straight to Zhong Shanshan in the health hall and said enthusiastically: "Old Zhong, you came very early today." ”

"The early bird gets the worm. Zhong Shanshan glanced at Song Weiyang and Boss Zong, neither greeting nor speaking ill of each other, just as if he didn't see the two of them appear.

Song Weiyang and Boss Zong's reactions were similar, directly treating Zhong Shanshan as air, and there was no communication between them.

The main reason is that Nongfu Spring has gone too far, and it has offended the entire pure water industry by flipping the table, and the lawsuit for false advertising has not been completed until now, but it has been temporarily shelved under the mediation of the relevant departments.

Song Weiyang also behaved a little better, Boss Zong didn't even bother to do it, and snorted coldly and went around to the corner seat, at least six or seven meters away from Zhong Shanshan, and the two of them got married ten years ago.

Zhong Shanshan started as an agricultural reporter for a newspaper, and one day his newspaper used three pages to report on the gold rush in Qiongdao.

Zhong Shanshan was immediately tempted, and went to Qiongdao without pay. Others are speculating in Qiongdao to make quick money, but he actually went to Qiongdao to grow mushrooms, and lost all his money because of the climate. Later, he resold curtains in Qiongdao and made tens of thousands of yuan, but the habit he developed when he was an agricultural reporter could not be broken, and he took the money to go to Wanquan River to raise prawns and lost all his money.

Soon, Zhong Shanshan became the general agent of Wahaha oral liquid in Qiongdao.

At that time, Wahaha was eager to open up the emerging Qiongdao market, so the shipping price was very low, and it was particularly expensive in Guangdong Province. So Zhong Shanshan used his brain, he took the goods at a low price as the general agent of Qiongdao, and quietly transported them to Guangdong Province to sell them at a high price. This move not only failed to help Wahaha develop Qiongdao, but also made a mess of the market in Guangdong Province, which was the most profitable place for Wahaha at that time.

In addition, Nongfu Spring flipped the table two years ago, which led to a sharp drop in the sales of pure water across the country, and the two can be said to have an old grudge and a new feud.

Putting aside business competition, in fact, Song Weiyang admires Zhong Shanshan a lot, because this guy is really good at marketing. Farmer's Spring, Happy Growth, Farmer's Orchard, Screaming ...... These are the names that Zhong Shanshan personally chosen, and when naming the new product, he already has a very complete market positioning and publicity strategy.

Maybe in a few years, when Zhong Shanshan fights mineral water, Song Weiyang will stand up and help shout.

Although smearing pure water is Zhong Shanshan's nonsense, there is really some truth in attacking mineral water. First of all, there is no use in adding minerals to water, and that trace element can be supplemented by whatever you eat; secondly, the ingredients added in mineral water are all in accordance with the national additive standards, to be precise, food additives, so mineral water should be called a beverage, not characterized as drinking water!

Why would Song Weiyang help to drink it at that time? It is not for the health of consumers, because although mineral water is useless, it is also harmless to the human body.

The real reason is commercial interests.

In a few years, more and more manufacturers will add minerals to the water and hype up marketing under the banner of health. As a result, in the water beverage market, the sales of purified water still rank first, while the sales of mineral water directly jumped to the second, and the market share was frantically grabbed.

……

More and more people came to the venue, and it was almost time for the bid opening meeting, and reporters were still looking for Zhang Hai everywhere.

Finally, Zhang Hai appeared, refused to be interviewed and sat down directly.

In fact, the bidding began more than 20 days ago, and bidders can bid in advance or submit bidding documents at the bid opening site. In principle, the later you bid, the safer it is, to avoid accidental leakage of your bid.

Soon, the host announced the start of the bid opening meeting, announcing the list of bid openers, bidders, recorders, notaries and supervisors, and the whole process appeared very formal, more formal than more than 90% of the current bidding meetings!

"Next, I will read out the procedures and disciplines of the bid opening meeting: first, smoking is strictly prohibited in the venue; second, all personnel who have nothing to do with the bid opening are not allowed to enter the bid opening venue, and all reporters and friends are invited to wait in the lounge; third, all the personnel participating in the meeting should turn off the pager and mobile phone, and shall not make loud noises; fourth, if the bidder or the bidder's representative has any doubts, he should raise his hand to speak, and he shall not move around at will without permission......

