The dark horse of this bidding meeting is simply black to the end.

Whether it is the highest price of immortal wine, or the second-ranked Confucian banquet wine, it is not in the eyes of many bidders.

The real favorites are the Sun God and the Confucian Wine!

In 1994, the Confucian family wine was much more awesome than the Confucian banquet wine, and the latter was even suspected of being a copycat in its name.

The boss of the sun god shook his head and smiled bitterly, he sells health care products, and he has always been rich in advertising, and he feels that the price is already very high, but he didn't expect these liquor sellers to be more ruthless, one is more ruthless than the other!

The boss of Confucius Liquor was even more speechless, he didn't even get the top two liquor advertisements, which is equivalent to directly insulating from CCTV's prime-time advertisements.

"It's okay, it's okay!" said the boss of the Confucian Mansion Banquet comforted himself, at least he could get a 5-second advertisement.

An entrepreneur who couldn't hold his breath shouted directly: "Who is Xianjiu?"

Song Qizhi smiled and raised his hand: "It's me!"

The reporter's long gun and short cannon immediately turned around and aimed at Song Qizhi non-stop, and the nearby bosses also came over to shake hands and congratulate him.

"Bang bang bang!"

Tan Xisong, director of the CCTV advertising department, took the lead in applauding and said with a smile: "Let's congratulate Xianjiu on winning the title of CCTV standard king!"

In just over ten minutes, Song Qizhi stuffed dozens of business cards in his pocket, and Song Weiyang sat leisurely from beginning to end to watch the show.

Next, in addition to the more than 10 companies that won the bid, the rest of the bidders withdrew one after another.

Tan Xisong asked the staff to bring the contract and sign it on the spot, as if he was afraid that the winning bidder would regret it.

"Congratulations to Boss Song!" Tan Xisong waited for Song Qizhi to finish signing, and shook hands again with a smile on his face.

Song Weiyang suddenly said: "Director Tan, we will remit the full amount of the advertising fee to the CCTV account within a month." ”

Tan Xisong was obviously stunned, because she never thought of collecting the full amount directly, and it was already rare to be able to get the money slowly within half a year.

Song Weiyang added: "In order to thank CCTV for its support, we decided to increase the advertising fee to 36 million yuan. ”

Is there too little money to spend?

Tan Xisong looked at Song Weiyang in surprise, and asked Song Qizhi again: "Who is this gentleman ......?"

Song Qizhi introduced: "My younger brother, the shareholder of Xianjiu, and the chairman of Xifeng, Song Weiyang. ”

"It turned out to be the first righteous Boss Song of the Anti-Japanese War, disrespectful, disrespectful!" Tan Xisong suddenly realized, and his favorability towards Song Weiyang was directly overgrown.

Yes, CCTV bid king can bargain, advertising fees can be delayed again and again, and even time is not given. In order to enhance the credibility of the "Standard King", CCTV must have knocked out the tooth and swallowed it, and did not even dare to sue Xianjiu for breach of contract, but instead helped Xianjiu to promote it for free.

But is that interesting?

After two years, CCTV's second bid king has risen, and Tan Xisong will definitely settle accounts with Xianjiu.

There is a person named Qin Chi in history, why has it been popular for a year or two, and suddenly negative news has hit me all over the world? Just because Qin Chi bid for hundreds of millions, and in the end only gave tens of millions, he was collectively blocked by CCTV and the national media!

Don't think about bargaining with CCTV, and don't think about taking advantage of CCTV, it's always the manufacturer who suffers.

Tan Xisong was very happy, the more he looked at Song Weiyang, the more pleasing he became, and he felt that this young man was too good at being a man. She has only been in the position of director of the advertising department of CCTV for two years, and the auction bid king is an ambitious move and a helpless move, because there are too many manufacturers who want advertising space in the relationship, and if you agree to this, you will offend that. In distress, Tan Xisong simply didn't give anyone face, and directly took the prime-time advertising space to the bidding, and whoever gave the most money was chosen.

Similarly, Tan Xisong is under great pressure, internal leaders and colleagues are dissatisfied with her, and those manufacturers who have connections are also dissatisfied with her. She must make the bid king successful, use real benefits to quell the rumors, and win more leadership support.

If at this time, the immortal wine that won the bid king wants to play tricks, or even drag it and don't give money all the time, Tan Xisong will definitely be uncomfortable in Taiwan. She will definitely think about her own future, first praise the immortal wine, stir up the concept of the king of the standard, and then completely kill the immortal wine after it is stabilized!

