Sheng Hai, Shenzhou Technology Company.

Liu Bo, who was still a marketing director last year, has been promoted to marketing director this year, overseeing the marketing and sales departments. He held a market research report and said: "The chairman's positioning of the computer market is correct, it is indeed far-sighted, more comprehensive than me, and more forward-looking." Judging from the situation in the first quarter of this year, the sales of mid-range models in the top ten electronic product stores in the country increased by about 25%. The three major brands of Lenovo, Founder and Great Wall, their mid-range models, the increase is less than 3% from the feedback of shopping malls. ”

The company's director of operations, Liang Xiucheng, is a descendant of Shen Fuxing, and he said: "The response of friends is very slow. ”

Liu Bo said: "It can't be said that the response is slow. Take Lenovo as an example, although the sales of the mid-range models are improving, the sales of the low-end models are increasing even faster. It can be seen from the report released by Lenovo that in 1998, Lenovo sold nearly 800,000 computers, of which more than 70% were low-end machines, and more than 25% were high-end machines. In 1999, Lenovo's computer sales soared to 1.7 million units, more than doubled, and low-end models still accounted for more than 70%. In the first quarter of this year, Lenovo's low-end phone sales increased by 45% year-on-year, far more than the growth of mid-range models. ”

"I see," Mr. Liang said, "is that the entire computer market is expanding." Lenovo must expand its production capacity, and most of the new capacity will be used for low-end machines, so as to meet the supply of low-end machines. Don't say that Lenovo didn't react, even if it did, it didn't care too much about the mid-range models, because Lenovo had to ensure its share of the low-end machine market. ”

"That's it," Liu Bo said with a smile, "So, in the upcoming summer sales season, our biggest enemy is not Lenovo, but Founder and the Great Wall." These two brands cannot compete with Lenovo in the low-end market, and they are likely to move to the mid-range market. ”

Shen Fuxing said: "Our computer advertising effect is very good, and the brand has been launched, but it is certainly not as influential as Lenovo." Summer is the peak season for computer sales, and you should do some activities. ”

Liu Bo said: "The marketing department has made a plan to buy a computer and give it a USB flash drive. Buy our high-end machine, directly send a 32M capacity U disk worth 600 yuan, and make up the price difference of 200 yuan to get a 64M U disk. Buy a mid-range machine and get a 16M capacity USB flash drive worth 500 yuan, and you can also get a larger capacity USB flash drive by making up the difference. ”

"That's too much, isn't it?" Liang Xiucheng said in surprise.

"Seize the market, you are willing to pay 100 million yuan a year for advertising, and you still care about a USB flash drive of a few hundred yuan?" Liu Bo said with a smile.

Shen Fuxing asked, "What about the situation of enterprises and the government?"

Liu Bo said: "It is difficult for us to get the list of state-owned enterprises, and Lenovo gives too many kickbacks. ”

"Giving so many kickbacks, doesn't Lenovo make money?" asked Liang Xiucheng.

Liu Bo said: "Cut corners. It is also possible to sell the backlog of goods from several years ago to state-owned enterprises, which is equivalent to waste utilization, and no matter how much rebates are given, there will be profits. ”

Shen Fuxing sighed: "It's still easy to do business with state-owned enterprises." ”

"As for the private sector, our business is developing very rapidly," Liu Bo said, "although Xifeng's ERP system is not necessarily suitable for the situation of each enterprise, at least it can be used, and many private business owners do not understand, only know that Xifeng's management system is famous." Through bundles, our computers are popular in the private sector. ”

Liang Xiucheng suddenly said: "Specializing in the special version for enterprises, I install various office software at the factory." ”

"Pirated software?" Liu Bo asked.

"Of course it's piracy, who still installs the genuine version for free, we are a business, not a charity. Liang Xiucheng said with a smile.

Liu Bo said: "The most popular office software now is the WPS series, which is a product developed by the chairman's Kingsoft company. ”

"Whatever. Liang Xiu became enlightened.

Shen Fuxing said: "In this way, get in touch with Jinshan Company and ask them to give the lowest discount." Jinshan last year to engage in red genuine storm, their own 4% off promotion, we bulk order how should also be 2 discount, calculate each computer does not use much money to install genuine office software. This can also be used as a selling point to install genuine office software for free, which enterprise customers should be very likely to agree with. ”

As the director of operations, Liang Xiucheng thinks more: "The next focus is to build the product line. We now have two models, which are too thin and have to have a low-end model. And the price range of mid-range models is very large, 6000 to 8000 yuan belong to the mid-end market, and another mid-range machine of more than 7000 yuan should be launched, so that consumers have a choice. ”

"This must be started as soon as possible and strive to be perfected within this year," Shen Fuxing said.

