In mid-March, Song Weiyang ran away, and the weather in the capital was really uncomfortable. Nothing else, it's just that there are a lot of sandstorms and thieves, and they have to make trouble from time to time.

It turned out that Song Weiyang left in time, and just 10 days after he left Beijing, a terrifying sandstorm struck.

The wind carried the rolling yellow sand, and within a few hours, the entire capital was enveloped. In some areas, the instantaneous wind force reached level 9, and the sand and dust swept through the streets and alleys, and a mouthful of sand drilled into it as soon as he spoke. What is the smog in the capital of later generations? In the face of sandstorms, it is the little brother.

Another week later, the sandstorm swept through the capital again, and the visibility in many places was less than 100 meters, and the driver had to use a windshield wiper to remove the sand at any time, which was the fifth sandstorm this spring.

The advertisement of Shenzhou Computer appeared at such a time-

In the dimness, the firelight flickered, and a back figure was adding firewood to the earthen stove. The steam rang the lid of the pot, the old hand lifted the lid, and dozens of boiled eggs could be seen in the boiling water.

The screen switches, the mother carefully puts the eggs into the homespun bag, and the father smokes flue-cured tobacco and counts the money.

The young man wore patched clothes, carried a large bamboo basket with straw mats and quilts on the bamboo basket, carried a basin and bucket in one hand, and a cloth bag containing eggs in the other. Behind him are low-slung broken houses, and smiling and waving old parents.

In the blink of an eye, the teenager yawned and read a book, tapping on the keyboard in the school computer room. Seven years passed in a flash, and the teenager wore an old shirt to apply for the job, and the examiner was Jiang Wen in a suit.

At the moment when the boy and Jiang Wen shook hands, the scene switched to the Shenzhou Science and Technology R&D Center. Countless young people dressed in the same way as teenagers gathered together from all directions, and in their hard research and development, the scene outside the window quickly changed the seasons, and spring, summer, autumn and winter had nothing to do with them.

"We've made it!" Countless unkempt, tired and haggard young people hugged each other and cheered.

In the next shot, these young people, all dressed in suits and leather shoes, sit in a palatial restaurant for a celebration banquet, with an eye-catching Shenzhou computer in the center.

Jiang Wen raised his glass to face the camera and said slowly: "Knowledge changes fate, dreams make the future." China Computer, forge ahead with you!"

The full 15-second advertisement, and it was broadcast at the time of CCTV's 1 set of eight-o'clock TV series.

This was originally three 5-second advertisements, which were planned at the end of last year, and they were won by bidding regardless of the cost, and they were used to broadcast very Coke, Shenzhou repeater and fairy wine commercials. Now, Shenzhou Technology paid to buy the advertising contract of Xianjiu and Xifeng, and directly trained three 5-second advertisements into a 15-second long advertisement.

CCTV allows this kind of operation, as long as it is not between "News Network" and "Focus Interview", and the advertising in other periods can be up to 30 seconds - as long as you can afford the money and win the bid.

For this 15-second advertisement, Shenzhou Technology has to give CCTV 68,000 yuan a day, which is nearly 25 million yuan in a year. There were also advertisements in other time periods and local stations, and more than 40 million yuan was spent, not including open-air advertisements and newspaper and magazine advertisements.

In order to become famous in one fell swoop, Shenzhou Computer's advertising budget this year is 100 million yuan!

At the same time as the TV commercial was broadcast, advertisements for Shenzhou with Jiang Wen's photo began to appear in newspapers and magazines. In particular, several major computer magazines in China, Shenzhou Computer has rounded up the best advertising layout, and this propaganda posture is not to use money as money.

Xu Xinlei is a senior in high school, and he has been crazy about computer technology since the school opened a microcomputer class. He has been confirmed to be sent to Nankai University, and he does not have to worry about the college entrance examination, and has been addicted to games, the Internet and programming these days.

Xu Xinlei's parents are both employees of state-owned enterprises, and after experiencing the pain of reform, the company's efficiency is not bad, and they are also very lucky not to be laid off. Now the couple's monthly income adds up to nearly 2,000 yuan, and they can be paid in full, which is obviously insufficient compared to the above, and more than enough for the next.

That night, Xu Xinlei's father saw the advertisement, pointed to the TV and said, "Xiao Nan, haven't you always wanted to buy a computer?

"It's not good, brand machines are all tricks, and if you want to buy it, I'll assemble it myself. Xu Xinnan said.

