There is a reason why Yu Zixian is nervous about the arrival of Arakawa Stone!

Arakawa Stone, who became the supreme leader of Nintendo in North America, almost never played games, but this did not affect his business genius. Fu Yamauchi, who had long hoped to expand Nintendo's business in North America, the world's largest consumer market, confirmed that Minoru Arakawa was indeed a rare talent after some investigation, and personally rushed to North America to lobby Arakawa Ishi to be responsible for Nintendo's North American business.

This year, Sega's 16-bit host MD once occupied nearly 70% of the market share in North America by virtue of its first-mover advantage. At this time, Nintendo, which had not yet released SFC games in North America, had almost no place to stand.

Under these circumstances, Minoru Arakawa decisively launched a price-plus-software offensive, and after three years of hard fighting, Nintendo finally completely reversed the situation in 1994 and regained its dominant position. In 1996, when the sales of the N64 in Japan were extremely sluggish, it was Minoru Arakawa who lowered the price of the console to $199 and invested about $90 million in advertising for bombardment, which made the N64 a great success in North America.

It is also under the painstaking management of Arakawa Ishi, Nintendo's performance in North America eventually accounted for more than 60% of Nintendo's overall performance, and became the most powerful source of revenue branch, and the establishment of a deep friendship between Minoru Arakawa and major game developers is also considered to be the key to the success of Nintendo's North American strategy!

And the battle for Arakawa Stone's fame makes people have to admire that he is a real business wizard!

Four years ago, in 1987, a mini-game "TETRIS" invented by Alexis Pachinov of the Soviet Union, which quickly became popular in the Western world.

Originally, Nintendo did not have access to "TETRIS", and it was Arakawa Ishi who discovered this piece of gold hidden in the sand with a keen insight.

Although before Arakawa, clubs such as Sega and Namco had already signed contracts with agents to make this small software into games on their platforms.

However, after careful investigation by Minoru Arakawa and Howard Lincoln, it was learned that there were huge flaws in the original contract signed by Sega and TENGEN with the agent, so the two rushed to Moscow in the Soviet Union, and finally obtained the exclusive distribution rights of the home and portable platform from the national scientific research institute for an astronomical amount of tens of millions of dollars.

Akira was furious at Minoru Arakawa's bold and risky move, but Arakawa still insisted on and implemented the plan.

In the end, the "Tetris" on the GB platform achieved a cumulative sales of 30.24 million copies, ensuring the smooth popularity of the GB console, and Sega had to destroy all the MD versions of "Tetris" that had been produced.

It's just that Arakawashi's wild victory laid the cause and effect for him not being able to successfully take over Yamauchi's class in the end.

Arakawa, who made a big move in the affairs of a club for the first time, turned out to be successful, but because of the huge difference between his and Yamauchi's management philosophy, a gap was already laid in his heart......

Arakawa Ishi is such a person that even Yamauchi Fu can't control at all, and it is possible that Yu Zixian has already caught his attention when he implemented the "Heavenly Gold" plan through Sony SFCX.

And this time, Arakawa Shi and Duan Yongping contacted and discussed the patent licensing, what kind of violent chemical reaction will occur this time, Yu Zixian can't say!

I just thought to myself, I hope the chemistry this time is not too crazy and buggy.

At night, Yu Zixian, who had been thinking about it for a long time, didn't fall asleep until the early hours of the morning.

The next day, however, he got up early.

There is a lot of pressure in the heart, and people generally wake up early.

After washing and cleaning up early, Yu Zixian once again took out the entrusted production contract signed between Rubik's Cube Wisdom and Huari Electronics, and outlined several terms in the intellectual property rights of the products entrusted to Huari Electronics with red pen and ink.

This time, it's up to you to have it in your hand.

Seeing Hao Meng walk in, Yu Zixian put away his fierce face: "How is it, is there any latest news?"

Hao Meng shook his head: "Not yet, but it has been arranged." ”

"Well, when necessary, at all costs, don't be afraid to throw money!" Yu Zixian has already let go, and at this critical time, there can be no hesitation or retreat.

Currently, the Rubik's Cube Wisdom is 1v2 with Huari Electronics and Nintendo. If you are not careful, the wisdom of the Rubik's Cube that seems to be flourishing will fall into the abyss. In the past, Yu Zixian wanted to fish in troubled waters, and the idea of rubbing Nintendo FC games will come to an end, so he can only turn to develop his own games!

Even if Yu Zixian knows some classic games, many FC games that match the performance of Dr. Xiao's console cannot be sold, and this is the biggest loss!

The end result is that Dr. Little is really just a learning machine!

Because some of the games that can be developed later and patented can only run on the 16-bit, MB-level memory of the Little Doctor version of the SFC console! If you want to run on the FC of the 8-bit processor, you can't run.

The most important thing is to develop the game yourself, which not only requires a lot of waste of time and energy, but also requires a huge amount of money.

For the Rubik's Cube wisdom that is now short of money and time, it is a pity to cut off low-cost and fun FC games! Once the Rubik's Cube wisdom withdraws from the FC game market, it will inevitably make a similar overlord rise again, even if the little doctor version of SFC is made, killing the Quartet in Europe, the United States, Japan and other countries, the Rubik's Cube wisdom will also lose its foundation.

If you have to be strong in FC games, Dabawang has obtained Nintendo's patent authorization, but Rubik's Cube Wisdom has not been authorized, and Rubik's Cube Intelligence will inevitably fall into a patent litigation war.

