Before the Biaowang advertisement began, CCTV's hype for the "Biaowang" had already been staged.

First, a press conference was held to announce the bidding results. Immediately afterwards, "News Network" gave 15 seconds to report on the bidding of CCTV bidders and the winning bid of Xianjiu. These are just warm-ups, and soon CCTV's various news columns, as well as major media related to CCTV, began to report on the king.

It took less than half a month for the people of the whole country to know the CCTV standard. As for what the hell the Biao King is, most people don't know, but just hearing the name makes it feel very powerful.

Song Qizhi had already returned to Rongping and devoted most of the production line to the production of "Xianjiu", and the "Jiafeng Liquor" series was almost suspended. At the same time, the bottles of "Blue and White Fairy" and "Crooked Mouth Fairy" are also being fully designed, and high-end porcelain manufacturers are also specially contacted.

In the past few months, Song Qizhi didn't do anything.

After Zhong Dahua stepped down, Song Qizhi spent two and a half months to completely complete the shareholding reform of the distillery, got rid of most of the subsidiary factories (inferior assets), and used nearly 10 million yuan to buy out the seniority of state-owned enterprises. It took another month for Song Qizhi to complete the rectification of the distillery - Song Shumin had an old buddy named Liu Zhipeng, who was sentenced to one year and six months in prison, and was just released from prison after the commutation, and was appointed by Song Qizhi as the deputy general manager, responsible for the management and operation of the enterprise.

Chen Zhonghua, the old factory director, was appointed as a lifelong advisor and owned 0.5% of the shares. He didn't understand much about the name change of the distillery, but he didn't say anything strange, but instead toured the workshop all day long, shushing the cold and asking for warmth, and cheering up the workers to improve their motivation.

Soon there was a news report that the winery had won the bid, and Chen Zhonghua was unhappy when he heard that he had spent more than 30 million, thinking that the Song brothers were simply wasting money, and he was so angry that he couldn't sleep for two consecutive days.

As a result, within a few days, dealers from all over the country flocked to the auction, and the auction of provincial agency rights earned back more than 20 million. Next, the trucks at the entrance of the distillery did not stop, drove away one, and then ten more, and some drivers slept directly in the hotel waiting for the goods to be delivered - the foreign dealers couldn't wait, and paid for long-distance trucks themselves, and the only requirement was to reduce the purchase price.

Chen Zhonghua was on crutches, smiling from ear to ear all day long, and sighed when he met people: "Alas, I'm old, I'm old, I can't keep up with the times." It's still a young man, I can't understand something, but it's still very effective, and I can't be convinced!"

It was not only the winery that got the benefits, but Xifeng did not participate in the prime-time bidding, so Tan Xisong directly decided to give a few good advertising spaces. In the past, it was a fortress money to run, and it was not necessarily possible to get a contract.

"Didi Di Di ......"

A few days after returning to school, Song Weiyang's pager rang non-stop.

Song Weiyang immediately ran to the phone booth outside the school and asked, "What's the situation?"

"The message is not clear, I can only ask you to call back quickly," Yang Xin said, "The company has a few foreigners, and they have also gone to the winery, saying that they are investigators from Forbes magazine in the United States." They want to do the Forbes China Rich List, congratulations to the chairman, you are being targeted. ”

Song Weiyang said: "Can my broken company be targeted by Forbes?"

"It's not just you," Yang Xin said, "it's you, but also your eldest brother and your mother, who calculate the wealth as the Song family." Your eldest brother thinks it doesn't matter, your mother thinks that the wealth is not exposed, they didn't cooperate after discussion, and now the Forbes investigators are looking for me all day long to inquire about the situation, and I'm almost annoyed to death!"

"You just tell me an approximate number, and let my brother also give an approximate number," Song Weiyang said, "It's okay, even if we don't say it, Forbes will make it up by itself." ”

Forbes first released the list of China's richest people in February 1995 by the magazine "Capitalist" in Hong Kong City, with a total of 19 people on the list (all with assets of more than 100 million).

The richest man in mainland China in 1995 was the Liu brothers of Hope Group, with total assets of 600 million yuan. The second place is Zhang Hongwei from the Northeast, the third place is Xian Duxin from Qiongdao, and the fourth place is the famous Mu Zhong. In addition, Wahaha's Zong boss ranked tenth, and Shi Yuzhu, the man of the hour, could only barely make the list.

Before that, people always thought that the richest man must be among them.

Where did Zhang Hongwei and Xian Duxin come from? Not to mention that ordinary people don't know, most media practitioners have never heard of it!

As for Mr. Liu of Lenovo, Mr. Wang of Vanke, Mr. Ren of Huawei, and Mr. Li of Jianlibao, none of these people were on the list because their corporate property rights were unknown. In particular, Wang Shishi, when he split Vanke's shares, he took the initiative to reject individual shares, resulting in no individual shares in the entire Vanke, only the collective shares of the management - 60% of the company's shares belong to the state.

Sunrise, which is fiercely competitive with Xifeng, has also chaotic shareholdings, and until several years later, the company is still collective. If the CEO and the management can't get the benefits they deserve, can they not be chaotic? Many senior executives and veterans don't think about developing well at all, they only care about making money for themselves, and anyway, no matter how much the company earns, it will be the state.

"By the way, the magazine "Capitalist" in Hong Kong City wants to give you an interview. Yang Xin said again.

Song Weiyang said: "Let them find Mu Zhong and Shi Yuzhu!"

Yang Xin said with a smile: "Those two have already had an exclusive interview, and the reporter of "Capitalist" is not going to leave the company, so it is not a way to go on like this." ”

"Make an appointment for them to come to Shenghai. Song Weiyang said.

"No problem. Yang Xin talked about the recent situation of the company and chatted for half an hour before hanging up the phone.

"Capitalist" is the equivalent of "Forbes" in Hong Kong City, and it seems that the two magazines still have an equity relationship. The Chinese version of the Forbes rich list is announced by "Capitalist" every year, and the rich list in Hong Kong City is also made by "Capitalist".

Song Weiyang rode his bicycle back to school, and as soon as he arrived at the school gate, he saw the TV station's car coming.

"Old Song!" Nie Jun rolled down the window to greet him.

"Dr. Ma!" Gao Yu was waving at him.

Song Weiyang stopped and asked, "What are you doing here?"

Gao Yu said: "The last time the program that exposed fake qigong did not cause a sensation, but it also increased the ratings of the education station. I am now planning to do a debate tournament and invite students from major universities in Shenghai to participate, this time to contact the Fudan debate team. ”

Song Weiyang took a closer look at the two of them and thought: These two dog men and women shouldn't get together, right?

With Nie Jun's personality of not caring about anything, he can take the TV station's car back to school, and maybe he is still helping Gao Yu contact the Fudan debate team, he must have a leg!

Gao Yu is not a particularly beautiful kind of woman, but her temperament is quite good, maybe Nie Jun likes this kind of style.

Gao Yu said with a smile: "Dr. Ma, I heard Nie Jun say that the science fiction you created with him won the Galaxy Award, why don't you also go to the education station to do a program about science fiction literature?"

"Don't look for me, Nie Jun is the author. Song Weiyang waved his hand.

"I've said yes. Nie Jun said.

Song Weiyang paused: "What are you guys...... Okay?"

Gao Yu wondered, "What's good?"

Nie Jun hurriedly interrupted: "Old Song, this weekend in Xianghui Hall, the Science Fiction Society will hold a celebration exchange meeting for "Resident Evil", remember to attend on time!"