The film was a box office hit on the first day, which undoubtedly gave a positive result to a series of publicity and marketing promotions promoted by Embassy Pictures, but at the same time, Relativity Entertainment also stopped investing in the promotion and marketing of "Dungeon Siege", although all kinds of relevant information in the media and the Internet are still spreading, but it is a spontaneous reaction.

The popularity of Dungeon Siege has risen, and there is no need to continue to invest money.

And with the end of the first day of screening, the word-of-mouth of the super bad movie has also spread thoroughly, word-of-mouth can indeed be marketed, and a series of previous activities have also attracted fans to the theater on the first weekend as much as possible, but no matter how strong the publicity and marketing are, it can't save the bad reputation of "Dungeon Siege".

Bad movies often sell high at the box office, but they have no staying power.

By Saturday, Dungeon Siege's IMDB rating had dropped to 3.3.

The Rotten Tomatoes index continued to decline, falling to two percent.

At the same time, ema Score released the on-site score of theater audiences, and the average score of thousands of movie fans was "E".

It's rare for a film to be shown in theaters on a large scale, with an ema score of "E".

But what's even more surprising is that ema Score's prediction that Dungeon Siege will be a huge commercial success, with the North American box office expected to be close to $30 million in its first week, and the final box office is very likely to be above $70 million.

The first-day box office data of "Dungeon Siege" also proves that EMA Score's prediction is not groundless.

By Saturday, "Dungeon Siege" still far ahead of other films in the same period, but dragged down by the super bad negative word-of-mouth, the box office trend began to decline as Ronan expected, and the decline was a bit large.

On Saturday, the film earned only $9.81 million, down nearly $3 million from its first day of release.

Even if a bad movie sells well, it is a fate that can never be avoided if you start high and go low.

Over time, single-day box office revenue will only take a super dive.

When Monday arrived, the latest box office statistics were delivered to Ronan as soon as possible, and "Dungeon Siege" unsurprisingly overtook "Scream 3", which was released in the second week, and became the top box office chart in North America.

In three days of release, it fetched $29.55 million in 2,920 theaters, achieving the achievement of a single box office exceeding 10,000.

The box office success of "Dungeon Siege" made the entire Relativity Entertainment rejoice, after all, this is not a victory for the movie, but the result of the commercial operation of Relativity Entertainment.

Professional film critics are wailing.

Richard Brody, the full-time film critic of "The New Yorker", broke a wordless tacit understanding, and shared with the newly registered Netflix through his official blog and declared to the outside world: Because there are many garbage audiences, there are so many garbage movies, and Hollywood movies are full of garbage, which must have something to do with a large number of garbage audiences.

As soon as these words came out, crazy fans almost crowded Richard Brody's blog and Netflix account with all kinds of crazy abuse.

Richard Brody's critique style on The New Yorker, which has always been known for its vitriolic style, does not care about the reaction of fans, but continues to praise the golden age of Hollywood, angrily denouncing today's impetuous era of commercial cinema and garbage audiences.

It's as if there was never a bad movie in the Golden Age.

Fans began to fight with critics, but the production company was not affected in the slightest, and Uwe Bauer's two consecutive game adaptations were huge hits, and with Hollywood's usual production strategy, he certainly didn't miss out on other work.

Twentieth Century Fox got the rights to the film adaptation of "Street Fighter" and publicly announced that it was ready to shoot a film adaptation of the same name.

Lionsgate bought out the rights to "Life and Death", and the script for the film adaptation has already begun.

This is the consistent style of the film industry, whether it is the golden age, or the present, or a long stage in the future, the types of movies that can make money are all rushing up until they are completely rotten.

The producer is a commercial organization, making money is the goal, it doesn't matter if the movie is bad or not, if a bad movie makes money, a bad movie will be made, and a good film will make a good film, the reason is very simple.

The film industry has developed to the present, in some respects, the film market is very simple and utilitarian, voting with money, what the audience likes, Hollywood will put on the market, regardless of film ideals and artistic feelings.

In the eyes of film companies, art films are no more noble than vulgar commercial films, not to mention "Dungeon Siege", which is really a bad movie from beginning to end, the main reason why some "bad movies" appear is that people who don't like him scold him as a "bad movie", after all, this group of people has a lot of power to speak and a strong desire to express.

Before the advent of the Internet era and the information explosion, the criteria for judging the quality of Hollywood movies existed to protect the aesthetic taste of old audiences.

Those nostalgic old films are often more likely to get good reviews.

