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Just three weeks ago, the premiere of "Interstellar" attracted a lot of attention -

It is generally believed in the industry that "Leonardo DiCaprio during the 'Titanic' period was the last superstar in Hollywood", after that, Johnny Depp and Robert Downey Jr. and others had good performance at the box office, but the influence and cultural penetration of the entire market were gradually declining, with the success of "Spider-Man", the North American film market is developing in the direction of "adaptation rights", and the personal power of actors and directors is gradually weakening.

So, "can Lanley-Hall become the last superstar of Hollywood in the 21st century", which has also become the focus of close attention within the entire industry. Such questions are not answered by actors, not by professionals, not even by the six major Hollywood studios and Wall Street capital, but by the market, by history, by time, by the public, and all the answers are hidden in the corners of society.

Just three weeks later, Interstellar is still gathering attention across North America, as the answers to the questions are finally being outlined.

From the detonation of the live program of the Sundance Film Festival at the beginning of the year, to the hot focus of "Jimmy's Tonight Show" on social networks, Lanli is consolidating its social influence and cultural penetration step by step, and the social phenomenon of the latter can become a microcosm of history:

Many of the accent discussions that started with the Cockney accent were not just about accents, or even just about the actor's business proficiency, but about "language and culture".

Lan Li mentioned a detail in the talk show: in fact, everyone's speech content and expression are traceable, personality characteristics, growth environment, class status, education level, etc., all of which are permeated in every word and deed, and then become an indispensable part of shaping a complete personality and image.

The common perception that this was just a "nitpickiness" of the aristocracy and the elite, a way of flaunting their wealth and class, is now aware that even in Manhattan and Brooklyn, even in San Francisco and Oakland, those subtle differences are palpable, permeated every aspect of life, and at the same time formed the basis for differences in perceptions and racial discrimination.

The only difference is that the elite have enough wisdom and time to see through the phenomenon, while the general public loses this power of observation in the busy daily life. But in fact, to study life and to experience life is a fundamental right that everyone should have.

As for the choice between good and evil, discrimination or acceptance after seeing the essence through the phenomenon, that is another issue.

Accents are just one of the topics of discussion, and the fact that verbs such as "spin" have become the latest buzzwords on the Internet, and the countless hilarious jokes about "home alone" and Hanukkah are all clear about the powerful influence of blue rites on pop culture.

Most directly, "dress like a blue li" has become the latest hot trend on Twitter, Instagram, and Facebook.

"Vogue" magazine said of Lanli Fashion, "simple and elegant, clean and comfortable." But it's full of charm. ”

In the second half of their closing arguments, they also mentioned such an interesting phenomenon:

"Blue Rite-Hall's clothing combinations, it is rare to find his insistence on brand or fashion, Burberry's trench coat may be paired with Uniqlo T-shirts, Savile Row's handmade custom shirts may be paired with Vance's skate shoes, whether it is a Nordic niche designer, or a fast-moving fashion chain brand, or a top luxury brand, he can always combine his own characteristics to complete the combination, giving these clothes their own vitality, the kind of charm that bursts out from the inside out, making 'fashion' became a part of him. ”

Over the past few years, every time Lan Li appeared in major public occasions, award ceremonies or premieres or film festivals, his dress has always been praised by the fashion industry, but he has never been able to really detonate the focus, the main reason is that Lan Li's actor image is too strong, so that other aspects are covered up, and agents and public relations people have not focused on promoting the discussion boom on social networks -

Those so-called street fashionistas, including actors and singers, have to spend a lot of time and energy running their social media presence, driving the discussion in a planned and rhythmic manner, and then slowly consolidating their image.

This time, first the fashion collocation of the premiere of "Interstellar" sparked discussion, and then the dress of "Jimmy's Tonight Show" attracted countless attention, and the publicity team of Warner Bros. ignited the topic along the way, and the pictures of Lan Li's daily life on social networks gradually increased, coupled with the promotion of professional fashion magazines led by "Fashion", and then the influence and penetration spread inexorably.

