What is the concept of cheap? The price should not exceed 100,000 yuan, but 50,000 or 60,000 yuan is the best. What is the concept of pulling the wind? The appearance must be public, and whether it looks good or not when you look at the past with a dozen eyes, you can know that there is personality just by this exaggerated appearance.

But this pursues performance, so it is much more exquisite, how the engine and gearbox are matched, and how the chassis is tuned...... There are so many things that are needed.

"So, Beijing 20 understands?" Xing Yu thought about it for a long time and asked such a question.

"No, no, no, that car looks very low-gear, I guess it was the car that our dad drove at that time. We all did it when we were kids. Cheng Chen directly vetoed it, it seems that he has no feelings for this car at all.

"Front and rear hard axles, load-bearing body, mechanical manual four-wheel drive. If you give you a whole Lu Di back, will you still dislike it?" Xing Yu asked.

"What kind of car is Lu Di? Land Cruiser? That 20-year-old furniture isn't cheap. Cheng Chen recalled the training, and it seemed that he had never heard of the brand Lu Di.

"This is also one of BAIC's earliest series, the model at that time was BJ2020TY, a fully sealed hard body detachable FRP segmented hard top," Xing Yu began to make this introduction.

"Is this an introduction to the Wrangler? Cheng Chen heard this introduction and began to ask.

"Yes, what I taught, you remember, is indeed the one most used design by Wranglers. Lu Di's designer is Philip E. Payne, an American designer at Chrysler Design Center, and many people say that Lu Di is the Jeep that is most like Jeep. It's a pity that for many reasons, the former BJC has declined, and this car has been discontinued for many years. Xing Yu found a set of photos in his mobile phone and showed them to Cheng Chen.

"It looks like a combination of Wrangler and Land Rover Defender, but unfortunately it doesn't have it now, otherwise I guess many people will like it. Cheng Chen said after carefully examining the photo.

"It's been out of production for more than a decade, and it's hard to find it now, but if you want it, we still have a way to make a more beautiful one. Xing Yu thought carefully for a while and said.

"How is it possible that we made a better one?" Cheng Chen heard this idea and felt that his boss was bragging.

Xing Yu smiled and ignored it, continued to flip through the photos on his phone, and after a while, he pointed to the photos of Volkswagen MK1 and Mitsubishi Lancer EVO in his mobile phone and asked, "Do you like these?"

Cheng Chen took the phone and glanced at it and said, "Yixi, isn't this Jetta and Ling Shuai? Jetta is not good-looking, Ling Shuai is okay." ”

Xing Yu went up directly and kicked Cheng Chen's ass: "Little brat, do you have any feelings and beliefs, this is golf and the god of war, go back and check the information yourself." ”

Then he pulled out two photos of the Citroen C.4 Coupe in the Red Bull livery at the WRC and asked, "What about this car?"

"This bullishness, it looks like the landlord Wei Xiong drove this car. CHENG CHEN WAS FASCINATED BY THE PICTURE OF C.4.COUPE SPEEDING AND JUMPING IN THE DESERT GOBI IN THE PHOTO.

"The car is powered by the 'EP' series of engines developed by Citroen and BMW. The engine uses gasoline direct injection and twin-scroll turbocharging technology, which can output 240 Nm of torque at 1,400 rpm, and this maximum torque can be maintained until 4,000 rpm...... Sebastian Loeb drove it to win three WRC championships in a row...... "Xing Yu explained the general situation of the car.

"Why are there so few people in the market?" Cheng Chen was still very excited when he heard the introduction, but quickly raised the question of sexuality, why is there so little?

"This car is not suitable for the Chinese market, the two-door design tail is very individual, but the front face is the same as the Elysee of tens of thousands of dollars, just looking at the face, you don't know that this car has follow-up steering headlights, panoramic sunroof, cruise control, automatic speed limiting...... and other high-tech equipment.

The unique hatchback design, although it is very tempting, but the whole vehicle still belongs to the two-door coupe design, the rear row sees that it has become very crowded because of the streamlining line of the hatchback design, who is sitting in the back row of the domestic car back?

There is also a car with a very powerful engine, but the matching gearbox is only four-speed, and the Elysee automatic transmission is the same, the suspension steering wheel design, criticized by many people, the romance of the French, we can't understand, so some people love the French car to death, hate to death. Xing Yu began to explain the problem of low C.4 holdings.

"Originally, I thought it was very good, listening to you say this, I don't think my family will allow me to buy it, after all, most of the cars bought by people of our age have to be funded by the elders, and we need to listen to the opinions of the elders. Cheng Chen followed.

"Yes, that's why niche cars don't sell well. You dare to spend more than 300,000 yuan to buy a golf GTI to go home, your old man will beat you, 'Are you gambling and drugs?' Lao Tzu gave you 300,000 yuan, you buy this, who are you, the one we bought next door is about the same as you for only 100,000 yuan'" Xing Yu told Cheng Chen another joke.

