Chapter 0647 Revitalizing Rolls-Royce
|||->-> Before the development of all-aluminum body, the steel required for the steel body was still able to meet in China, and at that time Zhou Jingming did not feel how much the domestic basic industry was dragging behind, and it was not until this time that Zhou Jingming realized that the backwardness of China's industrial system was all-round.
"We can't rely on imports, otherwise the cost of all-aluminum bodies is too high, and there is no way to promote it on all cars. After thinking about it, Zhou Jingming frowned, shook his head and said.
"If you don't rely on imports, what should you do?" Zhao Ke asked curiously.
"The aluminum alloy materials required for early development can be imported from abroad, so as not to delay the progress of research and development, as for the later mass production, it is still necessary to use the aluminum alloy produced in China, since there is no manufacturer that meets the requirements, then we will build an aluminum factory that meets the requirements!" Zhou Jingming looked at Zhao Ke and replied with a smile.
"Build one?" Zhao Ke was stunned, then looked at Zhou Jingming with wide eyes, "You don't want to invest in the aluminum alloy industry yourself, do you?"
Although many foreign car manufacturers design a wide range of businesses, such as BMW, not only makes cars, but also is involved in the aero engine industry, but like Zhou Jingming, who wants to invest in the basic industry of aluminum factories, Zhao Ke is the first time to hear of it.
Zhou Jingming shook his head with a smile, "It is not necessarily that we invest in the aluminum factory ourselves, we can find other people to invest, or invest with us, and even if we invest in the aluminum factory, it is just to meet the needs of the production of all-aluminum bodies, and it will not say that we will participate in the competition in the aluminum market." ”
The R&D and manufacturing of vehicles and parts in the automotive industry alone has made Zhou Jingming very busy, and he is not interested in investing in the aluminum industry across industries.
"If you are looking for someone else to invest, do you already have the right candidate in mind?" Zhao Ke looked at Zhou Jingming and asked with a smile. Based on his understanding of Zhou Jingming, Zhou Jingming must have a goal before he swore to him like this.
"Huaxi Group. Zhou Jingming replied with a smile.
"Huaxi Group in Huaxi Village? This is not bad, Huaxi Group's main business itself is the production of steel, if you can expand to the aluminum industry, you can further expand the business scope of Huaxi Group, plus we Tianming Group has just established a partnership with Huaxi Group, I estimate that Secretary Wu will be willing. When Zhao Ke heard this, he couldn't help but smile and said.
Moreover, with the current total amount of funds in Huaxi Village, it is not a problem to invest in an aluminum factory.
"I think so too, but the specific result depends on what Secretary Wu thinks. So I was going to go to Huaxi Village during this time and talk to Secretary Wu about this matter in person. "Now that he is close to Huaxi Village, a powerful partner, Zhou Jingming has to make good use of these resources.
"By the way, senior brother, the chairman and chief operating officer of Rolls-Royce will come to Shencheng in two days, and you and I will meet them and discuss the specific arrangements for the Rolls-Royce brand. After talking about the completely aluminum body, Zhou Jingming remembered this matter again, so he said to Zhao Ke.
The development of Yanhuang sedan has been arranged, so the only thing left on the side of Tianming Group is to deal with the Rolls-Royce brand, which cost more than a billion yuan to buy the car brand, Zhou Jingming is not as the outside world said, just to make a wedding dress for the luxury car brand "Yanhuang", and Zhou Jingming also promised that he would lead Rolls-Royce back to the top.
Now while the group is not so busy, it is time to deliver on that promise.
"Okay, when is it, you can just let me know. Zhao Ke nodded with a smile.
Three days later, Rooney and Van Persie came to the headquarters of Tianming Group, which was also the first time that two people came to China, to be honest, when they saw the headquarters building of Tianming Group, they couldn't help but be surprised, they didn't expect the scale of Tianming Group to be as big as the legend.
"I'll just say, our parent company is still very powerful. And this time, the chairman specially called us over, it must be to revitalize Rolls-Royce, so you don't have to worry. Van Persie said to Rooney with a smile as he climbed the stairs.
It has been more than a month since Rolls-Royce was acquired by Tianming Group, except for the inventory and reception of Rolls-Royce's assets, Zhou Jingming has not taken care of Rolls-Royce anymore, Rooney was worried that Tianming Group had forgotten Rolls-Royce, and he almost couldn't help but call Zhou Jingming to inquire about the situation.
Fortunately, at this time, Zhou Jingming also happened to let the two of them come to the company's headquarters in Shencheng, saying that it was to discuss the follow-up development of Rolls-Royce, which was a reassuring pill for Rooney.
"I hope that this time, on the chairman's side, there can be a good solution, Rolls-Royce can't afford to wait, and if it drags on like this, I'm afraid that Tianming Group will also want to sell this brand again." Rooney replied with a wry smile.
"Don't worry, I think our chairman is much more powerful than you think, and there must be a way to solve the current crisis. Van Persie replied with a smile.
After the two of them came to Zhou Jingming's office, Zhou Jingming and Zhao Ke were already waiting there.
"Let me introduce you to Mr. Rooney, the chairman of Rolls-Royce, and this is Mr. Robin van Persie, the chief brand operating officer of Rolls-Royce. ”
After Rooney and Van Persie came in, Zhou Jingming introduced Zhao Ke with a smile.
"Two, this is the general manager of our Tianming Group, Mr. Zhao Ke. After introducing the two of Rooney, Zhou Jingming pointed to Zhao Ke and said.
Although Zhao Ke's English is not as good as Zhou Jingming, he has learned it in the past few years, so there is no obstacle to normal listening and communication.
After a short exchange, the four of them officially entered the main topic of work.
"Mr. Rooney, how is the current sales of Rolls-Royce?" Zhou Jingming looked at Rooney and asked. In the past month, Zhou Jingming has not paid much attention to this issue.
Rooney shook his head bitterly, "Last month's sales were even worse than in July, and the brand influence has also dropped to the lowest point since its establishment, if you don't take measures, it will bring a great burden to the group." ”
"But the key point is that Bentley Motors, which has just been spun off from us, has seen a big improvement in sales last month, and the BMW Group has also put a lot of effort into enhancing the brand influence of Bentley Motors. Van Persie on the side followed.
Zhou Jingming nodded, in order to develop Bentley Motors, the BMW Group has indeed put a lot of thought into it, not to mention advertising, and also used the BMW Group's sales channels to find a way out for Bentley Motors everywhere.
In comparison, Tianming Group does seem to be inactive.
"Don't worry, what do you think of the Chinese market? I want to introduce Rolls-Royce to China, so that the Chinese market can drive the growth of Rolls-Royce sales. After a pause, Zhou Jingming asked with a smile.