213 The selling point of Liuxiang oranges
When the fragrant oranges were sold, the salesman of Kunyang introduced its characteristics, so this kind of overbearing oranges were sought after by fruit merchants at once, and now in this era, even fruits have to pay attention to selling points, so the latest batch of 50,000 boxes of fragrant oranges were snatched up by major wholesalers.
It's still the tea room last time, and several fruit wholesale bosses met again, and this time the center of their topic is still Kunyang's new fragrant oranges.
"Kunyang's company is too wild, the chestnut has just ended, and the kiwifruit has not been sold in large quantities. ”
Lao Zhu has a deep understanding of this, this time he grabbed the most fragrant oranges in Kunyang, and now in addition to the Fruit Chamber of Commerce, Lao Zhu is the person who takes the most goods from the wholesaler here, but these 5,000 boxes have all been divided up in the past few days.
"In addition to the difficulty of getting the goods, the quality of this Kunyang fruit is nothing to say, how long will it take to sell 5,000 boxes of oranges in the past? ”
"Lao Zhu, you are also bold, you actually press 5,000 boxes at a time, you must know that there are many varieties of oranges on the market now, and Baba mandarin and wo mandarin control the high-end orange market, why can you guarantee that so many oranges can be sold?"
"Just follow my ass with your old way!"
"Look at you. ”
"But Lao Lu, you got 1,000 boxes of oranges from me, how can you sell them all so quickly, don't you mainly go through retail channels?"
"It's retail, put it on the supermarket shelf, and the orange is empty on the shelf. ”
"You just brag, I guess you still have a lot of goods in your hands, what, are you going to stock up on the goods and sell them at a price? I advise you not to use this little brain, there are at least hundreds of tons of oranges in Kunyang that have not been sold!"
Lao Zhu's words can be regarded as a wake-up call to Lao Lu, after all, no matter how many goods in the hands of individuals, there are still 200 acres of oranges in Kunyang Ecological Park, even according to the average yield of 4,000 catties per acre, the output of oranges in Kunyang Ecological Park this time is 400 tons, even if all are according to the standard of five catties per box, there are at least 100,000 boxes of oranges that have not been listed.
"I also want to stock up, but this orange is too sought-after, and the situation simply doesn't allow it!"
Lao Lu's words revealed smugness, so that Lao Zhu and the others couldn't help but want to beat him, but they couldn't help but ask curiously: "This orange is five catties in a box, and you have sold all 1,000 boxes of oranges?" Don't look at them all as wholesalers, but after getting the wholesale price from Kunyang, it is not the same thing to go to the market for retail.
Since customers buy in retail, this time will be extended, how can Lao Lu sell oranges so quickly?
"Every store has to find promoters for unified training, I don't need to say more about this, right?"
"That's how this works from the beginning of the watermelon, but how can you guarantee that this orange will be sold for baba mandarin or wo mandarin?"
"What is the selling point of the fragrant orange? is that its fragrance remains in the mouth for a long time, and the taste is strong, after eating it, the mouth is full of the fragrance of oranges, if you change it, how will you sell this orange?"
"Put other oranges for comparison?" Lao Zhu was the first to answer, this is the most basic sales method in the fruit industry, and fruit is the most unbearable comparison.
Lao Lu didn't see it that way: "The taste of fragrant oranges is sweet and sour, the sweetness is not as good as that of Baba mandarins, and the juice is not as good as that of mandarins. ”
"You're all right, but you're not right. Lao Lu said such an inexplicable sentence.
"Lao Lu, don't ask him, if you want to know, I'll ask the salesman to go to the supermarket now, and I'll understand it at a glance, so I don't have to talk to him here. "Lao Zhu likes to demolish the old road the most, and when he sees the old road, he doesn't say anything halfway, he is more anxious than anyone else.
"Lao Zhu, you are really impatient, can't you let me sell it?"
"Then do you want to say it?" Lao Zhu picked up the phone, with a posture that if you don't say anything, I will call someone.
"The biggest feature of fragrant oranges is that they are fragrant after eating, so we neither compare the sweetness with the baba orange, nor the moisture with the mandarin orange, we don't match the orange when we sell it, we match the durian. ”
"Durian?"
"I asked every sales girl to put a box of durian puree to taste, this temptation to taste durian puree for free, many people who like durian can't stand it, right?
"Hey, your method is really poisonous! If you want to say that the fruit is the most smelly, it must be durian, but if you taste this orange after eating durian, the taste of durian can be completely covered, then this fragrant orange is not well deserved?"
It was in this way that Lao Lu sold the fragrant oranges as quickly as possible. Originally, many customers in the supermarket also felt very strange, why do you put the durian in front of the counter where you sell oranges, what does this mean?
The price of durian in winter is expensive, and many people rush to try the durian puree, when the little girl who sells it hands you a piece of orange that is said to be able to clear the smell of your mouth after you eat durian, do you say it is not unusual?
As long as you eat it, I'm sorry, you'll be caught by this fragrant orange!
It's just that I pity this delicious durian puree, you sell your oranges well, what's the matter with my durian!
Several people began to share their experience in selling fragrant oranges, and suddenly Lao Zhu seemed to remember something: "What about Lao Chen? Why didn't he come today?"
"Have you forgotten what he told us the last time he took the kiwifruit? He couldn't help but stock up on a batch of tangerines, and now it's okay, as soon as Kunyang's oranges are on the market, most of these tangerines are going to be unsalable, and he is probably worried about the past two days. ”
"I know the batch of oranges in Lao Chen's hand, the quality is good, but it's just good, the taste can be tied with the fragrant oranges at most, but when it comes to characteristics..."
Suddenly the tea room fell silent again, to be honest, the wind direction of the fruit industry in Tongcheng is like this now, even if there is no meat with Kunyang, there is a soup to drink, although there are not many goods each time, but there is no time that it is not a lot of money.
But at the same time, everyone understands in their hearts that fighting with Kunyang will only lose money, so before finding out what fruits Kunyang will sell next season, the best way is to stay put, otherwise the end will be like Lao Chen.
Now if you want to sell the goods, it is estimated that there will not be a few people to take over, originally there is not much market for tangerines under the squeeze of baba mandarins and mandarins, and now as soon as the fragrant oranges appear, I am afraid that they can only be sold at a loss.
"It seems that Lao Chen is going to cut the meat this time. ”