Chapter 437: Cruelty I've Never Experienced

Du Wei said that the British girl did not reply to her messages all day, did not reply to her email, and MSN did not reply, probably focusing on being a backpacker and not taking time to surf the Internet. Pen, fun, pavilion www. biquge。 info

Li Mu also knew that it was useless to be anxious, so he let her go with the flow, and now she could only wait for when the other party would be online to establish contact.

In addition to MP3 players, Li Mu has a lot of things to do.

The first is YY.

Within a week of its launch, YY users exceeded 50 million, and the growth rate is still very fast.

Unlike QQ's so-called more than 100 million users, YY's user activity is too high.

Nowadays, QQ has a large number of overlapping accounts and zombie users, a considerable number of people have two or more QQ accounts, and a considerable number of people rarely log in, and the average login frequency is even more than a week.

In other words, YY's current 50 million users, except for some overlapping accounts that may exist, are almost all highly active users of the Internet.

According to the synchronous data provided by Happy Farm, among the 50 million YY users, 41 million have bound Tieba and Happy Farm IDs, that is, more than 40 million highly active users.

40 million people have brought not only the popularity of a software, but also a large amount of cash inflow of value-added services.

The estimator of Makino Technology believes that with the current user base, the current monthly revenue capacity of YY in value-added services should be about 200 million yuan, and now many manufacturers take the initiative to contact the business staff of Makino Technology, hoping to get the quotation table of YY promotion resources, they hope to be able to advertise on YY, Li Mu did not agree, his instructions are very simple, YY does not accept any advertising for the time being.

The news that Makino Technology does not accept advertising soon spread in the industry, there are few stupid people in the Internet industry, and Li Mu doesn't want the money sent to the door, not because he is arrogant, nor because he doesn't care about money, but compared to money, he pays more attention to user experience.

It is rumored that QQ is just an advertisement for selling dialog boxes, and the income can exceed 10 million a month, judging from the huge user group and display effect of QQ before, it is worth this price, or even more, which is one of the reasons why Tengxun has not needed financing, because it is indeed too good at using existing resources to make money.

Li Mu thinks that if on the YY dialog box, imitate QQ to engage in a few horizontal bar ads that are constantly flashing and changing, the impact on the user experience is too bad, and it is okay when there is only one of them in the market, and users have no choice, but when there are competitors in the market, Li Mu is unwilling to do this kind of thing.

Therefore, Li Mu sent a message to the business department of Makino Technology, as long as the daily active users of QQ are still higher than 300,000, YY will not consider receiving advertisements.

This was directly conveyed by the commerce department to the merchants who intended to advertise on YY, and immediately caused an uproar in the Internet industry.

Some people say that Makino Technology is too arrogant, but some people think that it is the best choice to do so, some people say that Makino Technology's competition methods are too rough, and some people think that this method is the most effective method.

Li Mu's sentence is equivalent to the request made by Liu Qidong to the book team in order to suppress Dangdang when he established the Jingdong book department: the book and audio-visual department is not allowed to make a penny of gross profit for the company within three years, or not a penny of net profit for five years, otherwise the entire department will be fired.

Liu Qiaodong's meaning is very simple, and it is the same as the meaning that Li Mu is now released, that is: I can make no money, and I will kill my competitors!

There is no mercy in the shopping mall, in the past few years, the domestic Internet is better looking, who is better to use, and now Li Mu wants to compare: who can live longer when hungry, who can live longer if they are stripped naked and thrown into the snow, this is the mode of Internet competition in the next few years, for the current Internet people, it is already cruel that has never been experienced, and if the Internet waits for another ten years, the means of competition will be more cruel, and it will evolve into: everyone takes out all the money and desperately throws it out, to see who can attract more people to rob, See who can spread longer who wins, of course, the general competition to this extent, in the end basically both sides can't bear it, and then put away the knife and gun to shake hands and make peace, and then put all the belongings together, stop throwing money, and start to set money from users together.

The recent Tengxun was already in a mess because of the birth of YY, and he could only watch the continuous loss of users and had no choice, but now Li Mu suddenly released such a sentence, which made the whole company even more overshadowed.

