Chapter 0397 Going Abroad
General Motors Headquarters in the United States.
Since the collision in May, GM has been having a hard time, in addition to the sharp decline in car sales, the weakening of GM's brand effect, is the most worrying GM management, once consumers lose trust in GM, this is a fatal blow to GM.
After the incident, GM took a series of remedial measures, which can be regarded as temporarily stabilizing the current crisis, GM's president apologized for the failure to meet vehicle safety standards, GM reduced the price of all car brands, and rectified all models within a time limit...... These measures are still very helpful in saving the situation of GM at this stage.
Of course, for GM, the most important thing at present is to speed up the strengthening of the body design, so that the body shape is closer to the streamlined direction, so as to fundamentally solve the current problem.
"In the past month or so, our GM's global sales have decreased by more than 30% year-on-year, and our sales in the United States have plummeted by about 35 percent, and the loss of market share is much higher than that of competitors such as Ford and Chrysler.
GM's CEO Lindemann sat in the conference room and said solemnly. During this time, meetings became a daily routine at GM.
"The loss of market share is not terrible, because in fact, the market is just idle there, and there is no manufacturer involved, as long as we can quickly complete the replacement of vehicles, we can still quickly get back our market!" Speaking of this, Lindemann glanced down,
"However, everyone should know the current situation, Tianming Automobile from China, with a new model, landed in the American market again, in the past ten days, this B-class car named Kirin, has long occupied the first place in the sales list in the United States, and our lost market share is slowly being swallowed by Tianming Automobile. ”
After saying these words, Lindeman's expression became more and more solemn, the previous Phoenix brand sedan was enough to give them a headache, and now there is another Kirin sedan, which makes him feel pressure.
Especially when Lindemann learned that the company had just won the 24 Hours of Le Mans, he felt even more desperate, with the blessing of the title. In addition, the safety performance on the market can meet the needs of consumers, and only Tianming Automobile is a company, and it is difficult for this sedan to sell well.
And the facts also prove Lindeman's worries, since the beginning of the month when it was released in the United States, the popularity of the Kirin sedan is getting higher and higher, and the sales volume is also rising in a straight line, the sales of more than 2,000 units in the first week, so that Lindeman has to be impressed.
The powerful configuration of the rotary engine + manual automatic gearbox, the price is only 20,000 US dollars, even Lindeman has to sigh, the cost performance of this car is too high, even he himself can't help but secretly buy a blue Kirin sedan back, after the test drive, I found that the driving experience is really fantastic, whether it is power or operational stability, it makes Lindeman's eyes shine.
It's only a $20,000 car, but Lindeman has a feeling of driving a $200,000 luxury car!
Therefore, Lindemann also has to sigh that there is a reason why Tianming Automobile can have such a good development in just one year, because this company is really "making cars with heart".
"President, our company currently has all the brands of cars, there have been many models of enhanced design progress, at the latest in January next year, it can be officially released, as long as we survive this hurdle, we will definitely be able to regain the original market share." The project director of General Motors said quickly.
Because the project was in a hurry, the company's technical department was in a hurry, and it could only make these reactions.
"Once the market has been taken away, it is not easy to get it back. Lindeman sighed, "There is another news, let me inform you again, China's FAW Company, is currently negotiating with the Detroit government, ready to build a factory here in Detroit, it is said that this matter was proposed by the young head of Tianming Automobile, and the Chinese government has been silently promoting the success of this matter, so it will not be long before we face more competitors than Tianming Automobile." ”
"But as far as I know, this FAW seems to only have a sedan called Hongqi that can get it, but the Hongqi sedan I've seen has a similar body design to us, and when it comes to us, it shouldn't be unbearable, right?"
Many people present have the impression of China's automobile industry, which is still in a backward state of single model, and if it were not for the birth of Tianming Automobile, they would not even think that China would still be able to take a share of the international automobile market.
"As early as a few years ago, FAW Hongqi launched a small car called Hongqi Dongfeng, and this car, which was designed by Zhou Jingming and FAW's model to enter the American market, is also this Hongqi Dongfeng sedan. ”
As soon as Lindemann said this, the atmosphere in the entire conference room became even more serious, and it was Zhou Jingming again!
Once you get involved with Zhou Jingming, no matter what you do, it becomes not so simple.
"Ladies and gentlemen, FAW and Tianming Automobile will build a factory in Detroit for production, which is already a sure thing, this matter is not good news for us General Motors, I hope everyone is ready, a tough battle is inevitable. Lindemann glanced at everyone and said in a serious tone.
At the same time, the domestic side. After Zhou Jingming returned to China, he also quickly came to Yanjing's mechanical engineering department with Chen Dongsheng, and wanted to build a factory in the United States, which had to be coordinated by the mechanical engineering department.
"At present, we have negotiated with the Detroit side, and the Detroit government is open to the construction of a factory by FAW and your Tianming Automobile there, and it is estimated that there will be news in a few days. Li Mingzhe said with a smile to Zhou Jingming and Chen Dongsheng.
Since that time Zhou Jingming proposed to let FAW Hongqi go to the world, the Ministry of Machinery Industry, led by Li Mingzhe, was responsible for negotiating with Detroit, which lasted nearly a month, and finally negotiated the project, and now the two sides are only left with an official announcement.
If Hongqi car can go abroad and face the world, the Ministry of Machinery is naturally very happy, which is definitely of great significance to the domestic automobile industry.
"From the establishment of the factory, to the completion of the final factory, at least until next year to end, at that time, General Motors these car manufacturers must have eased up, then our competitive advantage will be weakened a lot, so during this time, I suggest that Hongqi Dongfeng first find a good agent, just like the Kirin car, the first to enter the market and then say, anyway, the sales of cars are the need for agents to be responsible. ”
Zhou Jingming on the side proposed.
"What Xiao Zhou said makes sense, then during this time, I took the time to go to the United States to inspect the dealers there, and strive to settle this matter before the end of the month. Chen Dongsheng nodded and said thoughtfully.
Being able to let Hongqi sedan go abroad when he was in charge of FAW, Chen Dongsheng felt that there was nothing more proud of him than this.
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