Chapter 0648 Rolls-Royce Localization

|||->-> Before Zhou Jingming's rebirth, Rolls-Royce officially entered the Chinese market, and it was not until the second half of 2000 that Rolls-Royce was used as the general agent of Rolls-Royce Chinese mainland a dealer in Hong Kong, and then took the opportunity to enter the Chinese market, and the first car to enter the domestic market at that time was the Rolls-Royce "Silver Angel", which was also the last Rolls-Royce car with a British atmosphere.

Of course, although Rolls-Royce entered the Chinese market relatively late, the first owner of a Rolls-Royce car in China had bought his first Rolls-Royce convertible sports car as early as the early nineties, a red iche IV, that is, Rolls-Royce "Dangerous Road", and the owner of this car is Mr. Li Chunping, a famous philanthropist in China.

Li Chunping can be described as a Rolls-Royce collection expert, in addition to the first Rolls-Royce "dangerous road", in the following time, he also bought a white silver horse II RV and a fuchsia silver horse III extended RV, in the nineties can afford to buy three top Rolls-Royce cars, Li Chunping's financial resources, can be seen.

As for now, Rolls-Royce is already a car brand belonging to Tianming Group, and Rolls-Royce is indeed in a serious crisis, relying on the European and American markets alone, there is definitely no way to save the current Rolls-Royce, so Zhou Jingming wants to let this brand enter China as soon as possible, relying on domestic purchasing power, to inject new vitality into Rolls-Royce.

Of course, this is just an expedient measure that Zhou Jingming came up with in order to revitalize Rolls-Royce, and if he really wants to bring Rolls-Royce back to the top, he still has to rely on new models to speak, but the group is currently busy with the development of the "Yanhuang" brand, and there is not enough time to consider the development of new Rolls-Royce models, so he can only rely on the increase in sales to temporarily alleviate the crisis of Rolls-Royce.

By the time next year, the car brand Yanhuang has almost been developed, and Zhou Jingming can start to consider the development of the first new car after Tianming Group became the owner of Rolls-Royce.

"If Rolls-Royce can really enter the Chinese market, then for Rolls-Royce, it is definitely a strong heart, with the current consumption power of the Chinese people, it will definitely be able to drive the increase in Rolls-Royce sales!" Van Persie on the side heard and couldn't help but say excitedly.

Although China is still only a developing country at this time, but after all, the reform and opening up has been nearly 20 years, and there are not a few rich people who can afford Rolls-Royce in China.

"I also think it would be a good choice for Rolls-Royce to enter the Chinese market. Rooney couldn't help but nod frequently.

In fact, long before Tianming Group became the owner of Rolls-Royce, Rooney had discussed with Van Persie about entering the Chinese market, but at that time, Fox Industrial Group had no intention of developing Rolls-Royce, so such a strategy could only be shelved, and now Zhou Jingming took the initiative to let Rolls-Royce enter the Chinese market, and the two of them were naturally very happy.

"Although it is a good choice to introduce Rolls-Royce into China, have you forgotten the factor of tariffs?" Zhao Ke, who had not spoken much, looked at everyone and reminded.

According to the current national regulations, the car displacement of more than 3L imported cars, will be charged 100% tariff, Rolls-Royce as a representative of ultra-luxury cars, its displacement is usually more than 6L, and the current Rolls-Royce in the European and American markets is priced between 150,000 and 250,000 pounds, that is to say, if the Rolls-Royce produced in Creweshire, England, imported to China, the domestic selling price, converted into more than 4 million yuan.

The more critical problem is that Rolls-Royce is already a brand of Tianming Group, and Tianming Group is a Chinese automaker, and Chinese buy cars produced by their own national automakers, and they have to pay half the price more than European and American consumers, which seems unreasonable.

"That's what I'm going to talk to about with Mr. Rooney and Mr. Robin van Persie. Zhou Jingming looked at the two of them, and then continued, "I plan to build a Rolls-Royce production base in China, I don't know what the two of you think?"

If Rolls-Royce can be produced domestically and sold, then domestic consumers will be able to enjoy the same price concessions as European and American consumers, and they will no longer have to pay for high tariffs.

However, Zhou Jingming also promised that he would not move the Les-Royce factory out of the UK, so before the official start of this project, Zhou Jingming still had to inform Rooney.

"If building a production base in China can revitalize Rolls-Royce, then I must be a hundred willing. Unexpectedly, Rooney directly agreed to Zhou Jingming's proposal.

Rooney is not stupid at all, at this stage, BMW, Mercedes-Benz and other car companies, squeezed their heads to enter the Chinese market to get a piece of the pie, Rolls-Royce entered the Chinese market, although it does not have much impact on the pattern of the domestic market, but this is of great significance to Rolls-Royce.

And Rooney also believes that entering the Chinese market is only part of Zhou Jingming's plan, and Zhou Jingming will definitely use the Chinese market as a springboard in the future to let Les-Royce shine in the entire Asian market!

"What about Mr. Van Persie?" Zhou Jingming looked at Rooney with some surprise, and then looked at Van Persie and asked.

"The chairman and Mr. chairman agreed, so naturally I have no opinion. Van Persie replied with a smile.

"Well, since you have no opinions, then this matter is settled, I will take you to the group's luxury car production base in the past two days to have a look, and the future Rolls-Royce production workshop will be built there. Seeing that both of them agreed to his proposal, Zhou Jingming couldn't help but breathe a sigh of relief.

Rolls-Royce has just been merged into Tianming Group, and Zhou Jingming doesn't want internal chaos first.

"Chairman, if the construction of the production base in China takes at least half a year to complete, won't this time be delayed?" Rooney hesitated for a moment and continued to ask.

"You can rest assured, before the domestic production workshop is built and put into use, the domestic Rolls-Royce relies on imports to fill the demand, I am tentatively scheduled to officially introduce Rolls-Royce into the country in October this year, this month just Yanjing International Auto Show is about to start, when the time is just to let Rolls-Royce appear at the auto show, it is a gift to domestic consumers. Zhou Jingming replied with a smile.