229 Blueberry price increases
"Mr. Chen, I heard that you have a lot of Kunyang blueberries there, what is the price of the goods now?" In the past two days, Chen Mingfa has to answer hundreds of calls every day, all of which are to inquire about Kunyang's blueberries.
"750 yuan a box. ”
"It's so expensive? Didn't it cost 600 yuan a box before?"
"How long ago was that price? Now the blueberries in Kunyang are all at this price, you can go outside and ask." In fact, Chen Mingfa is also talking nonsense, after all, there are only a handful of people outside who can take out a large amount of blueberries like him.
"Okay, 750 is 750, give me a 200 box. ”
After this batch of high-quality blueberries was sent to the supermarket, the retail price was as high as 58 yuan a small box, but the demand was still in short supply.
The form of blueberry sales is very good, but in Kun Yuan's conference room, Qian Lina is discussing with Zhou Kun about blueberry sales strategies.
"At present, the sales form of blueberries is very good, but it has also exposed several problems in our Kunyang. ”
Generally, Qian Lina spoke in this tone, and Zhou Kun knew that something should have happened in the company: "You say, what is the problem?" ”
"First: blueberries are not shelf-stable, and the high-end fruit market in the surrounding cities is so large, like the original sugar strawberries, our blueberries are in excess of demand. ”
"Second: It is also the main reason why I came to you today, we are faced with two choices to deal with this batch of blueberries, to spend a high price to improve our storage capacity in Kunyang, and to establish our own fresh fruit modified atmosphere storage, which requires us a lot of money and energy, but once it is completed, it can ensure a stable supply of our fruits. ”
"Didn't you say there are two choices?
"Just like the original strawberries, the blueberries that are not in demand are directly brought to the jam factory to make jam or dried fruit. ”
Zhou Kun knew that Qian Lina must be biased towards the first choice, so he called himself over to discuss: "It seems that you are biased towards establishing your own modified atmosphere storage?"
Zhou Kun also has a certain understanding of the modified atmosphere preservation technology of fresh fruits, which is different from ordinary cold storage preservation, and the modified atmosphere preservation technology costs more money, but the same preservation technology for fruits is more mature, like ordinary apples can reach a storage period of about six months through modified atmosphere preservation technology.
Previously, their company's fruits have been in short supply, but high-priced niche fruits such as blueberries cannot be fully digested by the surrounding market for a while, and they need to be stored fresh after picking.
"At present, our Kunyang fruit industry is still too little radiation to the surrounding cities, after all, many fruits before they are not long after they come out of the market, but for the long-term development of Kunyang, the modified atmosphere storage must be built, and if we want to transport Kunyang's fruits to the whole country or even the world, this is the first step we have taken. ”
"There is nothing wrong with the establishment of a modified atmosphere storage warehouse, but I think the transportation of blueberries has a lot to do with the current sales. We should sign an agreement with a large domestic logistics company, a logistics company like Shunda has its own plane, we can cooperate with them, about six boxes of blueberries can be sold directly, and within a few hours to the end consumer. ”
Qian Lina didn't expect Zhou Kun to suddenly mention such an idea, but whether it is cooperating with logistics or establishing their own modified atmosphere storage, this is the next step for them Kunyang.
"Did you send a report on the blueberries I sent you for testing?"
"I'll leave this to Xiao Cai, or I'll call her in. ”
Just when the blueberries were on the market, Zhou Kun saw 2000 and pomegranates excitedly playing in the blueberry greenhouse, salivating over the harvested blueberries, he felt that this blueberry should have something extraordinary.
The reason why pomegranates were liked by elves before, when the fruit was picked, the report showed that this batch of pomegranates had a particularly strong antioxidant activity, and now Zhou Kun was looking forward to what special this blueberry would be.
"Mr. Zhou, you want a report. ”
After reading the report in his hand a few times, Zhou Kun suddenly said to Qian Lina: "It seems that the blueberry making jam thing is going to stop, we need to rent a modified atmosphere fresh-keeping warehouse as soon as possible, you can also take a look at this report." ”
"What? The anthocyanin content is three .2 times that of the control group, and the antioxidant activity is extremely strong? This is the quality inspection report of our company's blueberries?"
Qian Lina's words were full of excitement, obviously with this report, the value of this batch of blueberries will rise sharply.
After a short period of removal from the shelves, when the blueberries were put on the shelves again, the blueberries had been repackaged, and each blueberry had a relevant quality inspection report.
"Yo, wasn't this blueberry out of stock before? Why is it on the shelves again? The packaging has also changed, could it not be the same batch?" On the supermarket shelves, seeing the blueberries that had disappeared for a while were put on the shelves again, the customer had to ask such questions.
"This batch of blueberries was pulled for quality inspection before, and the anthocyanins were three times that of conventional blueberries.
"The price has also gone up? Didn't it be 58 a box before?"
"That was the price before, and now it has already risen to 98 a box. ”
Originally, the woman was still hesitating, but suddenly an uncle came behind her, and when she came up, she put six or seven boxes of blueberries in her shopping basket.
"What are you doing with so many blueberries at once? Is it really that delicious?"
"I have dry eyes, I have to eat blueberries every day, I used to eat blueberry chips, but recently I have fresh blueberries, and I have a lot better to eat this dry eye. ”
After hearing this, the woman who was still hesitant also brought two boxes of blueberries, after all, she still has two school-going children at home, and after hearing that it is good for her eyes, the value of blueberries is not just a fruit.
There are also many people who were originally discouraged by the price of blueberries, and when they were 58 yuan a box, they felt that this thing was just a box of fruit, and they couldn't eat flowers when they were sold so expensive.
But now they see that the price has risen to 98 yuan a box and some people are still rushing to buy, and they will comfort themselves while being curious: I heard that blueberries are good for their eyes, and now they work on the computer every day to supplement their eyes, so this kind of people also join the blueberry procurement army.
Can a box of blueberries really play a role in eye protection? Actually, it may not be, but since the quality inspection book of blueberries is rich in a large amount of anthocyanins, under the dual effect of psychological effects and appetite, the blueberries that have risen in price are still sold out of stock.
At the same time, Kunyang's blueberries were finally targeted by the major imported blueberry agents because they were unbeatable in the market.