Li Mu's arrogance deeply stung the entire company, but what really pierced their hearts was the reality of being naked & naked.

Although QQ has begun to develop group functions and individual cartoon show functions, according to this trend, before they develop the function, QQ's daily activity has dropped to less than one million, and now although there are tens of millions of people on the company's accounts, but the income is declining, and there will be a state of making ends meet soon, if it reaches that point, it will not be far from bankruptcy.

When a group of executives were struggling to think about countermeasures, representatives of South Africa's MIH Group rushed from Hong Kong to the Shenzhen Stock Exchange, and they were really anxious with a 33% stake in Tengxun.

At present, the shareholding structure of Tengxun is still very simple, the team accounts for about 60%, the MIH group accounts for 33%, and the remaining 7% is in the hands of IDG.

However, the 60% equity of the team is relatively dispersed, and even Mr. Ma himself has not been able to reach such a high proportion of 33%, so now the company's real major shareholder is MIH.

Historically, MIH has always had countless times more trust and tolerance than ordinary investment companies in Tengxun, and they have a very firm belief in the future of Tengxun from the beginning, so they will take away 20% of Tencent's shares from the eldest son of the Li family, the richest man in Hong Kong, and take the remaining shares from IDG, and have been holding shares, except for listing, MIH has never taken the initiative to reduce Tengxun's shares.

But...... It's a lifetime after all.

In this life, Li Mu tried his courage and secretly crossed Chen Cang, digging such a big pit for QQ, seeing that QQ was about to fall into the abyss, MIH couldn't sit still.

Their representative, a white man named Dean Cooper, arrived in Shenzhen to interview Mr. Ma and threw out a suggestion: QQ must immediately give up profits, in exchange for users at the expense of profits, at this time, must no longer look at money, the more you look at money, the longer you live, therefore, MIH's suggestion is: stop all advertising cooperation, QQ membership and other value-added services for free or discount promotions at very low prices, or think of other ways to give back to users, in short, in order to get closer to QQ and users before the intimacy;

Mr. Ma gave his own answer based on this suggestion made by Dean on behalf of MIH.

"Mr. Dean, to be honest, I am willing to temporarily give up profits to fight against Makino Technology, but Tengxun is different from Makino Technology, all the income of Tengxun at this stage comes from QQ, and the income of Makino Technology comes from Happy Farm, and now YY only gives up the income of commercial advertising, and does not give up the income of value-added services. A large number of servers and supporting bandwidth services need to be supplied, and the company's other miscellaneous expenses are also a lot of money, and it really can't last long without income. ”

Dean said: "Mr. Ma, this is also a question that I want to focus on with you this time, we MIH are not willing to watch QQ fall, so we are willing to increase our holdings of Tengxun shares at this stage, we are already communicating with IDG, taking over 7% of their shares, and we are also willing to buy 20% of Tengxun from you and your team at a more reasonable valuation However, we have a requirement that all acquisition proceeds must be set aside for the follow-up operations of Tengxun, and you and your team shall not be allowed to cash out. ”

Saying that, Dean added: "Of course, in order to show our determination that MIH is willing to tide over the difficulties with you, we are willing to give an additional 20% of the purchase price to Tengxun, which will be used for all operations." ”

The meaning of MIH is obvious, they don't want to let QQ be defeated by YY, and make their shares worthless, they want to take some more money out to fight, if they want to lose, they will lose a little more, but if Teng Xun carries it, then MIH will make a lot of money in this investment! This is the true meaning of venture capital!

If it is placed in Tengxun when it is thriving and thriving, it is almost impossible to get the 7% of the shares from IDG, or from the founding team, even if it is possible, it is necessary to pay a very high premium cost, but now in a time of crisis, the price of the share transaction has a lot of room to be pressed, even if it is not too ruthless, at least the premium can be wiped out.