Once it falls into such a situation, it will not only affect the layout of magic wisdom in the game field, but also the main opportunity of the little doctor, which is now a big seller, will be deeply affected. Without the support of the game, the little doctor who shows himself on the front of the learning machine may be at most a mess of food and clothing, and it will be difficult to develop greatly.

Although Fu Zan is currently working on the development team of the Pokémon series under the guidance of Yu Zixian, their opponents are Nintendo's SFC and Sega's MD. Yu Zixian does not want the Pokémon born in a year or two to be consumed in the competition between Little Doctor and Huari Electronics and Nintendo FC in the game market.

Just when Yu Zixian and Hao Meng were discussing things, Xiaoqiang knocked on the door and said that someone from Huari Electronics was calling.

Xiaoqiang's name is Zhu Xiaoqiang.

Recently, there have been a lot of things in Xiangshan, and when Yu Zixian and Hao Meng came, they brought two people to help do something. In addition to Zhu Xiaoqiang, there is also Ao Ligai.

In the wisdom of the Rubik's Cube, Yu Zixian found these two people who are reliable and flexible in their brains although they have an average level of education.

Three minutes later, Hao Meng ran over and told Yu Zixian: "This morning, after Arakawa Shi visited the production line of Huari Electronics' Dabawang game machine, Arakawa Shi and Duan Yongping had a formal meeting to discuss the licensing of FC game consoles in Huaxia. ”

At this time, in the conference room of the factory office building of Huari Electronics, the leaders of Huari Electronics, the visiting Arakawa Ishi, Kusunoki Masanari, and the Nintendo visiting team composed of nearly 10 secretaries and translators sat in columns.

Just now, Duan Yongping first expressed a warm welcome to the visiting Arakawa Stone and his entourage, and at the same time first put forward the initiative of cooperation, especially the possibility of granting the patent authorization of Huari Electronics FC game console and supporting cassette.

At first, Arakawa Ishi was noncommittal, but at the end of the meeting, he gave the price of 80 yuan for each game console and the game cartridge, and it was not negotiable. Additional conditions are limited to the inland areas of China.

Hearing this offer, Duan Yongping's face began to look bad, and in the end, he didn't even return the price!

However, the deputy director from Yihua Group went crazy when he was in the factory, and scolded Arakawa Stone: "Insatiable!" The momentum almost pointed at Arakawa Stone's nose and scolded "Xiao Yueben".

Indeed, in the view of Huari Electronics, this patent licensing price is too much.

How much is the sales price of Dabawang, a game console is less than 266, and the cassette is only 50 yuan. The additional patent expenditure of 80 yuan per set/set eats up all the profits of each game console and cassette of Huari Electronic Overlord.

This offer is too high, and the people of Huari Electronics can't even return the price!

What they expected before was that the overall package would be charged an annual patent package licensing fee, but looking at it like this, the other party directly came to the most expensive and ruthless way to collect patents!

The first meeting between the two sides ended unhappily.

The news quickly reached Yu Zixian.

Yu Zixian didn't know if this was a temptation from Nintendo or Arakawa Stone, but Yu Zixian felt a trace of Arakawa Stone's sincerity. Because to be honest, the asking price of 60 yuan is really not high!

It's just that this trace of sincerity is too ruthless in the eyes of the people of Huari Electronics, and even seems to be domineering.

But in Yu Zixian's view, the price of the overlord who almost completely copies the pirated FC console and the supporting game cartridge is actually not too ruthless. It's just that the leaders of Huari Electronics, who are accustomed to pirating others at almost zero cost, find it difficult to accept.

In the future, the Rubik's Cube wisdom will inevitably be infringed by piracy, so in order to protect its own rights, the Rubik's Cube wisdom also needs to abide by the rules of the game of patents.

Rubik's Cube Wisdom while improving the design of the FC game console localization design into a little doctor learning machine, and then for the follow-up game cartridge is also trying to innovate at the same time, while also trying its best to apply for patents!

These are all manifestations of Yu Zixian's reasonable and legal use of the rules of the game.

However, it is precisely because of this trace of sincerity that Yu Zixian is nervous: Nintendo may really not want to establish a branch in Huaxia, and just wants to do patent licensing in Huaxia and make a small amount of money.

However, the first object of patent licensing negotiation is not Rubik's Cube Wisdom, but Huari Electronics!

Maybe before, the notice handed over by Kusunoki Masanari could be followed first, and then talked slowly, wouldn't that be better?!

Now that Duan Yongping has already made a move, Yu Zixian has to continue.

"Hao Meng, today we must complete the evidence of Huari Electronics' violation of the entrusted production contract, and prepare for litigation! Tomorrow we will also learn from Lao Ren, and we will deliver infringement notices to Huari Electronics in front of Arakawa Stone!"

"Also, comrade Fu Zan, when the things here are done, we will go to Yuben to dig people!"

Yu Zixian has decided to kill the book - just to dig up some professional talents for Xiangji and Rubik's Cube Wisdom!

It's just that the slightly looser funds may collapse, but under the pressure of Nintendo, Yu Zixian can't care so much! It's a big deal to get some mortgages, or be cheeky and look for Minister Li Jincheng and Li.

If you don't advance, you will retreat!

Especially in this turbulent era, there can be no hesitation.

If there is, then kill it!

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