172. Endorsement and schedule (6200 words, ask for subscription, ask for a monthly pass!)
Looking at this time-cutting picture shot by the method suggested by Xu Shi, Cheng Guochao and Zhang Kui wiped their eyes in disbelief.
"Damn, the effect is so good, it's not worse than CG production at all, and the real sense of thickness is much stronger. Cheng Guochao couldn't help but burst into foul language.
At first, they actually didn't have much confidence in the plan proposed by Xu Shi, after all, Xu Shi was a layman.
But now it seems that the effect of Xu Shi's plan is simply terrifying.
"Haha, this scene will definitely become a classic, by the way, I used this scene in the promotional video, I don't believe it, I can't attract people to watch this scene when I see it. Zhang Kui also said excitedly.
The effect this time was completely beyond the expectations of all of them, except for Xu Shi, no one expected the effect to be so good.
"Xu Shi, how did you come up with it? Do you still know photography?" Cheng Guochao couldn't help but ask.
Xu Shidao: "I don't know this, but such an inspiration came out, you know, I also learned some things about directing, so I have such an idea, let's not talk about this, let's talk about when the film can be edited." ”
As he spoke, he diverted from the subject, unwilling to say anything more about it.
"It won't take long to complete it, and then it will be able to be sent for review. Zhang Kui said with confidence.
"That's okay, rest for one night first, I have to attend the finale banquet tonight, and then I will be busy after eating the finale banquet. Xu Shidao.
The finale banquet has been delayed for a few days, there is no way, there are just some things that need to be dealt with here, so it has been delayed for a little two days.
At the finale banquet, everyone ate and drank happily, as usual, Sun Tu and Zhang Yang paid for the hotel and gave red envelopes.
"Mr. Xu, the distribution rights of this movie will also be handed over to us corn, and the distribution ratio and resources we give will definitely not be less than that of other companies. Yu Liao also came to participate in the finale banquet, and began to talk to Xu Shi about the release of the film at the dinner table.
Xu Shi nodded and said, "Of course, we have also seen the sincerity of the corn side, and I hope the cooperation is happy." ”
The reason why Xu Shi agreed to the corn request so happily is actually a large part because other companies are not optimistic about Xu Shi's movie.
After all, their schedule is here, and when they meet "Super 4", in the eyes of these people, there is no good fruit to eat.
And if the subject matter is different, maybe they will still be interested, but even the subject matter is similar, so their interest will be greatly reduced.
Even if a few companies come to negotiate the distribution business, the price given is not high, so instead of arguing with other companies, it is better to sign an agreement directly with the corn side, which happens to be one of the investors, and will be more attentive to publicity, and will strive for the greatest interests when negotiating on the theater side.
"Then I wish us a happy cooperation! By the way, there is also the matter of overseas copyright, you see?" This time is Yu Liao's ultimate goal.
Now, after discussion on the corn side, we no longer expect to recover the cost in China, and we can almost recover some costs abroad, so that this investment will not be lost.
After all, there is a relationship in Southeast Asia, and in Europe and the United States, Blue Bull will assist in publicity, and it is not a problem to recover some costs, and it may even earn a little.
And I expect that as long as Xu Shi touches a bag this time, he will definitely not be so irony next time, and the value of Xu Shi will be reflected at that time.
Corn also filmed a producer watching on the spot, although they didn't care about the specifics, they still knew exactly what the movie was going to do.
Xu Shi, these people are desperate, and they can see it even more.
Yu Liao knows that there is no semicolon anywhere else in the world except for Xu Shi's group, which is a unique label.
As long as Xu Shi keeps it, no matter what happens in the future, it will not be too bad, which is also a kind of investment in corn.
Xu Shi thought for a moment and said: "Since we worked together very happily last time, then this time we won't bother the two masters, so we will leave it to you, but this overseas release also needs to be released at the same time." ”
Now some domestic films can be released overseas at the same time, but most of the box office is not very ideal, so most film companies do not have much hope for the overseas box office.
Yu Liao also understands this, after all, overseas basically depends on the propaganda of Blue Bull, and the strength of their corn offices overseas can only be regarded as average, and they cannot carry out effective publicity at all.
The reason why there were so many overseas box offices of "One Man's Martial Arts" last time was because of Xu Shi's overseas connections and people's help.
"Okay, let's take a look here, it's best to release it together, by the way, I heard that "Super 4" will premiere in Huaxia this time, which means that Huaxia is the first to be released, which will also have a certain impact on our box office. Yu Liao said.
