Volume 1 Chapter 91: Playing Games and Selling Cars

APP to make money is Xing Yu did not expect, before he just wanted to use this to attract customers, now all kinds of vehicle supply suppliers, travel companies, and even insurance companies have come to the door, to say that it is not happy is fake.

But the company's main business, car sales, maintenance, modification can not be stopped, as for APP? soon a large network company put forward a request for acquisition, this is the best way out for many network app companies, can sell better than other companies directly copy your products, when the time comes, than the number of registrations, than the development team professionalism, than burning money, you can't play.

In recent years, the awareness of copyright has gradually improved, if in the past, seeing that your thing was popular, what kind of acquisition would you talk about, and you would be done with the copycat.

Even with the team to pack, there are several programmers are not happy, they really don't want to go, Xing Yu is so fun here, it's annoying to write programs, and you can go downstairs to help sell the car, there is a commission, and the maintenance workshop Feng Yongpeng and Pei Jiahao who want to learn technology are in charge, and there are all kinds of maintenance, sheet metal, painting, and modification.

I had no choice but to communicate with the company over there again, in fact, the company over there was not willing to accept the programmers here from Xing Yu, mainly these people are too young, and the work that can be done is this rescue APP, and the experience is too shallow.

Many companies often have a clear 3-year work experience requirement in the job posting, which seems to be just a restriction of working years, and the subtext behind it is "no need to adjust", "can be independent", "not too expensive", plus such a time limit, you can filter out many unsuitable job seekers.

Those who have work experience in the sales industry will have a lot of customers who have accumulated before, but as I said before, car sales, especially second-hand car sales, are too tired, and many sales have the most sufficient experience, not how to deal with customers, but how to make money in their own pockets.

Xing Yu knows many bosses who have discussed this issue, "Brothers follow us, they make money, we also make money, and it will be fine if it doesn't affect our money." "If you have profits, you don't bother to care about the people under you, which seems to be a good thing, but it actually hurts the company's reputation very much.

When Xing Yu was still working in Bangdu, Mu Junjun often said: "College student, your company charges 1.5% for introducing cars, how much is your commission, you directly introduce it to my brother, I will give you 1%, you also earn, I also saved, what a good thing?"

This kind of temptation is too common in car sales, and a few days ago there was a news that a 4S store sales, after charging a huge deposit for car booking, ran away, which is the use of resources in hand, responsibilities to make black money......

Xing Yu knew an appraiser in the early years, went out to collect the car, and always got a yin and yang contract, and the price negotiated with the owner was 110,000 yuan, and the price quoted to the company was 120,000 yuan, and the extra money naturally fell into his pocket.

In terms of finance, now soaking cars, and accident cars are very popular in the hands of some people, the price of these vehicles is very cheap, according to the boutique car to loan, direct loan, intermediate profits, and the customer a point, the default rate on the customer's side has risen sharply, which is illegal, and it is considered a fraudulent loan.

Some car dealers' accident cars, the problem car can't be sold, just find a relationship to mortgage to the financial company, you only give 70%? It doesn't matter, my car is not even 50% of the price of a boutique car.

What's more, first press some procedures, and press the vehicle once. In both respects, I have already received a higher payment than selling the car, not to mention that it is still a problem vehicle......

Experienced sales, the company's quotation includes the transfer fee, and he said to the customer: "The transfer fee is 500." The 500 will be left in his pocket.

When selling a new car, I ask for a warehouse fee, a car transfer fee, a car wash fee, and sell some gifts from the company to the customer at a high price, and even a car with a discount of 20,000 yuan, and a discount of 15,000 yuan to the customer......

This is all the tricks that the old salesman often plays, which is also the reason why Xing Yu has always disliked the old man's hands, the hearts of the people are separated from the belly, no one knows what the other party thinks, the tone is staring at these every day, it is better to directly recruit new people to cultivate by themselves.

Worried about the loss of personnel? That must be your treatment is not enough, there are so many professional training materials, there are only a few sales skills, stupid people and stupid sales methods, there is a stutter in the old car market, selling cars have their own set.

Experience is never a reason for a promotion or raise, and this should be analyzed from two different logics of the employee and the boss regarding the promotion and raise:

The logic of the employee is that I have been in the company for a year, and my ability and proficiency are stronger than before, so I want to get a raise and promotion.

The logic of the enterprise, it takes about 1 year for employees to mature from entry, during which they need to pay training fees and management costs, and only when employees gradually mature, the income will begin to be flat. Therefore, if you want to give employees a promotion and salary increase, you must value the greater value that employees can generate in the future.

The APP was sold, and it seemed that the funds were much more abundant, but in reality, Xing Yu ordered a batch of new cars directly from other places.

Don't talk to car dealers about cash, do you put cash in the bank to eat interest? For car dealers, no matter how much money you have, it's not much, especially these auto trade shops that have just made money, and they are immediately ready to get on more expensive and better vehicles, Volkswagen is sold out, and you will enter Audi, Audi will be sold out, and you will get on BMW and Mercedes-Benz, and BMW and Mercedes-Benz will be sold out, and Maserati will be waiting for you in front again......

It's like a quagmire, getting deeper and deeper, you don't go to the Land Rover Porsche in the auto trade shop, you can't straighten your waist and pole, you are all peddlers, you can't call yourself a car dealer......

