"General manager, things are already a little eyebrow-raising, the opposite Niushan Dairy has recently increased the production of yogurt, and the fruit sold by Kunyang before is peaches, I'm afraid that this time they will produce a batch of peach yogurt. "The marketing manager of Shengxing Dairy approached their general manager with the latest news.

Kunyang's new peaches have swept the high-end fruit market in Tongcheng, not only people in the fruit industry have noticed Kunyang's actions, but even the opponents of Niushan Dairy have begun to stare at Kunyang, after all, with the blessing of Kunyang fruits, they were caught off guard by the previous papaya milk and strawberry milk.

Now as soon as Kunyang and Niushan Dairy have new dynamics, Shengxing Dairy begins to predict the next move of Niushan Dairy.

"Sure enough, it's similar to what I thought, I think Niu Shan will not let go of such a good opportunity, yellow peach yogurt has always been a classic taste in yogurt, so it's not surprising that Niu Shan would do this. Xiao Cheng, you can arrange to reduce the production line of our yellow peach yogurt as much as possible in the short term, and change them to strawberry yogurt or red date yogurt. ”

"But manager, can't we grab some market through marketing plans?"

"Xiao Cheng, you come with me. Saying that, the general manager took Manager Chen from the marketing department to the R&D department, and as soon as he entered the door, a strong peach fragrance came to his nose.

"On the left is the flavored yellow peach yogurt we produce, and on the right is the peach yogurt made from peaches in Kunyang, you can try it. ”

In fact, from the time he entered the R&D room, Manager Cheng already understood what the general manager meant, and the strong peach fragrance in the R&D room just now was the taste of essence.

At present, the good yellow peach yogurt on the market will add flavor when blending, which can immediately increase the flavor of yogurt.

This is the default method in the industry, and it was nothing for everyone to do it originally, but now the emergence of Niu Shan has broken this unspoken rule.

The taste of peach yogurt made from peaches bought in Kunyang is pure, although compared with the flavor blending products, the peach yogurt made in this way has a relatively short time of fragrance residue in the mouth, but now the health awareness of the Chinese people has been strengthened, and most people will naturally look at the ingredient list while buying, or Niu Shan will put a name without additives when promoting, and they have already lost.

"Although I don't want to admit it, but the current marketing methods on the market have a very small impact on Niushan Dairy, unless we can make products comparable to each other, otherwise the best way is to avoid its edge. ”

In the past, the marketing methods of the dairy industry emerged in an endless stream, which was based on the quality of everyone's products on a horizontal line, and now the taste of Niushan beats the public level, which is no longer a gap that marketing can make up.

What Shengxing Dairy can think of, naturally Huaming Dairy can also think of, so a strange phenomenon began to appear in the market, the yellow peach-flavored yogurt in the yogurt drink has been in a state of shortage.

"Why is yellow peach yogurt always out of stock in your supermarket recently?"

"It's not that our family is in this situation, in short, the production of yellow peach yogurt has not been able to keep up recently, and the manufacturer's explanation to us is that the raw materials of peaches after winter have decreased, so there is less peach yogurt. ”

Of course, this is just an excuse made up by manufacturers, and they can't admit that they have specially reduced production because Niushan Dairy wants to release new products, right?

Besides, most of the peach pulp in the peach yogurt is canned yellow peaches, and the reduction of raw materials is simply nonsense in the eyes of insiders.

Just when Shengxing and Huaming were fully prepared, with a gesture of making the storm more violent, to welcome Niushan's new peach yogurt, Kunyang announced the launch of a new peach yogurt popsicle at this time.

"Damn, do you say that there is something wrong with the person in charge of Kunyang, what kind of popsicles do they sell in winter!"

You don't sell popsicles and you don't say it earlier, so what's going on with what we've been preparing for a long time?

Just when the two dairy companies resumed the production of yellow peach yogurt, Kunyang's peach yogurt popsicles had been loaded into the freezers of major supermarkets at a rapid speed.

With the help of so many best-selling products before, various supermarkets have opened up a large area in the freezer for the peach yogurt popsicles produced by Xufeng Food Factory.

The bright yellow and pink elements make the packaging of the popsicle full of girly elements, and the peach yogurt popsicle on the package is almost indistinguishable from the real thing inside, which can be seen as what you get.

Along with this batch of popsicles, there are also many miniature Xiaoice sticks, which are completely replicas of regular-priced commodity popsicles.

The previous batch of fresh peaches is currently being sold in the supermarket, the rich peach fragrance adds some sweet and greasy feeling to the supermarket and the store, and people with spending power will naturally choose fresh peaches for the first time, but some customers still choose to give up after seeing the price of 48 yuan.

Once the appetite is aroused, few people can suppress it, at this time the cheap yellow peach yogurt has become a good substitute, and at this time these guests found that the most common yellow peach yogurt on weekdays is actually out of stock.

It can be said that when I passed by the freezer, suddenly the popsicle in the hands of the promoter attracted many people's ideas.

"Kid, do you want to try the peach yogurt popsicle?"

"Children can't eat popsicles on such a cold day!" said the parent who hugged the child and walked away.

But there are a lot of adults behind me, I'm not a kid anymore, I should be fine if I eat a popsicle!

When a mini popsicle is eaten, the rich yogurt blends perfectly with the peach aroma, while the cream gives the popsicle a silky texture, and the peach fruit is covered with peaches as if you are chewing fresh peaches.

This popsicle tastes a little delicious, but it's a little small, and it's gone in two bites.

"How do you sell this popsicle?"

"15 yuan a piece, if you buy two, I can help you tie two tasting packs!"

"Is this a tasting kit?" The man didn't expect so much pulp to be made in the tasting suit, and he thought it was originally a mini popsicle like a small pudding.

"yes, do you want two?"

"Okay, don't forget to tie that tasting one to me!" "Isn't eating popsicles in an air-conditioned room in winter more refreshing than eating yellow peach yogurt?

In general, this peach yogurt popsicle can open up sales so quickly, Shengxing Dairy and Huaming Dairy have made great contributions, when the yellow peach yogurt produced in their factory resumes sales, the hottest cold drink in Tongcheng in winter already belongs to the peach yogurt popsicle.

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