On the last weekend of May, "Dungeon Siege" was released in North America, and due to a series of previous debates, the number of theaters opening in the opening weekend increased from about 2,500 to 2,920.

In the comments of many film critics, not only the audience is not good, but also the theater is not good!

"Dungeon Siege" was originally rotten in all aspects, and it had such a deep hatred with film critics, and the treatment it enjoyed can be imagined.

On the first day of its release in North America, "Dungeon Siege" became the most eye-catching movie on Rotten Tomatoes, which collects film critics' film reviews as the basis for ratings.

Because this film has broken various records on Rotten Tomatoes.

"Dungeon Siege" is marked as rotten on Rotten Tomatoes, with an index as low as an unprecedented 3 percent!

In the words of Todd McCarthy, a film critic for The Hollywood Reporter, "Dungeon Siege" should not have been established, filmed, or released.

Kenneth Turan, a columnist for the Los Angeles Times, put it this way: "The appearance of a movie like "Dungeon Siege" in theaters is a sad and depraved film industry as a whole!

The famous film critic Roger Albert did not comment directly on the film, but only left one sentence: I am ashamed to comment on "Dungeon Siege"!

The various word-of-mouth of "Dungeon Siege" unexpectedly fell completely.

On IMDB, the average user rating of Dungeon Siege slipped to 3.5.

Even the members of Brother Bao's support group and the members of the comment group of the Uwe Bauer section basically did not score more than 5 points.

"Dungeon Siege" is indeed rotten in style and rotten in character.

In terms of the Cinema Score, which best reflects the reputation of the film's audience, the theater audience scored "E" on the spot, which is a bad movie that should not be made according to the Cinema Score.

Under normal circumstances, the movie that is rated "E" by the theater audience on the spot will be miserable in terms of commercial performance, so that the producer can't bear to watch it.

"Wright, do you think this number actually reflects the real market conditions for the film?"

In a luxurious suite at the Belle Hotel in Las Vegas, Ed Mintz, founder and CEO of Cinema Score, looked at the report in his hand and asked his men, "Forecast $16 million for the opening weekend and $40 million for North America?"

Wright-Soberski said: "The audience score for 'Dungeon Siege' is E, and according to our formula, the film will be lower at the box office. This has been multiplied several times according to the hot dynamics caused by the film. ”

Ed Mintz shook his head: "The accuracy of our formula for calculating the live score of the theater audience is very high, but is your way of working a bit rigid? Not every movie is suitable for the calculation formula, and "Dungeon Siege" is the kind of film that our formula can't calculate at all." ”

But Wright......-Soberski has always been convinced of the way the Cinema Score is calculated by the audience's score to predict box office forecasts: "This formula allows us to predict the success or failure of countless films." ”

Cinema Score literally translates to audience score, this company can be said to be the most authoritative film market analysis agency in Hollywood and even North America, its survey and analysis does not involve the artistic or other professional scores of the film, only for the market.

The name Ed Mintz is extremely unfamiliar to ordinary fans and even veteran fans, and only professionals in the industry know what he and his company are capable of.

He never attended any premieres and never had the name Ed Mintz on Hollywood's power lists, but he has made a huge contribution to the Hollywood film industry over the past few years – the film market research company he founded, CinemaScore, has provided an immeasurable box office reference for the entire industry.

Unlike professional film critics or media outlets, CinemaScore is entirely market-based, often surveying audiences as soon as they finish watching a film, and the ratings based on these audience reputations are also the best first-line market data.

The score of CinemaScore is easy to understand, A is success, B is okay, relatively satisfied, C is bad news, which means that a box office tragedy is about to happen, and the audience of a film that has just been released will rarely give a score below D, and if a film gets it, it basically means that it should not appear in the theater at all.

Although he is 60 years old, Ed Mintz not only has no intention of retiring, but also maintains a good habit of going to the theater to watch movies in person and experience the first-tier market, but in addition to watching many mainstream commercial masterpieces, he will also choose some small-budget films to watch.

Ed Mintz said: "There will always be exceptions. ”

Wright-Soberski asked, "What about the stats for Dungeon Siege ......"

During the day today, Ed Mintz has already watched Dungeon Siege and has followed various news developments, especially the heated discussions on the Internet.