My father asked again: "If you don't buy a Shenzhou computer, you can also buy Lenovo, I heard that Lenovo is a big brand." Yesterday I went to the mall to take a look, and I can buy Lenovo for more than 5300. ”

Xu Xinlei said: "I know the 5,300 Lenovo model, and I can match it myself for less than 5,000 yuan." ”

"A big brand is better than what you deserve yourself. Father said.

"Dad, you don't understand. Xu Xinlei didn't want to speak anymore.

The father asked, "How much do you need for yourself?"

Xu Xinlei was prepared, took out a handwritten configuration sheet and said, "That's it." ”

My father didn't understand anything when he looked at the list, but he only roughly knew what a CPU was. As for what MSI BXPRO440 motherboard, Jaws 44X drive, innovative 128 sound card...... He had never heard of it. Look directly at the total price of the configuration at the end, good guy, it actually costs 8150 yuan!

Although his son's college tuition and living expenses cannot be moved, and the family's financial situation is very tight, the father still said: "I don't understand any of this, since you have decided, then go to the computer this Sunday." You have to study computer science in the future, you can't buy a computer, you can learn more things if you buy it early. ”

Xu Xinlei was very happy that he could finally have his own computer. The next day, he happily went to school, but because he didn't have to prepare for the college entrance examination, he didn't bother to listen to the class, so he directly took out a copy of "Computer World" and flipped it up.

This magazine was bought halfway through, Xu Xinlei read all the articles, not only saw the Shenzhou computer advertisement, but also directly had a recommendation soft article, which blew the Shenzhou computer to the sky and praised the Shenzhou computer motherboard as unparalleled in the world.

"That's not right. Xu Xinlei muttered quietly, his focus was on the detailed configuration of Shenzhou Computer, and then subconsciously began to calculate the price.

In order to match his own computer, Xu Xinlei ran all over the computer city, and each accessory was compared countless times, even if he went to the computer city as a salesman, he could go directly to work.

Calculate the configuration of the Shenzhou computer, the total price is unexpectedly reasonable, even if you assemble it yourself, it is not much cheaper. There is only the "Shenzhou SZ100 motherboard", Xu Xinlei really can't understand it, and he can't figure out the specific performance.

Shenzhou Technology's self-developed motherboard?

Xu Xinlei felt like a cat scratching, he didn't care about eating after school, so he rode his bicycle to the nearby Gome shopping mall, got into the computer counter and asked, "Is there a Shenzhou computer?"

"Yes, the goods just arrived the day before yesterday," the clerk pointed to the corner, "There are only two Shenzhou computers, and the national uniform price is 6,888 yuan, and one is 10,888 yuan." Shenzhou has after-sales outlets in the city, providing three-guarantee service, and the maintenance fee is waived within one year. ”

Xu Xinlei turned his head and looked at it, almost laughing out loud, the treatment of Shenzhou Computer was too miserable. Not to mention Lenovo, Founder and other big brands, even TCL and Hisense Computer, the position of the goods is more conspicuous than that of Shenzhou, and the number of exhibitions and sales is also more than that of Shenzhou.

In the entire Gome shopping mall, only two Shenzhou computers are displayed. A high-end machine, a mid-range machine, all lonely in the corner.

"Can you turn it on and let me try it?" asked Xu Xinlei.

"Yes, you can't try it for too long. "The clerk only gave two minutes.

Xu Xinlei quickly checked the computer properties and felt quite satisfied, but unfortunately he couldn't try it again with some software. In the next few days, Xu Xinlei was worried that in addition to not knowing much about the motherboard, the other configurations of Shenzhou computers were very in line with his requirements. Of course, he can assemble it himself, but Shenzhou has three after-sales guarantees, and there is a chance to remedy the problem.

On the weekend, his father gave Xu Xinlei 8,200 yuan and asked him to assemble the computer by himself.

Xu Xinlei came to the Gome mall again and happened to meet a parent who took his child to buy a computer.

The parents and children obviously didn't understand anything, and asked all the models in the mall, and finally took a fancy to four of them, which are the mid-range models of Lenovo, Founder, Great Wall and Shenzhou. They couldn't make up their minds and asked, "Which of these four computers is the best?"

"It's all pretty good," the clerk said, "Lenovo's brand is the loudest, and the quality is more guaranteed." ”

Parents asked: "The same Lenovo computer, this one costs more than 7,000, why are those only more than 5,000?"

The clerk explained: "The configuration is different. This more than 7000 is a Pentium 3 processor with 128M memory. ”

"How about Shenzhou Computer? I saw that it was Jiang Wen's advertisement. The parent asked again.

