Before Zhang Yang left Dongling Group, he went to the R&D center and took away a few sample clothes.

On the way home, Yang Ling'er asked, "Is there any good way to say it first?" She was not surprised and did not ask if you can solve this kind of thing, because the person who said this was Zhang Yang.

"I can't say it, but I promise, in just three days, I will definitely give you a good answer!" Zhang Yang said seriously.

“……”

……

That night, in the middle of the night, a black shadow appeared in the park of Heiji Group, one of the largest group enterprises in Zhendong County, only to see the black shadow looking around, and finally determined the exact location of the finished product warehouse, and then, only to see a shadow flash appeared in the warehouse.

This shadow is Zhang Yang.

What is the most advantageous and direct way to deal with the enemy? is to find a loophole in what he is most proud of. The reason why Heiji Group was able to seize 23% of the market share of Dongling Group in a short period of time is not because of low-cost products.

Will a low-priced product be of high quality?

Definitely not!

Can the distributor accept the product with poor quality, and will the consumer pay for it?

Here we need to think about it, because this has something to do with the positioning of the market, if it is a first-tier market, it will definitely not work, but if it is a second-tier market, and a third-tier market, it is difficult to say.

Zhang Yang doesn't have time to understand the market, but he can understand the product itself and the range of sales channels.

In the warehouse, he found several of the most sold clothes of the Heiji Group, took out one of each of them, and sorted out a large bag. Subsequently, the person disappeared from the warehouse.

It was also that night, in the Oriental Institute of Life Sciences, the lights were bright, if anyone was present, they would see such a scene, only to see Zhang Yang's office, dozens of different styles of clothing for men and women, Zhang Yang was comparing one after another.

Style: one-to-one high imitation, conclusion: save development costs;

Workmanship: very rough, but also omitted the process of fabric edging, conclusion: save production costs, reduce processing links, speed up the production schedule.

Fabric: one-third of the purchase cost difference, conclusion: a large amount of savings in procurement costs.

Summary: If Dongling's products are first-line products, then Heiji's products are third-line products, and there is no comparison at all in terms of quality. However, Heiji Group shamelessly copied Dongling's products, and in terms of style, it has the same advantage, but in terms of price, it has an absolute advantage.

Moreover, Dongling Group also has a fatal weakness in the operation of the market, that is, there is no market positioning, and the marketing strategy adopted is also simple and direct: if there are channels, they will enter, and if someone wants to sell, there is no clear consumption target.

This also allowed Heiji Group to exploit a loophole, and Zhang Yang, according to the data he mastered, the market share that Dongling Group really was snatched by Heiji Group was actually part of the second-tier and most of the third-tier channels, and the first-line channels not only did not decline, but also showed an obvious upward trend.

After mastering these data, Zhang Yang also has a clear and clear positioning for the business case he wants to do.

Three days later, the senior management of Dongling Group and the marketing center, including the regional managers stationed abroad, received the notice of the meeting issued by the board of directors.

According to the content of the notice, the "New Layout of Dongling Group's Market Strategy" planned by Yang Linger, vice president of group planning, and the group planning mobilization meeting will be officially launched in the conference hall of the group's administrative building, with the keynote speaker and deputy general assistant: Zhang Yang.

After the notice was issued, various departments of the group discussed a lot, and the regional manager stationed abroad also rushed back to the headquarters as soon as possible.

On the fifth day, all departments of the group company, managers and above the management poured into the conference hall, the conference hall of 2,500 square meters, 1,400 seats were full.

Presiding over the meeting was a tall and beautiful woman.

"Dear Chairman Xu and the CEOs and families of the group company, hello everyone! The meeting convened by the group will be a new market strategic layout of our Dongling Group, and I believe that it can bring new brilliant ...... to our group."

Next, please ask the chairman to make a mobilization speech for the smooth convening of our event. ”

Xu Dujuan stepped onto the podium with brisk steps. Her mood has never been so good, especially after listening to Zhang Yang's brief explanation of the business plan, she seems to have seen the bright future of Dongling Group.

"Thank you for participating in today's meeting, and thank you for the careful planning of Vice President Yang Linger and her assistants, I believe that through today's meeting, the next Dongling Group will be a new Dongling Group. ”

“……”

Xu Dujuan ended his speech as quickly as possible. Because, today's protagonist is not her.

As the host's sweet voice sounded again, Zhang Yang slowly walked onto the podium.

Taking the microphone from the host's hand, he didn't speak directly, but took out something similar to a remote control from his pocket, and pressed it towards the back of the podium, only to see a white curtain slowly descending.