Hearing this, Cheng Guochao and Zhang Kui were a little dull, originally this movie was a little difficult to support "Super 4", and now "Super 4" is going to premiere in China, which is a disaster for them.
If the premiere is still the same as before, the premiere is placed in Europe and the United States, then the box office in China will definitely be affected somewhat.
There is no way, many fans will go over the wall to find resources, and they can find resources as soon as they are released abroad.
This will lead to many fans having already seen it when it is released in China.
It's good now that it premiered directly in China, which will make the situation of their movie even more difficult.
They are different from "Super 4", whether they are at home or overseas, they have a lot of fans, they don't have many fans, and even if they do, they are only in China, and they are still coming for Xu Shi.
Xu Shi looked at everyone's somewhat depressed mood and said with a smile: "Why do you have such expressions, in fact, they are all the same, no matter what, we are going to meet them, it's not a big deal." ”
"Xu Shi is right, it's not a big deal, it's already on the right anyway, no matter where he puts the premiere, we're not afraid of them. Cheng Guochao took a deep breath and said.
Then everyone expressed their confidence, but in fact, there was really not much confidence in their hearts, but they were even more empty.
However, this time Yu Liao's exposure also made Xu Shi and them more energetic, and after the finale banquet, everyone who participated in the later work worked overtime.
Xu Shi began to prepare promotional posters, and because of these things, Xu Shi also planned to change the original plan.
According to his initial idea, when promoting it, he will inform everyone what kind of movie this movie is, so that everyone can be psychologically prepared.
Although this may lose some audiences, Xu Shi at that time didn't care.
But now it's different, the enemy is already so strong, and it's pressing every step that he has to do everything he can to increase the number of viewers.
So the main propaganda poster used himself wearing a black cape and the image of a black-clothed agent of Cheng Dapeng's group.
He needs to give everyone a deep impression, that is, this movie is a very cool action movie, which will attract a lot of action movie fans to come and watch it.
After all, Xu Shi has proven this in previous movies, his action movies are definitely good, and he has a certain box office appeal.
Although this will also lose a little audience who likes literary films, relatively speaking, the audience of literary films is still small, and Xu Shi still understands the truth that the two powers harm each other.
And when the time comes, after the film is released, the content will definitely leak out, so the audience of these literary films may still enter the theater.
Everything is in full swing, no one is idle, and some of the filming highlights of the movie have begun to slowly promote out, ready to start building momentum for the official publicity.
And Xu Shi and She Yueling's filming highlights are the top priority of publicity, since Xu Shi has made up his mind to let everyone 'understand' what kind of movie this is, it is natural to release these exciting and wonderful actions to everyone first.
Sure enough, when these tidbits were put on the Internet, many concerned netizens began to leave messages.
"I'll just say, this is definitely a wonderful action movie, watching these thrilling actions, I feel excited, and I will definitely contribute a movie ticket when the time comes. ”
"I feel the same way, just because Xu Shi and this She Yueling are so desperate, I will definitely go back to support it. ”
"I feel good, but it's still a lot worse than "Super 4", and that kind of blockbuster looks comfortable. ”
""The Matrix: Truman's World" is not bad, with an investment of 350 million, and the special effects will not be much worse. ”
"As long as Xu Shi's movie and "Super 4" don't overlap much, I'll go watch it, which can be regarded as supporting domestic movies. ”
"I don't want to go, although these tidbits look good, and I also know that Xu Shi is working hard to make movies, but this is a science fiction movie, and I really don't have much hope for domestic science fiction films.
Even the story and actors are not bad, but the five-cent special effects look a little embarrassing at me. ”
"Actually, I still like action movies like "One Man's Martial Arts", which have a certain flavor of literary films, and they look very comfortable. ”
"Upstairs, do you have masochistic tendencies, you are directly depressed after watching that kind of movie, but then again, that kind of movie actually looks like a different kind of coolness. ”
...............
There are supporters and oppositions on the Internet, and the discussion has gradually become hot.
But within a few days, the topic of "Super 4" also took advantage of the trend, and soon overtook the discussion of Xu Shi's movie, which was obviously operated by someone in secret.
Of course, the topic of "Super 4" is indeed much higher than that of Xu Shi's movie, which is also undoubted.
But he didn't care about these Xu Shi, he had expected such a thing a long time ago, and now he just needs to give everyone an impression.
