Chapter 113: 1.2 million is worth it
Hao Meng looked at Yu Zixian, who was a little stunned, and waved his hand in front of Yu Zixian: "How is it, Lao Yu, it's good!"
"Yes, that's very good!"
"How did you do that?"
"This is the last time we met a student at Jinghua University, his landscape painting is very good, after understanding, it turns out that his family origins, his father is also a designer of an advertising company, good at Chinese painting...... As soon as we got in touch, combined with the characteristics of our game idiom, we finally had the creative ...... of this advertisement"
"I see......"
"Let me tell you, Hao Meng, it is estimated that we will have to prepare to leave for Pengcheng the day after tomorrow?"
"Why?" Hao Meng asked in surprise!
"Why?!Just because our advertising is so good! Our inventory and production may not be enough! I look at our advertisement, the first feeling is amazing, and our current product is the main learning machine and 'edutainment, learning and learning', "Look at the picture and guess the idiom", for the Chinese parents who are always looking forward to their son Jackie Chan, how attractive does this be?!"
"Think about it again, how many families are watching television in the whole country now? Based on the current attraction of the Spring Festival Gala to the people of the whole country, this figure is not 100 percent, and there are 90 percent! And families who can afford to buy a television set still have no problem at all in buying one of our game consoles, and at least half of these families are school-age children, that is, the sales targets of our little doctor's learning machine, and even the older young people in their twenties who buy this learning machine are not a few. There is no problem at all with millions of units sold in this market every year!"
Yu Zixian said this, in fact, there is a basis, because in the entire nineties, the Dabawang alone sold a total of more than 20 million Dabawang learning machines!
"A million units?"
"Yes, one million units, even if we can't occupy 90 percent of the market share, but because we are on the national platform of CCTV, especially at this moment, with the help of the ratings of the Spring Festival Gala, we occupy at least 80 percent of the market share, there is no problem at all! But now our production capacity is seriously insufficient! If we can't take advantage of this opportunity to occupy the share we should occupy, it will be a death!"
"Do you know a saying?"
"I despise you, don't you say how do I know I know?"
Eh, I didn't expect this guy to go around this stalk more smoothly than himself: "Tianyu doesn't take it, but suffers from it, and when he doesn't do it, he suffers from it!"
"What do you mean? I said dead salted fish, can you speak in the vernacular!"
"In the vernacular, if we don't occupy the cake we make and eat it, we are cultivating our competitors, and they will take the opportunity to eat it and eventually become our enemy!"
"Oh, by the way, how much advertising money do we pay for CCTV?"
Speaking of this, Hao Meng felt a little embarrassed. Before, Yu Zixian was busy with the remote control TV chip of the Sifang Tube Factory, and he couldn't find it, and in the end the time was too tight, Hao Meng decided after discussing it with Fu Zan, thinking of giving Yu Zixian a surprise, so he didn't say to him: "To CCTV and advertising companies, there are some introduction fees or something, a total of 1.2 million ...... However, the recent profits and liquidity on the account of Rubik's Cube Wisdom have also been used up. ”
"Ahhh......h 1.2 million! It's really a surprise!" Yu Zixian took Hao Meng's hand and looked like he was crying bitterly!
"Zixian, I also think it's too expensive!?" Hao Meng was a little anxious, although the company was handed over to himself and Fu Zan to manage, but after all, this was a big contract of 1.2 million!
"By the way, CCTV also promised that it will continue to deliver a reduced version of the advertisement for us within three months!" Hao Meng cried a little, suddenly remembered this, and hurriedly added.
"Ah, a three-month continuous period!"
"You don't want to be like this, next time it's such a big decision, we will definitely discuss it with you!" Hao Meng was about to be broken by the startled Yu Zixian!
"Hao Meng, why are you crying?!"
"Didn't you cry too?"
"I cried because I thought it was too cheap and too cost-effective! I was so excited! Nearly a minute and 60 seconds of advertising, especially one minute before the countdown to the party! Plus it lasted for 3 months! The price was so touching! You did a good job!"
As soon as Yu Zixian finished speaking, he saw a black shadow pounce over, ravaging Yu Zixian's hair, and said: ", if you don't say it earlier, I am worried, I thought I was losing money!"
"Aha......"
Indeed, the price is really good-priced!
At this time, CCTV's advertising business has not yet been reformed, relying on the operation of "handing notes" and "calling" to grab resources, Yu Zixian really doesn't know how many resources Hao Meng spent on advertising on CCTV, of course, money is an indispensable resource, but it also needs a good and important interpersonal relationship!
Yu Zixian didn't know how much it cost to advertise before, but in 1994, when Tan Xisong took over the CCTV advertising department, he vigorously held the first "CCTV prime-time bidding". The CCTV advertising bidding meeting has also become a phenomenal event that has attracted the attention of Chinese advertising, business and even national audiences.
In the first year of 1995, Confucius Banquet Wine won the championship in the first bidding meeting of the Central Committee with 30.79 million yuan, and Tan Xisong, director of the CCTV Advertising Department at that time, was shocked by the sky-high price, and his excitement was overflowing.
In 2001 and 2002, Wahaha won the bid twice with 22.11 million yuan and 20.15 million yuan respectively. The classic slogan "Chinese people's own Coke - Wahaha is very Coke!", which is deeply rooted in the hearts of the people, broke the myth of Coca-Cola's invincibility in one fell swoop!
Although the financial crisis in 2009 made the joint venture brands appear more restrained in advertising, it inadvertently created good conditions for domestic brands.
Naaisi defeated the giant Procter & Gamble at a sky-high price of 305 million yuan and won the 2009 bid king in one fell swoop, with 300 million yuan not only to enhance the popularity of the Naaisi brand, but also to demonstrate the confidence and strength of local brands.
From 20 million to 20 million to 200 million, it is enough to imagine how explosive the exposure of the CCTV platform is and how popular the advertising space is!
Therefore, Hao Menghua's 1.2 million at this time is simply worth it!
Although it is not the standard king, the effect is still very obvious to the previous Rubik's Cube wisdom, and even makes Yu Zixian feel a little unprepared.
It is estimated that the monthly output of less than 60,000 units is almost unbearable!
"Hao Meng, you will go home tonight to accompany your uncle and aunt, and tomorrow will be ...... Forget the third day of the Lunar New Year and then set off south to Pengcheng, to the fourth day of the Lunar New Year, everyone went to work, just to discuss the expansion of production! I estimate that we have to go to our own production line! It happens that now there is 2 million more money than before, after the account is finished, you will be given 1.5 million first, you go to Pengcheng to ask for land, we will build a new plant! Our own monthly production capacity should be increased to at least 50,000 units, and the remaining insufficient production capacity will be found to cooperate with manufacturers!"
"When I finish the process of ICBC work loan in the fourth year of junior high school, I will also go south and go to Xiangjiang to hand over Cai's wafer factory, so that we can also have assets for the chips used in production!
Although Yu Zixian knew that if he did it like this, his finances would be very chaotic and prone to problems, but now there is no way.
When the matter of the wafer factory is completed, it is time to dig into Jiang Yuehua's corner.