Next, it is necessary to start checking the various information of the bidder, and the tendering party will sign for the bidding documents, and the whole process will be supervised by a notary public to ensure that each bid is in a sealed state.

The local leader began to make speeches and spoke for more than half an hour in one breath, from reform and opening up to China's accession to WTO accession, from economic construction to people's livelihood issues.

Then the host introduced various documents, and then announced that the bidding time was terminated and no longer accepted bids from any unit.

Because it takes time to confirm and sign for the documents, all bids are submitted about 20 minutes in advance. In addition, at this time, all tenderers should be asked to come over and finally confirm whether their bidding documents are in a sealed state.

From start to finish, there is little chance of cheating.

And there is no review committee in this bidding, unlike the project bidding document that has to be scored (you can cheat indiscriminately). Just one criterion, whoever bids the highest will win the bid, which is simple and rude and very fair.

"No. 1, the bidding price is 410 million yuan. ”

"No. 2, the bidding price is 395 million yuan. ”

"No. 3, the bidding price is 450 million yuan. ”

“……”

"No. 8, the bidding price is 510 million yuan. ”

"No. 9, the bidding price is 388 million yuan. ”

"No. 10, the bidding price ...... 520 million yuan. ”

Although there was no judging committee, there was still a confirmed winning bidder, and this person loudly announced: "The winning bidder is the No. 10 bidder, and the winning bid price is 520 million yuan!"

Every time the label is dismantled and the label is sung, there is a supervisor of a third-party agency staring, and then there is a notary public who is impartial. After singing a mark, several people need to sign and confirm, and a copy is also left as a backup file.

The seal was removed with a brush, and after confirmation by all parties, the bidder announced: "The winning bidder of No. 10 is Xifeng Food and Beverage Co., Ltd."

Boss Zong couldn't help but glance at Song Weiyang, Xifeng's offer was just 10 million higher than him.

Is this cheating? or is it just a coincidence?

Boss Zong didn't bother to check, if it was cheating, then the tenderer was determined to sell Jianlibao to Xifeng, otherwise it would not be possible to operate it in full view. Whether it can be debunked or not is a matter of words, even if it is debunked, it is equivalent to tearing his face with Song Weiyang in public, and Boss Zong will not do this kind of thing as a villain in vain.

Of course, it may also be just a coincidence, after all, several bidders are relatively close bidders.

Although Jianlibao is worth far more than 1 billion yuan, the acquisition requirement is a one-time payment, and it must be received within a month. This condition is very uncomfortable, resulting in the bidding price rarely exceeding 500 million, because it is impossible to get so much cash out of the higher. Even if Wahaha comes to pay the 500 million yuan, it has to do everything in its power to smash the pot and sell iron to get it up.

"Boss Song, congratulations!" Boss Zong took the initiative to shake hands and congratulate.

Song Weiyang smiled: "Thank you, thank you!"

Zhang Hai left quite chicly, and was blocked by reporters as soon as he went out: "Mr. Zhang, have you won the bid?"

Zhang Hai said with a smile: "In my eyes, Jianlibao is only worth 388 million, since there are wronged bosses who are willing to pay a high price, then I won't fight with them." ”

In the afternoon, Song Weiyang came to Jianlibao headquarters and announced in front of many employees and dealers: " First, Xifeng will not change Jianlibao's sales system, but will strengthen cooperation with Xifeng Logistics; second, Jianlibao will carry out shareholding reform, and employees with more than three years of service will get the corresponding equity; third, Jianlibao will introduce an employee competition mechanism, and those who cannot adapt can resign on their own, but it will not affect the acquisition of its shares; fourth, Jianlibao's headquarters will always be located in Sanshui, and will not be relocated unless there are special reasons; fifth, Mr. Li Jingwei will serve as the vice president and special consultant of Jianlibao......"

These contents take into account the interests of all parties, including Li Jingwei's face, the equity of the management, the benefits of employees, the financial path of dealers, and the future considerations of leaders.

The purchase price of nearly 500 million yuan has made the local government rich all of a sudden.

