Because Li Mu's Gubei Water Town project, as well as the film and television base project, have cooperation with the state-owned tourism group, so this time Li Mu wants to promote outbound tourism in the four first-tier cities of Beijing, Shanghai, Yangshen and California, and the state-owned tourism group also attaches great importance to it, not only fully participating in it, but also arranging three senior consultants to participate in the formulation of the plan before the summit forum.

The reason why the plan should be made before the forum starts is because Li Mu's idea is to first set some rough plans for the Summit Forum like a travel APP customized independent travel or group trip, and then take these plans to the site of the Summit Forum, so that the two sides can choose one of them, or disrupt the elements and reassemble one.

If the people on both sides are completely allowed to talk wildly, everyone has different situations, and they lack enough understanding of each other, and they may not be able to talk about a really feasible routine in three or five days.

Therefore, Li Mu felt that when talking to both parties A and B, he could neither talk about A's way nor B's way, he had to talk about his own way, and let both sides adapt to him, after all, he was the father who contributed money and effort to push everything behind his back.

If you want to promote cross-tourism between two groups with different cultures, different economic development conditions and different consumption concepts, the first thing to do is to seek common ground while reserving differences.

What is the same? It is nothing more than the pursuit of cost performance, which includes lower prices, better services, and better experience.

The price is easy to solve, Li Mulai underwrites for airlines and hotel groups, not to mention that he is ready to subsidize some money in the early stage, even if he doesn't stick a penny, he can also get a wholesale price for users, and the price advantage will naturally come up;

However, Li Mu is online after all, but tourism is essentially an offline activity, and no one can turn on a computer to let users "cloud travel", so in this part, there must be offline companies to cooperate with them and work together to serve customers on both sides.

First of all, for users who purchase independent travel services, a perfect customer service mechanism must be established.

Whether it is a Chinese person to the United States, or an American to China, no matter how strong the language ability is, there will definitely be some problems that are difficult to solve or do not know how to solve, at this time, if someone can provide them with native language services, for users, the experience will be much better.

After 2010, American travel companies are particularly chicken thieves, they sell the services of Asian independent travel to locals, and then in order to save costs, put 24-hour telephone customer service in India, this is because India's labor cost is very low, and India itself has been colonized by the British for many years, and the popularity of English is high.

This feeling is very similar to a northerner listening to a southerner speak Mandarin, although the pronunciation may really not be too standard, but it is not a big problem to communicate.

But this kind of thing is also nonsense to think about, an American came to China to travel, encountered an emergency, and called the customer service in India......

Li Mu feels that since the free travel business is sold by Taobao, and the tourism resources sold by Taobao are integrated by Makino Technology from the market, it is necessary for him to be responsible for users to the end, so he must open a 24-hour English service hotline and a 24-hour Chinese service hotline.

It is not necessary for him to put English service in India, he wants to put the customer service center in each language in the other country, that is, the Chinese customer service center in the United States, and then the English service center in China.

A big part of the reason for this is that he thinks that when a Chinese person goes to Los Angeles, when he encounters a problem that he doesn't understand, he calls back and asks a customer service who works somewhere in China, which seems to be not much more reliable than putting customer service in India.

It is better to recruit Chinese Americans who are OK in both Chinese and English directly from California, they don't need to have a high degree of education, they just need to understand the local situation, and even they can directly put the customer service center in Chinatown, so that Chinese Americans can go to work when they go out;

As for the English customer service center in China, it is not very feasible to hire Americans who understand the local situation, after all, Huaxia is not a country of immigration, but it is not so difficult to hire Chinese people who speak English well.

Establish a customer service center to deal with various problems and emergencies that users may encounter at all times, so that the biggest obstacle to cross-border independent travel, the language barrier, is solved.

In addition, tourism groups in China and the United States must connect all their resources to the customer service center, so that it is more convenient to directly serve independent travel customers.

For example, a Chinese couple who arrived in Los Angeles temporarily decided to charter a car and hire a tour guide, such a demand can be directly informed to the customer service, and the customer service will place an order with the local travel company in Los Angeles, and they will respond immediately after receiving the order, which not only serves the user, but also creates revenue for them.