The comments on the Internet also seem that they still have great expectations for the action movies filmed by Xu Shi.
On this day, Xu Shi was still busy in the company, and he received a call from the front desk, saying that the cattle manager of Blue Bull had arrived.
Xu Shi did not delay the time he made an appointment with Manager Niu yesterday, and soon came to the conference room.
The two sides met politely at first, and then Xu Shi said: "I don't know if Manager Niu came this time for publicity? ”
Manager Niu said with a smile: "There is a reason for coming this time, but the more important reason is that I want to talk to Mr. Xu about endorsement again." ”
As soon as Xu Shigang wanted to speak, Manager Niu over there interrupted: "Mr. Xu, I know what you mean, so this time we plan to sign a one-year endorsement contract with you first, and after one year, if you can, you can continue to sign the contract."
And this time we also came with full sincerity, this is the propaganda plan we gave, if Mr. Xu agrees, we will follow such a propaganda plan to publicize. ”
As he spoke, he took a copy of the plan from his secretary and handed it to Xu Shi.
Xu Shi was stunned for a moment, and then he didn't speak, and picked up the plan and looked at it.
After turning two pages a little, Xu Shi was attracted by this propaganda plan, and then read it seriously.
After a long time, Xu Shicai asked, "Manager Niu, can you really implement such a plan before the movie is released?"
As soon as Manager Niu heard him say this, he immediately knew that Xu Shi was tempted, which also made him feel relieved, although he was more sure to persuade Xu Shi before, but he was still a little worried, after all, he didn't know what Xu Shi's real attitude was like.
Manager Niu said seriously: "Of course, I won't tell you, this plan has actually been done since the last talk with you, and the preliminary preparations have been prepared."
After seeing your filming highlights and publicity this time, the head office also agreed to this plan, as long as you sign the endorsement contract, we can implement this publicity plan within half a month. ”
Hearing Manager Niu say this, Xu Shi began to be a little silent, and he was thinking carefully about the gains and losses.
The plan given by Manager Niu is not a wonderful publicity strategy, but it is very attractive to Xu Shi.
Because according to the requirements of the plan, Blue Bull will specially customize a "The Matrix: Truman's World" Blue Bull drink.
This drink will be distributed together when Xu Shi's movie is promoted, which means that anyone who buys this bottle of drink will know Xu Shi's movie.
This kind of propaganda can't help but make him moved.
Although he said that he was not worried, but the situation had reached such a point, how could he not be worried and nervous?
And Blue Bull's propaganda plan really hit his weakness, so that he didn't have the slightest idea of refusing.
And Manager Niu also said that the contract is signed once a year, although even if it is signed now, Xu Shi will also lose, after all, no matter what, after Xu Shi's movie is released, his fame will definitely increase again.
But such a contract is already very sincere, and signing a contract once a year is also a plan that can minimize the loss of Xu Shi.
And all this money will get feedback on the Blue Bull help publicity.
Seeing Xu Shi's silence, Manager Niu couldn't help but start to get nervous in his heart, this time he really made a lot of money, and it took a lot of words to get the head office to agree.
The head office is very satisfied with the advertising plan he submitted, and now that it has been produced, it only takes time to carry out large-scale publicity immediately.
However, the head office has some doubts about Xu Shilai as a product spokesperson, after all, Xu Shilai has just entered the industry, and he has only a little fame, and the time of his rise is too short, and the number and quality of fans are not necessarily good.
In order to be able to convince the head office, Manager Niu sent the jumping footage of Xu Shi's previous movie and some other shots to that side.
And Manager Niu especially emphasized that Xu Shi's style and their advertising strategy are the most consistent one, and there is no one.
But these were not enough to convince the head office, until after Xu Shi's filming highlights were promoted, the head office finally relented.
However, it is not to make Xu Shi the general spokesperson of Blue Bull, but the spokesperson of Huaxia District, but this has already satisfied Manager Niu.
Now the head office is fine, only Xu Shi's side is left.
Although Manager Niu was anxious, he did not show the slightest expression on his face, and took a sip of the teacup.
"Good tea, it seems that Mr. Xu is also a person who likes tea. Manager Niu exclaimed.
Xu Shi was also brought back to his senses by what he said, and said with a smile: "If Manager Niu likes it, I'll ask someone to pack some for you to take back when I leave." ”
"Then I'll be disrespectful. Manager Niu was polite at first, and then said, "I don't know what Mr. Xu is thinking about?"
