Now everyone can see that Xu Shi's movie and "Super 4" have completely formed an absolute opposite, and everyone can smell the smell of gunpowder.

However, there are more excited voices on the Internet, and everyone is happy to see such a scene, after all, there are melons to watch.

Of course, everyone is not optimistic about Xu Shi's movie, but they have a little bit of expectations.

When Xu Shi and the others knew the news, their faces were not very good-looking, which obviously meant that they wanted them to look good.

But at this point, no one can go back, and all of them have begun to riveting their spirits and started the comprehensive publicity in the early stage.

Xu Shi's promotional video only edited a little of the previous content, including the effect of Truman's sunshine and the content of Truman squatting in the corner and hugging his knees.

It is a little conscience attack of Xu Shi, a little hint to everyone, indicating that his film is not a pure action movie.

The rest of the content is a fight, these fierce scenes between him and Cheng Dapeng, and exciting scenes falling from the sky.

There are also special effects shots that have been made at a great price, and the effect is excellent!

Finally, there is the bullet time when Truman dodges the bullet, and as soon as this shot came out, many people were immediately surprised.

This scene is so handsome, especially the near-perfect shot, time seems to really stand still in that moment.

It is also because of this shot that many netizens began to really care about Xu Shi's movie and are ready to see it.

Xu Shi also began to look through some comments on the Internet to see what everyone thought of these promotional videos.

"Wonderful, this kind of play is really exciting, I decided that I must watch this movie after watching "Super 4". ”

"I feel the same way, but I have a little bad premonition, I don't know if you saw the scene of Xu Shi hugging his knees, I just felt so uncomfortable when I saw this shot, as if there was a stone pressing on my heart.

This movie won't be the same as "One Man's Martial Arts", it's not a pure action movie, right?"

"You think too much, every movie has to have the protagonist go through some emotional twists and turns, don't you watch the "Superheroes" series of movies like this.

The protagonist was bullied in school in the early stage, and the crush girl didn't dare to confess, and then he got superpowers and began to be confident, teaching the people who bullied him before and hugging the beauty.

Then I met a big boss, encountered difficulties, and was taught a lesson again, and my friends or relatives died because of this, and then the protagonist broke out.

Xu Shi's movie is the same, the sunshine boy in the early stage, and then began to suffer some setbacks in the back, and then broke out. ”

"Damn, you're upstairs spoilers!"

"Haha, I feel the same way, but I have to say that Xu Shi's special effects for this movie are still very good, you look at the promotional video behind, I feel that some of the special effects in it are also perfect. ”

"The special effects are really better than most of the previous Chinese movies, there is no way to refute this, after all, the effect is over there.

If I hadn't come across "Super 4", I would have gone back to watch it, but now that the special effects of "Super 4" are here, I feel that compared to this, Xu Shi's movie special effects are a little worse. ”

"I don't care, I'm willing to watch the shots that Xu Shi and these people are desperately shooting, don't you feel that many shots are actually much better than "Super 4"?

Especially the shot of falling quickly from the upper floor, and the shot of Xu Shi jumping off the building and rushing into another building, I feel that it is more realistic than the special effects in "Super 4", and the impact is also greater. ”

"I agree with the statement upstairs, I will watch "The Matrix: Truman's World" first, and then watch "Super 4" depending on the situation, now superhero movies are about to form a fixed routine, except for special effects, there is nothing to see.

Xu Shi's movie is better than "Super 4" in terms of fighting scenes, at least it looks handsome and chic, not a turn-based fight where you punch me and I punch. ”

..............

These comments on the Internet are basically normal, after all, neither of the two sides played a small trick to slander each other's movies when they were promoting.

"Super 4" is because I can't watch Xu Shi's movies at all, and Xu Shi doesn't want to use these means.

Xu Shi didn't even do the promotion of supporting domestic films, after all, in this way, it would instantly give people a feeling of falling into the upper hand, and he felt that his movie was not as bad as "Super 4", so he didn't want to use such means.

Xu Shi wanted to speak with strength, and he was convinced no matter whether he won or lost in the end.

So Xu Shi was never a businessman, even if he started a company.