There is also a chain of contempt for car sales: selling German products does not look down on selling American products, selling American products does not look down on selling Japanese products, selling Japanese products does not look down on selling French products, selling French products does not look down on selling Korean products, and then everyone collectively looks down on selling their own brands.

There are also those who sell imports and look down on joint ventures, and those who sell joint ventures look down on those who sell independently; those who work in 4S stores look down on those who work in secondary distribution, those who work in secondary distribution look down on those who work in the automobile trade for resources, and those who sell second-hand cars look down on all those who sell automobiles.

The second-hand car dealers still have something to say, what are you selling new cars? The cars that you can't sell at every turn haven't flowed into our second-hand cars? Haven't we all sold them? Are you still making money? You are losing more money on new cars than we are on second-hand cars......

Xing Yu has never thought about it, completely on the new car, the second-hand car completely abandoned, is to value the profits of the second-hand car industry, now employees every day, each recovered car must have a new training for this car, you are in the franchise store, you may remember the single brand you sell, vehicle data can be, Xing Yu is not here, all the brand data on sale, you have to understand, you sell your own things, you don't know yourself, so what do you sell?

This training is not simple, Xing Yu will start from the story of the establishment of the vehicle brand, and continue to talk about the current high-tech concept car of the car company. In Xing Yu's words: "In front of the customer, you must behave very professionally, the customer wants to talk to you about history, you have to start from how this car was born, what things have happened, how many times there have been facelifts, all to the customer clearly, so that you can easily fool the customer, in order to better grasp the initiative, to sell the car." ”

Xing Yu also quickly discovered that the company, those sales are suitable for training, those sales books elm pimples, do not need KPI assessment, just observe what these people are doing every day, it doesn't matter if you play with your mobile phone at work, watch various automobile forums there, pay attention to the new car sales policy, must be good employees, play games with mobile phones, sales performance, can only be described as bleak.

But this is not absolute, Zhu Xiaoman specially called Xing Yu aside one day: "Guy, the new person in the store is called Chen Cheng, which is very powerful." Don't look at hiding on the side and playing games every day, last month's performance was 26 cars, and there are basically gains every day. ”

"Chen Cheng, who only officially joined the company last month, looked very able to chat with customers at that time, have you noticed how he sells cars?" Xing Yu recalled and only asked.

"It's not too much attention.,I often receive customers.,Just pull customers to play games together.,It seems to be very powerful in that game in some canyon.,Can bring upgrades or something.。 Zhu Xiaoman said.

"Okay, my eldest sister, you backward, King's Canyon, don't you know that the game is so popular now?" Although Xing Yu rarely plays games, he has long heard of this game.

King's Canyon is a mobile real-time strategy game, you don't need to be too kryptonite, as long as the technique is good, it is easy to rush anything. How popular is this game? Before a couple named their newborn baby directly called "King Canyon" I don't know this little beauty, when I grow up, I know that my name came from this way, will I suspect that I picked it up, or recharge the game to send it......

"I'll ask him how he sells and see if he can promote his experience. After Xing Yu finished speaking, he approached the sales hall directly, and saw Cheng Chen hiding there playing games in a corner.

Seeing Xing Yu coming, Cheng Chen hurriedly put down his phone and said nervously: "Brother Xing, I'll play for a while and take a customer to upgrade." ”

"You play, I'll see, I don't know how to play this game yet. Xing Yu waved his hand, indicating that it didn't matter, and motioned for him to continue.

Under Xing Yu's attention, he behaved abnormally and was soon beheaded by his opponent.

"Isn't this the Chenghai 3C we used to play?" Xing Yu asked after looking at it for a while.

"Brother Xing, did you play games before? There is a saying that lol players always say that they are the grandfathers of king players, so we Chenghai 3c players are not the ancestors of LOL players. Cheng Chen heard that Xing Yu had also played a game, and said excitedly.

"Who do you look down on? Don't you see that I have an arcade machine and a 4WD runway here? You don't know where I am when I play this?" Xing Yu also made a little joke.

"The King of Fighters, Metal Slug, I used to fight dinosaurs when I was a kid. Now the proprietress is strict, sometimes we take the customer to play for a while, and the proprietress will scold people. Cheng Chen put down his phone and said.

"Why? Why didn't I see her cursing? "Xing Yu really didn't pay attention to this before.

"We play games, smoke and throw ......," Cheng Chen replied embarrassedly.

"Well, then you deserve it, you pay attention to hygiene, and you'll be fine. For this reason, Xing Yu must praise his daughter-in-law in his heart. "By the way, seeing that you sold a lot of cars last month, do you have any experience?"

"What experience do I have? I'm lucky, I met people who come to see the car like to play King Canyon, I take them to play games, the relationship is good, and it's convenient to say anything." And I sell cheap cars, which doesn't make money. Cheng Chen explained.

"Why don't you sell a more expensive car? If you don't have enough money, you recommend installments." Xing Yu felt that his training was still not in place, and his employees could not maximize profits, but it was not a problem of training.

"The main ones I receive are a little more than 20, and the cheap cars are also paid in installments, and the more expensive ones are not paid monthly. Brother Xing, can you find a car that is cheap, stylish, and can you go off-road like you? How many customers do I have such appeals......" Cheng Chen took out his mobile phone as he spoke, and flipped through a few customer information to show Xingyu.

It's cheap, it's windy, and you can go to the extreme off-road? This question made Xing Yu's brain short-circuit all of a sudden, and he couldn't answer it for the time being.