The clerk said, "It's similar to Lenovo's configuration." ”

The parent said, "Then Lenovo is more expensive?"

The clerk smiled: "Lenovo is a big brand, and it uses an imported motherboard, while Shenzhou uses a self-produced motherboard." ”

The parents began to hesitate, because Lianshenzhou was cheaper by more than 500 yuan, and Jiang Wen's advertisement impressed him. But Lenovo is a big brand, it is a quality assurance, and the brand effect has long been deeply rooted in the hearts of the people.

It's really hard to choose!

"Buy Lenovo. "Parents still chose Lenovo, anyway, it has already made thousands, so why save another 500 yuan, Lenovo is more trustworthy after all.

Before he paid the money, Xu Xinlei said directly: "I want the 6888 Shenzhou." ”

The parent was surprised: "Why doesn't the young man buy Lenovo?"

"I'm not stupid," Xu Xinlei said, "More than 7,000 Lenovos, except for the same CPU and the motherboard that can't be explained, are all worse than the 6888 Shenzhou." ”

"Is that so?" the parent was incredulous.

Xu Xinlei said: "Uncle, when you buy a computer, it's best to come with a knowledgeable friend." ”

When the parents saw that Xu Xinlei paid the bill and took the goods, it didn't seem like a fraud, and immediately said: "Then I will buy Shenzhou too." ”

After the listing of Shenzhou Computer, the most depressed thing was not Lenovo and other brands, but computer assemblers around the world. In a word, the configuration and price are very conscientious, and countless old white consumers who plan to assemble the machine are directly attracted to buy Shenzhou brand machines in the past.

For most white customers, the first choice is Lenovo, followed by the influence of Shenzhou advertising.

No way, although Lenovo is very pitty these days, the brand is too hard!

After June, more and more consumers bought mid-range models, and major brands finally realized it. Manufacturers with mid-range models immediately began to expand production capacity, and those without mid-range models also hurriedly started production. But their inventory of low-end models is too large, and they dare not open up to cater to the market, and they still focus on low-end machines in a short period of time, and engage in promotions every once in a while.

When the summer vacation arrives, the computer market ushers in the peak sales season, and the mid-range models of Lenovo, Founder and Great Wall are actually sold out in some cities.

This strange market change caught the bosses off guard.

Not only is the market changing, but so are consumers. White customers no longer go directly to the mall, but to understand the market in advance, after all, tens of thousands of computers are large.

How do they know the market?

One is to read relevant magazines, and the other is to ask people who know how to do it. The former has an advertorial published by Shenzhou with a lot of money, and the latter has a reputation for tap water, no matter which one you choose, everyone says that Shenzhou is more affordable.

In addition, the mid-range models of Lenovo, Founder and Great Wall are often out of stock, while TCL, Hisense and other brands do not have mid-range models, and Shenzhou Computer only took one summer vacation to occupy 28% of the mid-range computer market, temporarily ranking second.

As for the first place, of course, it is still Lenovo. Although the proportion of mid-range model shipments is low, the base is too large, and the brand influence is there, and Lenovo is still the hegemon.

Moreover, Shenzhou Computer has only achieved the second place in the mid-range model, the low-end is temporarily out of production, and the high-end is directly crushed by Lenovo.

If you want to catch up with Lenovo, Shenzhou still has a long way to go.

Of course, Song Weiyang is not in a hurry, silently laying channels, silently building after-sales outlets, and launching a new model priced at 7888 yuan in the autumn, and launching a low-end model priced at 5888 yuan during the winter vacation, gradually improving the competitiveness in all aspects.

At the same time, the Shenzhou computer motherboard has also been recognized by the industry, and they all feel that they are not inferior to MSI motherboards in the same price range. Even because of the price advantage, many small brand manufacturers and assemblers took the initiative to order Shenzhou motherboards.

Until the summer of 2001, Shenzhou motherboard has been ranked alongside ASUS, GIGABYTE and MSI, known as the "four kings" of China's assembly machine market.

Thanks to the country, thanks to the government, the value-added tax on integrated circuit products has been reduced from 17% to 3%, otherwise the Shenzhou motherboard will definitely not develop so fast - similar performance, but the Shenzhou motherboard is cheaper by more than 100 yuan, and those consumers who have assembled the machine can be calculated.

(Tomorrow's third watch, today I accompanied my wife to the hospital for a prenatal check-up for an afternoon, and in the evening I checked the CCTV advertising charges in 2000 for two hours.) ）