Of course, there are also reasons why Xu Shi can speak in the movie, basically he has the greatest right to speak.

If Xu Shi doesn't have much right to speak, do you see if corn will make some small moves for the box office.

This summer file was the first to be booked by these two movies in an instant, no matter how much everyone is not optimistic about Xu Shi's movie, at least the name will be passed out first.

As for some other films of the same period, they are sighing, compared to these two films, their film promotion is basically equal to nothing.

Those who have the ability can directly change the schedule, and those who are not capable can only accept their fate.

And "Super 4" took the initiative to adjust the release time to the same day, in fact, it was also advertising Xu Shi's movie in disguise, after all, in the eyes of many people, "Super 4" actually regarded Xu Shi as an opponent.

However, this effect has long been expected by Mingyue Company, and they don't care about this publicity at all.

With such a gimmick, when the box office of the movie far exceeds that of Xu Shi Movie, the return will be more after that, and the word of mouth and box office will increase again.

As for being overtaken by the box office of Xu Shi's movie?

They wouldn't even think about such a thing, because there was no need to think about it, it was simply impossible, so why bother with it.

Not to mention the star lineup and IP bonus, even the investment funds far exceed Xu Shi's movies.

Therefore, no matter from which point of view, Xu Shi's movies are all beaten, and they have also become witnesses of their success.

When the time comes, the movie that defeats Xu Shi head-on, their gains will be even greater.

Xu Shi has also followed to promote these days, but it is still a little worse than the publicity of "Super 4".

First of all, the 'superheroes' came to Huaxia collectively to promote it, which attracted too many people, and then Mingyue Pictures also made great efforts on their side, relatively speaking, Xu Shi and they were much worse in this regard.

In fact, it stands to reason that Xu Shi has a lot of movie stars, or even more, after all, he has so many cameos as actors.

But after all, it's just a cameo, and people are not obliged to help him publicize, and compared with these international superstars, the grade seems to be a little worse.

However, Xu Shi's personal relationship with some of them is still good, and some people spontaneously helped him start propaganda on Weibo, including Huang Bing.

"Ahem, I don't have anything to say about this movie, I just want to tell you that this movie is really exciting and exciting, I hope you are mentally prepared!

Anyway, I'm going to find more people to watch with me, otherwise I'm a little timid @ Xu Shi alone. ”

Huang Bing actually wants to tell everyone that this movie is actually not a wonderful action movie, but has a bit of a thriller flavor, at least that's how he feels.

When he finished reading the script, he was nervous for several days, so he was giving everyone a reminder.

However, his reminder did not have any effect on everyone, but instead laughed at him for being timid, and his fans began to swipe the screen below.

Huang Bing didn't say much about these people who joked about his timidity, but just replied to a few fans, and it was best to see who was cowardly.

Huang Bing's fan base is still a lot, and they are all some iron fans, who usually don't chase stars, but they are still very supportive of Huang Bing's movies.

So with Huang Bing's publicity, many of his fans have expressed their support, after all, Huang Bing also made a cameo in it.

Lin Yuming also did some publicity for Xu Shi, not only on Weibo, but also mentioned it in the variety show he participated in.

The main meaning is that I don't dare to participate in Xu Shi's film shooting, it's too scary.

Although the expression is exaggerated, it also has a very good publicity effect, even more powerful than Huang Bing's propaganda.

There is no way, a semi-traffic star like Lin Yuming has a very strong fan base, especially the consumption power of fans is also very terrifying.

This is also the reason why many film companies like such actors, one is easy to control, and the third is fast to realize, and the third is strong ability to bring goods.

But these are actually just small dishes in the front, and the real big dishes are still in the back.

After waiting for more than half a month to go, the propaganda of Blue Bull began to spread all over the world.

It was also from this time that Xu Shicai saw the real publicity ability of a large company.

In less than a day, Bluebull's advertisements have spread to all first-tier cities and most of the second- and third-tier cities.

Since the advertising of Blue Bull this time is tied to Xu Shi's movie, Xu Shi's movie is also promoted together.

Especially when the special customized version of Blue Bull appeared, it instantly made Xu Shi's movie become a hot topic again.

At the same time, Xu Shi became the spokesperson of Blue Bull in China, which was also publicized at the first time, adding some heat to the movie again.

