Seeing that the whole scene was quiet, Zhang Yang said with a smile: "Just now, the company's financial center has explained the authenticity of the two sets of data I just had, so I also believe that everyone has a clear understanding of what the market level is." In fact, the reason is very simple, high-end luxury, pay attention to affordability, and low-cost market, these are three obvious distinctions. These are also three different types of buyers, and from this, we distinguish between first-, second-, and third-tier markets. ”

"Are you thinking, Assistant Zhang, you didn't come here to plan a case, why did you give us a marketing lesson?" Zhang Yang looked around and asked with a smile.

As soon as his words fell, someone in the audience said loudly: "That's the truth, but I love to listen to your lesson!"

The whole venue suddenly erupted in laughter.

"Okay! Next, I will officially tell you about the business plan!" Zhang Yang's voice was not loud, but everyone could hear it clearly.

"Why do you want to do a business case? Is it just to solve the recent dilemma? No, everyone is worried about the sales in front of them, how can they be inexplicably occupied by the competition. If you want me to say, this is a good thing!" Zhang Yang said amazingly.

No one in the audience had any objections to Zhang Yang's words. Such complex data before was clearly analyzed by him in a few words. It's not something that everyone can do.

"I'm going to show you a set of data, but I promise, this is the last time it's about it. Zhang Yang raised his hand.

There was a noise from the audience.

Zhang Yang smiled.

"I just said the concept of the primary market, so, who can answer me, what is the increase in the sales share of our primary market since the beginning of this year?" Zhang Yang raised his voice.

"How is it possible, it's all down so much, where is the increase!" someone said.

"I think you learned in vain, didn't Assistant Zhang just say the concept of a three-level market, he just said a first-line market. Someone refuted his words.

Li Lan stood up and opened his mouth, but said nothing. He sat back in disdain.

"This data can't be answered, it's not your fault, and it's not that the work of the financial center of the group company is not in place. It's the company's problem, strictly speaking, the problem of our chairman and the board of directors. Zhang Yang said very seriously.

"Let me tell you, since the beginning of this year, our share of sales in the primary market has increased by 23.6%. Zhang Yang had an expression that was not shocking and dead.

Sure enough, as soon as his words fell, there was another commotion in the audience. Li Lan glanced at the statistical manager, the statistical manager nodded, walked out of the door of the conference hall, took the elevator to the finance department on the second floor, turned on the computer, and pulled the data, she froze: the sales of new products rose by 23.6, which was not bad at all.

Then, she flew back to the eighth-floor conference hall.

At this time, the conference hall was also because of the data Zhang Yang said, and it had just quieted down after a commotion.

"Assistant Zhang, our marketing center can prove that the data you just said is not bad at all!" After listening to the report of the statistical manager, Li Lan immediately couldn't sit still, she couldn't help but stand up, asked for the microphone, and said it loudly.

This time, the whole venue was boiling!

"Please be quiet, next, the project we want to share has officially begun!" Zhang Yang's voice fell on everyone's ears word for word.

As soon as Zhang Yang's words fell, the entire venue fell silent in the next second, so quiet that you could hear the sound of a piece of paper falling on the ground.

Xu Dujuan was full of emotion in her heart, reached out and touched Yang Ling'er's hair sitting next to her, and whispered in her ear: "Ling'er, you have found a good son-in-law for your mother!" Yang Ling'er hummed with a red face.

The introduction of the next business plan made everyone crazy about it.

The first is brand strategy.

Zhang Yang pointed out that Dongling Group is divided into two marketing models, the existing marketing model remains unchanged, and the new marketing will register a new trademark, but it will still be named Dongling.

Four strategic steps are carried out simultaneously:

Step 1: Sign a contract with a first-line star to endorse Dongling.

Step 2: Design the brand system and launch the brand store.

Step 3: Promote Dongling on a large scale through TV, print, car body and outdoor advertising.

Step 4: Take advantage of the celebrity effect to launch Dongling series clothing demonstrations in various mainstream cities.

In the marketing plan, especially the formation strategy of new outlets, not only the existing wholesalers are given priority to obtain the right to operate in the region, but also the implementation policy of "tilt, control and support" in marketing.

He also showed the essentials of channel layout and some directions of product research and development. His novel ideas and surprising ideas amazed all the members of the R&D center.

At the same time, the project also emphasizes the "closed layout" development strategy and publicity strategy in product development, which and their extension plan play a finishing role in the whole project.

The atmosphere of the whole meeting was around the implementation of the next steps, and no one was questioning the feasibility of the business case.

The next day, the discussion of the division of labor continued

On the third day, the expansion of the department and the introduction of talents.

……

Not long after, a brand clothing store with a chic decoration named Dongling clothing appeared on the main pedestrian street of Dongzhen County.

It didn't take long for Dongling clothing endorsed by popular celebrities to attract the attention of the domestic clothing industry.

It didn't take long for the main commercial streets and some well-known large shopping malls across the country to appear as the brand clothing stores of Dongling Clothing.

The entire domestic clothing industry is amazed by the market layout of Dongling clothing.

It not only stands in the position of the first-tier market, but also occupies the share of the second-tier market, and even, in East China and Central and South China, even the third-tier market has not been spared.

What brand can do such a precise layout method?!