Xu Shi actually thought about it, nodded and said, "I agree, then I wish us a happy cooperation." ”
Manager Niu was overjoyed, and immediately held Xu Shi's hand and said, "Happy cooperation." ”
Then Manager Niu said: "By the way, Mr. Xu, is the actor named She Yueling from your company?"
"No, it's my little junior sister, what's wrong?" Xu Shi said.
"That's right, I also want to sign She Yueling's endorsement, but it's just a small endorsement contract, not like Mr. Xu. Manager Niu is not in a hurry now, and said with a smile.
Just like he said, She Yueling is just an add-on, not a big deal.
"When the time comes, I'll ask Senior Sister She, but I believe she will be more willing. Xu Shi also said with a smile.
She Yueling is different from him, he has a bright future, with funds, scripts, and actors, as long as there are no accidents in the middle, his future development is very promising.
But She Yueling is not, if she cooperates with Blue Bull, it will be of great benefit to her development.
Just when Xu Shi was talking to Manager Niu, Mingyue Pictures was also talking about things, but the atmosphere on their side seemed very relaxed.
"Mr. William, the premiere of "Super 4" in Huaxia is a very wise choice, I believe everyone knows that Huaxia is now growing day by day, and the film market is even more huge. Mingyue Chairman Wang Mingyuan said with a smile on the corner of his mouth.
William nodded and said: "We are also optimistic about the Chinese market, so we will make such a choice, but I also hope that your company will pay more attention to the issuance." ”
This time, the distributor of "Super 4" in Huaxia is Mingyue Pictures, which is due to two reasons, the first is that Mingyue Pictures is one of the best in Huaxia Film Company, and it has a lot of resources and contacts in Huaxia. Second, because Mingyue Pictures also invested in this movie, so after comprehensive consideration, the distribution of Huaxia was handed over to Mingyue Pictures.
"Mr. William, please rest assured, you will see the strength of our bright moon when the time comes. Wang Mingyuan is very confident in this.
With this big IP movie, as well as their company's resources and connections in Huaxia, the box office will definitely exceed everyone's imagination.
He can now imagine the skyrocketing box office after the film's release.
"By the way, has the specific release time been set?"
"This is not available for the time being, but there is no need to worry, it has only been a few days, Mr. William knows that there is also a movie that will be released in China soon, called "The Matrix: Truman's World", the theme is similar to ours, and it will be released at the same time as us. Wang Mingyuan said with a smile.
William nodded and said, "Of course I know, but is this something we need to care about?"
You only need to pay a little attention to entertainment news to know such a thing.
William's words caused everyone to laugh, and the laughter was full of mockery.
"Of course we don't need to care, but since we've already challenged us, we're going to take the opportunity to attract some people. Wang Mingyuan said with a little meaning.
William's eyes flickered and said, "What does Wang Dong mean?"
"Yes, it's going to be released on the same day as them, isn't it going to be in the ring with us? Wang Mingyuan did not hide his purpose.
Of course, he didn't do this against Xu Shi, Xu Shi didn't have the qualifications for him to target, he was targeting Corn Pictures.
In recent years, the development of corn pictures has been getting better and better, and there is a vague trend to catch up with them.
Now is another good opportunity to hit Corn Pictures, of course Wang Mingyuan must take advantage of it.
William also understands some of the powerful relationships, but he didn't refuse, he was happy to do such a favor, anyway, he didn't pay attention to that movie at all.
"We agree with Dong Wang's decision. William laughed.
Now that the Chinese film market is getting bigger and bigger, it has attracted the attention of all film industries around the world, and everyone wants a piece of the pie here.
And Mingyue is one of the top film companies in China, and a good relationship with them can play a good role in the release and promotion of some of their other films.
"Haha, then let's watch a good show together then. Wang Mingyuan said with a big smile.
Everyone laughed, no one had a sense of crisis, after all, the success of "Super 4" was 100%, and there was no need to think about it at all.
As for Xu Shi's movie, they really didn't pay attention to it, of course, this is because they have absolute confidence in "Super 4".
If you compare it with other movies, they really don't necessarily have so much confidence, but who made them meet "Super 4"?
.............
Time passed quickly, and "The Matrix: Truman's World" also passed the review very quickly, and it was finally scheduled to be released on June 28.
But what no one expected was that just after the official announcement of the movie, within a few minutes, "Super 4" also released the news at the same time, and their release time was also on 6.28.
It was at this moment that the smell of gunpowder on both sides instantly became stronger.