1965 A strong enemy strikes
With a drop of 30 percent, a weekend box office of 42 million, and a cumulative box office of 355 million in three weeks of release, "Interstellar" is writing its own box office miracle.
Four years ago, "Inception" sparked countless discussions in the North American market, became a phenomenon, and even occupied a place in the year-end awards season, reaching the top 10 seats of the Oscars for Best Picture, receiving a total of eight nominations including Best Original Screenplay and Best Cinematography, and finally won four Golden Man trophies in the technical department, continuing the previous year's good performance of commercial films represented by "Avatar" in the awards season.
It's a pity that this overly brain-burning work has not been able to go further in terms of the market, and the North American box office has stopped before the 300 million threshold, and the data of 292 million is so close and so far from 300 million. Many veteran fans have sighed at this result.
When "Interstellar" officially landed in the North American market, all major media believed that this was a work closest to "Inception" in all aspects, and naturally, "300 million in North America" became the box office goal of "Interstellar", especially after the box office of the opening weekend was released, and the relevant comments revolved around "300 million" - whether "Interstellar" can surpass the total North American box office of "Inception" has become a focus.
Now, the answer is revealed.
In just three weeks, "Interstellar" has continuously crossed the threshold of 300 million in North America with a strong attitude of astonishing decline, and after easily completing the breakthrough, now 400 million is also within the range, and the discussion goals of major media have also been updated with the times, "Is it possible to achieve 500 million in North America"?
This sounds a bit fantastical, but according to the decline curve, and then referring to "Edge of Tomorrow" and "Gravity" - the North American box office of the two works both exceeded 500 million, and the challenge of "Interstellar" is definitely not delusional, in fact, it is fully possible to achieve it.
What's more, in the third week of June, such an amazing result of "Interstellar" was created under the same competition of strong competitors, so it is even more valuable for reference.
Among the works released in North America this week, in addition to familiar faces such as "The Fault in the Stars", "Dragon and Tiger Boys 2", and "How to Train Your Dragon 2", there are also two new works:
"Think Like a Man 2" and "Jersey Boys".
The former is a sequel work, the previous work was released in April 2012, built by a black-dominated cast team, without a first-line top star, mainly relying on a group of second-tier and third-tier actors to form a lineup to create a star-studded multi-line narrative movie similar to "Love Actually" and "Valentine's Day".
The $12 million production cost recouped $91 million at the North American box office, and it became one of the most popular comedies of the year, and the video rental market performed so well that it was a natural thing to put a sequel on the agenda: a collective effort from the original cast.
The latter is an adaptation of the musical of the same name on Broadway, and one of the most appealing directors in the North American market, Clint Eastwood is at the helm, and it has attracted much attention in the early stages of preparation, although the 84-year-old cowboy is entering the end of his artistic career, he still directs two works this year, and is still one of the most active directors in Hollywood.
This work, which is also produced and distributed by Warner Bros., naturally cannot be compared with "Interstellar" in terms of publicity scale and battle, but on the whole, it is still more powerful than "Think Like a Man 2", and the 2,900 theaters are 900 more than the latter, which is also considered a strong contender for the box office championship this week.
On the whole, the third week of June also continued the competitive atmosphere of the previous week, but the scale and pattern shrank by one point, but it was still able to attract enough attention.
The final competitive landscape bears this out.
The reputation of "Think Like a Man 2" has declined significantly, but relying on the unique attributes of comedy movies, it has successfully occupied a place in the summer file, with a data of 29 million in the opening weekend, which is slightly smaller than the previous work, but compared with the ultra-low cost control of 24 million, it can still easily achieve profitability.
The box office endurance of "Dragon Tiger Boys 2" is significantly inferior to that of its predecessor, with the box office plummeting by 52% the next week, and only 27 million was harvested in three days over the weekend, but the cumulative box office in the two weeks of release still managed to exceed 100 million. However, the production cost reached 50 million, which also means that if the film wants to achieve profitability, it still depends on the subsequent decline curve.
"How to Train Your Dragon 2" is still well-received, with a 50% box office drop the next week, handing over $24 million, whether for animated films or for excellent word-of-mouth, such data is not satisfactory, the cumulative box office in the first two weeks of release reached 94 million, and the follow-up data still needs more hope for overseas markets.
The premiere of "Jersey Boys" was cold, and in the general media is not optimistic about the sluggish word-of-mouth, it only earned 13 million, and the box office of a single theater was only 4,500 US dollars, which is far from the expected value of Warner Bros.