Mr. Ma hesitated slightly, the current situation, if you don't carry it with Makino Technology, QQ may die, if QQ dies, all everyone's efforts will come to naught, and the money on the account is giving to employees. After the shareholders have paid severance pay, there is basically nothing left, which means that they actually have no way out, conservative defense, and in the end, the company is dissolved at most to take a few million people to leave, if you take the initiative to attack, in the end, at most you will not get a penny of dismissal, so it seems that you naturally have to fight to be willing.

However, if you agree to MIH's request, MIH takes 7% of IDG, and adds 20% of your team, then the shareholding ratio will reach an astonishing 60%, and MIH will be absolutely controlling at that time, can the company still be under its own control?

Mr. Ma thought for a moment and said to Dean: "In this way, the specific financing ratio and valuation, we will discuss it slowly, my idea is that if we can negotiate a mutually agreeable ratio and price, then we will sign a memorandum first, and then we will set a warning line for the book funds, and if the funds reach the warning line, we will transfer the equity in accordance with the terms of the memorandum." ”

For Mr. Ma, he from the beginning of the business to the present, has not been so embarrassed, from the middle of 2001, he is high-spirited to lead QQ to continue to climb, it is the time of complacency, did not expect to suddenly emerge a Makino technology, gave himself a blow, although this stick is very painful, but if because of the pain in front of him, now the position of the company's major shareholder will be handed over, he is obviously a little difficult to accept, but he also understands that if he really can't hold on and then want to transfer the shares, the valuation at that time will definitely fall miserably, so he hopes to negotiate the proportion and price now, and then wait until he really can't bear it, and then accept。

Dean and MIH also expected that Mr. Ma would make similar requests, before Dean came, he had been instructed by MIH, this time their main purpose was to help Teng Xun tide over the difficulties, and at the same time to ensure that their previous investment would not be wasted, so if Mr. Ma did not want to transfer the shares so early, they would not force it, everything was focused on solving the problem, since Mr. Ma now means that he wants to set the terms first, and then leave him a little thought, MIH will naturally not fall into the ground.

So, Dean said: "In principle, I can accept your proposal, but I have to report the specific terms of the memorandum to the group before I can reply to you." ”

Mr. Ma nodded, breathed a sigh of relief, and said: "It doesn't matter Mr. Dean, we are also old acquaintances, and we are comrades on the same front. ”

Dean said, "No problem, I'll be in the Shenzhen market for the next few days." ”

After a pause, Dean said again: "Mr. Ma, just now it was just the first point, I came this time, and the group has another suggestion that I want to convey to you." ”

Mr. Ma hurriedly said, "Please speak." “

Dean said: "We also studied the YY of Makino Technology, and based on some of our analysts' opinions, we hope that QQ can also make more efforts in product development, and it is best to find a new breakthrough in the product immediately, to be honest, we feel that if QQ only simply imitates the function of YY, it is certain to die, and now we can only make every effort to develop new products, and strive to catch up with YY in the product itself to reverse this situation." ”

Mr. Ma pursed his lips and nodded heavily.

Why didn't he think so, but now that he suddenly wants to develop a new product, everyone is still in a dark eye, and wants to use a new product to reverse the situation, which means that the new product must be strong enough, where to find a strong new product idea in a short time?

At this time, Guo Haiming suddenly slapped his head, exclaimed, and said: "Mr. Ma, do you still remember, you had a very powerful idea about chess and card games, you said at the beginning, if there is such a game hall, directly integrated into our QQ, you can kill Lianzhong in seconds......"

Mr. Ma stood up suddenly, and really stood up from his chair.

He was also remembered by Guo Haiming a little bit, in fact, a few months ago, he had a great product idea, when he wanted to imitate Lianzhong, make a QQ game hall, but because he has QQ, a powerful instant messaging software, you can seamlessly transfer users and users' friends to the QQ game hall, and use chess and card games to enhance the viscosity of QQ users.

It's a pity that I was too confident in the situation at the beginning, and I deployed most of my technical development strength to Guo Haiming to do QQ fishing!

Thinking of this, Mr. Ma felt remorseful, and he still thought that after Guo Haiming killed Happy Farm, he would go all out to make a QQ game hall, but he didn't expect that things would come to this bullshit point step by step! )