The best solution is to directly import all the resources of the tourism group into the Taobao platform, and users can buy them directly according to their actual needs, but the mobile Internet has not yet started in these years, and without the support of the mobile terminal, the effect of such a platform will be greatly reduced.

Consultants at travel companies are more receptive to this model, as it was difficult for them to make money from FIT users in the past, but once a platform connects them with FIT users, they have the opportunity to sell their services to FIT users.

As for group travel, this is actually the main source of income for travel companies, and it is also the first choice for most travel users.

Combined with the scandals of so many tour groups he had heard about in his previous life, Li Mu put forward his own requirements in this solution:

"In the future, group tour products sold through Taobao must be subject to Taobao's service supervision, and the credit score of the travel company that undertakes the group tour will be conducted, and once the number of customer complaints exceeds the regulations, the travel company will be punished or even removed from the shelves. ”

The senior consultants of the state-owned tourism group have expressed their positions, saying: "Mr. Li, this requirement is too harsh for the tourism group, the tourism group itself is the actual undertaker of the service in this cooperation, the online platform built by your company and the tourism group should be a cooperative relationship of consignment nature, as long as the exemption clause is indicated on your company's platform, all kinds of problems that arise between us and users in the service process in the future will be solved by us privately." ”

Li Mu waved his hand and said: "That's not good, I want to do this business, not because I want to help you sell services and earn that difference, but because I want to make high-quality outbound travel into a business card, so the cooperation model between us on this is, I provide you with users, you are responsible for me, I am responsible for users, if users have any dissatisfaction, directly to me to be responsible, if I judge that it is your problem, then I will replace the user to hold you accountable." ”

The other party originally just wanted to fight for some more interests and initiative for himself, but he didn't expect Li Mu to be so tough in this matter, so one of them said to Li Mu: "Mr. Li, as consultants, we are here to help you find and solve problems, so in this business, I really think you should maximize profits and minimize responsibilities." ”

Speaking of this, the other party explained in detail: "You see, the tour group itself is a very complex industry, and there are many open pits and hidden ditches, the birth of a tour group product, and the birth of an insurance product is actually no different, you need to calculate each link, repeatedly check the actual cost of the product, such as air tickets, hotel accommodation, Ticket labor costs and risk costs, and then go to the gray income implied in the cost-effective product, so that it is difficult for customer complaints to be reduced to a very low level, for you, the best choice is actually to determine a percentage with us, and then hang out the exemption clause, you can get out of it. ”

Li Mu said: "You must understand that it is now a traffic-based society, and the core of all industries will gradually converge to the traffic center, in other words, whoever has traffic in his hands is Party A." ”

Saying that, Li Mu paused and said: "The cooperation between us, I am the one with traffic, and I am Party A." ”

"If you are a flour mill, according to the business model of the planned economy a few decades ago, you are indeed Party A, and all the sellers are asking to sell your goods, but now the times have changed, and now there are giants like Wal-Mart, and on the retail side, they are the center of the traffic, and if you want to sell goods here, you have to look at their faces, and they say that if you bet your money, you can bet your money; ”

"And what I want to do is Wal-Mart in the field of tourism, I am not selling goods to you, I am purchasing goods from you, and then selling them to my users, for me, users are the most important, as for whose flour is sold, it doesn't matter, as long as I have flour here, it's enough. ”

Li Mu's words are very clear, but it is still difficult for today's tourism groups to understand the future business model, but it doesn't matter, since they are now leading a new way of playing, then these companies naturally have to follow their own rules of the game.

In later generations, more and more young people choose to buy group tours on online platforms, not only because it is more convenient to buy online, but also because it is easier to protect rights on online platforms.

So this is also why, the customer base of offline travel agencies is getting narrower and narrower, people who really understand tourism and have the ability to spend tourism on the Internet, these offline travel agencies can only fool the elderly everywhere, engage in low-cost shopping groups, this kind of shopping group travel agencies want to make money must desperately hide dirt and dirt, and finally fall into a vicious circle that is getting worse and worse, and make themselves notorious......

。 m.