After returning to Dongzhen County, the two went directly to Yang Ling'er's house.

After entering the door, I unexpectedly found that Xu Dujuan, who had been at home all the time, was not at home.

"Mom, why aren't you at home today, where have you been?" Yang Ling'er immediately made a call to Xu Dujuan.

"Are you back?" Xu Dujuan didn't seem to have any spirit, and spoke softly.

"Mom, are you feeling unwell?" Yang Ling'er immediately heard the strangeness in Xu Dujuan's tone.

"Silly girl, mom is in the company!" Xu Dujuan said. But I sighed in my heart. As a female entrepreneur, she feels quite tired.

"No, you must be unwell, Zhang Yang and I will come to see you immediately. Wait for us!" Yang Ling'er said hurriedly.

Xu Dujuan wanted to say something, but there was a busy sound in the microphone. I couldn't help but shake my head. With a wry smile, he picked up a recent sales report.

It was this report that made her eat badly, sleep badly for a few days, and be listless, but she couldn't find a solution to the problem.

She thought about it and called Zhu Ji, the general manager of the marketing center.

Eight kilometers is indeed a very close distance.

In just a few minutes, a taxi stopped at the gate of an industrial park covering an area of 211 acres and a construction area of 166,000 square meters.

There are two door numbers set up side by side at the gate, the left side is Dongzhen County Dongling Garment Factory, and the right side is Dongling Garment Group Co., Ltd.

What a large scale of a business!

Zhang Yang secretly admired.

He has learned this knowledge: according to the relevant laws and regulations, to become a group company, there are some hard conditions, such as the parent company of the enterprise group should have a registered capital of more than 50 million yuan, and have at least 5 subsidiaries. and the total registered capital of the parent company and its subsidiaries is more than 100 million yuan.

"Your mother is very rich!" Zhang Yang joked.

"You're not bad!" Yang Ling'er looked at Zhang Yang with a wistful look, "What about Mr. Zhang, the shareholder and development director of one of the largest communication groups in China!"

"Oh?ah!" Zhang Yang pretended not to understand what she said, and walked towards the doorman's passage.

"You're here!" The guard on duty at the guard at the entrance of the enterprise obviously knew Yang Ling'er, who was the daughter of the group's leader.

Yang Ling'er nodded, greeted with a smile, and did not have the slightest eldest lady shelf. In fact, she is not one of those people.

Entering the gate of the enterprise, Zhang Yang knew what a big enterprise was, just like entering a small city.

The whole layout of the enterprise is very reasonable, divided into the group administrative building, production workshop and staff dormitory building.

"Dongling Group, isn't it your brother and your name!" Zhang Yang smiled: "Auntie is quite good at naming names." ”

"It's my dad's name!" Yang Ling'er smiled.

The two of them said, and after a while, they arrived at the administrative building of the group company.

As soon as I entered the door of the building, I immediately heard the sweet greeting of a beautiful woman at the front desk.

"Hello, may I ask where is my mother?" Yang Ling'er asked with a smile, because the group has a total of 12 floors, and Xu Dujuan's office is on the top floor, but the group's conference room, marketing, R&D, etc. are not on the same floor.

"Hello, Mr. Yang, the chairman is in the marketing center!" replied with a smile at the beautiful receptionist.

"Okay, thank you!" Yang Ling'er smiled, turned to Zhang Yang and said, "Let's go up to the eighth floor." ”

"Okay, Mr. Yang. Entering the elevator, Zhang Yang grinned.

"What's strange about calling me Mr. Yang, I am a shareholder and the vice president of the planning department. Yang Ling'er stared at a pair of big eyes.

"I didn't see it!" Zhang Yang became serious.

"There are so many things I don't see!" Yang Ling'er winked at Zhang Yang playfully.

With that, the elevator stopped on the eighth floor.

When you enter the marketing center, you can see the distribution of different departments, including the sales department, the marketing department, the investment promotion department, the planning department and the general manager's office of the marketing center.

Zhang Yang looked at the personnel distribution map of various departments, and there were 578 people in the entire marketing center. Some of these regional managers are based abroad.

Because it was the weekend, all departments were deserted and nowhere to be seen.

In the conference room of the marketing center, there was a sound of talking.

The two of them walked towards the conference room, only to see more than a dozen people sitting in a large conference room, and Xu Dujuan was sitting in the front position, saying something.