Immediately, a light was turned on, and the white curtain showed the text of the "Dongling Group's New Layout of Market Strategy" plan.

The senior management of the group was stupid by this scene, because the office products of "projector" are also rare in the world and are not popular in China, but for Zhang Yang and Yang Ling'er, this kind of technology product wastes their time for one or two nights.

"Dear Chairman Xu and leaders, I am today's commentator Zhang Yang, and I am also the assistant to Vice President Yang, so please take a look at a set of data. Zhang Yang's magnetic voice lifted everyone's spirits.

Then, a set of data appeared on the curtain.

"Isn't this the same year-ago sales figures?" someone whispered.

"Yes, a leader just said, isn't this last year's data? ”

Zhang Yang pressed the remote control with his hand, and saw that the map of East China and Central and South China appeared, and it was enlarged, and three colored plates appeared.

"Look, these are the two districts of East China and Central and South China, and some people will definitely ask, what do the three color sections in this represent? Next, let's look at East China. ”

With the enlargement of East China, Zhang Yang continued: "We have a total of 1,363 sales channels in East China and North China, including 790 in East China. ”

There was a commotion in the audience, and it didn't take long for the regional manager of East China to stand up, and the host handed over the spare microphone.

"Hello Assistant Zhang, I'm Mu Pinghui in charge of East China, I can't understand what you just said, isn't the sales distribution of each city or a certain wholesale point? What do you mean by market level? How can you determine the market level?"

"Manager Mu said it very well, what exactly does the market level refer to? How can we determine the level of the market? Please sit down with Manager Mou, and I will answer this question for you. Zhang Yang said with a smile.

He picked up a whip that had been prepared a long time ago, pointed to a red area in East China on the curtain and said: "We regard this red area as a first-tier market, according to statistics, in the same period last year, the sales of first-tier markets in East China were 36% of the total turnover. ”

Speaking of this, Zhang Yang looked at the audience and said with a smile: "Some of you must be thinking, this Assistant Zhang is really, I don't know this data, where did you come from?"

As soon as the words fell, there was a burst of laughter from the audience.

Yang Ling'er, who was sitting in the front row, covered her mouth and was happy.

"I'm telling you, it's really not. Zhang Yang continued: "Now please stand up for Mr. Li, the group's treasurer. As Zhang Yang's words fell, a middle-aged woman sitting in the second row stood up, and the host handed over the microphone in time.

"Mr. Li, you don't need to ask, you just need to answer yes or no. Zhang Yang added.

Seeing her nod in agreement, Zhang Yang continued: "Mr. Li, in the same period last year, in our sales in East China, did those products with good versions and high prices account for 36% of the total turnover?"

"Yes, how do you know?" Li Lan was stunned, this data was also calculated separately because of the recent decline in sales, and it was not released to the public.

"Okay! Manager Mu was asking just now, what is the market grade? So, now I can tell you that this is the market grade. The product quality is good, the pricing is high, and we can identify it as a first-tier market. Zhang Yang bites every word very clearly.

There was a commotion in the audience.

Next, I will continue to answer Manager Mou's second question. How to determine the level of the market. He stretched out his hand and pointed to the blue ** field of the second plate, and everyone in this color area regarded it as a second-tier market, and the other yellow plate was regarded as a third-tier market. ”

He continued: "Next, I will continue to ask Mr. Li to answer my two questions. First, in the same period last year, did the sales of those products with low prices account for 42% of the total sales? Second, also in the same period last year, our company dealt with the inventory backlog and carried out low-discount promotions, and the sales accounted for 12% of the total?

Li Lan's face turned red and said, "Assistant Zhang, I'm sorry, I haven't calculated this aspect, can you let me go to the office to pull up the sales data?"

Before Zhang Yang could say anything, the statistical manager sitting next to Li Lan stood up, took Li Lan's microphone and said: "I am mainly responsible for this aspect, and I have not reported to Mr. Li, this is my dereliction of duty." Now I'm going to answer Assistant Zhang's question. I also counted these two sets of data unintentionally, and Assistant Zhang said it correctly. ”

As soon as her words fell, there was a louder commotion from the audience than just now.

Xu Dujuan, who was sitting in the first row, was also surprised. She had heard Zhang Yang talk about the content of the business plan, but she had never talked about the data of these companies. She was thinking that these data, even the company's finances have not been fully grasped, how did Zhang Yang know, and analyzed it in such detail.

The way she looked at Zhang Yang was even more different.