"I've heard this joke, but there is still that Civic Type-R with a similar joke. Cheng Chen said with a smile for a while.

"The value retention rate of niche cars is particularly low, because there are fewer people buying new cars, so naturally, there are fewer people buying used cars for niche cars. Generally speaking, when we buy and sell second-hand cars, the residual value of the car in 3 years is 70-75%, and the residual value of the car in 6 years is 45-50%, if it is a niche car, it may be 5-10 percentage points lower than this value. Xing Yu lit a cigarette and said the current market of niche cars.

"Wouldn't that be worth buying? Spend tens of thousands of yuan and enjoy hundreds of thousands?" Cheng Chen continued to ask when he heard that the depreciation was very strong.

"No, it seems that the second-hand of a niche car is very cheap, but the maintenance cost after buying it home is not cost-effective at all. Most niche cars come from unpopular brands or have unpopular designs, which are not easy to be accepted by the public. When it comes to unpopular brands like Alfa Romeo, Fiat, Seat, and many more. Alfa Romeo and Fiat are very well-known abroad, but not very well in China, a strange enough for Chinese people, and lack of new products, sales are often miserable, such a car to buy back, in addition to your own acquaintance, it is estimated that many family and friends around you will not know, so it will be very embarrassing. Such a brand that lacks popularity can easily be recognized as a copycat. Xing Yu first analyzed it from the perspective of the brand.

"Isn't this also very good? You can sell pencil cases, and I've heard the story of Geely's British pretending to be a foreign luxury car and marrying Bai Fumei. Cheng Chen asked.

"It's not the time when the car logo looks good, and you can deceive the girl, and the girl won't check it on her phone when she sees a car she doesn't know? Xing Yu continued: "There are also big problems in the pre-sales and after-sales of niche cars.

What do you think about the pre-sale problem? It's very difficult to buy. Take the Alfa Romeo I just told you as an example, at present, this brand does not have a separate sales channel, it mainly relies on Maserati channels to sell, there are not many Maserati 4S stores in the country, if you live in a third-tier city, then if you want to buy an Alfa Romeo, you have to go to a far away dealer to pick up the car.

The problem is not over, and the after-sales problem is even more of a headache. Because a car like Alfa Romeo is niche enough, the number of ownership is bound to be very low, so the shops with maintenance experience of this brand have nothing else except 4S shops, and the small stores outside will definitely not be repaired. So as a consumer, you have to go to other cities to enjoy after-sales, which is very inconvenient. To put it simply, there are few accessories, accessories are expensive, there are not many places to repair, and it is relatively difficult to repair.

In fact, it is not only the after-sales service of this niche brand model that is very troublesome, even if it is a niche model of a big brand, the after-sales service is not easy. For example, if you say the GTI of the Golf, or the JCW of the MINI, this kind of model may not necessarily have enough accessories in the 4S shop, and many things have to be ordered, not to mention the outside auto repair shop. You buy a car for tens of thousands of dollars, but you need to use millions of cars to repair and maintain the cost, can you accept it?"

"Eh, listening to you, it has extinguished my urge to buy a niche car. It's all about it. Cheng Chen looked disappointed after hearing this.

"There are many disadvantages of niche cars, the advantages are equally obvious, the appearance of personality, the appearance of most niche cars is unique, the possibility of hitting the face is much smaller than the best-selling cars, as long as the car is on the road, the return rate is absolutely leveraged! This meets the requirements of your style. Xing Yu began to introduce the advantages of niche cars.

"Niche cars will also have their own unique design, and fresher technology, some niche cars can even be regarded as the manufacturer's concept car, the engine and gearbox chassis three parts, tuned almost perfectly, such as Ford's Fiesta ST, or Seat's LEON, you can blow up a lot of small sports cars on the street with a little brushing a first-order program. That's what you need for performance. ”

"If you choose the right brand of niche cars, then you have too much to tell the brand story, Saab you know, right?"

"Was it acquired by BAIC?" asked Cheng Chen.

"Yes, Saab was a merger between Scania Motors and Swedish Aircraft Ltd., and the original aircraft company was abbreviated as SAAB in Swedish, and later as the logo of the company's sedan. The Swedish SAAB automobile company was born out of an aircraft manufacturing company and launched the first SAAB 92 sedan with leading technology in 1947. Saab's innovative technologies have become the global industry standard. If you drive a SAAB 9-3, then you can clearly feel the unity of man and car pursued by SAAB, fly close to the ground, and tell all the people who drive turbo, you are all younger brothers, and we SAAB are the first to play turbocharging technology. Engine turbocharging technology was pioneered by Saab. Saab was the first manufacturer to apply turbochargers derived from aerospace technology to automobiles. ”