Seeing the two of them, Xu Dujuan motioned with her hand for the two of them to find a place to sit down, and she continued: "Everyone, what our Dongling Group encountered this time is the biggest blow in the history of our group. Although on the surface, it is only a matter of the past few days, but judging from the data of our overall decline, I can describe it as a long time of planning. ”

"I don't ask you to have any good ways to reverse the whole situation right away, but there are two points, I must emphasize: first, in the shortest possible time to come up with a good marketing plan, especially the planning department, we must grasp the market dynamics, with the center to do a good job of planning, two, in half a year, I want to see the effect. ”

"Next, please ask Mr. Zhu of the center to talk about his views, especially why there is such an obvious downward trend, and what is the reason?"

Then, under her applause, a middle-aged man who looked very capable stood up, walked to a whiteboard, and scribbled a few lines and sets of data.

"Mr. Xu is good!" he nodded to Yang Ling'er, who was sitting behind, and then said, "Vice President Yang, and all the colleagues here. The reason why our Dongling Group has experienced a decline in data, I think, the problem lies in these two points. ”

He pointed to the first line left on the whiteboard and said: "First, it was suppressed by the low price of peers. At present, our group has a total of 2,350 wholesale channels across the country, 58% of which are concentrated in East China and Central South China, 21% in Southwest, 13% in Northeast China and 8% in North China. ”

He pointed to the data behind him and said: "The areas where we are declining are East China and Central and South China, and the decline is 23% of the same period last year. ”

He looked sad and weakly said: "These declining cities, channels, including customers, I have called to inquire, these customers who originally took goods from us have turned to another company, because, for the same style of clothing, another company can be 15% to 20% lower than us The total wholesale price, and this price is our net profit margin, that is, we have no way to compete with them, which is also the main reason for the decline." ”

Then, he pointed to the second item on the whiteboard and said: "I have investigated, and this company that seizes our market at a low price is the enterprise of our county, and it is also a well-known enterprise in the top 500. He scribbled on the whiteboard the name of the company, Heiji Group Clothing Co., Ltd.

"Lao Ye's business?" asked Xu Dujuan in surprise.

"Yes, the chairman, it is Ye Wen's company. Zhu Ji replied.

He continued: "I have also arranged for someone to find out why Heiji Group can produce such low-cost clothing, but the information I got is superficial, and I don't really understand the reason. But one thing is certain, they did it premeditated, in order to seize our market. ”

Xu Dujuan nodded.

Then the various departments gave their opinions. When she arrived at the planning department, Yang Ling was only the vice president in name, but the real manager was a planning manager. Han Gang.

This is a young man with a lot of experience in planning, just over 30 years old.

"Mr. Xu, I personally believe that the law of the market, high prices will always beat low prices. The main reason for the decline in data is that the Heiji Group has taken advantage of the loopholes, which is also where our Dongling Group needs to reform. Han Gang said.

Zhang Yang's eyes lit up, and he couldn't help but glance at the planning manager. He was listening just now, digesting the information that everyone had said.

He admits that Dongling Group is indeed a talent-rich enterprise, from the general manager of marketing to the department manager, all of them have a unique market vision and analysis ability.

However, he listened to them one by one, but he did not hear the idea of better solving the current crisis, especially the future development of the group.

It wasn't until Han Gang's point of view that he felt something new.

When Yang Ling'er spoke, she only said a few symbolic words, after all, the marketing work needs to be involved and in-depth in order to really say something, otherwise it is just talk on paper.

These people here are very understanding, and no one will think that Yang Ling'er is not good.

Xu Dujuan introduced Zhang Yang to everyone, and when everyone heard that he was a top student of the Oriental Institute of Science and Technology, they all looked up to him.

After the meeting, in Xu Dujuan's office, Zhang Yang said: "Auntie, I think I have a way to solve the current crisis of your business!"

"You have a way!" Xu Dujuan became excited, if it was another person who said this, it would be impossible for her to believe the truth of this statement, if it was so easy to do marketing, there would be no need for enterprises to spend a lot of energy on talent construction to waste so much cost.

But Zhang Yang is different, like her daughter, she knows him very well as he is, and she never says anything if she is not sure.

"Yes Auntie, but you have to give me a few days, and I will give you a satisfactory answer!"

Zhang Yang said with a smile.

"Let's go, go home!"

Xu Dujuan's mood immediately brightened.