Supporting each other, understanding each other, and helping each other is called harmony and wealth, and this is called human exchange.

As soon as he heard that Song Weiyang not only paid the full amount directly, but also took the initiative to increase the advertising fee, Tan Xisong immediately said: "CCTV will definitely support a reputable enterprise like Xianjiu." In this case, I'll call the shots now and give Xianjiu a five-second free ad at 8 p.m. The two Song bosses can rest assured that if they win the CCTV bid king, they will not only get the first five-second advertisement after the "News Network", but we will also directly give away the five-second time advertisement at the beginning of the "News Network"! Moreover, "News Network" will report on today's bid king's auction, and other news programs will also report it. ”

"Director Tan is really good, on behalf of all the staff of Xianjiu, I thank you for your care!" Song Weiyang hurriedly said.

"Wherever I am, I also want to thank Boss Song for his support to CCTV. Tan Xisong smiled the whole time, and Song Weiyang's approach can reduce a lot of pressure on her within CCTV.

Let's put it this way, Song Weiyang only needs to find a bank loan of more than 30 million, and take the initiative to increase the advertising fee by more than 2 million to get Tan Xisong's friendship. As long as Tan Xisong is in office for one day, there will be no shortage of CCTV advertising space for Xianjiu and Xifeng, and he is not afraid of being squeezed out by competitors at all.

That night, Tan Xisong took the initiative to invite Song Weiyang and Song Qizhi to dinner, and this kind of treatment can envy countless manufacturers who want to advertise on CCTV.

Song Weiyang put his figure lower, took the initiative to pour wine for Tan Xisong, held it in both hands and sent it to her, and said with a smile: "Director Tan, you plan this concept of the king, which really makes me admire, ordinary people can't think of it at all!"

Tan Xisong said: "Boss Song ......"

"Call me Xiao Song. Song Weiyang interrupted.

"Then I'll ask you to be big and call you Boss Song. Tan Xisong also didn't dare to slack off, because Song Weiyang was too beautiful to do things, and he was still so young, the devil knows what he could develop into in the future.

Since Song Weiyang opened his mouth, Song Qizhi's limelight has been completely covered. He didn't care about this, he just silently watched the little brother use his methods, and by the way, he was trying to learn on the sidelines.

After Tan Xisong and Song Weiyang finished drinking, he didn't forget Song Qizhi, raised his glass and said: "Boss Song, I also toast you, I wish you a prosperous business." ”

"I borrow Director Tan's auspicious words," Song Qizhi clinked his glass and said, "I also wish Director Tan a prosperous journey and a high rise." ”

After chatting for a while, Tan Xisong asked: "The advertisement of the king of Biao will be broadcast on New Year's Day, and Xianjiu should hurry up and shoot the advertisement." ”

Song Qizhi took out an advertising plan: "Director Tan, please take a look, you are an advertising expert, please help check it." ”

Tan Xisong took a cursory look at it, shook his head and said: "The advertising words are too weak, which is not conducive to communication." ”

"I think it's good. Song Qizhi said.

Song Weiyang said: "It must be changed, this is a thing made up by an advertising company, it is uncivilized, indecent, and embarrassing." ”

Tan Xisong smiled and asked, "How is Boss Xiao Song going to change?"

"As soon as the immortal wine is opened, good things will come," Song Weiyang smiled, "What do you think?"

Tan Xisong nodded and said: "This advertising word is good, catchy, and a good sign." ”

Song Qizhi asked, "Isn't it a little vulgar?"

Tan Xisong said: "Advertisements are not afraid of vulgarity, but they are afraid that people will not remember them." ”

"As soon as Remy Martin opens, good things will come naturally", this is the advertising slogan written by Huang Zhan more than 20 years ago, but it has never been transmitted to the mainland, so Song Weiyang used it easily.

Consumers like this, just say that Jinlilai, before the name change, was unknown, and immediately after the name change, sales increased sharply, and many business owners indicated that they should wear this kind of tie.

As soon as the immortal wine is opened, good things will come!

What a good sign, officials, businessmen, friends gatherings, family banquets...... Everyone wants to be lucky, everyone wants to meet good things. Maybe I wanted to drink Moutai, but when I heard this advertising slogan, I suddenly asked the waiter to serve immortal wine.