Chapter 112: Combination Advertising
February 14, 1991, the thirtieth day of the lunar calendar in 1990.
After this day, it will be the Chinese New Year of the Goat!
At 4 o'clock in the afternoon, the restaurant of Zhongguancun Rubik's Cube Wisdom Company was already lit up and was in full swing.
At this time, in the restaurant, the employees of Rubik's Cube Wisdom and Golden Arches sat around six or seven tables, waiting to distribute the various gift bags piled up in front of them!
Five minutes later, except for more than 10 people, including Zhao Xue'an and Lu Yuan, who were still far away in the Soviet Union, all 68 cadres and workers of the two companies were in place.
Including Yu Zixian standing in front of the restaurant, Hao Meng, the general manager of Rubik's Cube Wisdom, Fu Zhan, the deputy general manager, and Qi Yuanfeng, the vice president of Golden Arches and the manager of the finance department.
"Dear employees and friends, on the occasion of the upcoming Spring Festival of the Year of the Goat, we would like to thank you for your hard work for the company in the past six months, and at the same time wish you a happy New Year and a happy family, and make a lot of money with the company in the new year...... We have prepared a New Year's gift package and a New Year's red envelope for everyone......"
Yu Zixian only made a brief speech and then ended, didn't you see everyone looking at the big red envelope in their hands and the big gift bag in front of them. At this time, ten minutes is not as good as a few sentences!
During the Spring Festival, just do it, and the gift package will go!
After Yu Zixian finished speaking, the staff and cadres lined up and stepped forward in turn: in addition to the cash red envelope in Yu Zixian's hand, there were several leaders: they gave a chicken, a duck, and two fish.
Chickens and ducks have meat, and every year there are fish!
The employees will carry it, and everyone has the New Year gift package.
At this time, everyone's living standards, to be honest, are not too good, so Yu Zixian finally directly chose the chicken, duck and fish gift package: a chicken, a duck, two fish, and the cash red envelope in his hand, these things are the most real!
It took several minutes to distribute. After everyone received it, they found that the red envelope was actually a big red envelope of 500 yuan, plus chicken, duck, fish and pork, these things added up to a total of nearly 700 yuan.
According to the work standard at this time, it is close to the salary of ordinary people for 3 months, and they have made a cool pig cry!
After receiving the gift package, in the sound of thanks, the cadres and workers went home from work!
In the evening, Yu Zixian also arranged a Chinese New Year's Eve dinner for the staff on duty.
Because tonight, "Guess the Idiom" will officially land on CCTV, so some of the main management personnel have basically stayed. Especially leaders and middle-level leaders like Fu Zan who can't return home, can only arrange for their families to be picked up directly from their hometown and celebrate the festival here.
This night, Yu Zixian and Hao Meng couldn't go home, so they called early and told their families that they were okay.
Although they also want to go home and be reunited, there are times when some necessary sacrifices still have to be made, especially if this is their own company, and at this critical time!
At more than seven o'clock in the evening, Yu Zixian, Hao Meng, Fu Zhan, Chen Tianming, Guo Xiaoqing, Ma Xinliang, who was in charge of finance, and some of their family members, totaled more than 20 people, chatting and eating reunion dinner in front of the restaurant's 27-inch color TV, watching TV, waiting for the appearance of the advertisement of "Guess the Idiom by Looking at the Picture".
But I've been watching this TV for half an hour.,Why doesn't the advertisement of "Look at the picture and guess the idiom" come out.,During the period, the occasional thing that comes out is related to the wisdom of the Rubik's Cube or the advertisement of the little doctor's learning machine that was put on before.,It's already 7:55.,Why hasn't it appeared?
Yu Zixian glanced at Hao Meng suspiciously, didn't seem to be the case when we talked about cooperation at the beginning?
But Hao Meng still had an expectant look, which made Yu Zixian feel at ease!
Yu Zixian looked at the watch on his wrist, it was 7:58, and there was no advertisement for "Look at the picture to guess the idiom" on the TV, and if you wait, it will be a zero point countdown, which is generally set several months ago, and the advertisement of "Look at the picture to guess the idiom" is obviously too late, besides, as far as the game advertisement of "Look at the picture to guess the idiom", it is impossible and not suitable to do the last zero o'clock countdown advertising pattern.
Yu Zixian wondered if Hao Meng had made a mistake?
Just when Yu Zixian was about to open his mouth to ask, the TV screen changed the painting style, and an animation of pastoral landscape painting style appeared: "In the distance, among the ink-splashed landscapes, white cranes flying, different shades of green render the verdant mountains, but near are small bridges and flowing water." In a primary school, several shepherd boys were attracted by the sound of reading aloud in the school......"
It didn't take long for the change of face to appear, and it seemed that the old master was teaching the schoolchildren to explain some idiom stories, but the naughty schoolchildren didn't listen well and jumped straight to the old master's anger...... In the end, the old master was in a hurry and drew beautiful pictures to explain the idiom...... One by one, the schoolchildren fell into it, and there were those who meditated... There were active speakers, which immediately mobilized everyone's learning atmosphere...... There was an idiom in it that was even answered by children eavesdropping outside the school...... Finally, the picture of the cowherd boy also joining the school to learn together ends. ”
The whole small animation is more than 40 seconds, the picture is ancient and simple, the guzheng is melodious and elegant, simple and elegant...... Very engaging.
At the end of the animation, the text is rendered by the ink color of the landscape - Rubik's Cube Wisdom Company wishes the people of the whole country a happy New Year!
After a few seconds, the text faded away......
Yu Zixian was amazed by the beautiful style of painting, especially when he saw the wisdom of the last Rubik's Cube, he was very excited!
Instantly feel that my Rubik's Cube wisdom is so high, so awesome!
At this time, there were only more than ten seconds left before the countdown to the last 20:00, and when Yu Zixian was about to turn around and praise Hao Meng, he was suddenly pleasantly surprised by the next picture.
After the blessing disappeared, the picture slowly rendered the previous landscape painting, but it was slowly miniaturized and shrunk into a landscape painting. The picture gradually changes, and this black-and-white landscape painting appears on the white long-sleeved shirt of a student in a modern audio-visual classroom. In the neat and bright audio-visual classroom, a class of students with white long-sleeved shirts printed with landscape paintings are staring at the picture in front of the computer screen, which is the game "Guess the Idiom".
At this time, the picture switches to the idiom riddle picture of "Look at the picture and guess the idiom", which is still antique, coupled with the naughty voice of the student of "Little Doctor's Clapping Song", the whole picture looks vivid and lively!
At the end of the advertisement, it is still a child's childlike and cute New Year's greetings - "Rubik's Cube Wisdom brings "Look at the picture to guess the idiom", to the people of the whole country to greet the New Year, and wish the people of the whole country a happy Year of the Goat! I wish the children of the whole country a healthy growth and happy learning in the New Year!"
The two advertisements took nearly a minute in total, but the two advertisements are connected to each other, and the combination of ancient and modern "studious" scenes and natural screen transitions are pleasing to the eye.
After the countdown of the last seconds: "5, 4, 3, 2, 1......"
The 1991 Spring Festival Gala of the Year of the Goat officially began!