Liu Bo said: "The response was very enthusiastic, and we got more than 30,000 orders at the exhibition. When we took out the patent certificates of the United States and China, those foreigners were depressed to death. However, according to my estimate, there must be many foreign manufacturers who will take the risk of patent infringement to produce USB flash drives. ”

"Is there anyone willing to cooperate with us?" asked Shen Fuxing.

"Yes, there is more than one, and initial contact is underway. Liu Bo said.

Shen Fuxing said to Liang Xiucheng: "Set up a special negotiation team, you can reduce the patent licensing fee to a very low level, and then form a USB flash drive patent alliance with them, and whoever dares to infringe will join forces to kill together." ”

"I'll arrange it. Liang Xiu became enlightened.

Liu Bo suddenly interjected: "There is another situation. There is a company in Israel that has obtained the patent certificate of the Israeli USB flash drive, and the approval time is even earlier than us. Of course, judging by the date of the patent application, they are a few months behind us. This is a confused lawsuit, and we can definitely win, but it is estimated that it will drag on for a long time. ”

"Israel will leave him alone, and kill him when he has fattened up. Shen Fuxing said.

In fact, the phenomenon of patent infringement in China is more serious, and there are more and more brands of USB flash drives.

At present, Shenzhou Technology has sent lawyers' letters to 8 companies, including Aigostar, Langke, TCL, Hisense, BBK, and UTStarcom, of which two are willing to pay patent fees, and two are willing to purchase high-priced movements of Shenzhou Technology, but the remaining four pretend to be dead and do not reply.

For those who play dead, Shenzhou Technology intends to hold a press conference to blacklist directly to the media, and at the same time file an infringement lawsuit with the court.

This is nothing, what makes people headache is the copycat USB flash drive, Huaqiangbei is so full of a large number of cheap copycats. Some simply play the brand of Shenzhou Technology, and the relevant departments of Shencheng do not act, and Shenzhou Technology doesn't know who to sue if they want to.

While Shen Fuxing, Liang Xiucheng and Liu Bo were discussing the company's development, Song Weiyang had already gone to Rongcheng to personally talk to the provincial leaders about the Western Software Park project.

This project could have been signed before the Spring Festival, but there were moths in the province.

The reason is very simple, Song Ruhua's liar drew too big a pie, and Song Weiyang was of course unwilling to fulfill those promises. The provincial leaders were not happy, and their achievements not only failed to materialize, but also shrank significantly. Moreover, the political achievements of the software park when the project was established have directly sent someone to be an official in Beijing, and the remaining leaders are waiting for the follow-up political achievements!

Just a few days ago, Song Ruhua publicly told the media that there are too many restrictions on the location environment of Rongcheng, and he plans to shift his focus to East China.

This made the leaders of Xikang Province anxious, and they sent people to block the headquarters of Top Company every day, but Song Ruhua did not show up at all. People are building the "Eastern Software Industry Group", and want to connect more than 10 software parks in Jiangsu, Zhejiang, Shanghai and Shandong, which are expected to be fully completed in 6 to 11 years, with an estimated investment of 2.9 billion yuan, driving the local economy of 29 billion yuan, and the software scale is 2 billion yuan per year, covering a total area of 2 million square meters.

A bigger pie was drawn, and the officials in these places were confused and took the initiative to make the pie even bigger.

Officials from all over the country rushed to contact Song Ruhua, and Song Ruhua only needed 100 acres of land, and the officials threw out 500 acres with a shake of their hands. What, the city next door has allocated 1,000 acres of land to build a software park? We can't be compared, call Song Ruhua immediately, our city can approve 2,000 acres of land!

Jiazhou's information industrial park even reached the peak scale of 4,500 acres, which frightened Song Ruhua. He just promised to invest 100 million yuan in Jiazhou, and after hearing that he was going to allocate 4,500 acres of land, he immediately understood the thoughts of the officials, and immediately changed his mind and said that he would invest 10 billion yuan in this place!

What's even more ridiculous is that Song Ruhua also used the "Eastern Software Industry Group" to apply for the National Torch Program, and two months after he officially submitted the application, it was really approved as a National Torch Program project.

How can Song Weiyang, an honest businessman, be as honest as a liar?

Seeing that Song Ruhua was in a hurry in the eastern region, completely ignoring the follow-up development of the western industrial park, Xikang Province was really anxious, and made several phone calls a day to ask Song Weiyang to go to Rongcheng to discuss the takeover.

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