The 25% management equity will be replaced by a private placement of shares by Xifeng, and these Xifeng shares cannot be resold for 12 months. Xifeng's share price will not only not fall because of the additional issuance, but also because of the acquisition of Jianlibao and bullish, in the short term, Xifeng is equivalent to obtaining these management shares without a penny. In the long run, Hong Kong stocks will continue to fall, and when Xifeng falls to a certain price, the company will invest in large-scale buybacks. The buyback can not only increase the stock price, but also control more shares of the company at a very small cost, provided that Xifeng has enough cash.

As for those employees, Song Weiyang gave away 5% of Jianlibao's equity, worth about 35 million yuan, which can improve the enthusiasm of employees and ease the next resistance. Including those who come in by nepotism, they also have shares, and they get more shares, but they will be converted into cash, and they must get out of the way if they take the money, and they are not allowed to stay in Jianlibao for leisure.

In addition, there is an additional commitment that Xifeng will donate 3 million yuan to improve the school conditions of "Jianlibao Middle School". Xifeng will donate 5 million yuan for urban greening projects to improve the living conditions of local people.

In fact, a pledge not to relocate the headquarters would allow the local leaders to fully cooperate. In exchange for anyone who buys Jianlibao, they will move their headquarters to Jianlibao Building in Huadu, after all, the conditions are better in all aspects, and it is a ready-made building with its own property rights.

After the property rights are clarified, after Song Weiyang spends money to drive out the company idlers, the Sanshui government will definitely become one of the best local governments in China, and the company and the local government will enter an unprecedented honeymoon period. From then on, Sanshui will serve around Jianlibao, instead of running around to hinder and drag its feet. Because as long as Song Weiyang is not satisfied, he may move the headquarters at any time.

Don't look at Song Weiyang's various money, after buying Jianlibao, all subsidiaries of the group will be dismantled and sold, and even Jianlibao has a building materials company, and also operates hotels and other entertainment salesmen. Regardless of whether these subsidiaries make money or not, Song Weiyang will give up all of them and let Jianlibao concentrate on making drinks in the future.

Just by dismantling and selling Jianlibao's redundant business, after offsetting negative assets, at least 10 million to 30 million yuan can be recovered.

If you sell Jianlibao Building, you can return at least 1.2 billion yuan, and you can even sell more, and the construction cost of this building three years ago was more than 900 million. But I'm afraid it will be difficult to find a suitable buyer in the short term, and Song Weiyang doesn't really want to sell, and it will be difficult to build such a building in Huadu in the future.

Regardless of the brand value of Jianlibao, Song Weiyang picked up at least 1 billion yuan for nothing this time!

The real crisis of Jianlibao is that in addition to the bad relationship with the local leaders, the whole team is rigid and sluggish. Profits have been declining for several years, and the number of employees is getting more and more bloated, and it is already in the red. It's just that the foundation is too thick, and I can afford to lose, and even my financial situation is quite healthy.

Song Weiyang's various money was exchanged for drastic reforms, and the local leaders allowed him to lay off employees, and no longer required the proportion of local employees. At least one-third will be eliminated at one time, and the management will also cut most of it, and while retaining the green can Jianlibao, a new red can Jianlibao will be launched.

Although Jianlibao is often classified as a carbonated drink, it is still a functional drink in essence.

At this time, in China's functional beverage market, Jianlibao belongs to the first, Red Bull belongs to the second, and Li Health Care belongs to the third (Japanese benzene brand, just introduced). The taste of the red can Jianlibao will be fine-tuned, and the material of the packaging can will also be closer to Red Bull, at least it looks more high-end to the touch.

The most important thing is the publicity strategy!

Red Bull entered China in 1995, and although its sales have steadily increased, it has never been able to find its market positioning. It wasn't until the SARS period that Red Bull claimed that it could enhance its physique, and its sales skyrocketed.

The real rise of Red Bull came later. Constantly sponsoring "high-end and elegant" sports events such as tennis and golf, as well as fashion activities such as tourism, racing, and extreme sports, it has become high-end, international, fashionable and healthy.

This kind of method costs a lot of money, and Song Weiyang is reluctant to do it for the time being, and the shortcut is to ask a sports star to advertise.

For example, Yao Ming, who is about to go to the NBA!