"Think Like a Man 2", 29 million, "Dragon Tiger 2", 27 million, "How to Train Your Dragon 2", 24 million.
Such a slight gap also vividly illustrates the mystery of this week's box office, the overall magnitude has indeed shrunk compared to the previous week, but the competition is not inferior.
Last week, four word-of-mouth masterpieces debuted together, detonating the 2014 summer season North American market movie-watching frenzy, this week's craze has dropped slightly, the three works still make full use of the residual heat, continue to seize market share, so that the summer heat wave in June continues to march towards July.
However, the joint impact of multiple works has still not been able to shake the dominance of "Interstellar", and the biggest beneficiary of the aftermath of the movie-watching frenzy is still this word-of-mouth masterpiece, relying on the topic effect created by "Jimmy's Tonight Show", which once again successfully attracted young audiences to the cinema.
With a weekend box office data of 42 million, "Interstellar" easily broke out of the encirclement, won the championship with an absolute advantage, and completed the three consecutive championships in the North American summer file!
This is the fourth triple championship in the North American market since the beginning of 2014 after "Joshu Save Your Brothers", "The Lego Movie", and "Captain America 2". What's more, the first two works were completed in the relatively less competitive winter and spring files, and the competitors of "Captain America 2" are also relatively weak, because everyone knows that this work is one of the most watched works in this year's summer file, and in the end, only "Rio Adventure 2" and "Transcendental Hacker" two works are in the second and third weeks of sniping head-to-head respectively, and the competition intensity cannot be compared with the second and third weeks of June.
From the side, you can clearly feel the toughness and toughness of "Interstellar" to create such box office figures!
Judging from the box office data of the same period, "Captain America 2" has accumulated a box office of 200 million US dollars in three weeks of release, and a cumulative box office of 256 million US dollars in 12 weeks since its release, while "Interstellar" has exceeded 350 million in three weeks of release, and it is no suspense that it temporarily topped the North American box office champion in 2014.
However, the summer file is only halfway through now, not to mention the box office bombardment at the end of the year, and then you can look forward to the shining debut of commercial blockbusters such as "Guardians of the Galaxy", "Rise of the Planet of the Apes", "Teenage Mutant Ninja Turtles", and in the fourth week of June, one of Paramount's annual expectations "Transformers 4: Rebirth of Extinction" is about to premiere, which is undoubtedly the strongest player in the summer file and one of the strong candidates for the annual box office championship.
Since the first "Transformers" came out in 2007, the series has become an excellent popcorn representative of the summer visual effects bombardment, and after the end of the series trilogy in 2011, although the main creative team has been emphasizing that there will be no sequel works, Hollywood insiders know that Paramount, which lacks a strong work series, will never give up, and the only doubt is whether Michael Bay will return.
In the end, Michael Bay returned, but the main creative lineup was completely reshuffled. Shia LaBeouf, the male protagonist of the series trilogy, did not have a chance to return to the classic role, but Mark Wackerberg took over the position of the male lead, and it can be seen from this small detail that Paramount's plans and goals have changed-
At the beginning, the unknown rookie cast was used to reduce the cost, just hoping that the series of movies could be successful, and now it is using long-famous first-line actors, with a production cost of 210 million to create the highest in the series, Paramount hopes that the new series can go further on the original basis, using Mark Walkerberg's influence to detonate the box office, and even the supporting cast has been upgraded, after all, Mark Walkerberg is not Tom Cruise or Lanley Hall, and the box office appeal is still a little uneasy.
"Transformers 4" can even be said to be the largest and most sensational work released in the entire month of June!
With 4,233 theaters and such a huge scale of screenings, "Transformers 4" surpassed "Captain America 2" and "Godzilla" in one fell swoop, becoming the first work to exceed 4,000 theaters released in the summer of this year, declaring his ambition for the box office market domineeringly!
Entering the fourth week of June, "Transformers 4" has become the absolute focus of the entire market, even "Interstellar" must stand aside, and the premiere of the movie in Los Angeles once again set a new record, pushing the market heat wave driven by "Interstellar" to a new peak.
Facts have also proved that Paramount's confidence is not without reason, the first work to break 100 million at the box office in the North American premiere weekend in 2014 is finally belated, and "Transformers 4" has officially become the 29th work in film history to achieve such a feat with a margin of 100 million and 300 US dollars!