There is no way, now Xu Shi and the movie have been tied together, especially at such a moment, no one separates them.

And some people who have connections overseas also quickly learned about Blue Bull's overseas promotion, and for a while it seems that the collision of "The Matrix: Truman's World" and "Superhero IV" movies has been launched around the world.

Because of the very high popularity, the pre-sale of the film between the two sides was two weeks in advance.

When the pre-sale ticket office opened, many ticketing websites were directly paralyzed, there was no way, the enthusiasm of the audience was too high.

And the pre-sale box office of "Super 4" also completely shocked everyone's attention, directly breaking 500 million two days ahead of schedule, which directly broke the pre-sale record of Chinese films, and far exceeded the second place.

At this time, the pre-sale box office of "The Matrix: Truman's World" could exceed 100 million.

Although this achievement is already crazy, it has been able to cause an uproar in the film industry before.

But under the backdrop of "Super 4", such results are not very good, especially since the two are still fighting in the ring, which makes many people begin to sing about Xu Shi's movies.

After the movie is released, it is foreseeable that the box office of "Super 4" will definitely continue to increase, while Xu Shi's movie may fall.

Don't look at the 100 million pre-sale box office, but as long as Xu Shi's movie does not have a billion box office, then his cost will not be recovered, and it will be a loss.

In fact, the pre-sale box office of 100 million has far exceeded everyone's expectations, even Xu Shi couldn't help but be excited for a while, but he quickly calmed down, after all, there was an existence in front of him that had broken 500 million two days ago.

However, this 100 million box office has given Xu Shi enough confidence, and he believes that his movie stamina is still very strong, but only he has this confidence.

Time passed in the propaganda war between the two sides, and slowly it came to June 26th, which was also the day of the release, and Xu Shi also invited some film critics and reporters to attend the premiere like last time.

Of course, Xu Shi also drew some fans on Weibo and short videos to participate, which can be regarded as a benefit.

This time, Xu Shi still put the premiere on the same day as the release, and he didn't delay much, and it was the same with "Super 4".

On this day, Xu Shi's family still came to participate as last time, whether it was Zhao Xiaoqing, who had not yet had a summer vacation, or the second sister's family who went to work.

Last time, it was because Xu Shi's first movie was released, and this time it was the collision of Xu Shi's entire net worth and "Super 4", no matter what, everyone wanted to give Xu Shi some confidence.

Even if the movie fails in the end, they are by their side and give Xu Shi some care!

"Director Zhang, this is the first time you have really taken charge of a blockbuster, can you tell us what you think of this movie?" a reporter asked.

Zhang Kui said with a smile: "Actually, I am the same as the previous director Cheng Guochao, and even this time the role I played is simpler, that is, I am responsible for the overall shooting."

The content of the movie, the actors, and the action design are all done by Director Xu.

But let me say it, this movie is definitely a very successful film, and I believe that the content in it will definitely not disappoint everyone. ”

He didn't take credit for himself, after all, this is also something that everyone knows.

After asking a few questions from Zhang Kui, everyone's eyes were focused on Xu Shi.

"Director Xu, what do you think of this hard-to-face with "Super 4"?"

"I don't think so, it's actually just that the release times of the two sides are together, isn't it a normal thing? In fact, there are movies released at the same time every day. Xu Shi is still very cautious about these answers, after all, any small mistake will be magnified countless times now.

"And do you have confidence in your films?"

"Of course, I can fully guarantee that in this film is definitely not inferior to the previous film, in any way. Xu Shi replied with a little meaning.

Some film critics' eyes lit up when they heard Xu Shi's answer, and then they began to think about it.

In fact, they don't really have much to say about these movies, most of them praise some special effects, smooth plots, etc.

But since Xu Shidu said so, does it also mean that this movie is not a pure action blockbuster as advertised on the Internet?

So they have something to write about, you know, in comparison, they still like literary films.

However, they have such thoughts, and some reporters don't think so much, after all, Xu Shi's film is an action blockbuster that has been qualitated on the Internet, and people will subconsciously forget these things.

Soon the questions here were asked, and the time for the movie to be released was also up.