But in the eyes of film companies, it is different, old audiences are older, mature in three views, often have family pressure, impulsive consumption may be low, and the number of times they watch movies per month is very limited.

The younger new audience is the opposite.

It is appropriate to use what Robert Iger said to Ronan - everyone is created equal, why can only movies be produced for old audiences? The money of newcomers is also money, and the money of newcomers is more profitable!

On Monday morning, after reading the data from Dungeon Siege, Ronan received the script sent by Lindsay Beale in person.

"Congratulations. Lindsay Beale put the script on Ronan's desk and said, "If such a film can be a big hit, what else can't you do?"

Ronan was also not modest, and said: "It's just the right marketing and promotion method at the right time." ”

Lindsay Beale said, "Where did you get such a director?"

Ronan shrugged slightly: "Someone else introduced me, I didn't expect him to be so confident." How to say it, he has a unique charm that makes fans can't help but care about his every news. ”

Lindsay Beale laughed, "I met Jessica yesterday. ”

"Huh?" Ronan was puzzled at first, then reacted, "Jesse?"

Lindsay Beale nodded: "Jessica Filton, your dedicated editor and post-producer, I saw her near Warner Studios and chatted with her for a while, she is amazing and has hosted the post-production of so many films." ”

Ronan thought for a moment and said, "Next month, Embassy Pictures will release two films for which she served as a post-producer, "Mean Girls" with your screenplay adaptation, and "Enemy of Love" starring Will Smith and Charlize Theron. ”

""Mean Girl" has been filmed for a long time, and I finally got in line. Lindsay-Beale remembers the project, after all, the script came from her: "Remember to send me an invitation to the premiere, and I'm going to the premiere too." ”

Ronan smiled: "You are the only screenwriter of the film, and I will definitely invite you to the premiere." ”

Lindsay-Beale pointed to the script: "I added an ending, and the rest of the parts were basically unchanged. ”

Ronan didn't look at the front, and went directly to the last few pages of the script, as he said last time, the heroine is immersed in a self-woven dream, exchanging herself for a super high income, and becoming a female elite in metropolitan New York.

Super apartments, luxury cars, piles of luxury goods, these hard-working elite white-collar workers and even gold-collar workers dare not easily consume goods, are at her fingertips.

"Isn't it an exaggeration to live such a rich life?" Ronan hadn't really touched, and wasn't particularly clear: "Can they maintain such a high quality of life?"

Lindsay-Beale said: "Remember the college classmate I told me about? I feel like I'm the best in my class, but I can't compare to her in terms of income." Ronan, the ending you suggested, I appropriately borrowed from her current situation. ”

Ronan nodded lightly, the situation of some high-level courtesans is indeed beyond the imagination of ordinary people.

Lindsay-Beale added: "And her remarks are self-contained, such as her saying that she has created such a huge value without taking up any social resources, which is worthy of recognition." ”

Ronan said directly: "This kind of person can't get out. ”

"I was talking to her on the phone recently. Lindsay-Beale shrugged: "You know what she said? When you make enough money, you leave New York and start living in another city." ”

Ronan added: "And then find an honest man to marry?"

Lindsay Beal's eyes lit up and she said, "I can give her this advice when I call another day." ”

Hearing this, Ronan could only observe three seconds of silence for some honest person in the future.

Then again, maybe that's not a big deal in the eyes of some men in the United States.

"Okay, that's well written. Ronan closed the script and said, "I will make changes in the future, until the director is in place, and if you have new ideas and content, you can continue to change them." ”

Lindsay Beale asked with concern, "When is this script going to work?"

As one of Ronan's cronies, Lindsay Beale knows very well that the future of this film is for the awards season, and if she can win one or two awards at the Golden Globe Awards or the Oscars, she will benefit a lot as a screenwriter!

Ronan said: "Don't worry, it may start operating next year, it will be released in 2005 or 2006, to find a suitable director, but also to look at the current social development situation, this kind of film adapted from social reality will inevitably be greatly affected by the entire social environment." ”

Lindsay Beale nodded and said, "I'll go first if there's nothing else, I'm going back to the adaptation of The Devil Wears Prada." ”

"Is this an easy subject to write?" Ronan asked.

"It's okay. Lindsay-Beale told the truth: "I'm going to go to New York again next month to see my classmate, and also to visit the fashion industry and talk to the original author." ”

Ronan opened the drawer, found Lauren Weisberg's business card, and handed it to Lindsay Beal: "This is the contact information of the original author. ”

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