The door to one of the theater's lounges opened, and many people walked out one after another, with Miller, the vice president of Imperial Entertainment's Los Angeles branch, and Brown, the deputy director of the selection department of AMG Cinemas, coming behind.

The two obviously had something to say.

"How many screens did you give this film?" asked Brown tentatively.

Miller shrugged: "If it weren't for the publicity, this bad movie wouldn't have been able to enter the theater of Emperor Entertainment at all." ”

Brown agreed: "There's no doubt that the film itself is rubbish, but the publicity they use is rare and works well, and even on my side of the company, there are a lot of people in the office talking about the Blair witch." ”

Miller turned to look at him and asked, "How many screens did you give?"

I'm a little worried, AMG doesn't give him more here, in case the film explodes at the box office, there will be a little trouble later.

There was no conflict between the two companies over the film, and Brown said directly: "Twenty theaters, twenty screens, but the theater location is not good." ”

Miller smiled: "I'm the same as you, it's not that I've worked with Angel Pictures, and they're making a bit of a fuss, and I don't even want to give ten yuan." He suddenly asked, "Aren't you optimistic about their propaganda effect? Why do you give such a screen?"

Brown didn't answer, but asked, "What about you, why?"

"No matter how big the publicity momentum is, the quality of the film is not good, and there is a great possibility of failure. Miller was very serious: "Batman and Robin two years ago, how big was the momentum, and how miserable was the box office?"

Brown smiled and said, "I agree with you, publicity is directly related to the box office, but good publicity may not bring a bad movie a good box office." The quality of this film is so poor......"

If it weren't for the fact that this film has been very topical recently, it wouldn't have attracted people of their level to try out the film.

As the two arrived at the theater, Brown added: "The guy who made this campaign was undoubtedly a genius, but he was so inexperienced that he neglected the key element of film quality." ”

Miller nodded: "You're right, the promotion of this film is crazy, and the person who came up with this method is definitely not simple, but it's a pity that he doesn't know enough about the film market." ”

Brown added: "Stanley Kubrick's posthumous film 'Eyes Wide Open' was released this weekend, and I'm going to leave more theaters and screens for Tom Cruise and Nicole Kidman, a couple that brings no worse talking ground than witches." ”

"Well, although "Eyes Wide Opening" is a bit obscure, it is better than this "Blair the Witch". Miller said: "The Chris couple are in the spotlight. ”

Recently, Tom Cruise's marriage to Nicole Kidman seems to be going to turn on a red light, and the media is hyping it wildly.

As for this equally topical "Blair the Witch", it has been given a test screening in theaters and on the screen, if the test screening effect is really as good as the publicity effect, then it will be time to expand the scale of the screening, the company has played this routine countless times, and it is not difficult at all.

In another break room in the theater, Garcia, who had just finished negotiations with representatives of several chain cinemas, met Ronan.

Ronan asked directly, "How will the test film work?"

Garcia shook his head slowly: "If you can, I really don't want to hold this trial meeting." ”

"We don't have the capital to bargain with the big cinema companies right now. Ronan didn't want to hold a test meeting: "They asked for a test film meeting before they considered introducing it to theaters, and we had to do it." ”

To put it bluntly, the money in anyone's hands is not blown by the wind, and how many commercial companies are not mercenary?

Garcia added: "Fortunately, we have basically achieved our expectations. Including the three major cinema companies, we have won 100 screens in 100 theaters, but most of the theater locations are very average. ”

Ronan nodded with satisfaction: "This is already good, plus the 100 independent theaters that have been cooperating with Embassy Pictures for a long time, "Blair the Witch" can open with 200 theaters in the first weekend." ”

If you remember correctly, the opening scale of this film in the previous life would definitely not exceed 50.

"Hopefully everything will go as planned. Garcia said.

This film was purchased by Ronan Anderson, and he single-handedly planned the publicity and marketing, and at the same time solved the publicity funding, if it is really successful, it will definitely eliminate the fluctuation of people's hearts caused by the acquisition of Embassy Pictures.

Even, to establish great prestige in the company.

The success of the film can also help the embassy film industry complete a transformation.

In the past, Embassy Pictures had never done such a large-scale publicity.

Ronan advised: "Say hello to the printing house and FedEx in advance, and if the box office of the film is really good, immediately contact the theater to prepare to send a copy." ”

"Rest assured. Garcia was confident: "Both sides have all talked about it, and I will confirm it again." As soon as the funds are available, they will start work immediately. ”

Ronan thought about the schedule he had seen before, and said: "The biggest movie that opened that weekend is "Eyes Wide Open" starring Tom Cruise and Nicole Kidman, but this film has a completely different audience from "Blair the Witch", and it basically won't affect us, and whether the publicity we have invested heavily in will be effective depends on next weekend." ”

David Villa, who had been silent, chimed in: "I think it will work!"

As the head of publicity, he has first-hand data and is quite confident in it.

Ronan added, "How are those people doing in Africa?"

Garcia replied: "It's not bad, the cost of Africa is small, the air is good, and it is said that the director Daniel Malik organized them to make a documentary on Africa." ”

Ronan thought for a moment and said, "When the film is released three to four weeks later, let them come to Los Angeles, and we need them to take on all the media attention." ”

During the popularity of the film, he, the actual planner, will never appear in front of the media, and the embassy film industry must be low-key and low-key.

It's good to let the directors and leading actors go out of the limelight.

Ronan saw that it was not too early and said, "Let's stop here today." If the results are good next weekend, I invite everyone in the company to see "Eyes Wide Open", which is said to be able to see Mrs. Cruise's fruit. ”

Like all actresses who are more literary and artistic, Nicole Kidman has too many large-scale roles.

It's not naked, there's no art.

Having said that, the film "Eyes Wide Open" has caused a lot of rumors, such as Tom Cruise and Nicole Kidman divorced because of this, such as Nicole Kidman's filming of the fantasy fake scene, such as Nicole Kidman's uterus damage caused by the fake play and couldn't get pregnant......

The deepest impression on Ronan from this film is still Nicole Kidman, the Australian actress is really in shape.

It seems that this stage is also the peak of Nicole Kidman's appearance and figure.

With the end of the trial film meeting, 100 trial theaters were obtained from several chain theater companies, and the pre-screening promotion and distribution of "Blair the Witch" also entered the final sprint stage.

Two hundred copies were quickly delivered, the list and address of the theaters were posted on the film's website, the propaganda campaign continued, viral copies were circulating in society, and more and more people were talking about college students and Blair the witch.

Finally, on July 16, "Blair the Witch" appeared in 200 theaters across the United States.