Chapter 0396 - Fame and Fortune

On July 1, 1989, the first anniversary of the establishment of Tianming Automobile Company, the company's second car, the Kirin sedan, was launched at home and abroad at the same time.

Needless to say, in the domestic market, although the price of 100,000 yuan is still sky-high, but still can not resist the enthusiasm of car buyers, Shencheng, Jinling, Nanjing-Hangzhou three cities a total of seven 4S stores, early in the morning poured into many consumers who came to buy a car, before the reservation, naturally the first batch of owners to get the Kirin car, and those who did not book, can only be in order, anxiously waiting in the store.

Compared with the Phoenix brand sedan, which only has one color, the Kirin sedan provides red, blue, and black colors for everyone to choose from, so consumers can choose the favorite color according to their own preferences.

Another point is that the previous Phoenix brand sedan, Zhou Jingming was equipped with two displacement power configurations of 1.8 liters and 2.5 liters, but this Kirin sedan, Zhou Jingming did not make more distinctions in displacement, a unified 1.2-liter four-rotor engine.

Although in terms of displacement, the power of the Kirin sedan does not seem to be as good as the Phoenix sedan, but in fact, whether it is the maximum speed, or the acceleration time of 100 kilometers per hour, the performance of the Kirin sedan is better than that of the Phoenix sedan.

This can be seen from the performance at the just-concluded 24 Hours of Le Mans, the Kirin car driven by Jonathan is not weaker than the Mercedes-Benz 7.0-liter V12 engine in terms of power, which is why Zhou Jingming attaches so much importance to the rotary engine.

Regardless of whether the FIA prohibits cars equipped with rotary engines from participating in the competition, Zhou Jingming will always develop and use the rotary engine as the company's flagship product.

At the same time, the United States, but also set off a rush to buy Kirin sedans, in view of the increase in consumer requirements for car safety, and GM, Ford and even Volkswagen these companies are currently selling models, still not to strengthen the body design, in this case, just on sale of the Kirin sedan, has become one of the few choices for the vast majority of people.

What's more, the price of the Kirin sedan in China is 100,000 yuan, and the price in the United States is only 20,000 dollars.

"Now I think this body design doesn't seem to be so ugly, and this sharp tail butt is really more and more sexy the more you look at it. A local American consumer who had just grabbed a blue Kirin sedan couldn't help but say.

"I came here from New York to buy a car, and I really didn't expect that the cars made in China would be so good, better than our GM companies, and it would be nice to have franchise stores in cities other than Detroit. Another consumer replied in an interview.

The originally depressed U.S. auto market, because of the launch of the Kirin sedan, seems to have become prosperous overnight.

On the second day of the sale of the Kirin car, the well-known American newspaper "The New York Times" made a comprehensive analysis and report on the sale of the Kirin car, and in the report, Zhou Jingming was called "China's Ford", believing that Zhou Jingming's influence on the domestic automobile industry was comparable to Ford's contribution to the American automobile industry.

It is even rumored that the American "Time" magazine is even preparing to list the Kirin sedan as one of the "top ten new cars of the year".

For a time, the Kirin car can be described as the darling of the automotive industry, which is absolutely unique for a company that has just been established for more than a year!

With the extension of the sale time of the Kirin car, a variety of professional car reviews are also coming, compared with the initial subjective evaluation of consumers only from the appearance and price, these car reviews are from the Kirin car dynamics, handling stability, fuel economy these aspects, a full range of three-dimensional professional evaluation.

Although the analysis angle and focus of these car reviews may not be the same, all car reviews have come to the same conclusion without exception, that is, the Kirin sedan is definitely the most cost-effective B-class car on the market, especially the safety performance that everyone is concerned about at present, and the Kirin sedan can be said to be the best in technology.

Compared with the previous Phoenix brand car, Zhou Jingming in the design of the Kirin car, more comprehensive consideration of the safety of the vehicle, in addition to the conventional main airbag, the side of the vehicle, is equipped with side airbags, so that the personal safety of the driver and passengers, has been more comprehensive guarantee.

With these professional car review articles, coupled with the fact that the response of this car among consumers has been very good, the reputation of the Kirin sedan has also soared, and it can be said that there is no car in the current American market that can be compared.

The good reputation has also brought about rapid growth in sales, and in just one week after the Kirin sedan was released, the sales in the United States reached a terrifying 2,000 units!

And if it weren't for the fact that supply couldn't keep up, that number would have continued to grow!

Although the domestic sales are not as good as those in the United States, the sales volume in the first week of sale has also reached the level of nearly 1,000 units, considering the current living standard in China, such sales have set a new sales record for a single car in one week!

The second batch of Kirin cars shipped to the United States is currently on the way, and it is foreseeable that as long as the supply of Tianming Automobile Company is sufficient, the sales volume in the United States alone will exceed 10,000 units a month, which is not a problem at all!

Because in the past month, there has been a large number of idle car purchase demand in the U.S. market that has not been satisfied, and the emergence of the Kirin sedan can be said to have filled this gap at once.

Zhou Jingming now only hates that the production capacity of Tianming Automobile Company is not large enough, otherwise such a large market vacancy is an excellent opportunity to occupy.

In order to meet the needs of the domestic and American markets, the automakers have greatly reduced the production and assembly of Phoenix cars, and more production capacity has been given to Kirin cars, and the inventory of nearly a month of production in June has been fully consumed.

On the other hand, the domestic FAW side is also making final preparations for the Hongqi Dongfeng sedan to land in the U.S. market, Zhou Jingming stayed here in Detroit for almost two weeks, considering that the sales of the Kirin sedan in the U.S. market have stabilized, so he returned to China, ready to connect with Chen Dongsheng about the sale of Hongqi Dongfeng in the United States.

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