He said slowly: "The North American box office may be close to $30 million in the first weekend, and the North American box office should be around $70 million." ”

"So high?" Wright-Soberski also watched the film, and he really didn't have the slightest confidence in "Dungeon Siege", which was so rotten that the screen was full of: "This film really sucks. ”

Ed Mintz said slowly, "Have you forgotten Blair the Witch?

Wright Soberski was momentarily speechless, and in terms of movie quality, "Blair the Witch" is also a super bad movie.

Ed Mintz reminded: "The box office success of 'Blair the Witch' was not so much a success of the film as it was a success of the marketing campaign. Behind "Dungeon Siege" and "Blair the Witch" stands the same person, both of which are behind his behind-the-scenes drive. ”

Wright-Sobersky suddenly realized, "You mean Ronan Anderson?"

"That's right, it's him. Ed Mintz said: "At Blair the Witch, everyone's eyes were drawn to the director and producer of the film, but not many people noticed that it was Ronan Anderson, who bought the film, who directed the entire viral marketing. And now, all eyes are on Uwe Ball, but they don't understand that Uwe Ball is just a puppet controlled by Ronan Anderson. ”

He said categorically: "Ronan Anderson is not only a producer and a film company owner, countless examples in the past have proved to me that Ronan Anderson is also a top film marketing master!

Wright Soberski remembered Ronan Anderson's multiple film projects: "This man is really good, even pirate movies that have died can be brought back to life in his hands." ”

Ed Mintz said enough and waved his hand: "Go for it as I say." ”

"Dungeon Siege" was naturally the most scheduled film on Friday, and "Scream 3", which was produced and distributed by Dimen Pictures the weekend before, can only be followed.

"Mystic River", which opened on the same weekend, although directed by old cowboy Clint Eastwood and starring big stars like Sean Penn and Tim Robbins, the film has a weak commercial atmosphere, obviously going for the awards season at the end of the year, and does not have much market influence.

Although another weekend will be released on Halloween by old IP horror films such as "Texas Chainsaw Massacre" and "Freddy vs. Jason", "Dungeon Siege" still easily grabbed the top spot in the film market this weekend.

On Saturday morning, the downtown Los Angeles sun lit up the streets and also dispelled the evils hidden in the darkness of the old town.

Charles Eric went out to buy breakfast, and hurried towards his old apartment while eating a hot dog, and when he came to the door of the apartment building, he took out his change and asked for a newspaper, grabbed the handrail of the old-fashioned staircase with mottled paint, and walked towards the third floor.

There was a couple arguing on the second floor, the building was too old, the soundproofing was too poor, and it was too bad to live here.

Charles Eric touched the bruise on his face that was still a little blue, this fat beating was not in vain, he got nearly 100,000 US dollars, and he went to see the house on weekdays next week, and he must move out of the city center, and it is best to go to the surrounding cities to buy a new house.

I don't know if there will be any opportunities to cooperate with Matthias as an employer in the future.

There are not many good employers in Los Angeles who pay so much attention to credibility and can get a corresponding return for their efforts.

With his full cooperation, in just half a month, the income of the hands he got was higher than the total income of the past three years.

Professional film critics must have ethics, but film critics also need to eat and improve their lives.

Back in the apartment, the sound of the quarrel downstairs still kept coming, Charles Eric finished eating the hot dog, simply put on headphones and played music, blocking out the annoying noise, anyway, the next thing to read the newspaper, not hearing the outside world has no effect at all.

opened the newspaper, first went to the entertainment page, and found the news of "Dungeon Siege" that I was most concerned about.

The most conspicuous is undoubtedly the premiere box office of "Dungeon Siege", and the statistics are in front of you.

Charles Eric sighed: $12.34 million!

Are film critics really lagging behind this era and their influence on commercial films is decreasing? So many film critics' bad reviews and attacks have not stopped "Dungeon Siege" from achieving box office success in the slightest.

What's the matter with bad movies getting high box office? It's really unfair to those directors who make films seriously!

Thinking of how Uwe Ball might be arrogant, Charles Eric felt bitter in his heart.

But thinking of the remuneration he got and the agreement he signed, as well as the powerful group forces that may exist behind the whole thing, this bitterness disappeared without a trace in an instant.

I am also one of the beneficiaries of this incident.

The sure success of "Dungeon Siege" shows that Uwe Bauer's directorial career is far from over.

This German will definitely make new films in the future, and when his new film is released, will he have another opportunity to make a lot of money?

Strictly speaking, the success of "Dungeon Siege" is also a good thing for yourself.

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