There is even an account on the photo wall, which is dedicated to uploading photos of Lanli on different occasions, and then analyzes the brand and source of each part, including watches, brooches, scarves and other accessories, and even socks have not been spared, showing the fashion of Lanli in all aspects.

In just one month, the account, nicknamed "Lan Li-What Hall is wearing today", has gained 8 million followers, creating a series of official Instagram records - the fastest fans exceeded 1 million, Three million and five million, and the momentum continues to skyrocket, faintly becoming a bright landscape on social networks, which has also opened up a whole new field, and later other fans have also opened accounts for their idols, or accounts that focus on introducing artists to dress up, which has also become a trend.

But none of the accounts were as popular as the pioneers, and while the followers of other accounts soared above one million, the followers of "Blue Rite - What is Hall Wearing Today" had already exceeded 30 million.

That's the gap!

The influence of the name "Rite-Hall" on entire culture and art is changing history, and even the most discerning professionals have to admit that "the last superstar of Hollywood was born". The current Lanli is even stronger than Leonardo's peak, thanks to the existence of social networks, the influence of Lanli has been magnified tenfold and hundredfold, and then created a terrifying wave of the times.

Compared with the box office, social influence and cultural penetration are more powerful, just look at "Star Wars", although the box office figures are not as good as "Titanic" and "Avatar", but when it comes to the status of North American film history, the status of "Star Wars" is incomparable to even the Marvel series.

Of course, one of the direct manifestations of market influence is the box office figures, as evidenced by the box office explosion of "Star Wars Episode 7: The Force Awakens".

Now, the same is true of Lan Li, the influence of "Interstellar" is rising, many viewers actually don't like science fiction movies or are not interested in movies, but they always feel that they can't be behind the times, and they always feel that they can't be the only outsider around them who hasn't seen this movie, so they have entered the cinema, even if they hate this work, they still open their wallets for the movie.

It was in this context that the third weekend of "Interstellar" created another miracle at the box office – so it is always said that "the times make heroes", and the film came out at the right time and in the right way, and history was born without realizing it.

If "Interstellar" is still released on Thanksgiving Day in November as originally planned, then there is a high probability that it will not be the way it is now - the competition of "Fault in the Stars" is one thing, the situation of "Jimmy's Tonight Show" is another, and the changes within the entire industry after the Oscars cannot be ignored.

One after another, under the unexpected coincidence, this inadvertently created a new height of "interstellar".

In the third week of June 2014, "Interstellar" successfully controlled the decline in the third week of its release to 30%, bringing another surprise with a near-perfect drop number, and the box office of 42 million in three days over the weekend caused an exclamation from the entire North American market!

The opening weekend box office is the 57th in film history, the next week weekend box office is the 11th in film history, and the third week weekend box office is 5th in film history.

The box office counterattack curve of "Interstellar" is really too strong and too magical, and even the "Gravity" that debuted at the end of last year is slightly inferior, and countless professionals can't help but marvel - the box office curve that broke out in the opening weekend like "The Avengers" and continued to follow up has appeared too much in the summer file, while the counterattack curve like "Avatar" has never appeared in the summer file, and now it is finally seen.

The magical box office curves of "Avatar" and "Titanic" were all created in the winter file, released at the end of December, and then continued all the way to the summer of the following year, changing the box office record of the North American market step by step, but this situation has never appeared in the summer file.

The core reason is very simple: the publicity is in place.

Because everyone knows that the summer season is the hottest schedule of the year, and it is also the most suitable schedule for entering the cinema, the major film companies start to lay out their operations early, and when the movie is released, the audience will enter the cinema with great enthusiasm, and then continue the curve of the box office trend according to word-of-mouth feedback - excellent works can often get enough support, and word-of-mouth masterpieces are not noticed in the early stage and complete the counterattack in the later stage is very, very rare.

Now, "Interstellar" is hitting a higher box office limit little by little, according to the box office decline in the third week, 300 million in North America has been set in stone, and 400 million in North America has been basically clear!

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